Reshaping IT - Reshaping Business

0 Copyright 2013 FUJITSU
Reshaping IT
Reshaping Business
El impacto de las TI en las organizaciones y
en los profesionales
7 June 2013
Martin Gutberlet Mobile +49 (0) 172 2804475
Head of Enterprise Consulting
Member of the Executive Team

What are the IT & technology trends for enterprises ?
What is the impact of IT in enterprises?
What is the profile of IT Consulting and how does it change?
Agenda

4% IT Market Growth in 2013 expected
IT Spending: 3.8 Trillion USD, worldwide in 2013*
 0.7 Devices
 0.1 Data Center Systems
 0.3 Enterprises Services
 1.0 IT Services incl. IT Consulting
 1.7 Telecom Services
Total Media Advertising spending 2013, worldwide:
0.5 Trillion USD** (+5 %)
GDP Spain 2013 (Estimate):
1.05 Trillion USD*** (-1%)
* Gartner IT Spending 26 March 2013
** emarketer, 2013
*** Eurostats Europe
+4% in 2013 vs. 2012

CEO Agenda is dominated by Technology
Customer Relations & Web 2.0
Organization & Generation Y Risk & IT Compliance
Innovation & Mobility
CEO
Topics

IT Innovations revolutionize Customer & Business
Social MediaMobile Big Data Internet of Things
Customer Relations
Analysis

Source: Berlecon Research 11/2010
IT Innovations across industries
% of Enterprises
Advertising
Retail
Software & IT
Architect
Consulting
R&D
Telecoms
Total
Tax & Auditing
Automotive
Insurance
Print
ICT Retail
Tech. planning
Manufacturing
Agree
Totally
agree

IT & Technology determine Innovations in Business
eHealth
Smart Grid &
Smart Metering
Online Stores
Car ICT
Agriculture
Cloud
eGovernment
IT

IT Innovation in Business – Example Retail
 Future market:
Attract and keep customers
 Optimize human resources and save space
 Self-Scanning
Strong customer loyalty due to loyalty card, purchasing via scanner and electronic
shopping cart, control on the basis of technical samples
 Mobile Payment
 Payment via mobile
 Near Field Communication (NFC)
 Micropayment: contactless exchange of data, cashless payments

Gartner CIO Agenda 2012
Only 60% of the topics are business related
Top 10 CIO Technology Priorities
1. Mobile Technologies Innovation
2. Analytics and Business Intelligence Customer Relations
3. Cloud Computing (SaaS, IaaS, PaaS) IT Internal
4. Virtualization IT Internal
5. Collaboration Technologies (Workflow) Organization
6. Legacy Modernization IT Internal
7. IT Management IT Internal
8. Security Risk
9. CRM Customer Relations
10. ERP Applications Organization

Agenda

Where is IT needed in enterprises ?
1. Internal IT
2. IT in production
3. IT to the customer

1. Internal IT – Support of the Business
 Purpose:
IT supports the enterprise und its staff on the basis of IT
applications and workplace equipment
 Differentiation:
IT is usually not involved in technology topics which change
the business
 Challenges:
Possible Impact und benefit of IT are often undervalued.
Formation of IT outside the IT („Shade” IT)

2. IT in Production – Support in Development
 Purpose:
IT is also responsible for technology e.g. in the product
development
 Systems:
Computer Aided Design (CAD),
Electronic Data Interchange (EDI), etc.
 Challenges:
Open innovation in the development, cooperation and
integration with third party IT systems

3. IT to the customer – Support of B2B, B2C
 Purpose:
IT is responsible for the management of the interface to the
end customer (direct and indirect sales)
 Systems:
Customer Relationship Management (CRM), Partner
Management, Call Center, Online Shops
 Challenges:
Use and implementation of mobility projects, appearance in
social communities, use of wikis, integration and evaluation
of data of third parties, etc.

