This document discusses the transition from product-based mobility to user-centered shared mobility systems and experiences. It outlines several trends driving this transition, including the rise of data sharing ecosystems and real-time user generated information, greater social mobility and peer-to-peer services, and a shift toward viewing mobility from the user's perspective rather than stakeholders. It also discusses the role of service design in facilitating new shared mobility scenarios that create value through access rather than ownership.

1. P
SERVICE
MOBILITY
FUTUREFROM PRODUCT TO SERVICE AND SYSTEMS
TO A SOCIAL EXPERIENCE CONTINUUM
ON
OFF service design,
just one of the right
scopes to adress
this massive change :
from product to service
to system to experience
design ...
COMPANIES BUILDING ON THE COLLECTIVE INTELLIGENCE
OF THEIR CUSTOMERS AS A NEW P2P SERVICE CHANNEL
> DATA ECOSYSTEM : BIG DATA, OPEN DATA, CROWDSOURCING
AND REAL TIME AND PREDICTIVE USER GENERATED INFORMATION
(FOR NAVIGATION, FOR ENTERTAINMENT, ...)
> SOCIAL MOBILITY AND NEW LAYOUTS OF SERVICES
(EXAMPLE P2P ELDERLY PEOPLE SUPPORT SERVICES, HYPERLOCAL...)
> FROM INTERMODALITY AND MULTIMODALITY
TO A CONTINUUM OF MOBILITY, THE USER’S CONTINUUM
“
“
#ASIM* #BTOCP2P
A PARADIGM SWITCH FROM “PUBLIC VS PRIVATE” TO SHARED
> INTERNATIONAL, NATIONAL, REGIONAL AND LOCAL
URBANISM,TRANSPORT AND PLANNING POLICIES WILL ADOPT
AN ECOSYSTEMIC VISION ON TRANSPORT QUESTIONS
AND THINK MOBILITY FROM THE USER STANDPOINT
NOT FROM STAKEHOLDERS GOVERNANCE
SILOED POINT OF VIEWS.
#SHAREDMOBILITY
*AMBIENT SOCIAL INTELLIGENCE MOBILITY
(
(

2. TODAY
P2P
ticket sales
P2P
package
delivery
P2P travelling experience:
eg. KLM meet & seat
social network
TRANSPORT
TAXI
BUSINESS
Open Data
Co-opetition
P2P buslines
Ownership
Flexibility
freedom
Hong Kong
84 % use sustainable
mobility system.
Smart card: all transport
+ payment.
IN A GIVEN TRANSPORT MODE
AT CITY SCALES
smart cities
Zurich
+ new offers from PT+ companies
+ no barriers between
the transport mode
HYBRID
& EL-Car
cab ride sharing
p2p drivers
APIfication
of the car
P2P
Ridesharing
P2P
Renting
P2P
ticket
exchange

3. ROLE OF
SERVICE
DESIGN ?
SOCIAL MOBILITY ?
Users
Mobility Providers Design(er)
Designer,
as an abductive
thinker, helping
bringing to life
new scenarios ...
Facilitators for co-creation.
Business value < >Users value
Creating future scenarios.
PRODUCT SERVICE SYSTEM
EXPERIENCE
create value
in access
not ownership
Participation & involvement

4. FROM
OWNERSHIP
TO ACCESS
Instant
Access
GEOBASED AND
REAL TIME SERVICES
+
customised
services
Energy / Sustainable
Governmentai
issues
Community
Ownership
mobility
as we new it ?
Social
transport
resilient Urban
development =
adapt to innovation
of use
Shared
systems
best collaboration
win /competitive
JOURNEY =
OPPORTUNIY
FOR CONTEXTUAL
SERVICES / CONTENT
Intermodal
transport
system
Endless opportunities for
sustainable, inclusive, affordable
and user centered services.
platform
Shared info
Transport
hybrid offers
Intermodal Transport
Shared between public,
and private transport.

5. DATASHARING
ECOSYSTEM
Short
distance
Long
distance
smart users
Proactive users
Providers
smart cities
Providers
City
travel
Long
distance
Proactive Users, economically
and socially rewarded users,
will turn cities smarter !
Competitive: the best
service for the user “win”.
Shared platforms:
Collaboration and creation
of new offers between users,
private and public institution.

6. .
User X3
more in
traffic jam.want: 24/7
Customised services
Best travel solution.
Access
64 %
of all travel
km are urban
70 %
of population
will live in the city.
USERS
URBANIZATION
Optimised systems
infrastructures
Big Data / Open Data / crowdsourcing
and anticipativeUser generated data
it will be X3
more in 2040
Infrastructure:
Need of
co-created
mobilities
and cities.
THE WORLD MAP 2050
of traffic that would die
down if everyone
carpooled once a week
20 %

7. SMART
CITIES
TOMORROW city as Platform
for all the infrastructures
you need in a city.
“sharing policy”.
Users:
from reporting on the
infrastructures in the city
to co creating services
in real time
Smart solutions;
green city, intermodal
transport systems,
open government.
Digital ecosystems
integrated everywhere
in the city

8. BARRIERS
COLLABORATION
New business model
transport, infrastructure,
traffic management,
info planning + payment
Barriers between
transport modes
Users are the one
connectig all transport
mode, an opportunity
for coopetition economy
Political support
governance :
from private VS public
to shared
Find a Shared Platform
Problems to create apps,
shared spaces etc.
Challenge-User
discover and respond
to users needs and
keep track on their usage.

9. home as
coworking
spaces
FORCASTING
MOBILITY
SCENARIOS
2020, first crowdsourced
aerial transport services ?
Paris as
a shared mobility
champion city ?
breaktrough
in citizens happiness
on demand
p2p / public transport ?
car : from hardware
to open software ?
Access
Shared
platform
opendataviz
on our world, countries, regions,
& cities environmental
performances .
real time lifestyles :
no more
rush hour ?
generators of mobility,
real players of mobility ?