Sales promotion-Advertising- Business- Samsung Company-Emre Sarcan.
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This document discusses Samsung's sales promotion methods and examples. It defines sales promotion as actions taken by a company to increase sales, such as offering free gifts, discounted prices, coupons, and competitions. Samsung invests heavily in sales promotion, spending $4.6 billion in 2013, with particularly high spending in Korea of $888 million. Samsung tailors its sales promotion strategies to different countries to account for varying customer habits and preferences in each market.
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Sales PromotionLearning ObjectivesUpon completing this c.docx
Sales Promotion
Learning Objectives
Upon completing this chapter the student will be able to:
• Define sales promotion and list advantages and disadvantages of using this IMC tactic.
• Distinguish between consumer and trade promotions and explain the types of tactics used in
each category.
• Describe the process of planning for sales promotions.
6
AP Photo/Franklin Reyes
Introduction Chapter 6
Pre-Test
1. Which of the following is NOT an advantage of sales promotions?
a) It is easy to measure the success of most sales promotions.
b) Sales promotions coordinate well with other IMC tactics, including online marketing
and advertising.
c) Frequent sales promotions are always good for a company’s image.
d) Sales can be kept more level throughout the year when sales promotion incentives are
offered.
2. In which type of trade promotion does a retailer receive a discount or incentive from a manu-
facturer in exchange for performing a specific function?
a) Trade incentive
b) Trade contest
c) Trade allowance
d) Trade show
3. A toothpaste promotion manager would like to see 5,000 new customers try the toothpaste
brand in March. This is an example of which type of sales promotion objective?
a) Defending current customer base
b) Obtaining product trial or repurchase
c) Targeting a specified targeted market segment
d) Increasing consumption of an established brand
Answers
1. c) Frequent sales promotions are always good for a company’s image. The correct answer
can be found in Section 6.1
2. a) Trade incentive. The correct answer can be found in Section 6.2
3. b) Obtaining product trial or repurchase. The correct answer can be found in Section 6.3
Introduction
The authors wish to thank Dr. Therese Maskulka for being a contributing co-author on this chapter.
Sales promotions can greatly increase sales, especially when they complement other IMC tactics.
For example, Creative Display Now (creativedisplaysnow.com) developed an in-store floor display
to hold Gatorade’s G Series® (sports drinks) in 2011. The structure was a one-piece column with
images of Usain Bolt, the Olympic gold medalist. The brand message had high visibility and com-
municated product benefits. As a result of the point-of-purchase display, products on the display
sold at four times the rate of those on the shelf (Ruggle, 2011).
In earlier chapters we discussed the development of the marketing and integrated marketing com-
munications plans. In Chapter 4 we looked at advertising and in Chapter 5 the concept of per-
sonal selling was covered. Those areas make up the framework for the development of integrated
marketing communication; however, there are other tactical areas that work in conjunction with
advertising and selling. This chapter focuses on the development of a sales promotional plan that
creativedisplaysnow.com
Sales Promotion and IMC Chapter 6
must be integrated with the sales and advertising functions. Working with the
other elements of t.
Sales promotion
Sales promotion is a short-term incentive used to encourage purchase or sale of a product. It is one part of the promotional mix and can be directed at consumers, retailers, or sales staff. Common sales promotion techniques include BOGO offers, coupons, rebates, premiums, contests, samples, and point-of-purchase displays. The goal is to boost immediate sales but also build long-term customer relationships. Companies utilize sales promotion for reasons such as increasing competition, price-sensitive customers, creating urgency to purchase, clearing excess inventory, and making advertising more affordable.
Sales Promotions
Sales promotions aim to increase immediate sales, gain trade support, and support the sales force. They are widely used due to pressure to quickly boost sales and because they can easily target consumers, trade partners, and salespeople. Common consumer promotions include coupons, rebates, samples, and contests which are flexible and can be combined to meet objectives. Trade promotions target wholesalers and retailers through point-of-purchase displays, trade shows, retailer kits, and incentives to gain merchandising support and distribution. Loyalty programs aim to increase retention through rewards while sponsorship and events associate brands with lifestyles.
