The document discusses various strategies for fundraising. It begins by explaining why fundraising is important to support activities like workshops, projects and promotional materials. While fundraising involves asking for money, it is ultimately about raising funds for an important cause. Effective fundraising requires understanding what donors want and treating them like customers. Key strategies discussed include identifying funding needs and sources, planning how to approach donors, documenting the fundraising strategy, and following up with donors. Personal contact is identified as one of the most effective approaches. The document emphasizes that fundraising is about building relationships over time.

1. Fundraising
‫التبرعات‬ ‫جمع‬/‫الدعم‬
Dr. Amjad Idries

2. Poll
• How do you feel about fundraising?
– I hate fundraising.
– I love fundraising.
– I don’t mind fundraising.

3. Why Fundraising?
• Any activity needs funds
 Organizing workshops
 Projects
 Promotional material (stickers, pins, pamphlets)
 International meeting

4. It’s not about money - but about Ideas
Fundraising is not only asking for
money for your organisation...
But rather raising funds for a
given cause!
So you better start being creative...

5. Understanding What Donors Want
TIMERESOURCES

6. 6
Basic Truths about fundraising
1. Teams are not entitled to support; they must
earn it.
2. Successful fundraising is not magic; it is simply
hard work on the part of people who are
thoroughly prepared.
3. Fundraising is not raising money; it is raising
friends.
4. You do not raise money by begging for it; you
raise it by selling people on your idea.

7. 7
Basic Truths about fundraising
5. People do not just reach for their check books and
give money; they have to be asked to give.
6. You don't wait for the “right” moment to ask; you ask
now.
7. You don't decide today to raise money and then ask
for it tomorrow: it takes time, patience, and planning
to raise money.
8. Donors are not cash crops waiting to be harvested;
treat them as you would customers in a business.

8. • Demands a very professional approach,
because the project will face competition

9. The Keys to Fundraising
• It’s all about relationships and communication
• If you don’t ask you wont get. Be audacious.
• Be creative, there’s many ways to skin a cat!!!!

10. Poll
• Have you ever given a donation because
someone you knew personally or cared
about directly asked you to give?
– Yes
– No

11. Why People Give
• Personal concern
• Belief in institution
• Confidence in leadership
• Agree with plans
• They were asked
• Tax considerations
Why People Don’t Give
• Don’t value mission
• Don’t believe organization is stable
• Absence of powerful
trustees/volunteers
• Concerns about management
• Wrong people asked
• Inadequate cultivation
• Failure to ask – or for specific
amount

12. Overview – Developing a fundraising strategy
Step 1 – Identifying the costs
Step 2 – Identifying the sources of funds
Step 3 - Planning how to approach the donor
Step 4 - Documenting the fundraising strategy
Step 5 – Follow up

13. Step 1 – Identifying the costs
• Compile a full list of your costs
• Does your project require admin support?
• Staff costs
• Equipment costs
• Fundraising costs
• Will you costs increase?

14. Step 2 – Identifying the sources of funding
•Individuals & public donations
•Your own organisation (internal funding)
•Businesses and corporations. Large & Small
•Foundations & international agencies
•Associations, clubs and trade unions
•Event fundraising

15. Step 3 – Planning how to approach the donor
•Know your audience
•Prepare a project brief
• Work out what you can offer your donors
• Use your personal contacts
• Produce approach materials that stand out.

16. Exercise Planning how to approach the donor
•Let’s think about any scenario for donation. Let’s write
for the donor !!!
• Introduce yourself/your project, create a link.
•State the total amount of funds that you need to raise;
•Show that you already have support;
•Say how you will acknowledge their support
•Make clear how the potential donor can contact you.

17. •‫هنالك‬‫عدة‬‫جهات‬‫تدعم‬‫مشاريع‬‫بناء‬‫القدرات‬‫ف‬‫ي‬
‫المجال‬‫الصحي‬‫ومنظمة‬‫قافي‬‫من‬‫أميز‬‫المنظمات‬
‫في‬‫دعم‬‫بناء‬‫القدرات‬‫ومشروعنا‬‫يعمل‬‫في‬‫مج‬‫ال‬
‫تحديد‬‫احتياجات‬‫التدريب‬‫للقوى‬‫العاملة‬‫وه‬‫ي‬
‫اللبنة‬‫االولى‬‫لبناء‬‫القدرات‬‫بصورة‬‫علمية‬‫مما‬
‫يقلل‬‫من‬‫التكلفة‬‫والزمن‬‫وتجويد‬‫األداء‬.

