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Similar to Taking Your Course Mobile with Gallus Golf Apps
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Taking Your Course Mobile with Gallus Golf Apps
- 1. Taking Your Course Mobile! Presented by Gallus Golf & TTG Course Guide To hear audio, please dial into the conference call: Dial: (605) 475-4700 Access Code: 597648#
- 2. Who is Gallus Golf? • Team of software developers working in mobile since the original iPhone was released. • Have developed over 200 branded mobile apps across multiple industries. • The #1 course branded mobile app developer in North America, having developed apps for over 100 golf courses and releasing more each week. • We love the game of golf, and we love what we do!
- 3. • 64% of mobile phone time is • 54% of Mobile Subscribers own a spent on apps. – (Nielsen Smartphone in Canada, and rising 2012) rapidly. – (comScore 2012) • Smartphones are already the majority technology used by Core golfers, at 61%, and that percentage is growing rapidly. – (NGF) • 71% of Core golfers are on Facebook, LinkedIn or Twitter, compared to 56% of the national adult population. – (NGF)
- 4. Mobile Apps vs. Web Consumption (Minutes per Day) Credit: @MDGadvertising Sources: Comscore, Alexa, Flurry
- 5. “A smartphone is much more than a phone, it is the link to tens of millions of users’ digital life... and the PC will soon no longer be the main access to your content, services, AND advertising.” - Forbes Magazine Do you have a mobile strategy for your golf course?
- 6. Keys to a Successful Mobile Strategy Your Brand Enhance the Golfer Truly Social Experience IS IT DYNAMIC?
- 7. Do Something Bold. Do Something Different. • Mobile Tee Times • GPS Yardage • Interactive Scorecard • Course News Feed • Food & Beverage Menu • Facebook Sharing • Live Leaderboards • Push Notifications • Course Tour • Map/Location • App Dashboard
- 8. 2012 Spring Forward Promotion for Canada: 1. One-time setup fee for your app now. • $499-$749 (18 hole or 18+ hole facility) 2. Don’t pay another dime until April 2013. 3. Plus, receive 33% off the app license fee. • $299/month ---> $199/month To get your app started send an email to jason@gallusgolf.com
- 9. We help you promote and continually grow your app! Case Study Highlights – in first 90 days with new app: Over 1,600 app downloads Almost 900 rounds booked Over $56,000 in tee time revenue
Editor's Notes
- I’m sure most of you are well aware of the mobile boom that is happening, but here are some remarkable stats.Go through each statRapid growthRapid adoption of appsGrowth is still increasingThis is relevant to golf
- Two quotes that I feel really capture where we are with mobile technology.Comparing mobile now to traditional internet/PC 20 years ago, now is the time to act.Smartphone is becoming and will be the most effective marketing channel to any business.What is your course doing to leverage these trends?
- So what are the keys to a successful mobile strategy?It must be branded for your course to help foster brand loyalty to your club.It must have compelling features that engage your golfer and enhances their experience. If not they will not use it.It must be truly social by leveraging the power of social media and turning your golfers into active referral partners.
- We are all aware that the days of “Just build it and they will come” are something of the past. It is a competitive market, so you must do something to differentiate what you are offering at your course. Gallus Golf has developed the most comprehensive mobile app solution that helps to leverage the fastest growing trends today. And we can do it quickly too. You could have your golfers downloading your course app in as little as 3 weeks from today.
- Thank you all for letting Gallus join you today. Please drop your business card on our table and we will be awarding one of you with $1,100 towards a custom app for your golf club.