SlideShare a Scribd company logo
&
    Thank you for attending today’s
      webinar. We will get started
                 shortly.
    To ensure I finish in the allotted
     time, I ask that you hold your
        questions until the end.
To hear audio, please dial in to the conference call:
                Dial: (605)475-4700
               Access Code: 597648
&



 Taking your
course mobile
   in 2012
• The average American        • 71% of Core golfers are on
  spends 94 minutes per         Facebook, LinkedIn or
  day utilizing mobile apps     Twitter, compared to 56% of
  vs. 72 minutes of web-        the national adult
  based consumption.            population. - NGF



                              • At 61%, Core golfers are
                                about 50% more likely to
                                own and regularly use a
                                smartphone than the avg
                                American adult. - NGF
“A smartphone is much more than a phone, it is the link to
tens of millions of users’ digital life... and the PC will soon
no longer be the main access to your content, services, AND
advertising.” - Forbes Magazine




          Do you have a
         mobile strategy at
           your course?
Keys to a Successful Mobile Strategy
  Your Brand      Enhance the Golfer   Truly Social
                     Experience




               IS IT DYNAMIC?
Do Something Bold.
Do Something Different.

                     •   Mobile Tee Times
                     •   GPS Yardage
                     •   Interactive Scorecard
                     •   Course News Feed
                     •   Food & Beverage Menu
                     •   Facebook Sharing
                     •   Live Leaderboards
                     •   Push Notifications
                     •   Course Tour
                     •   Map/Location
                     •   App Dashboard
&

  Best Approach Promo:
Sign up for an app prior to
 Aug 1, 2012 and receive
  25% off the cost of the
Media/Social app you saw
          today.
 To get your app started send an email to
          jason@gallusgolf.com

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Best approach golf webinar 7 11 12

  • 1. & Thank you for attending today’s webinar. We will get started shortly. To ensure I finish in the allotted time, I ask that you hold your questions until the end. To hear audio, please dial in to the conference call: Dial: (605)475-4700 Access Code: 597648
  • 2. & Taking your course mobile in 2012
  • 3. • The average American • 71% of Core golfers are on spends 94 minutes per Facebook, LinkedIn or day utilizing mobile apps Twitter, compared to 56% of vs. 72 minutes of web- the national adult based consumption. population. - NGF • At 61%, Core golfers are about 50% more likely to own and regularly use a smartphone than the avg American adult. - NGF
  • 4. “A smartphone is much more than a phone, it is the link to tens of millions of users’ digital life... and the PC will soon no longer be the main access to your content, services, AND advertising.” - Forbes Magazine Do you have a mobile strategy at your course?
  • 5. Keys to a Successful Mobile Strategy Your Brand Enhance the Golfer Truly Social Experience IS IT DYNAMIC?
  • 6. Do Something Bold. Do Something Different. • Mobile Tee Times • GPS Yardage • Interactive Scorecard • Course News Feed • Food & Beverage Menu • Facebook Sharing • Live Leaderboards • Push Notifications • Course Tour • Map/Location • App Dashboard
  • 7. & Best Approach Promo: Sign up for an app prior to Aug 1, 2012 and receive 25% off the cost of the Media/Social app you saw today. To get your app started send an email to jason@gallusgolf.com

Editor's Notes

  1. A little bit about Gallus GolfThe Gallus team has been working in the mobile “space” since it mobile web/apps existed.We’ve developed nearly 100 apps across multiple industries now.We are now bringing our expertise to the golf industry.Today I want to talk about why mobile is so important to any business, especially golf.
  2. I’m sure most of you are well aware of the mobile boom that is happening, but here are some remarkable stats.Go through each statRapid growthRapid adoption of appsGrowth is still increasingThis is relevant to golf
  3. Two quotes that I feel really capture where we are with mobile technology.Comparing mobile now to traditional internet/PC 20 years ago, now is the time to act.Smartphone is becoming and will be the most effective marketing channel to any business.What is your course doing to leverage these trends?
  4. So what are the keys to a successful mobile strategy?It must be branded for your course to help foster brand loyalty to your club.It must have compelling features that engage your golfer and enhances their experience. If not they will not use it.It must be truly social by leveraging the power of social media and turning your golfers into active referral partners.
  5. We are all aware that the days of “Just build it and they will come” are something of the past. It is a competitive market, so you must do something to differentiate what you are offering at your course. Gallus Golf has developed the most comprehensive mobile app solution that helps to leverage the fastest growing trends today. And we can do it quickly too. You could have your golfers downloading your course app in as little as 3 weeks from today.
  6. Thank you all for letting Gallus join you today. Please drop your business card on our table and we will be awarding one of you with $1,100 towards a custom app for your golf club.