This presentation has been made by myself to show a clear idea about the advertising management, nature and scope, significance of it, objectives, advantages and disadvantages, types of Advertising management, advertising budget flow, pie chart ...etc..
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed on different types of media at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed on different types of media at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
This PowerPoint is to show about advertising and advertising management, functions, process, types , marketing, objectives of Advertising, purpose of Advertising, advertising budget, media planning.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. - Prakash Joshi.
Golden Unicon is the No.1 Digital Marketing Company in Madurai, We do Web Design, Development, Digital Marketing, E-Commerce
Graphic Design, Corporate Videos & Logo Creation.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
This PowerPoint is to show about advertising and advertising management, functions, process, types , marketing, objectives of Advertising, purpose of Advertising, advertising budget, media planning.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. - Prakash Joshi.
Golden Unicon is the No.1 Digital Marketing Company in Madurai, We do Web Design, Development, Digital Marketing, E-Commerce
Graphic Design, Corporate Videos & Logo Creation.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
CHAPTER 21 Advertising and Salesmanship
Advertising- meaning, difference between advertising and publicity, objectives, media
Salesmanship - Meaning, role, qualities of a good salesman
Sales promotion- meaning, objectives and tools used
Unit 2 Role of advertising and types of advertisingNISHA SHAH
role fo advertising in marketing mix
role of advertising in business
types of advertising
types of channel in advertising
classification of media or channel
advertising process steps
Paid form of non-personal communication about an organization, product, service or idea from an identified sponsor, using mass media to persuade or influence an audience
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. Advertising management
Advertising management is a planned
managerial process designed to oversee and
control the various advertising activities
involved in a program to communicate with
a firm’s target market and which is
ultimately designed to influence the
consumer’s purchase decisions.
4. Nature and scope of advertising:
Attention seeker
The term ‘advertising‘ is derived from that means ‘to turn the attention’
Has a unique selling proposition
This unique selling proposition makes the product or service stand out of the crowd
Visually attractive
The visual elements used in the advertisements not only convey the information, but also tell a story.
Consumer oriented
With this nature of advertising, consumers can have the know how of the products, brands or
services that exist in the market
Uses various media
Apart from print platforms like newspapers and magazines, its presence can now also be seen in
audiovisual platforms like, films, hoardings, banners and many such promotional campaigns.
6. Basic functions of advertising
Promotion of Sales:
A good advertising campaign helps in winning customers and generating
revenues.
Introduction of New Products:
A business enterprise can introduce itself and its products to the public
through advertising
Support to Production System:
The business firm knows that it will be able to sell on a large-scale with the help
of advertising.
Increasing Standard of Living:
It is advertising which has helped people in adopting new ways of life and
giving up old habits
Public Image:
Advertising enables a business firm to communicate its achievements and its
efforts to satisfy the customers’ needs to the public.
Support to Media:
Advertising provides an important source of revenue to the publishers of
newspapers and magazines and the producers of T.V. programmes.
7. Types of advertising:
Display advertising.
Video advertising.
Mobile advertising.
Native advertising.
8. • Display advertising:
Display ads are great for telling a fast visual story while showing off brand
identity.
They’re play ads are great for telling a fast visual story while showing off
brand advertising.
They’re usually very visual with very little text, and are ideal for health
and wellness products that don’t require an in-depth disclaimer in the ad.
9. Video advertising:
Video ads are quite popular advertising types in today’s digital marketing
environment, and it makes sense why. Video advertisements are eye-
catching, entertaining, and great for telling a complex story that a display ad
simply can’t do
Instream video involves placing video ads mid-roll, pre-roll, or post-roll in a
video that a consumer is already watching.
The ad itself will be relevant to the content that the consumer is already
watching. An outstream video ad is a video ad that is integrated into an
article or blog post.
Medical or pharmaceutical brand, video ads are an excellent choice for
sharing your mission or product with full disclaimers.
10. Mobile advertising:
Mobile advertising is quickly becoming the new norm as more people are
consuming online content through their mobile devices than ever before.
Mobile advertising is, simply, ads that are optimized for mobile consumption.
Mobile ads are quite broad and can include video, app, display, search, or
social ads. For most brands, video-based social media mobile ads are a great
place to start.
For most brands, video-based social media mobile ads are a great place to
start. Health and wellness brands could definitely benefit from these types of
ads on platforms like Instagram.
11. Native advertising:
This form of advertising is simple ad content that is integrated into a piece of
content.
They are considered “non-disruptive” ads and usually come in the form of
sponsored content.
