Access over ownership: how the 
collaborative economy is changing mobility 
Francesca Pick @francescapick 
eBridge | October 7-8 2014 | Berlin
A global community and think and do-tank 
with the mission is to build and nurture a 
collaborative society by connecting people, 
organizations and ideas around fairness, openness 
and trust.
what we do: 
► community building 
► think tank – knowledge production 
► do thank – project incubator 
► services
OuiShare Fest, Paris 
1. International conference about the 
collaborative economy
What is the Collaborative 
Economy?
The Collaborative Economy 
= practices and business models based on 
horizontal networks and participation of a 
community, transforming how we live, work 
and create.
The collaborative economy is defined as practices 
and business models based on horizontal networks 
and participation of a community, transforming 
how we live, work and create. 
CONSUMPTION 
the sharing economy 
CAPITAL & FINANCE 
crowdfunding 
KNOWLEDGE & INFO 
open knowledge 
DESIGN & PRODUCTION 
open design & manufact. 
GOVERNANCE 
opengov & flat orgs 
1 
2 
3 
4 
5 
EXCHANGE TOOLS 
currencies, timebanks 6
The collaborative economy is defined as practices 
and business models based on horizontal networks 
and participation of a community, transforming 
how we live, work and create. 
CONSUMPTION 
the sharing economy 
CAPITAL & FINANCE 
crowdfunding 
KNOWLEDGE & INFO 
open knowledge 
DESIGN & PRODUCTION 
open design & manufact. 
GOVERNANCE 
opengov & flat orgs 
1 
2 
3 
4 
5 
EXCHANGE TOOLS 
currencies, timebanks 6
CONSUMPTION 
the sharing economy 1 
Tourism Goods 
Mobility
“Collaborative Consumption is the lending, 
swapping, bartering, gifting and sharing of products 
and services enabled through network technology 
and social networks.” 
MATERIEL IMMATERIEL
Some Examples
Carsharing: P2P and B2C
Long-Distance Ridesharing 
2M European travellers/month (Eurostar = 0.8M)
On-Demand ridesharing
Shared Mobility P2P B2C 
shared transportation 
taxi (with or without apps) 
vehicle on-demand 
ridesharing 
b2c car rental 
carsharing 
bikesharing 
p2p car rental 
p2p car rental at airports 
p2p bike rental 
long-distance ridesharing 
home-office ridesharing 
urban ridesharing
JANUARY 2013 
APRIL 1st  JULY 1st 2014
The drivers of change 
Internet & 
Smartphones 
Economy Longing for 
Community 
Environment
A changing consumer mindset
“Our social status now 
depends more on access 
than on property.” 
Jeremy Rifkin, 2000
80% of Germans aged 18-25 would 
rather live without a car than without a 
smartphone.
83% French people say they value 
access over ownership L’ObSoCo, 2012
A new mindset 
Millenials value access over ownership. 
They buy gadgets instead of cars 
Getting from A to B is more important 
than “how”. 
Multimodal apps & integration of services 
are key
Multi-modal transport apps integrate public transport, 
carsharing, ridesharing & more
The city of 
Helsinki is 
building it’s 
own multimodal 
transport system
What’s next? 
Challenges & Questions 
What will the mobility giants of tomorrow look 
like? 
How will cities and local governments support 
and / or regulate innovation in mobility? 
What role does e-mobility play for the success 
of multimodal transport systems?
Thank you! 
Francesca Pick 
francesca@ouishare.net 
@francescapick 
*Special credit to Benjamin Tincq and Arthur de Grave

Access over ownership: how the collaborative economy is changing mobility

  • 1.
    Access over ownership:how the collaborative economy is changing mobility Francesca Pick @francescapick eBridge | October 7-8 2014 | Berlin
  • 2.
    A global communityand think and do-tank with the mission is to build and nurture a collaborative society by connecting people, organizations and ideas around fairness, openness and trust.
  • 3.
    what we do: ► community building ► think tank – knowledge production ► do thank – project incubator ► services
  • 4.
    OuiShare Fest, Paris 1. International conference about the collaborative economy
  • 5.
    What is theCollaborative Economy?
  • 6.
    The Collaborative Economy = practices and business models based on horizontal networks and participation of a community, transforming how we live, work and create.
  • 7.
    The collaborative economyis defined as practices and business models based on horizontal networks and participation of a community, transforming how we live, work and create. CONSUMPTION the sharing economy CAPITAL & FINANCE crowdfunding KNOWLEDGE & INFO open knowledge DESIGN & PRODUCTION open design & manufact. GOVERNANCE opengov & flat orgs 1 2 3 4 5 EXCHANGE TOOLS currencies, timebanks 6
  • 8.
    The collaborative economyis defined as practices and business models based on horizontal networks and participation of a community, transforming how we live, work and create. CONSUMPTION the sharing economy CAPITAL & FINANCE crowdfunding KNOWLEDGE & INFO open knowledge DESIGN & PRODUCTION open design & manufact. GOVERNANCE opengov & flat orgs 1 2 3 4 5 EXCHANGE TOOLS currencies, timebanks 6
  • 9.
    CONSUMPTION the sharingeconomy 1 Tourism Goods Mobility
  • 10.
    “Collaborative Consumption isthe lending, swapping, bartering, gifting and sharing of products and services enabled through network technology and social networks.” MATERIEL IMMATERIEL
  • 11.
  • 12.
  • 13.
    Long-Distance Ridesharing 2MEuropean travellers/month (Eurostar = 0.8M)
  • 15.
  • 16.
    Shared Mobility P2PB2C shared transportation taxi (with or without apps) vehicle on-demand ridesharing b2c car rental carsharing bikesharing p2p car rental p2p car rental at airports p2p bike rental long-distance ridesharing home-office ridesharing urban ridesharing
  • 17.
    JANUARY 2013 APRIL1st  JULY 1st 2014
  • 19.
    The drivers ofchange Internet & Smartphones Economy Longing for Community Environment
  • 20.
  • 21.
    “Our social statusnow depends more on access than on property.” Jeremy Rifkin, 2000
  • 22.
    80% of Germansaged 18-25 would rather live without a car than without a smartphone.
  • 23.
    83% French peoplesay they value access over ownership L’ObSoCo, 2012
  • 24.
    A new mindset Millenials value access over ownership. They buy gadgets instead of cars Getting from A to B is more important than “how”. Multimodal apps & integration of services are key
  • 26.
    Multi-modal transport appsintegrate public transport, carsharing, ridesharing & more
  • 28.
    The city of Helsinki is building it’s own multimodal transport system
  • 29.
    What’s next? Challenges& Questions What will the mobility giants of tomorrow look like? How will cities and local governments support and / or regulate innovation in mobility? What role does e-mobility play for the success of multimodal transport systems?
  • 30.
    Thank you! FrancescaPick francesca@ouishare.net @francescapick *Special credit to Benjamin Tincq and Arthur de Grave