Nicole Libcovker is a digital marketing expert based in Barcelona, Spain. She has over 10 years of experience in marketing roles including head of digital marketing, social media manager, account manager, and digital marketing manager. She has a marketing degree from CAECE University and a master's degree in digital marketing from EUDE Business School.

1. C O N T A C T
(+34) 697 237 027
nicolelibcovker@outlook.com
https://linkedin.com/in/nicole-libcovker/
A B O U T M E
Natural born strategist &
entrepreneur.
Motivated to develop Innovative
Marketing Campaigns.
Before professional, human.
• Head of Digital Marketing •
E X P E R I E N C E
E D U C A T I O N
CAECE University
2012 - 2017 | Marketing Degree
EUDE Business School - Madrid
2021-2022 | Master degree in Digital Marketing
Instituto ST. Giles Intenational - Londres
2011 | English lenguaje - Advanced Degree
HEAD OF DIGITAL MARKETING
Strategic vision focused on the customer experience
Perform key growth KPIs.
Lead the definition and implementation of the digital strategy, including Growth and Paid
Media
Coordinate the implementati together with each department: Web Design, SEO, SEM,
Social Media, Content Marketing, Inbound Marketing, Email Marketing, and Online
Reputation Management (ORM).
Identify opportunities to acquire and retain customers through different channels and
strategies (CRM, Digital Marketing, SEO, Brand).
Advanced data analysis to identify business insights and growth opportunities.
Marketing Plan: design and oversee the execution of a marketing plan that connects the
brand with customer needs. Define objectives, perform analytics and control, as well as
specify a more efficient budget planning.
Coordinate, motivate, and monitor the Marketing team; the actions carried out by the
different professionals in each area. Ensure compliance with deadlines.
Coordinate the execution, briefing definition, and measurement of the different
Multichannel Digital Marketing Campaigns such as Christmas, Black Friday, Valentine's
Day, etc. Always On PPC campaigns in order to meet recurring demand.
Working together with external vendors (e.g. Technology, Data, UX/UI, SEO experts) and
internal stakeholders (e.g. CEO, Operations, Finance).
Managing and coordinating digital campaigns through programmatic advertising
platforms.
Resolute, negotiation skills, and creative and immediate proposals for incident
resolution.
Intervene in the design and implementation of Inbound Marketing and Marketing
Automation strategies in HubSpot.
Work closely with the sales department, in order to provide materials and arguments to
achieve the proposed objectives, optimize the UX and know the qualification of target
"MQL" leads.
FC ENERGÍA - Barcelona, Spain
2021-2022
L I B C O V K E R
Nicole

2. E X P E R I E N C E
SOCIAL MEDIA MANAGER
Planning and execution of seasonal actions for social media.
Planning, execution, and optimization of the Social Media strategy according to the
established objectives: increase engagement, encourage interactions, and increase brand
awareness.
Help to create, develop and manage Email Marketing content for Email Marketing &
Automation Campaigns.
Planning, creation, and optimization of Facebook & Instagram Ads: both traffic and
acquisition Campaigns.
Development of KPIs dashboards and results analysis.
Creation and management of Podcast channel (Distributed on iTunes, Spotify, SoundCloud,
etc.).
Creation of Landing Pages with Unbounce and updating of WordPress web pages.
DOPPLER - Email, Automation & Data Marketing. Mar del plata, Argetnina.
ACCOUNT MANAGER
Lead contact, qualification, follow-up, and account conversion.
Preparation of reports to present to the Head of Department of Marketing.
Customer prospecting.
2017-2019
2017
T O O L S
HubSpot
Google Analytics
Mailchimp
WordPress
Zapier
Asana | Jira
Zoho CRM
Unbounce
DIGITAL MARKETING MANAGER & INBOUND SPECIALIST
Lead the team responsible for achieving project objectives.
Manage the project according to the PM methodology, covering all the activities required in
the delivery process and ensuring the continuous improvement of the project.
Coordination with multi-disciplinary team members to ensure all parties are up to date with
project requirements, deadlines and schedules.
Ensure compliance with procedures and methodologies
Coordinate any necessary improvements in terms of process, user manuals, training materials
and other documents as necessary to enable a successful implementation.
Manage customer satisfaction by establishing clear objectives to meet Identify and develop
new opportunities with customers.
Analyze and optimize the results of each project according to performance and ROI.
Digital tracking, analysis, and associated data quality.
Integral management and planning of Inbound Marketing projects: Elaboration and execution
of Inbound Marketing strategies, focused on lead generation, and lead nurturing.
Email Marketing and Automation Specialist: Conversion-oriented content creation, platform
implementation, email programming, subscriber segmentation, campaign sending, workflows
setup.
Use of Agile methodologies.
LEADIN AGENCY - Barcelona, Spain
2019-2021