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Think Mobile First: JCC Mobile Marketing Strategies
The document discusses the importance of mobile optimization for JCC members, highlighting that 75% of members own smartphones and 20% of website traffic comes from mobile devices. It offers recommendations for mobile-friendly solutions, including responsive sites and optimized email content, while emphasizing the advantages of mobile apps such as personalized experiences and push notifications. Additionally, it presents case studies and emerging technologies like ibeacons for enhancing member engagement through mobile platforms.
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Think Mobile First: JCC Mobile Marketing Strategies
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- 2. State of Mobile Howto Optimize for Mobile Why Mobile Apps The JCC in the Mobile Age
- 3. State of Mobile 75%ofJCC members and participants have smartphones, compared to 48% of US population and 62% of mobile phone users.
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- 5. State of Mobile 60,000+guideshave been downloaded in the JCCs of North America App
- 6. State of Mobile 20%ofwebsite traffic to JCC websites is from a smartphone.
- 7. 69% 31% Mobile FriendlyWebsites
- 8. Emails Read ona Smartphone 48% of E-mails Are Read on a Smartphone
- 9. Social Happens onMobile 914 min/mo spent on FB Mobile • Avg session is 63 seconds
- 10. Our Life isFilled With Screens
- 11. Our Life isFilled With Screens
- 12. Our Life isFilled With Screens
- 13. Huge Mobile AdvertisingOpportunity
- 14. Advertising Opportunity Advertising TargetingOptions 1. Geography 2. Language 3. Age 4. Gender 5. Workplace 6. College 7. Interests (including job titles) 8. Categories 9. Your own email lists 10.Relationship status 11. Education level 12.College major 13.School
- 15. How to Optimize forMobile
- 16. Understand What MobileUsers Want
- 17. Google Mobile Recommendations RecommendedMobile Solutions 1. Responsive Site 2. Dynamically serving different HTML on the same URL 3. Separate mobile URLs
- 18. Google Mobile Recommendations RecommendedMobile Solutions 1. Responsive Site 2. Dynamically serving different HTML on the same URL 3. Separate mobile URLs Easiest to Implement 1. Separate mobile URLs 2. Dynamically serving different HTML on the same URL 3. Responsive Site
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- 20. Recommended E-mail Optimizations •KeepE-mails Clean with Simple Layouts •Make Call to Action Buttons Tap Friendly (Apple suggests 44x44 pixels) •Test, test and test again (Litmus or Mailchimp) •Mobile-friendly Landing Page •Subject Line More Important Than Ever
- 21. Recommended Social Optimizations •Micro-Content • Use Apps that Create Content • Give Users Prompts • Promote Check-Ins • Use Facebook & Twitter Meta Tags • Use Video / Keep it Short
- 22. General Rules ofThumb • Post content, not PDFs • Mobile friendly video (YouTube) • Give option to view full site • Prioritize pages to optimize • Make testing on mobile a key step on your checklist
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- 24. What are appsgood for? •Schedules •Feedback •Sending Messages •Social Media Interaction Apps are great for…
- 25. Apps and MobileWebsites are Different •Push Messages •Notifications and Alarms •No load time •Personalized experiences through sign-in •Cross-device syncing •New developments - iBeacons Apps Use Your Device’s Features
- 26. The Big Picture AVision of Success •When is my spin class tomorrow? •Isn’t there a free lecture tonight? Maybe I can register from my phone. •I wonder what the JCC’s hours are through Passover. •Oh, there’s an emergency closure! •Did you hear that the JCC just received a $1 million gift to build an annex?
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- 28. Short Digression oniBeacons •Low energy •Small •Inexpensive (~$10 each) •Universally recognizable by mobile devices iBeacon Facts
- 29. JCCs of NorthAmerica App What’s Coming? •Desktop web version with session registration components •Networking with other members •iBeacon scavenger hunts, geo-targeted messaging, and check-ins
- 30. A Case Studyin Mobile Dan Baer, Camp Operations Officer at Camp Inc.
- 31. Goal = Connec:ons & Engagement
- 33. Analy&cs by Device Type 70% Desktop 20% Mobile 10% Tablet
- 35. Responsive Mobile Views/Month Boulder JCC 850 Month Camp Inc. 500 Month
- 36. App 673 Downloads
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- 39. Tools = Responsive Design App Live Chat Social Media
- 40.