Strategic management Functional strategy Strategy Implementation Strategy Eva...
it includes
Functional Strategy
Strategy Implementation
Strategy Evaluation/Control
Marketing & Financial Strategy ,R&D and Operation Strategy ,Purchasing & logistics Strategy ,HR & information Strategy ,Strategy implementation & Strategy Evaluation and Control
Retail communication mix
The document discusses retail communication mix and methods used by retailers to communicate with customers. It covers the key functions of retail promotion programs which are to inform, persuade and remind customers. It then discusses various communication methods including paid impersonal communication like advertising, paid personal communication through salespeople, unpaid impersonal communication through publicity, and unpaid personal communication through word-of-mouth. The document also covers types of retail promotions like price promotions, premiums, coupons, sampling and various in-store promotion techniques.
cadbury project of TYBMS
This document discusses Cadbury's sales promotion strategy. It begins by outlining the objectives of the report, which are to study Cadbury's sales promotion strategies for children. It then provides definitions and characteristics of sales promotion techniques. Key points include that sales promotions are short-term marketing events to stimulate purchase. They involve communication of an incentive or deal along with a call to action. The document outlines pull and push promotion strategies and how they differ. It also discusses applying strategies over the product lifecycle and provides examples of common consumer and trade promotion techniques.
Push & pull strategy
Push strategies promote products through retailers to consumers by using salespeople and trade promotions to encourage stocking and sales. Pull strategies use heavy advertising directly to consumers to build consumer demand and have them "pull" the product from retailers. Whether using push, pull, or a combination depends on factors such as customer behavior and competition in the product category. Common push tools are discounts to retailers while pull tools include product sampling and social media promotion directly to consumers.
International product and pricing policies: Product standardization & adaptat...
International product and pricing policies: Product standardization & adaptation, international pricing strategies.
A case study on dunlop back on its feet
Dunlop realized it was seen as a boring brand by youth and lacked innovative style, so it added sports clothing to its marketing mix and used retro fashion techniques to attract more customers and increase sales. As the market share was shrinking and competitors were gaining, Dunlop revised its distribution, pricing, and promotional strategies like targeting middle class customers and changing prices to relaunch the brand successfully. Promotion is not just advertising but includes other communication tools like sales promotions, sponsorship, direct marketing and public relations.
Retailcommunicationmix 120506022650-phpapp01
The document discusses retail communication mix and methods used by retailers to communicate with customers. It covers the key functions of retail promotion programs which are to inform, persuade and remind customers. It then describes various communication methods including paid impersonal communication like advertising, paid personal communication through salespeople, unpaid impersonal communication using publicity, and unpaid personal communication through word-of-mouth. The document also discusses different elements of the retail communication mix like advertising, sales promotion, personal selling and publicity/public relations. It provides details on each of these elements and how retailers use them to promote their products and services.
Trade promotions,,,,
Trade promotion refers to marketing activities between manufacturers and retailers to increase demand for products in stores. This includes discounts, displays, demonstrations, and bonuses. Trade allowances are rebates or fees paid to retailers to stock or remove products. Trade incentives reward retailers for performing functions like co-op advertising. Trade shows are events where buyers can learn about new products and make purchasing decisions.
Salesmanship and sales promotion
This document discusses salesmanship and sales promotion. It defines salesmanship as the skill of convincing people to buy or persuading them to act. The success of salesmanship depends on the personality, product knowledge, and understanding of customer psychology. Sales promotion involves direct inducements like discounts, bonuses or samples to create immediate sales. Some common sales promotion tools discussed are premium offers, price discounts, coupons, and scratch & win offers. Both salesmanship and sales promotion are important for marketing but have different objectives, appeals, and timeframes.
Marketing3..