Interrelation of Business Model and IT
Technology
Strategy
People
Process
Structure
Enterprise Governance IT Governance IT Management IT Production

IT Governance
1. IT strategy must follow the business strategy
 Paradigm shift: IT can determine the business strategy
2. Value contribution of IT must be measurable to the enterprise
success
 Paradigm shift: Value Delivery and Assessment instead of Biz Case
3. Identify and manage risks
 Paradigm shift: partly no managing of risk at innovation
4. Best use of resources, target-oriented und efficient
 Paradigm shift: from management of resources towards management
of value
Make the implementation of 1-4 measurable
(performance management)

IT Management
 IT-Business Management
 IT Strategy
 Information
 Applications
 Organization
 Infrastructure & Technology
 Service Management
 Sourcing
 Security
 Investment & Priorization

IT Production
 IT Compliance
 IT Service Management (ITSM)
 Use of IT Standards like
 IT Infrastructure Library (ITIL), current in V3
 Control Objectives for Information and Related Technology
(COBIT), 5.0
 Committee of Sponsoring Organizations of the Treadway Commission
(COSO) – Framework for Enterprise Risk Mgmt
 eTOM – in Telecommunications

Project Management
Chestra
PRINCE2
Methods and Quality Standards in IT
Development Model
SSADM
Chestra
V-Modell
Risk Evaluation
CRAMM, COSO
MoR
Operation Models
ITIL (IT infrastructure Library)
eTOM (Telecom Operations Map)
SOF (Service Operation Framework)
MOF (Microsoft Operation Framework
Quality Models
Lean - Six Sigma
COBIT
ITSM Maturity Model acc. Spice
IT Service CMM

Agenda

3 different Fields of Consulting
1. In-house Consulting
2. Independent IT Consultant
3. IT Manufacturer offering Consulting

1. In-house Consulting
Definition:
Employed consultants who undertake consulting tasks for an enterprise
even in the area of IT & technology
Examples:
Telefonica (Telecoms), RWE (Utility), Bayer (Chemical), etc.
Sales Growth for In-house Consulting in 2012:
+18%

2. Independent IT Consultant
Definition:
Consultants working for independent enterprises which do not provide
any software, hardware or services portfolio
Examples:
McKinsey (Business Technology Office) or Boutiques like Gartner,
Cassini
Main Focus:
IT Strategy and Process Consultancy
Differentiation:
No system integration or development of software

3. IT Manufacturer offering Consulting
Definition:
Consultants working for enterprises offering its own software, hardware
and services portfolio
Examples:
Fujitsu, IBM, HP, T-Systems
Main Focus:
End-to-End delivery from IT Consulting to implementation and operation
Challenge:
Positioning of own portfolio; partly not independent in recommendation of
best in class solutions

Classic IT Service Areas
IT & Technology Consulting
 IT Strategy
 IT Sourcing
 IT Business Management ( e.g. ITIL)
 IT Virtualization & Cloud
 IT Green
 IT Infrastructure
 IT Security
System Integration
 Application
 Server
 Storage
 Network LAN, WAN, Mobile
 IT Service Management (ITSM)
 IT Security

IT Consulting Areas
1. Enterprise IT Use
 Internal IT
 IT in Production
 IT to the Customer
2. Enterprise IT Areas
 IT Governance
 IT Management
 IT Production
Classic
New
3. IT Business
 New Business Areas
 New Business Models
Consulting Competence
Business Process
IT Business Solutions
Methods
IT Processes
Technology
Business
Innovation Management
Organizational&TechnologicalTransformation

IT Business
For Example in Automotive
CAN
TCG-compliance
security chip
DCM
Controller
Chip
Wireless Network
Service-Impact-
Management
Service-Desk
OEM DC
Integrated Driver Assist.
System
Telematics Service Center
Universal Enterprise Service Management - UNISEM
Driver Centric
Secure
Seamless IT
Characteristic for these projects is the high degree of complexity as consulting areas
1 and 2 have to be considered urgently !

IT Jobs in the Future
There will be new job descriptions such as Search Engine
Optimizer (SEO) or IT Innovation Manager
Marketing will become a Web/IT Domain due to social
communities
Appliances - Integration of H/W & S/W and Services (optional)
will be increasingly deployed
Research & Development are linked, but work in
local/mobile/project driven teams will be intensified
Cloud Computing redefines IT Sourcing & Resource
Management

My Offer to You
We look after BA, MBA, diploma and degree work
We give trainees the chance to get to know us
We offer graduates a trainee program
Just contact:
martin.gutberlet@icloud.com

Reshaping IT - Reshaping Business

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