This document summarizes AARP's social media strategy and initiatives. It discusses AARP's goals of growing its online communities and using social media to engage its audience and deliver localized content to members. It provides details on AARP's presence and approaches across various social media platforms like Facebook, YouTube, Twitter and mobile apps. The presentation concludes with the key points that AARP listens to its members' needs, delivers personalized local content across different devices, and keeps members informed about technology and scams through its social media channels.