The document provides an overview of the conceptual architecture for a Mobility as a Service (MaaS) transportation system. It describes the key elements and components of the system, including riders, vehicles, roadways, traffic, convenience factors, analytics, governance, connectivity and security, partner management, payment systems, travel chains, and reservation systems. It also includes diagrams illustrating the relationships between these various elements and components.

1. MaaS Transportation System
Mobility as a Service (MaaS)
Conceptual Architecture
Riders
Vehicles
Roadways
Roger Silva – Transportation Enterprise Architecture
October - 2019 LinkedIn: https://www.linkedin.com/in/silvaroger/

2. Roger Silva – Transportation Enterprise Architecture
October - 2019
MaaS Transportation Service Elements
Service Delivery
Service Control
Service Governance
• Riders.- User of transportation Services.
• Vehicles.- Means of transportation
• Roadways.- Where riders travel
• Traffic.-Vehicles quantity on roadways
• Convenience.- Vehicles preferences
• Analytics.- Transportation factors data analysis
• Governance.- Transportation factors regulation
• Connectivity & Security.- Communication and Identity
• Partner Mgt.- Service Providers and Partnerships

3. Roger Silva – Transportation Enterprise Architecture
October - 2019
MaaS Transportation Service Elements (Cont.)
Service Management
• Payment System.- Payment management
• Travel Chain.- Means used during rider’s journey
• Reservation System.- User Interface and Mgt.

4. Roger Silva – Transportation Enterprise Architecture
October - 2019
Conceptual Architecture
Roadways Vehicles Riders
Analytics
Convenience
Traffic
Governance
Payment Sys
Travel Chain
Partner Mgt.
Reservation
System
Connectivity & Security

5. Roger Silva – Transportation Enterprise Architecture
October - 2019
Components
• Residents
• Visitors
• Business Cargo
Riders
• Resident’s Cargo (Bikes, Pets, etc.)
• Urban development (current and future
needs)

6. Roger Silva – Transportation Enterprise Architecture
October - 2019
Components
• Scooters
• Bicycles
• Shared Vehicles
• Private Cars
• Rentals
• Public Vehicles
• Public Buses
• Private Buses
• Shuttles
Vehicles
• Seabus
• Subways / Metro
• Trains
• New Transportation Technologies
(Cooperative driving, intelligent and
autonomous vehicles, Drones, etc.)

7. Roger Silva – Transportation Enterprise Architecture
October - 2019
• Cycling and Walking trails
• Water routes
• Streets
• Roadways
• Highways
• Bridges
• Subway/Metro Rails
• Train Rails
• Exclusive transportation roads
• Transportation Sensors and signaling
(Vehicle to Infrastructure Technology
-V2I)
• Smart Corridors (roadways with V2I
technology and autonomous vehicles)
ComponentsRoadways

8. Roger Silva – Transportation Enterprise Architecture
October - 2019
• Driving/Transportation
Behaviors
• Volume of Vehicles
• Bottlenecks
• Accidents
• Weather
• Pick hours
• Mechanical Failures
• Construction
• Road Conditions
• Transportation Sensors and signaling
(V2I and V2V).
• Adaptive Traffic signals
• Real-time traffic feedback technology
• Pedestrian traffic tracking systems
• Car Sharing incentives
• Congestion Pricing
Traffic Elements

9. Roger Silva – Transportation Enterprise Architecture
October - 2019
• Identification/Permissions
• Encryption and security
features
• Multi-Site Resiliency
• Communication Channels
(Protocols, APIs, etc.)
• Big Data Integration
• Internet of Vehicles (IoV)
• Intelligent Transportation Systems (ITS)
• Blockchain and other consensus
approaches for connected vehicles and
ITS
• Mobile augmented reality systems for
ITS
• Transportation sensors and signaling
(Vehicle to Vehicle Technology -V2V)
Connectivity & Security Elements

