Consumers are more connected than ever, using multiple digital devices like smartphones, tablets, and smart TVs to access content and connect with brands. This is driving changes in media consumption, with content now available across many platforms. Most households now own devices like HDTVs, computers, and smartphones, and spend around 60 hours per week consuming content across screens. Social media usage is also very common, with many consumers accessing social platforms daily from computers and smartphones. Hispanics in particular are ahead of the digital curve, spending more time with digital devices and adopting smartphones faster than other groups.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...guestf94ca4
John Buckman speaks from his experience as a founder of multiple companies - Bookmooch, Magnatune and recently his activity on the Board at Creative Commons
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
Descriptif du whitepaper
Over the last decade, television has changed beyond recognition. Significant technological advancements have helped to achieve milestone developments such as multichannel TV and digital broadcast, high definition, 3D, on demand, and most recently, new ways for consumers to watch television content through a multitude of connected devices and screens. The consequences of these changes have impacted how and where audiences can access television content – things which have remained largely static until recently.
The most recent evolutionary shift in television, however, has been different: a shift not in where audiences access content, but a shift in what audiences do while they are watching television, brought about by the arrival and proliferation of connected, ‘second screen’ devices.
Decipher and Red Bee Media investigated this change through a research study conducted among both consumers and media industry experts across the UK. We explored the definitions and dynamics of the second screen landscape, assessed audience demand for synchronised, companion experiences, and revealed the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...guestf94ca4
John Buckman speaks from his experience as a founder of multiple companies - Bookmooch, Magnatune and recently his activity on the Board at Creative Commons
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
Descriptif du whitepaper
Over the last decade, television has changed beyond recognition. Significant technological advancements have helped to achieve milestone developments such as multichannel TV and digital broadcast, high definition, 3D, on demand, and most recently, new ways for consumers to watch television content through a multitude of connected devices and screens. The consequences of these changes have impacted how and where audiences can access television content – things which have remained largely static until recently.
The most recent evolutionary shift in television, however, has been different: a shift not in where audiences access content, but a shift in what audiences do while they are watching television, brought about by the arrival and proliferation of connected, ‘second screen’ devices.
Decipher and Red Bee Media investigated this change through a research study conducted among both consumers and media industry experts across the UK. We explored the definitions and dynamics of the second screen landscape, assessed audience demand for synchronised, companion experiences, and revealed the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
Ericsson Mobility Report, November 2015 - Regional report North AmericaEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
Ericsson ConsumerLab: Liberation from locationEricsson
Ericsson ConsumerLab releases report showing consumers are increasingly performing tasks across multiple locations, such as shopping online at work or performing work tasks at home. People spend most of their time indoors and they therefore want to invest more in improving their indoor connectivity experience. Globally, consumers use internet services in a similar manner, although the devices used differ
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
Using Mobile Media (Smartphones and Tablets) to Strengthen the Niche Audience Reach of Broadcast Stations News & Programming – Frank E. Parcells, Ph. D, Professor of Communication, Austin Peay State University.
Digital marketing has gradually increase the marketing share and has given a new dimension to the marketing professional. This document will help you to understand the statistics about how digital marketing has evolved over the years and and helped business
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
Top Trends From the 2017 Winter Fancy Food Show Symrise
The Symrise team has put together the Top 10 Trends from the 2017 Winter Fancy Food Show in San Francisco, CA. For more information visit in-sight.symrise.com
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
Ericsson Mobility Report, November 2015 - Regional report North AmericaEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
Ericsson ConsumerLab: Liberation from locationEricsson
Ericsson ConsumerLab releases report showing consumers are increasingly performing tasks across multiple locations, such as shopping online at work or performing work tasks at home. People spend most of their time indoors and they therefore want to invest more in improving their indoor connectivity experience. Globally, consumers use internet services in a similar manner, although the devices used differ
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
Using Mobile Media (Smartphones and Tablets) to Strengthen the Niche Audience Reach of Broadcast Stations News & Programming – Frank E. Parcells, Ph. D, Professor of Communication, Austin Peay State University.
Digital marketing has gradually increase the marketing share and has given a new dimension to the marketing professional. This document will help you to understand the statistics about how digital marketing has evolved over the years and and helped business
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
Top Trends From the 2017 Winter Fancy Food Show Symrise
The Symrise team has put together the Top 10 Trends from the 2017 Winter Fancy Food Show in San Francisco, CA. For more information visit in-sight.symrise.com
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
Hành Vi Khách Hàng Lai - Cross Platform - Việt Nam 2014Digital Story
Theo báo cáo trên đây thì năm 2015 sẽ là năm của tiếp thị trên di động.
Chính bởi vậy, đây sẽ chính là chủ đề tiếp theo mà năm nay Digital Story muốn mang tới cho quý vị.
As mobile devices proliferate, consumers engage more with media. In turn, media planning and buying agencies must optimize a cross-device marketing strategy to effectively reach their target audience.