The document discusses several marketing concepts including relationship marketing, mass marketing, niche marketing, strategic marketing, demarketing, synchromarketing, stimulation marketing, database marketing, network marketing, and remarketing. Relationship marketing focuses on building long-term relationships with customers and other parties. Mass marketing appeals to the entire market rather than targeted groups. Niche marketing specializes in particular market segments. Strategic marketing analyzes internal and external factors to achieve organizational goals. Demarketing addresses situations where demand exceeds supply.
Sales promotion
Sales promotion is any marketing activity used to stimulate quicker or greater purchase of particular products or services other than personal selling or advertising. There are two main types: consumer sales promotions which target end customers, and trade sales promotions which target retailers and wholesalers. Common sales promotion techniques include samples, coupons, premiums, contests and sweepstakes, refunds and rebates, loyalty programs, exhibitions, trade shows, discounts, and free trials. The overall goal of sales promotions is to increase short-term sales.
Sales promotion
Sales promotion is any marketing activity used to stimulate quicker or greater purchase of particular products or services other than personal selling or advertising. There are two main types: consumer sales promotions which target end customers, and trade sales promotions which target retailers and wholesalers. Common sales promotion techniques include samples, coupons, premiums, contests and sweepstakes, refunds and rebates, loyalty programs, exhibitions, trade shows, discounts, and free trials. The overall goal of sales promotions is to increase short-term sales.
My report in tle.pptx
This document discusses digital marketing strategies. It defines a unique selling proposition (USP) as a marketing strategy to inform customers how a product or brand is superior. An effective USP focuses on core strengths and what matters most to customers. Digital marketing leverages the internet and digital technologies to connect with customers through various tactics like search engine optimization (SEO), email marketing, and search engine marketing (SEM). SEO improves search engine rankings by creating quality, relevant content and optimizing websites for mobile compatibility. Email marketing sends timely messages to contact lists about sales, discounts or launches. SEM uses paid search ads to target specific keywords and reach new customers.
Similar to Sales promotion-Advertising- Business- Samsung Company-Emre Sarcan. (20)
Sales PromotionLearning ObjectivesUpon completing this c.docx
Sales PromotionLearning ObjectivesUpon completing this c.docx
Strategic management Functional strategy Strategy Implementation Strategy Eva...
Strategic management Functional strategy Strategy Implementation Strategy Eva...
International product and pricing policies: Product standardization & adaptat...
International product and pricing policies: Product standardization & adaptat...
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
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Kanban Coaching Exchange with Dave White - Example SDR Report
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L'indice de performance des ports à conteneurs de l'année 2023
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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MECE (Mutually Exclusive, Collectively Exhaustive) Principle
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Sales promotion-Advertising- Business- Samsung Company-Emre Sarcan.
- 1. Samsung’s Sales Promotion Methods And Examples By Emre Sarcan
- 2. What is ‘‘Sales Promotion’’ ? In the simplest, Sales Promotion is all actions for increase in sales by company. Advertisement is show us the reasons to buy goods/services. On the other hand, Sales Promotion encourage to buy goods. Some encouragement/Sales Promotion ways are; Free gifts, Discounted prices, Joint promotions, Free samples, Coupons, Competitons, Finance deals.. Etc.
- 3. To realize ways of Sales Promotion, we need activities. Some popular Sales Promotion activities; Buy-One-Get-One-Free Customer Relationship Management New Media Merchandising
- 4. Samsung invest very high prices for Sales Promotion,however, it has spent around $4.6 billion in 2013. The use of sales promotions has been particularly high in Korea, where Samsung offered $888 million in sales promotions that actually exceeded the $661 million it spent on advertising in its home country.
- 5. Samsung’s Examples • Before the give examples, should explain the strategy of multinational company’s like Samsung. However, Samsung offers Sales promotion for each country and they are different each other. • This strategy’s reason is each country’s customers have different habits, hobbies and feeling. So it seems logically for customer relationship.
- 8. United Kingdom/ More Inf..
- 10. As a conclusion, company’s sales promotions sometimes can seem unreasonable but for long term it affects demands, brand awareness, customer confident.. Etc.