These ads will match the style and flow of the content it appears in without
being pushy is disruptive. For example, pop-up ads and autoplay videos are
considered disruptive and can often have a negative impact on one’s potential
customer base.
Native ads, on the other hand, are “slipped” into content in a way that is not
disruptive and more attractive to consumers. They can come in the form of
blog posts, videos, photos, etc.
12. Objectives of advertising:
trail: most start- up ventures or companies generally work for this objective.
It involves convincing the customers to make them buy a particular product or
service introduced in the market.
Brand switch: companies wanting to attract the customers of the
competitors have this as their objective. To achieve this, marketers try to
encourage customers to switch from their existing brand to their product.
Continuity: it is related to retain the existing customers for long. For this,
marketers usually launch new products of customer interest and advertise
them well so that the existing customers keep buying their products.
Switching back: to back the previous customers, who have switched to
other brands, advertisers use different ways to attract them back such as
discount sale, some reworking done on packaging, new advertise, etc.
13. Significance of advertising:
Introducing a New Product :
Advertising has a great importance when launching a new product, service or
even an idea to the market
When an advertisement of a product or service is done appropriately through
the right media channels and at the right time, it draws customers’ attention and
directs them to take an action.
Increase in Sales :
Without arousing that interest, creating demand in the market is
nearly impossible.
Eventually, growing demand results in a remarkable increase in sales.
Creating Consumer Awareness :
Creating awareness and providing necessary information about the
product or service drive the customers to make a purchase decision
ultimately.
14. Functions of advertising:
• Identifying New Customers
• Establishing Recognition
• Supporting Salesmen
• Motivating Distributors
• Stimulating Primary Demand
The functions of advertising can be grouped as:
Primary Functions
Secondary Functions
Economic Functions
Psychological Functions
Social Functions
15. Advantages of advertising
Introduces a new product in the market,
Expansion of the market,
Increased sales,
Enhances good-will,
Educates the consumers,
Elimination of middlemen,
Better quality products,
Supports the salesmanship,
More employment opportunities
Reduction in the prices of newspapers and magazines
Higher standard of living!
16. Introduces a new product in the market:
It stimulates the people to purchase the product.
Expansion of the Market:
It helps in exploring new markets for the product and retaining the existing
markets
Increased Sales:
Advertisement facilitates mass production to goods and increases the volume
of sales
Enhances Good-Will:
It introduces the manufacturer and his product to the people
Educates The Consumers:
It familiarises the customers with the new products and their diverse uses
Elimination of Middlemen:
This increases the profits of the manufacturer and the consumer gets the
products at lower prices.
17. Better Quality Products:
The manufacturer provides quality goods to the consumers and tries to win
their confidence in his product.
Supports The Salesmanship:
The selling efforts of a salesman are greatly supplemented by advertising.
It has been rightly pointed out that “selling and advertising are cup and saucer,
hook and eye, or key and lock wards.
More Employment Opportunities:
Advertising provides and creates more employment opportunities for many
talented people
Painters
Photographers
Singers
Cartoonists
Musicians
Models
Reduction in the Prices of Newspapers and Magazines:
The cost of bringing out a newspaper is largely met by the advertisements
published therein.
18. Disadvantages of advertising:
Loading the Price
Creating Wastes
Monopoly
Fraud on Consumers
Confuses the Buyers
Some Advertisement is in Bad Taste
19. Loading the Price
Advertising is expected to reduce total costs due to mass production and mass
distribution
In reality advertising increases the prices of goods.
Ultimately enable consumers to buy at lower prices
Creating Wastes
It can never appeal accurately to the target market like salesmanship
Many people may not read, hear or view your advertisement
TV advertisements have short life span and relatively costly
20. Monopoly
It kills competition and to that extent consumers’ interest is sacrificed
we can have reasonable competition in the market
We have to crush monopolies in the world of business to protect
consumers against evils of monopolies
Fraud on Consumers
Some advertising is fraudulent, misleading or deceptive. Advertising
causes us to buy goods
It is true that advertising often persuades people to buy things they
should not buy, they do not need nor they can afford.
21. Confuses the Buyers
Believing in advertising, consumers buy the product. On its use, they feel
cheated.
They come to realise later that the information given in the advertisement was
something else whereas the actual product was quite different from it
In this reference it is said that advertising confuses rather than helps.
Some Advertisement is in Bad Taste
Many times, foul language and objectionable pictures are used in advertising in
order to attract a particular class
They may be insulting to a particular class. It causes decay of social values
Such kinds of advertising are generally opposed by the people as it hurts their
feelings