The U.S. frozen snacks market has seen significant growth, reaching $44.6 billion with a projected total potential of $57.3 billion by 2018. Consumer trends indicate that 64% often snack between meals, with a notable shift towards healthier and indulgent snacks. Millennials, in particular, are key consumers, favoring afternoon snacking and exotic, nutritious ingredients.

1. Frozen Snacking
Consumer Insights and Trends

2. Snacks In The U.S.
$44.6 bil
+30% since 2008
+17% thru 2018
SALTY SNACKS
MARKET
$4.6 bil
FROZEN SNACKS
MARKET
+9% since 2008
+11% thru 2018
SALTY SNACKS
SALES
FROZEN SNACKS
SALES
TOTAL POTENTIAL
$57.3 bil by
2018Euromonitor International, Mintel

3. Substantial Snacking
64%
Of consumers say they often
snack between meals
3 to 4
Average amount of snacks
eaten per day per capita in U.S.
1/4Of consumers snack throughout
the day b/c they believe its
healthier than having 3 large meals
Mintel
+61%Projected growth of “Better for
you” snacks through 2018

4. Snacking By Daypart
64%Of all consumers say they
often snack between meals
Of consumers eat at least 1
snack while “on-the-go”
1/3Of all consumers tend to
snack throughout the day
while at home
42%
Statista
Afternoon is Important

5. Trend in Frozen Snacks (Consumed In-Home or Carried from Home)
FS consumption began to show steady growth in 2008, driven by increased penetration.
18%
21% 20% 21% 22% 23%
2-Week…
9.4
10.3 10.1 10.7 11.1
12.2
2.0 1.9 1.9 1.9 1.9 2.0
2 YE May
'04
2 YE May
'06
2 YE May
'08
2 YE May
'10
2 YE May
'12
2 YE May
'14
Annual Eatings Per
Capita
Eatings Per Eater in
a 2-Week Period
Source: The NPD Group
Frozen Snack Consumption

6. Source: Mintel
Afternoon Snacking
%
Millennials over-index in afternoon frozen snacks

7. Snacking
Millennials Are Key
64%
Of consumers say they often
snack between meals
Average amount of snacks
eaten per day per capita in U.S.
1/4Of consumers snack throughout
the day b/c they believe its
healthier than having 3 large meals
CEB Iconoculture
+61%Projected growth of “Better for
you” snacks through 2018

8. Trending: Minimax Indulgence
64%Of all consumers say they
often snack between meals
44%Of consumers eat at least 1
snack while “on-the-go”
Of all consumers tend to
snack throughout the day
while at home
42%
66%Of consumers
claim to eat snacks
to satisfy a craving
Often they are
reaching for indulgent
products over healthy
ones
Marketing, packaging, and positioning used to emphasize
responsible indulgence

9. Trending: Exotic Healthy
Seeking to diversify nutritional goods, consumers turn to exotic ingredients
Exotic Asian Hotdogs
The Asian Dog Restaurant Offers Hotdogs with Asian-Inspired Toppings
Spiced Quinoa Apple Cakes
This Apple Cake Features the Surprise
Ingredient of Quinoa
Guiltless Vegan-Friendly
Burgers
This Meatless Burger is Seasoned to
Perfection and Far From Bland
Spicy Skewered Meal Starters
Add a Kick to Your Appetizers with Spicy
Sweet Potato Kebabs
Parisian
Granola
Pastries
Cheese-
Coated
Vegetarian
Snacks
Trend Hunter

10. Lifestyle
Trending: Indulgent Protein
Adding allure to protein sources, consumers add poultry to indulgent snack foods
Nacho Chip-Crusted Bacon
This DudeFoods Bacon Recipe is Covered in Deep Fried Doritos
Nacho Chip Chicken Recipes
These Doritos Chicken Strips Will be a
Fan Favorite for Party Snacks
Gold-Infused Finger Foods
Wolfgang Puck Creates a Menu of Fine
Oscar Treats with Edible Gold Dust
Popcorn Chicken Nachos
Delicious Popcorn Chicken is Being
Added to KFC Nachos
Fried Chicken Pizza Crusts
Domino's Pizza is Switching Up Its
Regular Dough and Making it Crunchy
Trend Hunter

11. Lifestyle
Trending: Compact Nutrition
Consumers with busy lives are turning to hyper-convenient sources of nutrition
Body-Replenishing Fitness Fuels
Boost Your Workout with Products from Maxishop
Empowering Cleansing Juices
Toronto-Based Company benourished
Knows Just What Your Body Needs
Gourmet Canned Meals
All in One by Chris Godfrey Boasts 12
Courses in One Go
Social Nutrient Packs
'Valid Nutrition' Pastes are Made Locally
Where They Are Needed
Trend Hunter

12. Lifestyle
Trending: Health-conscious Convenience
Edibles designed for the microwave get a wellness-focused rebranding
Healthy Vegetable Chips
Running to the Kitchen's Tomato Chips are Sliced, Salted and
Microwaved
Calorie-Controlled Meal
Containers
The 360 Concept Packaging Contains
360 Calories Per Serving
Calorie-Cutting Microwaveable
Meals
Michelina's Lean Gourmet Meals are
Nutritious
Microwaveable Organic
Popcorn
Quinn Popcorn is GMO, Artificial
Ingredient and Preservative-Free
Calorie-Cutting Microwave
Popcorn
The Jolly Time Microwave Popcorn Uses
a Healthy Blend of Oils
Trend Hunter

13. 2016
For More Information Contact:
Dylan Thompson
Symrise
dylan.thompson@symrise.com