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Access over ownership: how the 
collaborative economy is changing mobility 
Francesca Pick @francescapick 
eBridge | October 7-8 2014 | Berlin
A global community and think and do-tank 
with the mission is to build and nurture a 
collaborative society by connecting people, 
organizations and ideas around fairness, openness 
and trust.
what we do: 
► community building 
► think tank – knowledge production 
► do thank – project incubator 
► services
OuiShare Fest, Paris 
1. International conference about the 
collaborative economy
What is the Collaborative 
Economy?
The Collaborative Economy 
= practices and business models based on 
horizontal networks and participation of a 
community, transforming how we live, work 
and create.
The collaborative economy is defined as practices 
and business models based on horizontal networks 
and participation of a community, transforming 
how we live, work and create. 
CONSUMPTION 
the sharing economy 
CAPITAL & FINANCE 
crowdfunding 
KNOWLEDGE & INFO 
open knowledge 
DESIGN & PRODUCTION 
open design & manufact. 
GOVERNANCE 
opengov & flat orgs 
1 
2 
3 
4 
5 
EXCHANGE TOOLS 
currencies, timebanks 6
The collaborative economy is defined as practices 
and business models based on horizontal networks 
and participation of a community, transforming 
how we live, work and create. 
CONSUMPTION 
the sharing economy 
CAPITAL & FINANCE 
crowdfunding 
KNOWLEDGE & INFO 
open knowledge 
DESIGN & PRODUCTION 
open design & manufact. 
GOVERNANCE 
opengov & flat orgs 
1 
2 
3 
4 
5 
EXCHANGE TOOLS 
currencies, timebanks 6
CONSUMPTION 
the sharing economy 1 
Tourism Goods 
Mobility
“Collaborative Consumption is the lending, 
swapping, bartering, gifting and sharing of products 
and services enabled through network technology 
and social networks.” 
MATERIEL IMMATERIEL
Some Examples
Carsharing: P2P and B2C
Long-Distance Ridesharing 
2M European travellers/month (Eurostar = 0.8M)
On-Demand ridesharing
Shared Mobility P2P B2C 
shared transportation 
taxi (with or without apps) 
vehicle on-demand 
ridesharing 
b2c car rental 
carsharing 
bikesharing 
p2p car rental 
p2p car rental at airports 
p2p bike rental 
long-distance ridesharing 
home-office ridesharing 
urban ridesharing
JANUARY 2013 
APRIL 1st  JULY 1st 2014
The drivers of change 
Internet & 
Smartphones 
Economy Longing for 
Community 
Environment
A changing consumer mindset
“Our social status now 
depends more on access 
than on property.” 
Jeremy Rifkin, 2000
80% of Germans aged 18-25 would 
rather live without a car than without a 
smartphone.
83% French people say they value 
access over ownership L’ObSoCo, 2012
A new mindset 
Millenials value access over ownership. 
They buy gadgets instead of cars 
Getting from A to B is more important 
than “how”. 
Multimodal apps & integration of services 
are key
Multi-modal transport apps integrate public transport, 
carsharing, ridesharing & more
The city of 
Helsinki is 
building it’s 
own multimodal 
transport system
What’s next? 
Challenges & Questions 
What will the mobility giants of tomorrow look 
like? 
How will cities and local governments support 
and / or regulate innovation in mobility? 
What role does e-mobility play for the success 
of multimodal transport systems?
Thank you! 
Francesca Pick 
francesca@ouishare.net 
@francescapick 
*Special credit to Benjamin Tincq and Arthur de Grave

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Access over ownership: how the collaborative economy is changing mobility

  • 1. Access over ownership: how the collaborative economy is changing mobility Francesca Pick @francescapick eBridge | October 7-8 2014 | Berlin
  • 2. A global community and think and do-tank with the mission is to build and nurture a collaborative society by connecting people, organizations and ideas around fairness, openness and trust.
  • 3. what we do: ► community building ► think tank – knowledge production ► do thank – project incubator ► services
  • 4. OuiShare Fest, Paris 1. International conference about the collaborative economy
  • 5. What is the Collaborative Economy?
  • 6. The Collaborative Economy = practices and business models based on horizontal networks and participation of a community, transforming how we live, work and create.
  • 7. The collaborative economy is defined as practices and business models based on horizontal networks and participation of a community, transforming how we live, work and create. CONSUMPTION the sharing economy CAPITAL & FINANCE crowdfunding KNOWLEDGE & INFO open knowledge DESIGN & PRODUCTION open design & manufact. GOVERNANCE opengov & flat orgs 1 2 3 4 5 EXCHANGE TOOLS currencies, timebanks 6
  • 8. The collaborative economy is defined as practices and business models based on horizontal networks and participation of a community, transforming how we live, work and create. CONSUMPTION the sharing economy CAPITAL & FINANCE crowdfunding KNOWLEDGE & INFO open knowledge DESIGN & PRODUCTION open design & manufact. GOVERNANCE opengov & flat orgs 1 2 3 4 5 EXCHANGE TOOLS currencies, timebanks 6
  • 9. CONSUMPTION the sharing economy 1 Tourism Goods Mobility
  • 10. “Collaborative Consumption is the lending, swapping, bartering, gifting and sharing of products and services enabled through network technology and social networks.” MATERIEL IMMATERIEL
  • 13. Long-Distance Ridesharing 2M European travellers/month (Eurostar = 0.8M)
  • 14.
  • 16. Shared Mobility P2P B2C shared transportation taxi (with or without apps) vehicle on-demand ridesharing b2c car rental carsharing bikesharing p2p car rental p2p car rental at airports p2p bike rental long-distance ridesharing home-office ridesharing urban ridesharing
  • 17. JANUARY 2013 APRIL 1st  JULY 1st 2014
  • 18.
  • 19. The drivers of change Internet & Smartphones Economy Longing for Community Environment
  • 21. “Our social status now depends more on access than on property.” Jeremy Rifkin, 2000
  • 22. 80% of Germans aged 18-25 would rather live without a car than without a smartphone.
  • 23. 83% French people say they value access over ownership L’ObSoCo, 2012
  • 24. A new mindset Millenials value access over ownership. They buy gadgets instead of cars Getting from A to B is more important than “how”. Multimodal apps & integration of services are key
  • 25.
  • 26. Multi-modal transport apps integrate public transport, carsharing, ridesharing & more
  • 27.
  • 28. The city of Helsinki is building it’s own multimodal transport system
  • 29. What’s next? Challenges & Questions What will the mobility giants of tomorrow look like? How will cities and local governments support and / or regulate innovation in mobility? What role does e-mobility play for the success of multimodal transport systems?
  • 30. Thank you! Francesca Pick francesca@ouishare.net @francescapick *Special credit to Benjamin Tincq and Arthur de Grave