MCP is a portfolio of online modules that can help businesses save time, money, and effort by streamlining workflows from digital asset management to materials production. The modules can be customized to meet individual business needs. One such module is Email Newsletter, which allows users to easily create and send customized email newsletters, track open and click-through rates, and ensure mailing lists stay up-to-date.

1. THINKING AHEAD
Digital + print systems
to revolutionise
the way you work
A portfolio of powerful online modules designed
to save your business time, money and effort
Marketing Communications Portal

2. MCP comprises a series of customisable modules,
each easily accessed from any computer worldwide,
without the need for specialised software.
Information on each module is outlined on the
following pages within this brochure.
Digital Asset Management 4
Secure, web-based digital asset library. MCP DAM.
Internet proof 6
Electronic proofing and collaboration
Ticketing
Templates, tickets and point of sale material 7
Stationery
Easy to manage customised stationery 8
Email Newsletter
Managing direct marketing programmes through email 9
Video Proofing
Faster decision making, fewer errors, lower cost 10
Online Ordering
Easy to manage shopping-basket style ordering system 11
Database Publishing
Synchronise across print, web and email 12
Digital Signage
Schedule and deliver content remotely for targeted messaging 14

3. Marketing Communications Portal
MCP is a portfolio of powerful online modules that will
save your business time, money and effort.
Representing the latest in digital and print management
technology, MCP can help drive efficiencies and cost
savings from basic digital asset management through to
materials production, making it easier than ever before
to tailor a workflow system relevant to your particular
business requirements.
MCP helps drive efficiencies
and cost savings from digital asset
management to materials production,
making it easier than ever before
to tailor workflow systems
With MCP you can customise individual modules to ensure
they work even harder for your business at minimal additional
expense. Each module is easily accessed from any computer
worldwide, without the need for specialised software.
Featuring an intuitive, user-friendly operating system,
MCP can be quickly deployed in your business without
the need for time-consuming training, so your business
can perform more efficiently, economically and
productively from the get-go.
3

4. Digital Asset Management
Secure, web-based digital asset library. DAM.
DAM is a secure, web-based digital asset
library, capable of managing and re-purposing
files for alternate use. DAM allows users to
quickly upload and view images without the need for
time-consuming formatting or third-party software.
An intuitive operating environment Preserving brand/corporate identity And because files are re-purposed
means that even inexperienced for global companies has never been during the download process,
users can easily navigate the system. easier. MCP DAM’s cutting edge there is no need for multiple files
And because MCP’s DAM is web- technology means that managing to be stored – which means fewer
based, it can be accessed from any duplicate files, changes and duplicated files and less confusion.
computer, anywhere in the world. updates, file tracking and large file From single photographs to inter-
Improved productivity. Greater transfers are no longer the headache related components containing
internal transparency. Streamlined they once were. audio and video data, MCP’s DAM
communication. MCP’s DAM means MCP DAM’s fast and powerful is compatible with all popular image
better business for your company. search tool means that users can and video file formats. With MCP
quickly access the exact image DAM, emailing large files, tracking
required. Built-in customisable master copies and converting files
presets allow users to convert to between formats will become a
web compatible files, high resolution thing of the past.
CMYK files or anything in between.
4

5. Using MCP’s DAM
MCP DAM uses a simple Windows- Once the file has been uploaded
style file system which makes it very to MCP DAM, users can perform
easy to navigate, categorise and store simple searches using keywords or
assets. When assets are uploaded to preform advanced searches based
the server, MCP DAM automatically on specific details. MCP DAM also
extracts standard information about provides full management to the end
the file before asking the user if they user and includes an easy to use
wish to provide any additional details ‘collection basket’ process for single
such as a job number, campaign title or multiple file downloads.
or descriptive text.
Easy to use Increase your productivity
MCP DAM’s point-and-click Because MCP DAM streamlines
functionality is incredibly easy your file sharing and updating
to use and operate. Because MCP’s process, you’ll save precious time
DAM is web-based, there is no need and improve business efficiency
for any extra software and it works and productivity. Improved workflow
within any IT environment, on any and processes mean a reduced
platform. margin of error, faster decision
Because DAM streamlines your making and faster turnaround on
file sharing, MCP DAM’s features changes and approvals.
allow businesses to streamline a
Improve internal
traditionally slow and error-prone transparency
process within a feature rich,
user-friendly web environment; MCP DAM allows greater visibility
and control over file sharing
■ version control
and editing. Because all file
■ image manipulation
interactions are recorded, individual
■ re-purpose files accountability and clarity over who
■ bulk uploads controls each document is increased.
■ extensive user control And because file sharing becomes so
■ meta-data association simple, it’s so much easier for brand
representation to be consistent.
■ commencement and
expiry date
■ User Licence Agreement
(UCLA) Control
5