10. Roger Silva – Transportation Enterprise Architecture
October - 2019
• License management
• Zones and routes
• Type of services
• Vehicles / Fleet
• Payment system
integration
• Incentives/Penalties
• Quality of service
• User rating
• User complaints
• User preferences
• Pricing
• Commissions
• Service levels
• Usage/congestion mgt
• Availability mgt
Partner Management Elements

11. Roger Silva – Transportation Enterprise Architecture
October - 2019
• Fixed-route transit
• Demand-responsive
transportation
• Transportation vendor
connectivity
• Fees / pricing
• Travel time, price
advisory
• Departure and
destination advisory
• Travel type advisory
• Vehicle Type options
• Travel type options
Travel Chain Elements

12. Roger Silva – Transportation Enterprise Architecture
October - 2019
• One single fare
• Multiple fare
• Single system
• Fare Pricing
• Transportation
alternatives pricing
• Revenue Management
• Finance Management
• Currency and payment options
Payment System Elements

13. Roger Silva – Transportation Enterprise Architecture
October - 2019
• Reservation services (Plan, Book
and Pay).
• Trip data stored on mobile devices
(Privacy)
• Time of departure /Duration of trip
• Fees / pricing / Affordability
• Location
• Multi-modal (Price, time, variety of
vehicles, etc.)
• Distance to rider’s location and
destination
• Vehicle occupancy
• Trip attractiveness (comfort, security, coziness,
environmental/social/economic impact, etc.)
• Amenities (WIFI, bike storage, parking,
washrooms, etc.)
• Ease of Payment (Mobile/Online/Onsite)
• Customer communication channels
• Service Ratting ability (onsite & online)
• Complaint Mgt.
• Travel Efficiency
• Transportation stations
Convenience Elements

14. Roger Silva – Transportation Enterprise Architecture
October - 2019
• Ridership analysis
• Big data integration
• Info-sharing/APIs (Input/
Output)
• Forecasting analysis
• Convenience analysis
• Behavioral Ridership
analysis
• Safety & Security
• BI to improve ridership and service
quality
• BI to increase revenue
• Demand analysis to increase TL services
and improve convenience
• Partners/TL performance
• Service Optimization
• Dashboards/Visualization (Goals & KPIs)
• Environmental sustainability
Analytics Elements

15. Roger Silva – Transportation Enterprise Architecture
October - 2019
• Transportation needs
• Licenses
• Fees/Commissions
• Partnerships Mgt
• Capacity Management
• Business Goals
• Economic growth
• Social Impact
• Environment sustainability
• Policies and regulations
• Public engagement (Business and
Individual)
• Stakeholder objectives alignment
Governance Elements

16. Roger Silva – Transportation Enterprise Architecture
October - 2019
• Planning
• Booking
• Payment
• Account Management
• Service Management
Reservation System Elements

17. Roger Silva – Transportation Enterprise Architecture
October - 2019
Reservation System Conceptual Architecture
Multi-Device
UX
Travel Chain
Multimodal
Multi-Payment
Gateway
Customer Comm.
Channels
Account
Based Sys
Identity
Management
Partnership
Connectivity
Transaction
System
Presentation
Sessions
Multi-Site
Resiliency
ITS/IoT/Sensors
Connectivity
Big Data
Integration
Information
Security
Network

18. Roger Silva – Transportation Enterprise Architecture
October - 2019
• Partner with Autonomous
vehicle Manufacturers
• Deploy Transportation Sensors/
signaling (Vehicle to
Infrastructure Technology -V2I)
• Bundle public transportation
with Car-Sharing options
• Advertisement strategy (online
shopping and home delivery to
remove private car dependency)
• Deploy public transportation infrastructure
based on demand and ridership growth/
forecast
• Plan new infrastructure with flexibility-
demand routes (e.g. third lane to switch
direction based on demand)
• Express routes to distant locations based on
demand (reduce traffic and commuting time)
• Evaluate funding formulas that are adequate
and reliable and consider Fare-free transit
(e.g. Destination tax payment, Included in
Utility Bills, Visitor charges, etc.). If fares are
35% of Income, how much is spent to collect it
and how can this cost be better balanced?
Strategic Considerations