Psl Fmcg

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Presentation made in London on Marketing for Consumer Goods

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Psl Fmcg

  1. 1. Value Pricing Solutions in FMCG
  2. 2. How do clients choose your Brand in a land of 1000000 SKUs ?
  3. 3. £1.81 £1.59 Price / Quality?
  4. 4. Image / Advertising ?
  5. 5. Visibility / Accessability ?
  6. 6. Word of Mouth / Recommendations ? FUTURELAB
  7. 7. Design / Packaging ?
  8. 8. Promotions / Offers ? % Increase in Case Sales (Lift) 215. 3% 119.7% 54.2% 37.4% Feature Feature Display TPR Only Display Only Only
  9. 9. Convenience Experience Quality Brand Value / Find the right Balance Price

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