6. Internet proof
Electronic proofing and collaboration
Take full control of your business’s creation and
production jobs by proofing and collaborating Using Internet Proof
electronically. Internet Proof allows users to When users are set up on the
system, they are assigned their
provide their input on files of popular graphic format own unique ‘mark-up’ colour so
(including hi-res graphics and specialty printing that any notes or comments can
be referenced to each user.
files) from virtually any computer in the world,
Once a document is uploaded,
without having to install specialised software. the relevant users are notified
by email that the proofing stage
is ready.
They can then log-on to the
server and begin making
comments and notes using the
tools from the toolbar. All notes
and comments are saved on
the system.
When printed, annotations made
on the document will be visible,
along with a detailed list of
textual notes. The document can
then be revised according to
these notes and annotations and
uploaded again as a revision
MCP Internet Proof allows users to differences can slow the process
under the same file name.
provide their input on files of popular even further. Making changes and
graphic format (including hi-res comments can become confusing Next, an email is sent to notify
graphics and specialty printing and frustrating. Variations in those involved that a new
files) from virtually any computer in document versions and updates revision is now available for
the world, without having to install can become lost or overlooked. viewing. All revisions are saved
specialised software. and associated together, building
MCP Internet Proof streamlines the
a detailed history for the project.
MCP Internet Proof allows you to proofing process also by allowing
make decisions and produce material everyone involved access to the Internet Proof allows users
faster, with fewer errors and lower same file at the same time. Real greater control over the proofing
costs than conventional proofing time input allows multiple users to procedure whilst saving time and
approaches. Using an intuitive point- make changes quickly and easily money. Geographical barriers are
and-click interface, multiple users without delays. A variety of tools eliminated along with the need
can collaborate online in real-time, make input clear (video, audio, for costly, slow delivery methods
using text chat, audio and/or video, markers, text and chat). such as couriers, faxing, CD
making annotations, applying notes burning and printing. Accuracy
Each comment is captured
and recording additional changes to and accountability are increased
electronically and can be viewed
any document or image. with 100% of all input being
from any computer (PC or Mac)
captured electronically and
Traditionally, the proofing process is that has a web-browser. Staff who
stored in the system.
time-consuming and often requires are overseas, on leave, or working
multiple ‘rounds’ as updates and from home can be involved in vital
changes are made and approved. changes or updates without having
Travel schedules and time zone to commit significant time.
6

7. Ticketing
Templates, tickets and point of sale material
Ticketing helps save you time and money
in the creation of print-ready PDFs. You can now
populate templates, tickets and point of sale (POS)
material with your own data whilst adhering to set
specifications for fonts, sizes and colours.
With MCP Ticketing, you can Producing professional POS material A common problem for chain stores
quickly and easily create and tickets used to be an expensive, is that production of printed material
professionally formatted material lengthy process. Inconsistencies, poor such as price tickets, window posters
without relying on external formatting and incorrect colours and and shelf talkers are usually produced
suppliers. Because the system is fonts, slowed the process and could in a mass-run through an agency.
so fast and easy to use, very little give amateurish results. Once a store runs out of material,
training is required to produce MCP Ticketing is the ideal solution for they often have to produce their own
consistently high quality material clients who require POS consistency ‘in-house’ versions. In the majority of
that adheres to corporate guidelines. throughout their branches. Chains of cases, stores have to try and access
Files can be produced quickly retail stores generally have branches up-to-date logos, find correct fonts and
without the need for desktop located far and wide across the country. colours and try to create a result that
publishing software, and because The corporate identity of these stores looks as close as possible to the
all tickets are logged, reporting and is a key asset and something that professional version. Not only does this
statistic gathering is easy. usually takes considerable time and cost the business time and money, but
money to develop. the end result can look sub-standard
and impact on customer perception.
MCP Ticketing makes
customisation easy
■ Content can be easily modified
■ Templates can be viewed from
any computer Using MCP Ticketing
■ Even inexperienced users find MCP Ticketing keeps your POS ticket MCP Ticketing follows a very simple
the system easy to use files secure and accessible. and user friendly online process.
Templates can be created, either Clients simply login to the site and
Greater quality control
within your own company, through enter a username and password.
■ The system allows for Users are then taken to their own
your ad agency or directly by MCP.
individual accountability company branded website where
■ Everything is recorded – Text and images can then be easily they can select templates for
who printed what and when inserted and adjusted using a range modification and ordering.
■ Only authorised individuals of formatting and cropping tools.
And because the system is web- Once the modifiable fields
can customise material
based, proofing and approval can (e.g. promotion, product description,
■ Opportunity for error is reduced
be done by anyone, anywhere product number, price) etc. are set,
■ Consistency of images, logos, the user will then have the option
colour and fonts is assured in the world.
to correct or accept the proof. This is
Finished high resolution files can then sent on to an authoriser who will
then be electronically sent to your either approve or decline the order.
printer and the job is done. Fast, Alternatively, the user can download
professional, consistent. It all adds the PDF file and print tickets in store.
up to greater savings and a better
image for your business.
7

