This document discusses API management and its business value. It covers the emerging API economy, successful API building blocks like promotion, onboarding, delivery and monetization. A complete open source API management platform can help deliver this value. The future of APIs includes new programming languages for APIs and automation. Best practices for API management include roles like API creators and publishers and establishing an API strategy.

1. API Management
Building Blocks and Business Value
Chris Haddad
@cobiacomm on Twitter
Kin Lane
@kinlane on Twitter
http://www.apievangelist.com
Read more about WSO2 API Manager at
http://wso2.com/products/api-manager

2. Your Presenters
Chris Haddad
• Vice President, Technology Evangelism
• Delivering Cloud Integration and APIs since 1999
Kin Lane
API Evangelist
http://www.apievangelist.com

3. Agenda Topics
•The emerging API economy and digital business
ecosystems.
•How to assemble the building blocks of a
successful API.
•When a complete open source API
Management platform delivers business value.
•The future of APIs.

4. API Economy and Digital Business
Ecosystems

5. API Economy and Digital Business
Ecosystems

6. API Opportunities
“APIs create a new relationship opportunity –
B2D; Business to Developer, that creates
direct B2C, B2B and indirect B2C relations”
Source: http://asanka.abeysinghe.org/2012/02/apis-create-new-relationship-b2d.html

7. API Opportunity

8. Endpoint Transformation
• An API (or a service) is a business capability delivered
over the Internet to internal or external consumers
• Network accessible function
• Available using standard web protocols
• With well-defined interfaces
• Designed for access by third-parties
• A Managed API (or a managed service) is:
 Actively advertised and subscribe-able
 Exhibits high Quality of Service (QoS)
 Available with Service Level Agreements (SLAs)
 Secured, authenticated, authorized and protected
 Monitored and monetized with analytics

9. Successful API Building Blocks
API Technology != Successful API

10. Successful API Building Blocks
• Promotion
– Landing page or API Store
• On-boarding API developers and consumers
– On-demand registration and key generation
– Interoperable interface
• Delivery
– Security and Quality of Service at Scale
• Measuring Business Value
– Usage, SLA management, version control, re-use
– Monetization

11. Successful API Building Blocks
• Onboarding
– Self-service registration, Developer account
– Documentation and Resources
• Code and Technology
– Tools, Mobile client SDK, Authentication, Platform
• Collaboration
– Communication, updates
– Self-service support and direct support
– Research and Development Product Ideas, Opportunities, and
Labs
• Delivery
– Environments, Service levels, Legal
• Monetization

12. Complete Open Source
API Management Platform

13. API Management transforms
services into re-usable assets

15. Extending Service Governance
with API Governance

16. API Re-use Dashboard

17. Monetization
• Affiliate
• Advertising

18. Future of APIs
• Programming Language for APIs
• Automation
• Unified APIs

19. Steps to Re-invent Integration and App Development
An API First Methodology
1. Identify core business capabilities
2. Build extensible, configurable business services and
APIs
3. Foster business partnerships with API management’s
on-demand self-service and analytics
4. Host services, APIs, and applications on a multi-tenant
platform and facilitate per-tenant configuration

20. “Your Business as a Service”
Users
Partners Ecosystem Platform
Tenant Tenant Tenant Tenant
Apps Apps Apps Apps
Platform as a Service / Stratos
Ecosystem Owner
API Management / API Store
Existing business systems as APIs

21. Best Practice API Use Cases and Roles
•API Creator
• Builds, manages, and versions API
• Understand business and technical requirements
• Cares about usage and scaling
• Seeks feedback, ratings, usage
•API Publisher
• Publishes, Promotes and encourages consumers to adopt APIs
• Determines usage patterns and how to best monetize asset
• Monitors and secures
•API Consumer
• Understands the interface definition
• Subscribes and connects application to API
• Monitors own usage and cost basis
• Provides feedback and ratings

22. API Management Roadmap
• Define roles and responsibilities
• Extend SOA Governance and service run-time policy
into external API design, development, and
consumption activities
• Establish on-demand self-service API consumption
channel
• Analyze API dashboards and identify subscription
trends
• Relentlessly reduce technical debt through API re-
use rather than re-build

23. API Strategy & Practice
http://www.apistrategyconference.com/

24. lean . enterprise . middleware

25. References
Product Page
•http://wso2.com/products/api-manager/
Getting Started Guide http://d.content.wso2.com/files/WSO2APIManager-v1.0.0-
GettingStarted.pdf
White Papers
Promoting service re-use within your enterprise and maximizing SOA success
WSO2 API Manager Comparison
Blogs and Websites
• http://www.apievangelist.com
• http://sanjiva.weerawarana.org/2012/08/api-management-missing-link-for-soa.html
• http://techfeast-hiranya.blogspot.com/search/label/api%20management
• http://sumedha.blogspot.com/search/label/API
• http://blog.cobia.net/cobiacomm