The right mobile engagement is key. A personal mobile phone is a vary valuable asset to any person - a true 1-2-1 user engagement platform.
This presentation highlights the types of engagement linked to mobile phones and how to optimise these possibilities as well as use them to their full potential.
Comparison Responsive, Mobile Sites and Mobile AppsBrandon Guillermo
A comparison of Responsive Site, Mobile Site and Mobile App as a web presence strategy
and associated trends. Presentation was made Nov 18, 2014 as part of a presentation:
It’s About Connecting – Collaborative Law and the Internet
Presenters: Justin L. Kelsey Esq. & Brandon Guillermo
MCLC - METRO WEST PRACTICE GROUP MEETING
Comparison Responsive, Mobile Sites and Mobile AppsBrandon Guillermo
A comparison of Responsive Site, Mobile Site and Mobile App as a web presence strategy
and associated trends. Presentation was made Nov 18, 2014 as part of a presentation:
It’s About Connecting – Collaborative Law and the Internet
Presenters: Justin L. Kelsey Esq. & Brandon Guillermo
MCLC - METRO WEST PRACTICE GROUP MEETING
Mezoz provides superior design and development of iPhone Apps, iPad Apps, Android Apps for Spas, Salons Doctors, Dentists, Attorneys, Restaurants to market and connect with their clients, patients, customers.
Mobile Marketing, SEO & Visibility: Why You Should CareR2integrated
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for? Local search is hot. Period.
On November 2, 2011, Lori Ulloa, R2integrated Senior Web Strategist and in-house SEO guru, presented "Mobile Marketing, SEO & Visibility: Why You Should Care," to the American Marketing Association, Baltimore Chapter. From the importance of a mobile strategy for your organization to best practices in structuring your mobile site for search, Lori covers it all. Click on the presentation below to learn more. Questions? Contact us at info@r2integrated.com.
Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-1...Larry Bodine
Watch this practical and info-packed webinar by Larry Bodine, founder of LawMarketing.com and learn:
★ 5 new ways consumers are using cell phones
★ Creating “mobile moments” and “brand experiences” that generate files
★ 5 essential elements of a mobile website
★ Getting positive online reviews with a mobile phone
★ How personal injury and criminal defense firms especially benefit from the mobile web
★ 2 trillion text messages are sent every year. Did your firm send one?
★ A new warning from Google about mobile unfriendly sites.
Tek Era - Image Recognition & Augmented RealityRimple Sanchla
Have you ever heard your prints and creatives interacting? Here it is! Now you can connect printed content with the dynamic world of the internet by creating a direct, real time connection between the printed content and its associated online web content.
Real estate professionals who want to fully embrace mobile consumers to better compete in 2014 are focused on creating mobile strategies to help capture, engage and inform the real estate consumer. This commitment is based on statistics that show mobile usage is here to stay, and ready or not, your consumers are out there using it everyday!
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
Video Recognition is the use of a second electronic device by television viewers to connect to a program they're watching.
Video Recognition represents an attempt to make TV more interactive for viewers, and help promote social buzz around specific programs.
7 approaches to achieving progressive growth in digitalSerge Milbank
The Basics
1. Building up channels
2. Reporting
Volume drivers
3. Programmatic Buying
4. Member Get Member Programs
Advanced stuff
5. Data Management Platforms
6. Cross Platform
7. Growth Hacking
Stream:20 Digital Consulting - Intro and overviewSerge Milbank
Overview of the Stream:20 consulting service offering - which is about pushing up digital KPIs - through digital planning, digital delivery, marketing technology and organisational change
Mezoz provides superior design and development of iPhone Apps, iPad Apps, Android Apps for Spas, Salons Doctors, Dentists, Attorneys, Restaurants to market and connect with their clients, patients, customers.
Mobile Marketing, SEO & Visibility: Why You Should CareR2integrated
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for? Local search is hot. Period.
On November 2, 2011, Lori Ulloa, R2integrated Senior Web Strategist and in-house SEO guru, presented "Mobile Marketing, SEO & Visibility: Why You Should Care," to the American Marketing Association, Baltimore Chapter. From the importance of a mobile strategy for your organization to best practices in structuring your mobile site for search, Lori covers it all. Click on the presentation below to learn more. Questions? Contact us at info@r2integrated.com.
Mobile marketing tactics to convert consumer clients - LawMarketing.com - 2-1...Larry Bodine
Watch this practical and info-packed webinar by Larry Bodine, founder of LawMarketing.com and learn:
★ 5 new ways consumers are using cell phones
★ Creating “mobile moments” and “brand experiences” that generate files
★ 5 essential elements of a mobile website
★ Getting positive online reviews with a mobile phone
★ How personal injury and criminal defense firms especially benefit from the mobile web
★ 2 trillion text messages are sent every year. Did your firm send one?
★ A new warning from Google about mobile unfriendly sites.
