When it began, nobody knew how 2020 would end. More than ever before, the coronavirus pandemic has pushed companies to embrace digital transformation. The question is whether it will remain a force for mainstream technologies such as data analytics and AI. Or are we going to see more recent ways of technology dominating the year? Even if time is the sole judge and determinant, tech trends that we believe will rule 2021 are.

1. 7 Tech Trends That Will Dominate
Marketing Strategies in 2021

2. 1. Authentic content marketing is on the increase.
Providing credible content is a powerful marketing strategy for
small companies that are low on cash. You can generate interest in
your products by adding a blog to your website while setting your
brand as a thought-leader in the sector. A perfect way to build
brand recognition and consumer loyalty is to write about subjects
that concern your customers. You can create confidence by showing
you care about more than a sale to your audience.
Whether it is a social media message, a blog, or an email blast,
highlighting your goods and offering useful, actionable advice
ensures the right balance for your content.

3. 2. Demand is rising for chatbots.
According to Salesforce, when communicating with brands, 69 percent of
U.S. customers favor using chatbots since it always responds quickly. But
most of the surveyed small business owners said they were not using the
technology. At all hours of the day or night, even if you are working on
various activities, a chatbot running on your website will answer simple
customer questions.
For customer service, AI-powered catboats can be used, significantly
extending communication strategy with a managed post, says Joey Penick,
vice president of marketing at Lumen Technologies. These chatbots have
become so lifelike that many consumers do not even understand the
difference. Still, they provide the added advantage of capturing,
evaluating, and providing actionable data that can be used to enhance the
customer experience.

4. 3. Voice search is gaining momentum.
Voice search is one place where your small business will stand out
from your rivals, with mobile devices and voice services, such as
Amazon’s Alexa, growing in popularity. There is a growing possibility
that people can find your website or content marketing materials
via voice search in 2021 and beyond if your company is online.
A few years ago, Chris Hornak, owner of Blog Hands, said we had to
adjust to cell phones’ increasing usage. And now mobile searches
are over 50% [of searches, according to Google.] Advertisers will
need to start adjusting to voice searches, which make up 20% of
mobile searches, and it is expected to continue its development
similar to how mobile has.

5. 4. Customer Data Platforms (CDP)
We have seen an increase in customer data platforms in the last few
months (CDP). Organizing fragmented data from various sources is
not easy. You would need well-cured and timely operations to
function effectively.
Due to insufficient data, an estimated $3 trillion goes down the
drain annually in a recent report. It is therefore very imperative
that you resolve this topic as an organization early on. Luckily, by
gathering data from all sources, CDPs help to solve this problem.
They arrange it then, name it, and make it available.

6. 5. Cybersecurity Mesh
You can access any digital security asset with the cybersecurity
mesh, no matter its location. This technology’s power enables
individuals to position the security wall around people rather than
the whole company.
The sudden increase in remote staff and cloud technologies has
impacted business asset protection beyond the company’s
perimeter. The security perimeter goes beyond and protects
individuals operating remotely, thanks to the aid of the
cybersecurity mesh.

7. 6. Hybrid Cloud
Many organizations are shifting towards the model of the hybrid cloud.
The explanation is simple: it is more convenient to use the hybrid cloud.
This enables organizations to strike a balance with their unique cloud
infrastructure needs.
The hybrid cloud has begun to rely on several of the giant public cloud
providers. Amazon Web Services(AWS), Google Cloud, Azure, Oracle, and
IBM are just some of them. All this is aimed at solving numerous customer
issues, including:
• Privacy
• Security and compliance.
• Exponential data growth.

8. 7. Smart Work from Home Technologies
The pandemic of the coronavirus has changed the way we do things and do
business. Initially, encouraging workers to operate on a large scale from home
would be radical. It was never to be, even though workers were calling for greater
job flexibility.
Present lockdowns also culminated in the widespread acceptance of home formula
work. And several pundits say that the pandemic would outlast this work-from-
home policy. We have seen many tech companies expanding the job to their
workers from home flexibility. Like Twitter, some have also given their workers
the option of working entirely from home for the rest of their careers.
The deployment of intelligent work from home resources such as WebEx, Zoom,
and Microsoft Teams is part of what made all this a reality. Over the past few
months, such applications have seen immense use, which is expected to continue
even in 2021.