This document discusses the benefits of auto rickshaws in urban transportation systems. It argues that auto rickshaws can enhance existing transportation systems by being more nimble and affordable, while also creating jobs and serving the urban poor. The document outlines three key ways that auto rickshaws can positively impact transportation: 1) Connecting the Dots - by being part of a seamless whole system, 2) Moving Money - through innovations in services, technology, and financing, and 3) Moving Minds - by changing perceptions and policies around their role in transportation.

1. FROM POOR COUSIN TO FAVOURITE UNCLE
ENTREPRENEURSHIP EXPERIENCES
& Learning Opportunities (Aerial View)
1. CONNECTING THE DOTS
(to provide good transport for the user)
2. MOVING MONEY
(new business, innovation, access, jobs)
3. MOVING MINDS
(new way of looking at transport & cities)
Susan Zielinski, SMART, University of Michigan.
February 10, 2012, Mumbai. Occasion: Rickshaw Rising (EMBARQ)

3. YOUR FIRST THOUGHT :
What is the greatest benefit /
advantage of auto rickshaws in cities /
in the transport system?

4. AUTO RICKSHAW MISSING LINK:
-more with less – enhances existing system
- nimble &adaptable & responsive
- affordable, serves urban poor
- creates jobs
- other?

5. LEARNINGS
CONNECTING THE DOTS
Seamless Whole systems Opportunities: Service Product Technology Design Policy
Rickshaws NB Part of whole system – floating all boats – not just feeder
MOVING MONEY
Auto Rickshaw Sweetspot: Nimble Combination of Service and IT
(wayfind, fare pay, traffic manage, security)
Emerging Industry Cluster – financing all boats
Job creation – improve quality of employment / self-sufficiency
MOVING MINDS
New language (not last mile/feeder – important role)
New perception of value
Policy barriers to be overcome (decision makers minds)
Telling a new positive story, new research to help this
Counter Isolation – we are not alone – strength in numbers – local & global networks
Public Private Innovation

6. LIVING LABS:
Bangalore
Beijing
Cape Town
Chennai
Cochin
Detroit Region
Fairfax
Los Angeles
Manila
Mexico City
Mystic
Pasadena
Portland
Seattle
Shanghai
Washington DC
Lisbon / Coimbra / Porto
etc…
Connecting the Dots; Moving Money; Moving Minds
RESEARCH, EDUCATION, TECH TRANSFER: ACCELERATE IMPLEMENTATION

7. PARTNERS & SPONSORS:
National Science Foundation
Center for South Asian Studies
Transportation Research Board
Rockefeller Foundation
Mott Foundation
FIA Foundation
Alcoa Foundation
Ford Motor (redefining)
US Environmental Protection Agency
Cisco Systems
IBM
Federal Highway Administration
U.S. Department of Education
CEO’s for Cities
City Connect Chennai
Confederation of Indian Industry
etc…

8. Why DID the chicken Cross the Road?

9. GAME CHANGE: SEAMLESSLY CONNECTED OPTIONS
LEAPFROG: Straight to Next Generation Whole Systems Design & Build
- spatial connectivity supported by Services, Technologies and PPI
NEW MOBILITY GRID: More Choices, More Connected
The Next Infrastructure; The Next Industry Cluster

10. BELLY OF THE BEAST ---- Transportation = Cars
(everything else is extra, hardly even seen)

11. … as Thomas Friedman might say …
TRANSPORTATION IS FLAT
OPEN SOURCE, MULTI-MODAL, MULTI-SERVICE, IT ENHANCED USER FOCUSED, SOCIALLY
EQUITABLE, AESTHETIC LIVABLE WHOLE SYSTEMS TRANSPORTATION
TRANSLATION: More Choices; More Connected Choices (New Mobility)
EMERGING GLOBAL NEW MOBILITY INDUSTRY TO SUPPLY IT
The current value of New Mobility markets can be measured in the billions of dollars.”Building a New
Mobility Industry Cluster in the the Toronto Region” (MTE & ICF)

12. Auto
Rickshaws,Not
Just the Last Mile,
Not Just the
Feeder

13. A heart? A lung? Pituitary gland? Your choice
What is better? What is the silver bullet?
I only use my heart I’m too rich and powerful to use my capillaries

16. RESULT:
Almost all
transport
has at least
an urban
component
CONTEXT: URBANIZATION
From 50% - 2/3 by 2025; 81% in US;
90 % world economy
Coming years: At least 35 cities more than 10 million

17. DRIVERS

20. BRT went
viral --
worldwide
More than 83
Over 40 in North
America alone

21. ZIPCAR: Wheels When You
Need Them
services
FRACTIONAL USE: AUTO RICKSHAWS, TAXIS & COMMUNAL
CABS, INTERMEDIATE VEHICLES, CARSHARE, BIKE
SHARE, SOCIAL NETWORKING, SLUGGING

22. new technology
wayfinding; shared
use; fare payment;
traffic management;
security etc.