8. Stationery
Easy to manage customised stationery
Now you can quickly create your own customised
stationery from anywhere across the globe with
Stationery.
MCP Stationery allows you to quickly and easily produce Traditionally, this process involved the HR department
professional standard stationery without having to rely contacting each individual staff member and obtaining
on external suppliers. Because the system is so fast and updated details, having new staff fill in details, checking
easy to use, very little training is required to produce for spelling errors and making corrections. Proofs and re-
consistently high quality stationery that adheres to proofs would then be required before the card could finally
corporate guidelines. Files can be produced quickly be signed off and sent through to the printer.
without the need for desktop publishing software, MCP Stationery streamlines and simplifies the process,
and because all items are logged, reporting and saving time, money and effort. Clients can create business
statistic gathering is easy. card templates which are formatted with the company
logo, colours, fonts etc. Users can easily change details
Using MCP Stationery and approve online within minutes. Super Templates can
Templates can be created, either within your own also be produced to automatically populate the template
company, through your ad agency or directly by MCP. using advanced logic.
Text and images can then be easily inserted and
adjusted using a range of formatting and cropping tools.
And because the system is web-based, proofing and
approval can be done by anyone, anywhere in the world.
Files can then be electronically sent to your printer
and the job is done. Creating professional, consistently
produced stationery no longer requires a lengthy
time commitment from your staff, MCP’s advanced
technology makes it easy and saves you money.
For most companies, large or small, updating,
creating and reproducing business cards can be a
time-consuming and expensive exercise. Collating
information, seeking approval, and print processing
can take weeks.
Faster time to market Higher degree of Greater quality control
■ Enjoy a faster production cycle
customisation ■ The system allows for individual
with pre-designed templates ■ Content can be easily modified accountability
■ Save time by printing locally ■ Templates can be viewed from ■ Everything is recorded – who
using pre-approved templates any computer printed what and when
■ Staff can quickly proof/approve ■ Even inexperienced users find ■ Only authorised individuals can
stationery from virtually the system easy to use customise material
anywhere in the world ■ Save time and money by
printing in-house or locally
■ Consistency of images, logos,
colour and fonts is assured
8

