Elaine Errico is the Manager of Marketing and Enrollment for Hildebrandt Learning Centers, which operates 45 early learning centers in Pennsylvania and the mid-Atlantic region. She leads all marketing, sales, and enrollment efforts including developing marketing strategies, managing the client database and website, planning expos, and supporting new center openings. Key responsibilities include maintaining high enrollment through proactive outreach, implementing a new client relationship management tool, and developing the annual $175,000 marketing budget and campaigns across various channels.

1. Elaine Errico, Manager, Marketing and Enrollment, Hildebrandt Learning Centers, LLP
Hildebrandt Learning Centers, LLC is a leader in developing and managing employer/organization-related early learning
centers in Pennsylvania, and the middle-Atlantic region of the United States.
Hired for the newly created role, Enrollment Specialist (June 2013) which evolved to current position of Manager,
Marketing and Sales/Enrollment. As a member of the HLC Management Team, tasked with leading and managing all
marketing and sales/enrollment efforts for all 45 HLC locations. These efforts include but are not limited to: responding to
inbound communications, managing Childcare CRM database, supporting new center openings, creating marketing
strategies, developing marketing materials and advertisements, daily management of website and social media pages,
planning expos, including logistics, and center support.
Sales/Enrollment:
 Maintaining a high level of energy and enthusiasm for HLC’ mission, values and philosophy
 Proactively manage the enrollment pipeline for prospective families by assessing their childcare needs and
promoting HLC; respond to inbound calls and e-mails, outbound communication
 Lead the implementation and roll-out of new CRM tool to manage all enrollment inquiries
 Responsible for tracking and distribution of all incoming leads - approximately 5,000/year
 Evaluate key business metrics to ensure centers are meeting or exceeding enrollment projections
Marketing and Strategy:
 Develop company marketing and center specific strategy and execution - yearly budget $175,000
 Develop and lead strategic planning regarding print (i.e. direct mail) and digital (i.e. email campaigns and Google
AdWords, Facebook Ads, web banner ads), referral building, and other marketing strategies enabling center
growth
 Developed, liaised with graphic design team, and managed the execution of marketing collateral, including center
specific brochures, advertisements, billboards, Smartlite advertisements, and rack cards for new and existing
centers, while ensuring target positioning and adherence to brand guidelines
 Create graphs, spreadsheets, charts, graphic images, etc. to visually demonstrate collected data in CRM,
MailChimp, and Google AdWords and other marketing / enrollment tools
 Create corporate e-newsletters through MailChimp and track results to identify campaign success and parent
trends to drive or alter company’s internal marketing plan – distribution 7,400 per month
 Manage marketing budget; ensure timely communication of and seek approval for unplanned projects or overages
 Conduct market research and analysis to determine appropriate media outlets, stay current on industry trends,
evaluate competitor strategy and communicate best practices in order to recommend and execute new and
effective programs, as well as internal process improvements
 Establish relationships with national, state and local media outlets, publications and blogs to obtain information
about sponsorships and advertising
 Manage over 30 individual Google AdWords Express campaigns
Website Development / Management:
 Managed the in-house development and deployment of two new company websites
 Maintain websites to keep information current and relevant
 Manage all company social media pages
Expos:
 Oversee the yearly calendar of childcare expos, career fairs and public events
 Manage all aspects of childcare expos, career fairs and public events, including planning, logistics, and marketing
materials
Center Support:
 Provide centers with ongoing CRM support
 Communicate with center directors to ensure all marketing, promotional, and sales needs are met