Tek Era - Image Recognition & Augmented RealityRimple Sanchla
Have you ever heard your prints and creatives interacting? Here it is! Now you can connect printed content with the dynamic world of the internet by creating a direct, real time connection between the printed content and its associated online web content.
Real estate professionals who want to fully embrace mobile consumers to better compete in 2014 are focused on creating mobile strategies to help capture, engage and inform the real estate consumer. This commitment is based on statistics that show mobile usage is here to stay, and ready or not, your consumers are out there using it everyday!
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
Video Recognition is the use of a second electronic device by television viewers to connect to a program they're watching.
Video Recognition represents an attempt to make TV more interactive for viewers, and help promote social buzz around specific programs.
7 approaches to achieving progressive growth in digitalSerge Milbank
The Basics
1. Building up channels
2. Reporting
Volume drivers
3. Programmatic Buying
4. Member Get Member Programs
Advanced stuff
5. Data Management Platforms
6. Cross Platform
7. Growth Hacking
Stream:20 Digital Consulting - Intro and overviewSerge Milbank
Overview of the Stream:20 consulting service offering - which is about pushing up digital KPIs - through digital planning, digital delivery, marketing technology and organisational change
What is a mobile responsive email?
Stream:20 take a look at the considerations when optimising your email templates to be mobile responsive. Statistics show percentage of increased users viewing emails on a mobile device.
Have you optimised your email template to suit your demographic audience?
Contact <info@stream20.com> for more informartion
www.stream20.com
Stream:20's best practice powerpoint for Google Campaigns and how to enhance them for your business.
We speak about context relevance, device optimisation and campaign management that will help you run your future ads.
Bluekai: Data Management Platforms (dmp) for PublishersBrian Crotty
Data Management Platforms for Publishers
By: BlueKai, February 2012
For Publishing Professionals
Publishers must come to terms with the fact that they're living in a world that has increasingly become more complex and data-driven. The notion that a publisher can create content, build an audience and sell inventory against that traffic no longer applies. Learn how a DMP can simplify the way publishers make money off their site while giving them the luxury of what they do best: providing great content for engaged audiences.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
How to Master Your Mobile Engagement Toolkit Urban Airship
The most successful retail apps have a well-defined mobile engagement strategy. Push notifications have proven to drive significant results, but they are only a piece of the story.
Urban Airship recently compiled the industry's largest study of opt-in rates and trends, revealing that on average, only 43% of users opt-in to push notifications. Of those who don’t opt-in, less than a third of users engage with an app again after the initial installation.
This is where additional tools like in-app messaging, message centers and digital wallet offerings provide a brand new opportunity. Because they allow you to address all of your users inside and outside of your app, these tools provide significantly more reach. They also provide you with a lot of control to communicate new product offers and promotions, address abandoned carts, and encourage profile signups to keep your brand top of mind.
Sign up for this webinar and join Bill Schneider, Urban Airship’s director of product marketing, to learn:
• How to expand your messaging tools beyond Push notifications
• When to use Push, In-App Messaging and Digital Wallet
• How to maximize the Push Opt-in opportunity
• Strategic insights on building messaging solutions that support each other
Early Motion provides mobile app design build services. Mobile is the future and the future is here. Feel free to peruse these informative presentations to learn more about what we do and how you can use mobile applications to help connect with your valued customers.
Mobile App vs Mobile Website. See the benefits of each and decide how each tool can help make is EASY for your customers to find you and choose your products and services first!
Mobile Strategy in an Omnichannel Messaging WorldSam Ho
UpOut is helping people fall in love with the cities they live in, by providing event discovery services that allow people to get involved in fun activities that are happening around them in real-time. As Chief Product Officer, Sam Ho directs the product, business and marketing initiatives for UpOut. One of this key priorities is providing his customers an exceptional 1:1 personalized experience through their mobile app. Sam will share his vision for the app and how he and his team are leveraging data and technology to create personalized and delightful experiences for their customers.
Mobile Marketing Strategies for 2014 and BeyondFiksu
Apps are strategic touch points for content consumption, social activities, daily life -- and all the data continues to show a complete consumer transition to apps as how they interact on mobile devices.
87% of consumer time spent in mobile… is in apps
Games, news, productivity, utility, communications, social networking…
Just 13% of consumer time is spent in the mobile web
In browser, surfing the web, emulating the desktop experience.
Biz Evolution Technologies surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.
Why your business needs a Mobile App with UPG! The Complete SolutionUrphoneguy SD
At UPG Mobile Marketing Group we were the guys that brought the Smart Phone and Text era to life when many said they would never. Today we are the same guys but who now are teaching the world about mobile apps and how powerful they are for businesses off all kinds and sizes. In the last year alone we sold over 110 Apps in 25 Industries with over 60,000 downloads, all small business! Business such as Bands, Salons, Restaurants, Real Estate Agents, HOAs, Schools, Non Profits and so much more. The most powerful aspect is the Push Notifications. The Open rate is 97% vs Email which is only less than 20%. We know the industry and we are excited to bring it to you with our creative marketing and mobile phone knowledge. Together we can change the way business and customers communicate!
