The document is a presentation by Christian Buckley on SharePoint and its integration with social media, highlighting its evolution and current capabilities. It evaluates various social media platforms in the context of enterprise use, providing a scorecard that compares SharePoint 2010 with other contenders like Facebook, Yammer, and Google Docs. The document emphasizes the importance of adapting collaboration tools to meet user needs and suggests strategies for successful implementation in enterprises.

1. SharePoint’s Social Computing ScorecardChristian Buckley

2. Christian Buckley, Director of Product Evangelism at AxcelerMost recently at Microsoft

3. Microsoft Managed Services (now BPOS-Dedicated)

4. Advertising Operations, ad platform API program

5. Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration

6. Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM

7. At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco

8. I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversaryMy background

9. Improving Collaboration for 16+ YearsMission: To enable enterprises to simplify, optimize, and secure their collaborative platformsDelivered award-winning administration and migration software since 1994Over 2,000 global customersDramatically improve the management of SharePointInnovative products that improve security, scalability, reliability, “deployability”Making IT more effective and efficient and lower the total cost of ownershipFocus on solving specific SharePoint problems (Administration & Migration)Coach enterprises on SharePoint best practicesGive administrators the most innovative tools availableAnticipate customers’ needsDeliver best of breed offeringsStay in lock step with SharePoint development and market trendsAxceler overview

10. The rise of social media

11. What is social media in the enterprise?

12. Social media inside SharePoint

13. The scorecard, criteria

14. The contenders

15. SharePoint 2010 Scorecard

16. Summary – how SharePoint 2010 stacks upAgenda

17. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transformbroadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”Wikipedia.orgDefinitions

18. The Social Informatics ShiftSocial Informatics is the study of information and communication tools in cultural and institutional contexts.It is a cross-disciplinary focus on usage patterns,and is a blend of sociology, anthropology, psychology, technology and business perspectives, examiningthe changing way in which we do business.(Wikipedia)

19. Btw, the word “app” was just made “word of the year” 2011The Social Informatics Shift

20. The History of Social MediaBulletin Board Systems (BBS’s) – (1979 – 1995)Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/

21. The History of Social MediaCommercial Online Services (1979 – 2001)http://socialmediarockstar.com/history-of-social-media

22. What is Social Media in the Enterprise?The Dawn of the Word Wide Web – 1991

23. What is Social Media in the Enterprise?IRC, ICQ and Instant Messenger

24. The History of Social MediaP2P – BitTorrent – and “Social” Media Sharing

25. The History of Social MediaSocial Networking & Social News Websites

26. What is Social Media in the Enterprise?

27. The History of Social MediaThe Real-Time Statusphere & Location-based Social Web (2008 – ???)

28. WindowsLiveSpacesTwitter06YouTubeXangaNingYahoo360Bebo05OrkutFlickrFacebookDodgeball04LinkedInMySpaceTribe.NetXingLast.fm03FriendsterFotolog02Ryze01LiveJournal9900SixDegrees.com9798

29. The Future of Social Media

30. Community management toolsOpen identityMicrobloggingSocial CRMEnterprise applications gaining a social layerActivity streamsSocial search, analytics, and filteringEnterprise social media workflowAutomated compliance monitoringNext-generation unified communicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224Emerging Enterprise Technologies

31. Ease of Entry – Internal, External

32. Discovery (expertise, interests)

33. Contextual Search

34. Enterprise Content Management (workflow, business process management)

35. Building Communities – External Focus

36. Team Collaboration – Internal Focus

37. Real-Time Connections

38. Cost

39. ExtensibilityThe Scorecard / Criteria

40. FacebookNingYammerSalesforceGoogle docsJiveBox.netThe Contenders

41. Facebook

42. Facebook

43. Moderation and privacy controls

44. Microblogging

45. Activity feeds

46. Photos and videos

47. Real-time chat

48. Groups / discussion forums

49. Advertising

50. Events

51. Blogging

52. App storeFacebookFeaturesScorecardEase of Entry – InternalF, External A

53. Discovery B-