9. Email Newsletter
Managing direct marketing programmes through email
Fast. Economical. Simple. Email Newsletter
will transform the way your company manages
direct marketing programmes through email.
MCP Email Newsletter provides users with multiple newsletters and whether the email was actually used to
newsletter templates drive traffic to the company website.
that can be easily customised with company logos and In the age of electronic publishing, companies are looking
imagery. An easy to use WYSIWYG (What You See Is for fast, simple ways to get their message delivered
What You Get) editor or standard HTML system makes and noticed. Email newsletters are one of the most
content loading simple. popular methods of achieving this, however creating and
Create mailing list driven campaigns and target maintaining email templates, mailing lists and product
newsletters by demographic. Users can quickly see if information can quickly become a headache without a
newsletters are being opened and also gain valuable streamlined system.
statistics to ensure databases are current. Poorly formatted, unprofessional newsletter emails can
do more harm than good to your business. The MCP Email
Using MCP Email Newsletter
Newsletter allows you to create consistently high quality
Traditionally, email newsletters are produced by a newsletters that reflect your corporate identity. Powerful
single staff member who has the technical know-how reporting features provide vital feedback and allow you to
to produce a newsletter and adhere to the company’s test and measure your marketing campaigns. Mailing lists
corporate identity. This is typically undertaken from can be maintained from existing third-party websites and
a specific workstation with graphics and imagery there are no limits to email recipients.
loaded on the computer’s hard drive, therefore tying
the process to one static location. Other staff members
may be responsible for developing and updating
the database and sorting these into various groups How it works
depending on the company’s target demographics. MCP Email Newsletter allows you to create professional
Another staff member may be responsible for newsletters quickly and easily. The user-friendly template
gathering promotional information and creating system can be accessed from any computer, anywhere.
suitable newsletter content. These processes are Upload and manage files, view statistics and reports,
then brought together and the email newsletters are eliminate repetitive tasks, reduce errors and save valuable
sent to the recipients without any method of tracking time and money.
delivery or checking for redundant email addresses,
let alone obtaining information about who opened the
Easy to use Dynamic Dynamic email Mailing list
templates mailing lists content management
The MCP Email Code placed into an Used in conjunction Once set up, the mailing
Newsletter allows users existing website can with MCP Database lists are maintained
to quickly create and automatically add Publishing, email content automatically via web page
send newsletters using a user names and email can be tailored to the links. Using the reports
template system. Multiple addresses into mailing target audience. received from the system,
templates can be created lists residing on the redundant email addresses
and stored for future use. MCP system. Users can can be removed ensuring
also subscribe to other the database is relevant
newsletters and invite and up to date.
others using this method
9

10. Video Proofing
Faster decision making, fewer errors, lower cost
Proofing video files has never been easier.
Video Proofing enables your business to digitally
proof video files frame-by-frame. The result is faster
decision making process, fewer errors and lower costs
than other conventional proofing approaches.
Using an intuitive point-and-click interface, multiple
users can collaborate online in real-time, using text chat,
audio and/or video, making annotations, applying notes
and recording additional changes to each frame of a
video. Users can provide their input from virtually
any computer, anywhere around the world without the
need for specialised software.
How can MCP Video Proofing
help your company?
Faster Decisions
Because multiple users can collaborate online at the same
time, in real time, the speed of the proofing process is
greatly increased. A well structured workflow streamlines
the process, reduces the complexity and allows for clear
and final deadlines. Travel schedules and time-zone differences can slow
the process even further. Input is not always clear and
Reduced Errors conflicting messages can make changes difficult to
MCP Video Proofing has a wide range of tools to simplify reconcile. Frame by frame comments can also be very
communication and input. Because every frame that has difficult to capture if the CDs and/or tapes are sent out.
a comment is flagged, accuracy standards are increased. MCP Video Proofing streamlines the proofing process by
allowing everyone involved access to the same video file
Greater Transparency at the same time. Real time input and advanced frame by
The Video Proofing tool allows one person to set clear frame screening capability allows multiple users to suggest
rules regarding the proofing process. 100% of all input is changes quickly and easily without delays. A variety of tools
captured digitally and stored in the system. This provides make input clear (video, audio, markers, text and chat).
greater control over the entire procedure and improves Each comment is captured and can be viewed from any
accountability and transparency. computer (PC or Mac) that has a web-browser.
Traditionally, the proofing process requires each relevant No Geographical Barriers
individual to be present within a screening room to
Because those required in the proofing process can be
discuss the video/TVC. Their input is then noted during
involved regardless of their location, time and costs are
the meeting after which CDs and/or tapes are sent out
significantly reduced – what used to take days or weeks
to those who are required to provide further input or
can now be done within hours.
feedback. This process can be very time-consuming and
often requires multiple ‘rounds’ as updates and changes Reduced Costs
are made and approved.
The Video Proofing tool eliminates the need for costly,
slow delivery methods such as couriers, faxing, CD
burning and printing.
10

11. Online Ordering
Easy to manage shopping-basket style ordering system
Online Ordering provides a fast and easy
shopping-basket style ordering system. Clients
can order stock items from an internal warehouse
or direct from a supplier in one simple process.
Items typically include customisable stationery,
point of sale and marketing items.
The feature-rich system manages the entire order
process, from reminders about low stock to reporting
and payment.
Because the system can be configured to allow
for restrictions such as budget constraints, order
limitations, authorisation, and user access, errors and
budget overspends are greatly reduced.
MCP Online Ordering includes a number of automated
features that can be customised to reduce staff
workload and improve business efficiency.
These include:
■ Emails to warn of low stock Using Online Ordering
■ Authorisation of orders MCP Online Ordering allows clients to quickly and
■ Completion of store information easily place orders at any time of the day or night. The
■ Integrates with other database systems user-friendly system allows for individual addresses or
and MIS and POS special requests to be added before the order is sent
■ Super Template options for highly directly to the printer or warehouse for immediate
sophisticated templates requirement dispatch. Items that require updating or modification,
■ Automated payment gateways such as business cards, can be created, proofed, and
ordered at the same time, saving your business and
■ Custom reports generation
significant amount of time and money. Clients can even
pay at the time of ordering by using the secure online
payment facility.
MCP Online Ordering also allows clients to control and
preview stock levels and pricing. An archive feature
records all orders, including editable items, which
allows for fast re-ordering of repeat items as well as
reporting on order status and history.
11