How Consumers Use Technology And Its Impact On Their LivesNatalieLambOrridge
A presentation as part of my British Academy of Digital Marketing Diploma exploring how consumers use technology and the impact this has had on their lives.
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
Similar to U.S. Hispanics Ahead of Digital Curve - Nielsen Consumer Report [Feb 2014] (20)
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. WHAT’S POWERING
THE NEW DIGITAL REALITY?
DEVICE OWNERSHIP = EMPOWERMENT
To put it simply, today’s consumer has a lot of digital devices. A majority
of U.S. households now own high-definition televisions (HDTVs), Internet-connected
computers and smartphones, and they spend an average of 60
hours a week consuming content across multiple screens. In addition to
more devices, consumers now have more choices for how and when they
access content, such as broadband-only delivery of programming and DVRs
for time-shifted viewing.
In particular, the ownership of mobile devices is revolutionizing the
consumer shopping experience. Increasingly, consumers are relying on
mobile devices to research potential purchases and compare prices for
goods and services. As U.S. consumers continue to take advantage of
the convenience of anytime, anywhere browsing and shopping via their
smartphones and tablets, there is a huge opportunity for retailers and
brands to capture the full path-to-purchase.
THE DIGITAL LIVING ROOM
The rapid adoption of a second screen has transformed the traditional TV
viewing experience. Consumers are using smartphones and tablets in ways
that are natural extensions of the programming they watch, like looking
up information about the characters and plot lines, or researching and
purchasing products and services advertised just minutes before. Using
social media to engage with other viewers has also transformed the live
viewing experience for millions of consumers across the country.
3 THE DIGITAL CONSUMER
5. A LOOK AT THE
MEDIA UNIVERSE
Not only do consumers have more devices to choose from, but they own
more devices than ever. In 2013, Americans on average own four digital
devices and ownership of many digital, mobile and connected devices has
reached critical mass. When looking at the average American household,
HDTVs (83%), Internet-connected computers (80%) and smartphones
(65%) are in a majority of households, with a near majority for digital
video recorders (49%) and gaming consoles (46%).
As a result of the explosion in digital and mobile device ownership,
American consumers are connected with screens throughout the day and
engage with media content for more than 60 hours per week. TV remains
at the center of consumer media consumption. However, increases in
time-shifted viewing and streaming video through a PC or smartphone
show that consumers are increasingly comfortable accessing content
whenever and wherever they want.
5 THE DIGITAL CONSUMER
7. LOOKING
FORWARD
WHAT GADGETS WE PLAN TO UPGRADE
IN THE NEXT SIX MONTHS
1/4 OF AMERICANS SAID
THEY PLAN TO BUY A
SMARTPHONE
TOTAL U.S. POPULATION 18-24 YEAR OLDS
30%
49%
SMARTPHONES
COMPUTERS
GAME CONSOLES
11%
TABLETS
49%
HALF (49%) AGED
18-24 PLAN TO
UPGRADE A
SMARTPHONE
8%
14%
2X E-READERS MEN ARE TWICE AS
26%
32%
26%
4%
5%
SMART TV
3%
6%
LIKELY TO BUY A GAME
CONSOLE COMPARED
TO WOMEN
Source: Nielsen U.S. Social Media Survey, 2013
7 THE DIGITAL CONSUMER
9. HOW CONSUMERS SPEND MEDIA TIME (HH:MM) EACH MONTH
+ CHANGE SINCE 2012
- CHANGE SINCE 2012
133 HRS 49 MIN
ON LIVE TV
[ -2:44 ]
34 HRS 17 MINS
USING BROWSERS/APPS
ON A SMARTPHONE*
27 HRS 3 MINS
USING THE INTERNET
ON A COMPUTER
[ -1:54 ]
13 HRS 12 MINS
WATCHING TIMESHIFTED TV
7 HRS 7 MINS
USING A GAME CONSOLE
6 HRS 41 MINS
WATCHING VIDEO ON INTERNET
5 HRS 48 MINS
MOBILE SUBSCRIBERS WATCHING
VIDEO ON A MOBILE PHONE
5 HRS 24 MINS
USING A DVD/BLURAY DEVICE
[ +9:52 ]
[ +1:42 ]
[ +0:29 ]
[ +0:43 ]
[ +0:23]
[+0:07 ]
Sources: Nielsen Cross Platform Report, Table 3 - Monthly Time Spent by Medium, Q3 2013.
*Nielsen, Mobile NetView 3.0, Q3 2013. Average of total minutes per person each month using apps and mobile web on smartphones.
9 THE DIGITAL CONSUMER
11. THE NEW
STREAMING
ENVIRONMENT
How consumers watch video is changing with the adoption of new
devices. Already, 38 percent of U.S. consumers say they subscribe or use
Netf lix to stream video, up from 31 percent in 2012. Netflix users are
streaming across new and directly on their 34%
screens including Smart TV (17%), tablets (15%),
computer (44%). And streaming video is growing
outside of the home as well, with 23 percent of Netf lix users saying they
watch on mobile phones, up from just 11 percent in 2012.