18. •‫تمثل‬....‫الن‬ ‫بناء‬ ‫في‬ ‫التحديات‬ ‫أهم‬ ‫من‬ ‫واحدة‬‫ظام‬
‫مؤسس‬ ‫في‬ ‫المشتركة‬ ‫المشاريع‬ ‫وأحد‬ ‫الصحي‬‫تنا‬
‫األدوار‬ ‫وتكامل‬ ‫للجهود‬ ً‫ا‬‫وتنسيق‬ ،‫ومنظمتكم‬‫نضع‬
‫المشروع‬ ‫مقترح‬ ‫يديكم‬ ‫بين‬......‫لدعمك‬ ‫لما‬‫من‬ ‫م‬
‫نوعي‬ ‫اثر‬

19. •‫ي‬ ‫السودان‬ ‫في‬ ‫النيل‬ ‫نهر‬ ‫بوالية‬ ‫شندي‬ ‫محلية‬ ‫إنسان‬ ‫إن‬‫عتبر‬
‫المراكز‬ ‫مستوى‬ ‫علي‬ ‫اإلشراف‬ ‫لبرنامج‬ ‫حوجة‬ ‫االكثر‬
‫وا‬ ‫الزراعية‬ ‫بيئتهم‬ ‫لطبيعة‬ ‫والمستشفيات‬ ‫الصحية‬‫فهي‬ ‫لرعوية‬
‫وتق‬ ‫الصحة‬ ‫مستوى‬ ‫لرفع‬ ‫االرجاء‬ ‫واسعة‬ ‫منتشرة‬ ‫محلية‬‫ليل‬
‫ف‬ ‫نطمح‬ ‫لذا‬ ‫االطفال‬ ‫عمالة‬ ‫وتقليل‬ ‫االمهات‬ ‫وفيات‬ ‫نسبة‬‫دعم‬ ‫ي‬
‫المحلية‬ ‫تلكم‬ ‫في‬ ‫اي‬ ‫اند‬ ‫ام‬ ‫مشروعنا‬.

20. “Ladder of Effectiveness”
1. Personal visit by a team
2. Personal visit by one person
3. Solicitation by personal letter with a follow-
up phone call
4. Solicitation by personal letter
5. Group direct mail

21. Event
• Specific
• Results and outcomes
tangible
• Evaluation is easy
• Stakeholders are there
• Adding values
• Unity in the implantation
• Appreciation
• Unlimited expectations
• Competition in giving
• Not time consuming
• High cost
• High failure rate
• Deviation from the plan
• Needs preparations
• No sustainability

22. Proposal
• Road map and
comprehensive
• Donors prefer that
• Methodology is clear
• Minimum lost in
resources
• Easy in comparison
• Presenting it for many
donors
• Expression of the needs
• Need experts
• Not flexible
• Only for certain donors
• All or none

23. Campaign
• Outcome is fast
• Continuous
• Community can share
• All levels could be
approched
• Costly
• Need experts
• Affected by external
factors

24. Personal Contact
• Defend your case
• Using your relations
• More flexible
• Not costly
• Outcomes are fast
• Need communication
skills
• Depends on wide
relations cycle
• Affected by personality
of the donor
• Affected by

25. Event
Proposal
Campaign
Personal
contact

26. ALWAYS THROUGH
PEOPLE WHO KNOW PEOPLE
WHO KNOW OTHER PEOPLE

27. Step 4 – Documenting the fundraising strategy
•What will you Fundraising activities be?
• When will you do them?
• Remember allow ample time for foundation grants.
• Ensure that activities do not clash with other events.
• Make reasonable estimates
• Keep good records of your contacts and activities

28. Step 5 - Follow up
• Fundraising is all about relationships!!!
• Keep a clear record of your donors and reporting
commitments
• Report on time, make sure you spend money where you
said you would
• Thank all of your donors, keep them informed
• A satisfied, informed donor may give again

29. How to approach sponsors?
- PROFESSIONALISM is the Key
- Credibility
- A detailed Proposal
- A LOT of PATIENCE
- Proof of previous experience and
expertise in the field

30. How to approach sponsors?
•Stress on MEDIA involvement
•Exposure is of utmost importance
•Good connections
•References will be a big help!!!

31. Some ways to go about it
• Membership fees
• Stabile donors
• Campaigns
• Events
• Sales
• Testamonials
• Sponsoring
• Corporate Fundraising
• Foundations & Grants
• Sale of space for ads

32. Memberships
• Active & passive members
• Make someone famous a honorary member
• An efficient Seniors Club is the most powerful
fundraising tool imaginable

33. Stabile donors
• Your Faculty
• National associations
• Ministry of Health
• Other ministries
• .............
• ‫اإلتصاالت‬ ‫شركات‬!!!

34. ALWAYS THROUGH
PEOPLE WHO KNOW PEOPLE
WHO KNOW OTHER PEOPLE

35. “Ladder of Effectiveness”
1. Personal visit by a team
2. Personal visit by one person
3. Solicitation by personal letter with a follow-
up phone call
4. Solicitation by personal letter
5. Group direct mail