12. Database Publishing
Synchronise across print, web and email
With Database Publishing, your company
can streamline the creation and modification of
any publication.
Database Publishing is ideal for retailers who need a fast MCP Database Publishing utilises a database containing
turnaround, wish to synchronise across various media, product descriptions and associated images. This data
such as print, web and email, and reduce costly errors is placed in predefined templates in Adobe InDesign
during production of marketing material. or QuarkXPress. The information is then automatically
MCP Database Publishing links the single source of data formatted. Photos are resized to fit the document layout
with the layout application, ensuring that changes made and fonts are allocated to the different text fields. Once
at either end of the workflow are captured throughout all images and text have been imported, the system allows
publications in real-time. for adjustments and changes to the layout. Because the
system links the database with the layout application,
By utilising an interface between a database and a changes made at either end are automatically updated
layout application, such as Adobe InDesign, MCP at the other. As the layout format is flexible, publication
Database Publishing creates a semi-complete publication design can be rigid or free-form. Images in the database
(a ‘template’) that can be used repeatedly with new data. can be automatically converted as required; high
Because the majority of the process is automated, you’ll resolution for printing, low resolution for the web.
save considerable time and effort in the publication process. MCP Database Publishing can also work with other
modules to help streamline workflow and provide faster,
more accurate results.
12

13. MCP Database Publishing has already been utilised by a
large homeware retailer to move from producing monthly
How MCP Database Publishing works
catalogues to publishing weekly product brochures with
fewer staff, fewer errors and at reduced costs. MCP Database Publishing follows a simple
A leading appliance retailer has also saved time and five-step process
money by managing its promotional web and print 1 Create templates
campaigns from the same product database. 2 Select product short-list.
(A product list can create links between
complementary products, set image use
guidelines and more.)
3 Fill in templates
4 Proof and approve
5. Publish to web, email, catalogue or POS
How can MCP Database Publishing help your business?
Fast turnaround time Improved accuracy Reduced costs
■ Speed up proofing and ■ Consistent images can be used ■ The need for production
approval times throughout all publications resources is minimised
■ Templates allow for fast ■ A single source of data and ■ Your business can
production of regular imagery avoids confusion increase output without
publications ■ Repetitive tasks are minimised additional expense
■ An automatic image converter resulting in fewer user- ■ MCP Internet Proof tool
saves formatting time generated errors saves further proofing costs
■ Live data link with catalogue ■ All changes and copies can be if also integrated into the
content allowing real time stored electronically workflow solution
synchronisation
13

14. Digital Signage
Schedule and deliver content remotely for targeted messaging
digital signage is a form of electronic display that
shows information, advertising and other messages on
screen displays or touchscreens in retail stores, airports,
banks or other public places.
MCP Digital Signage (MCPDS) is able to manage video
and text assets and deliver content to a network of
customisable digital displays. MCPDS allows customers
to schedule and deliver content remotely for the most
efficient, effective, targeted messaging possible.
These cutting edge communication networks allow you
to create and deliver timely, targeted messages that
inform, educate and motivate your audiences.
Fujifilm can deliver quality retail technology solutions
that provide marketing and go-to-market teams with
flexibility and scalability. MCPDS is available as a cloud
services architecture delivering vastly increased security,
reliability, scalability and importantly – speed to market.
14

15. Cloudnet
Data, network and software integration solutions
MCP has been developed in collaboration
with CloudNET – the data, network and
software integration solutions provider of
FujiFilm Australia. Working collaboratively
with key internal and external business
partners; CloudNET designs, deploys and
manages cloud-based business models,
networked solutions and marketing services
for partners throughout the world.

16. For more information contact us at: www.fujifilm.com.au/cloudnet
or our Customer Service Team on 1300 650 504