23. Design & new
infrastructure

24. New modes / modal enhancements

26. moving people
moving goods
moving less

28. CONNECTIVITY/OPTIMIZATION
IS THE NEW SILVER BULLET

29. GAME CHANGE: SEAMLESSLY CONNECTED OPTIONS
LEAPFROG: Straight to Next Generation Whole Systems Design & Build
- spatial connectivity supported by New Technologies and PPI
NEW MOBILITY GRID: More Choices, More Connected
The Next Infrastructure; The Next Industry Cluster

30. CONNECTIVITY/OPTIMIZATIO
CONNECTIVITY / OPTIMIZATION
N
(both energy & time)
• spatial *
•spatial / physical
• service (use vs. own)
• technological (wayfind; fare pay; traffic manage; security)
• economic (revitalize; save $; create jobs; boost business)
• institutional & policy
(public private innovation)
• cultural / psychological (moving minds)

31. ROLLING OUT THE GRID: 4 STEPS
(public-private innovation)
1. CONVENING – The Crucial & Often Under-Rated First Step
(not just the usual suspects – public private innovation
2. MAPPING – An Engaging and Tangible Catalyst for Action
3. PILOTING & ROLL-OUT – Start with Hologram for Wider Spread Roll-
Out
4. MOVING MINDS – Speak a new language (Rumi, Philip K. Dick)
5. NETWORK (SMART network – “twinning” for shared genius)

32. CONVENING

33. MAPPING
and
PILOTING
Washington, DC
Ann Arbor, Michigan

34. CHENNAI:
Linking design, value
capture, cycles, auto
rickshaws, pedestrians,
local business & new
technologies (e.g.
Mapunity, Cisco, Ashok,
thru CII)

35. COCHIN (quiet leapfrog)
Links train, metro, bus, ferry, auto, taxi, parking, 2 wheelers & cycles
Linked to commercial, entertainment, tourism, lifestyle
70% of people need not enter city (larger hubs gateways to grid of smaller hubs)
Transform economy & lifestyle
Sustainable – supported by real estate elements

36. Mexico City

37. CAPE TOWN – entrepreneurial ventures, way-finding,
workplaces, public-private innovation, moving minds

38. Moving
Minds
Did Philip K. Dick predict or shape the future?

39. SYSTEM OF SYSTEMS: CHANGES THE GAME
Connects Mode Service Product Technology Design
 Door to Door (feeds trunk, focused on user)
Scalable / incremental / ALL YESES / induces demand
 For all shapes & sizes of communities & regions
 Short term / long term (not land use / policy dependent)
 Appealing (design, cool status) & Safe & Equitable
 Resilient & Robust (to climate / geopolitical challenges)
Business, Innovation, Job Opportunities
(New Mobility Industry Cluster Multi-Billion $)

40. NEW MOBILITY ECONOMIC BENEFITS
Saves Money
Creates Jobs
Boosts Business
Revitalizes Local Economy

41. TELECOMMUNICATIONS
& WIRELESS
CLEAN ENERGY E- BUSINESS
& NEW MEDIA
TRANSPORTATION INFORMATION
EQUIPMENT TECHNOLOGY
FINANCIAL SERVICES,
TOURISM
BAN KING &
INVESTMENT
NEW MOBILITY & RETAIL
INDUSTRY
TRANSPORTATION
GEOMATICS OPERATIONS
& SERVICES
REAL ESTATE
CONSTRUCTION, GOODS MOVEMENT
PLANNING & & SUPPLY CHAIN
INTELLIGENT MANAGEMENT
OPERATIONS
TRANSPORTATION
SYSTEMS

43. TODAY
What are some examples of successful scalable ventures?
What are some new business models?
What technologies can help us?
What research can help us?
What policies can help us?
What friends / networks (locally & globally) can help us?

44. LEARNINGS
CONNECTING THE DOTS
Seamless Whole systems Opportunities: Service Product Technology Design Policy
Rickshaws NB Part of whole system – floating all boats – not just feeder
MOVING MONEY
Auto Rickshaw Sweetspot: Nimble Combination of Service and IT
(wayfind, fare pay, traffic manage, security)
Emerging Industry Cluster
Job creation – improve quality of employment / self-sufficiency
MOVING MINDS
New language (not last mile/feeder – important role)
New perception of value
Policy barriers to be overcome (decision makers minds)
Telling a new positive story, new research to help this
Isolation – we are not alone – local & global networks
Public Private Innovation

46. SMART CONNECTIONS:
• http://um-smart.org/blog or email me susanz@umich.edu
• Living Labs (in pilot communities & regions) & NETWORK
• Primer (Connecting & Transforming)
• Global Learning Community (education & capacity building)
• SMART Exchange collaborative tool -- smartumich.ning.com
• Business network
• Research collaborative
• Regular gatherings / summits of the “systems” network