The document discusses emerging trends in digital experiences and the internet of things. It notes that in the future, over 100 billion devices will be connected to the internet, blurring boundaries between physical and digital experiences. People's experiences will be shaped by interactions across multiple channels over time, rather than isolated incidents. Brands will need to engage customers across various touchpoints and locations, having one ongoing conversation rather than separate interactions. Mapping the customer journey will be important to understand how users experience products and services through various stages.