2. Mobile Landscape
• Mobile phones are often the most consistent feature
of anyone's day
• Highly personal device
• Truly 1-2-1 relationship
3. 18 mins per day
25 mins per day
Mobile Landscape
• For many it’s their most prized possession
– 70% of people would give up alcohol
– 22% would give up their toothbrush
– 33% would rather their phone over sex
• Time spent
– on average about 2 hours per day
12 mins (4th place)
4. Mobile Landscape
• If we consider mobile apps
– 17.1 million iOS / Android devices activated on
Christmas Day
– 328 million App downloads on Christmas day
– 25th – 31st Dec 1.76 billion Apps downloaded
(Flurry Jan 2013)
• Use of Apps
– 5-7 Apps per day
• Time in Apps
– 94 mins spent in Apps per day
5. Optimizing Time
With all this time spent on mobile and within Apps
engagement and the right engagement is key
6. Mobile Engagement
• Types of engagement;
SMS
QR/
Short codes
Mobile Credits
/ Vouchers
Push
Notifications
Augmented
Reality
7. Mobile Engagement
SMS
• Oldest
• Traditionally crude
• Internal data or 3rd party
• Geo – fencing
– Football grounds
– Cheltenham & Paddington
– Retail – targeting in store
• Demographic
• Interest based
• Trackable shortened URLs
• Video and image which increase engagement and
interaction
8. Mobile Engagement
QR & Short Code
• Can be used to unlock interactive
content
• Great way to open up a channel of
ongoing communication
• Multi nodal short codes – free and
users can call or text
• Great for feeding peoples
interest / curiosity / participation
• Also, gaining new insights –
how and where people are
interacting with brands
9. Mobile Engagement
Augmented Reality
• Using apps like Blippar
• Placing brands in users hands
• Driving action and participation
• Trackable – ability to measure a
previously quite assumption
based media (outdoor)
• Geo location – serve different
content to Blipps
• Highlights effectiveness of
mobile beyond direct response
• Many traditional SMS partners are building out
full engagement platforms
10. Mobile Engagement
Mobile Credits & Vouchers
• Passbook for iOS
• Pass Tools API - manage and
administer direct to phone
• More and more suppliers
have solutions for multi device
• Reward customers with credit
direct to their phone (contract or pay as you go)
• Alternative to vouchers, extension of cash back
• Measure redemption through to purchase
11. Mobile Engagement
App push notifications
• It’s competitive
• It’s personal
• It’s fickle
90mil iOS APP
downloads in UK
99mil Android APP
downloads in UK
80 Apps number
downloaded per
device
94 mins ave time
spent in apps per
day
1 Month –
“Appathy”
12. “Appathy”
• Reducing Appathy = more revenue
• Generally perceived that an App user
is more valuable
• Ladbrokes – mobile app users paid
back in half time v desktop
Increased play frequency
High proportion of VIP
• Fab recently quoted
“mobile users purchase 20 per cent more items per order than
PC customers, with 30 per cent of total sales now coming from its
mobile apps ......
....... People who use Fab’s mobile apps convert to purchasers
more than twice as often as web-only users and they purchase
twice as often “ (Mobile Marketing Magazine)
13. Avoiding Appathy
Push Messaging
• Drive App engagement
• 4x increased in App engagement
Critical
81% of app usage
Important
67% of app usage
Essential
74% of app usage
14. Impact of engagement
540% 3x
30% 20%
Increase in
daily user
sessions
Faster response time
than email
Increase in social
sharing (Facebook & Twitter)
Increase in total
mobile orders
15. Push notifications
• Traditional push
• The flow above; Message appears on phone home
screen > user opens > sent to a deep link in the App
• Permission based – user has agreed to have their
interaction interrupted
16. In App notifications
2 messaging
formats –
MPU style and
banner style
(header or footer)
Messages are built
in HTML therefore
greater visual
appeal
Messaging lends itself
to greater creativity
and more
representative of the
brand.
More cohesive
reflective of wider
communications
These can be
broadcasts or
triggered in response
to actions
17. Engagement
Types of messaging
• Breaking news
• Behaviour based – based on insights
• Social sharing - reward social sharing
• Feedback - Use messaging to collate feedback in App
store / surveys/ collect emails
• Event led / geo targeted – drive in store
• Triggered – based on user interactions with the App
• Vouchers and promotions
18. However ....
Engagement is only as effective as its relevancy
•App engagement will only work if super relevant, to be relevant you need data
•Also promotions, but only promotions that are engaging and relevant
Timeliness
Creative / Content / Promotions
DR focused
Personalized to user
interest
Engaging (strong considered
copy, easy to follow)
Messaging
Behaviour & usage
insights
Segmentation Preferences
Relevancy
Data