Presentation given 04182011 at The Experts Conference in Las Vegas, Nevada. This presentation reviews the changing social informatics of technology, and compares the leading consumer platforms to SharePonit 2010 out-of-the-box.

1. SharePoint’s Social Computing Scorecard Christian Buckley

3. Microsoft Managed Services (now BPOS-Dedicated)

4. Advertising Operations, ad platform API program

5. Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration

6. Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM

7. At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco

8. I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversaryMy background

9. Improving Collaboration for 16+ Years Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms Delivered award-winning administration and migration software since 1994 Over 2,000 global customers Dramatically improve the management of SharePoint Innovative products that improve security, scalability, reliability, “deployability” Making IT more effective and efficient and lower the total cost of ownership Focus on solving specific SharePoint problems (Administration & Migration) Coach enterprises on SharePoint best practices Give administrators the most innovative tools available Anticipate customers’ needs Deliver best of breed offerings Stay in lock step with SharePoint development and market trends Axceler overview

11. What is social media in the enterprise?

12. Social media inside SharePoint

13. The scorecard, criteria

14. The contenders

15. SharePoint 2010 Scorecard

16. Summary – how SharePoint 2010 stacks upAgenda

17. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transformbroadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Wikipedia.org Definitions

18. The Social Informatics Shift Social Informatics is the study of information and communication tools in cultural and institutional contexts. It is a cross-disciplinary focus on usage patterns,and is a blend of sociology, anthropology, psychology, technology and business perspectives, examiningthe changing way in which we do business. (Wikipedia)

19. Btw, the word “app” was just made “word of the year” 2011 The Social Informatics Shift

20. The History of Social Media Bulletin Board Systems (BBS’s) – (1979 – 1995) Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/

21. The History of Social Media Commercial Online Services (1979 – 2001) http://socialmediarockstar.com/history-of-social-media

22. What is Social Media in the Enterprise? The Dawn of the Word Wide Web – 1991

23. What is Social Media in the Enterprise? IRC, ICQ and Instant Messenger

24. The History of Social Media P2P – BitTorrent – and “Social” Media Sharing

25. The History of Social Media Social Networking & Social News Websites

26. What is Social Media in the Enterprise?

27. The History of Social Media The Real-Time Statusphere & Location-based Social Web (2008 – ???)

28. WindowsLiveSpaces Twitter 06 YouTube Xanga Ning Yahoo360 Bebo 05 Orkut Flickr Facebook Dodgeball 04 LinkedIn MySpace Tribe.Net Xing Last.fm 03 Friendster Fotolog 02 Ryze 01 LiveJournal 99 00 SixDegrees.com 97 98

29. The Future of Social Media

30. Community management tools Open identity Microblogging Social CRM Enterprise applications gaining a social layer Activity streams Social search, analytics, and filtering Enterprise social media workflow Automated compliance monitoring Next-generation unified communications Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224 Emerging Enterprise Technologies

32. Discovery (expertise, interests)

33. Contextual Search

34. Enterprise Content Management (workflow, business process management)

35. Building Communities – External Focus

36. Team Collaboration – Internal Focus

37. Real-Time Connections

38. Cost

39. ExtensibilityThe Scorecard / Criteria

40. Facebook Ning Yammer Salesforce Google docs Jive Box.net The Contenders

41. Facebook

42. Facebook

44. Microblogging

45. Activity feeds

46. Photos and videos

47. Real-time chat

48. Groups / discussion forums

49. Advertising

50. Events

51. Blogging

53. Discovery B-

54. Contextual Search D

55. Enterprise Content Management D

56. Building Communities A-

57. Team Collaboration F

58. Real-Time Connections A

59. CostA

61. Ning

62. Ning

64. Discovery C

65. Contextual Search F

66. Enterprise Content Management F

67. Building Communities A

68. Team Collaboration C+

69. Real-Time Connections C+

70. Cost B

73. Search archives of messages/profiles/tags

75. Discovery C

76. Contextual Search C

77. Enterprise Content Management F

78. Building Communities C

79. Team Collaboration D+

80. Real-Time Connections C

83. Sales visibility

84. Activity Stream

85. Collaboration

86. Manage & track campaigns

87. Complete customer profile

89. Discovery B

90. Contextual Search D

91. Enterprise Content Management C+

92. Building Communities D

93. Team Collaboration D

94. Real-Time Connections C

97. Real time amendments

99. Discovery F

100. Contextual Search F

101. Enterprise Content Management C

102. Building Communities F

103. Team Collaboration B+

104. Real-Time Connections B

106. Set up “observations” about companies, competitors, events, products, etc Publish your observations Create or join communities around products, markets, ideas and align/connect your observations Interact with others about your observations, allow people to connect ideas and solutions Track metrics and activity around those markets

107. Create agents to listen to social media networks and find relevant information Organize how you will view the results of your agents

108. Organize how you will view the results of your agents Identify opportunities to improve customer issues Automate your ability to post to the social networks

110. Branded public communities

111. Team collaboration tools

112. Social CRM

113. Customer support accelerators

114. Network / expertise discovery

115. Metrics, usage patterns, network data

116. Integration with SharePoint

117. Uses OpenSocial API

119. Discovery A

120. Contextual Search A

121. Enterprise Content Management B-

122. Building Communities A

123. Team Collaboration B

124. Real-Time Connections A

125. Cost C

128. Sync desktop files to a box

129. Mobile app

130. Permission management

131. Integrated file viewer

133. Discovery C

134. Contextual Search D

135. Enterprise Content Management F

136. Building Communities F

137. Team Collaboration C

138. Real-Time Connections D

139. Cost B

144. Advanced routing (w/metadata)

145. User profiles (My Sites)

146. Status updates/activity feeds

147. Knowledge mining

148. Bookmarks (replaces My Links)

149. Feedback/rating

150. Note board (Wall)

151. Podcasting kit

152. Social tagging

153. Expertise tagging

154. Wikis

155. Share & Track tab

156. Individual and team blogs

158. Discovery B+

159. Contextual Search B+

160. Enterprise Content Management B+

161. Building Communities C

162. Team Collaboration A

163. Real-Time Connections B

164. Cost D

166. What users are asking for Your team wants to build out a Facebook-like social networking solution on your intranet. From the SharePointProMag.com article How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements

167. The SharePoint Solution

168. What users are asking for Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.

169. The SharePoint Solution Twitter feeds to your MySites or Team Sites using an XML Web Part (as illustrated here by SharePoint MVP Randy Drisgill).

170. What users are asking for Your team would like to access critical content and applications through their personal devices.

171. The SharePoint Solution (image shared by Arpan Shah, Microsoft)

172. Final thoughts Identify business gaps that can be filled by social features Ensure a cultural fit for these new features Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders.

173. Christian Buckleycbuck@axceler.com+1 425-246-2823@buckleyPLANETwww.buckleyPLANET.com Contact me