The document discusses the potential of a mobile app designed to help users conquer Mt. Fuji, highlighting features like interactive maps, live cams, and route suggestions. Despite low competition and a niche market with diminishing interest, the estimated development costs and high user acquisition expenses present significant risks. The overall recommendation is to pass on the project due to the unfavorable cost-benefit analysis.

1. Mt. Fuji App

2. Can my phone help me conquer Mt. Fuji?
Conditions
Dining
Information
Social
Routes

3. Current Options
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Interactive maps
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Live cams
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Wallpapers- mostly junk
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Low quality apps, low ratings
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Mostly free- low volume
downloads
Google Play

4. Apple users have more alternatives
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Low- mid downloads
decently rated
live cams
travel suggestions
route and climbing apps
Info & Navigation
games

5. Solution Mt. Fuji interactive map
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driven by user contributions
supports all languages
access on all devices with web browsers.
interactive game based on map. -unlock the secrets of Mt. Fuji
by starting a quest.
Est
Development Time: 3 months
Cost: 5-20k

6. Market: “Mt. Fuji”
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Diminishing interest
Low Competition
27,100 Monthly searches
325,000 Annual searches
Traffic primarily from Philippines, US and Japan

7. Business Model
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Monetize by building affiliate network
Add-on features for extra $
Est. traffic/
year
Conversion
Revenue/user
Revue/ Year
325,000
10%
$2.00
$65,000

8. Conclusion
Dog or ?
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Low market growth
Low competitionpotential to have high
market share
Low margin, high cost
to acquire user
Depends on exit: but it
would difficult to find a
buyer
Recommendation: Pass, too much risk- to little reward