CONTENT NETFLIX USERS WATCH
34%
2012
34%
47%
47%
47%
44%
35%
44%
35%
44%
35%
2013
MOVIES
TV MOVIES
EQUALLY
TV SHOWS
22%
19%
22%
19%
HOW ARE
NETFLIX AND
HULU USERS
STREAMING?
NETFLIX
HULU PLUS
Source: Nielsen Over-the-Top Video Analysis, July 2013
COMPUTER
MOBILE PHONE
17%
SMART TV
44%
43%
23%
17%
14%
CONNECTED COMPUTER TO TV
16%
15%
TABLET
15%
14%
INTERNET CONNECTED BLURAY
Wii
PS3
15%
13%
13%
10%
16%
XBOX 360
21%
12%
14%
11 THE DIGITAL CONSUMER
13. 15 PERCENT OF AMERICA’S ADULT
POPULATION ARE HISPANICS AND
GROWING*...
1 IN 5 SOCIAL MEDIA USERS
VIA MOBILE APPS
ARE HISPANIC
12% OF MOBILE SHOPPERS
ARE HISPANIC
COMPARING MONTHLY TIME SPENT BY HISPANIC CONSUMERS
VERSUS THE TOTAL U.S. POPULATION
HISPANIC 2+ GENERAL U.S. POPULATION 2+
7:52
7:07
7:52
7:07
7:52
7:07
8:21
6:41
8:21
6:41
8:21
6:41
6:22
5:48
6:22
5:48
6:22
5:48
USING A GAME CONSOLE (HH:MM)
WATCHING VIDEO ON INTERNET (HH:MM)
MOBILE SUBSCRIBERS WATCHING
VIDEO ON A MOBILE PHONE (HH:MM)
* Source: 2013 U.S. Census Bureau
Sources: Nielsen Mobile Shopping Report, Q3 2013; Nielsen Cross Platform Report, Table 3 - Monthly Time Spent by Medium, Q3 2013;
Nielsen Mobile NetView, July 2013;
13 THE DIGITAL CONSUMER
15. CONNECTED DEVICE OWNERS USAGE WHILE WATCHING TV
66%
49%
TABLET SMARTPHONE
SURFED THE WEB SHOPPING CHECKING SPORTS SCORES
41%
29%
LOOK UP INFO ON ACTORS,
PLOTLINES, ATHLETES, ETC
14%
7%
BUY A PRODUCT/SERVICE BEING
ADVERTISED
Source: Nielsen Connected Devices Report, Q3 2013.
44%
24%
29%
27%
23%
29%
18%
12%
EMAIL/TEXT FRIENDS ABOUT THE
PROGRAM
12%
9%
READ DISCUSSION ABOUT TV
PROGRAM ON SOCIAL MEDIA
SITES
17%
10%
VOTE OR SEND COMMENTS TO A
LIVE PROGRAM
WATCHED CERTAIN TV
PROGRAM BECAUSE OF
SOMETHING READ ON SOCIAL
MEDIA
15 THE DIGITAL CONSUMER
17. WHERE
WE GET SOCIAL
While the home remains the most prevalent location for logging onto
social media sites, today’s constantly connected consumers are active
on social media sites anywhere they go. Two in f ive (39%) Americans
get digitally social while at work, and one in f ive (21%) have logged onto
social sites while in the bathroom in the past 30 days.
WHERE WE USE SOCIAL MEDIA ALSO DEPENDS ON WHO IS USING IT
48% of moms with kids under
13 years-old are using
social media in the car
vs. 31 percent overall.
44% of young adults ages
(25-34) social network
around the restaurant
table vs. 31 percent
overall.
1/2 Half of adults ages 25-34
use social media at work
(56%), and wealthier
households ($150k+) are
the most likely to network
in the office (57%), vs.
only one-third (35%)
overall.
2X Young adults ages 18-24 are
twice as likely (40%) to
use social media in the
bathroom compared to the
average (21%).
IN THE CAR
IN THE OFFICE
IN THE BATHROOM
AT A RESTAURANT
Source: Nielsen U.S. Social Media Survey, 2013.
17 THE DIGITAL CONSUMER
19. MONTHLY TIME SPENT ON SOCIAL NETWORKS (HH:MM)
MONTHLY SOCIAL MEDIA TIME SPENT
PER PERSON ON COMPUTERS (HH:MM)
0:36
PINTEREST
0:36
TWITTER
FACEBOOK
MONTHLY SOCIAL MEDIA TIME SPENT
PER PERSON ON SMARTPHONE APPS (HH:MM)
3:07
TWITTER
3:40
INSTAGRAM
FACEBOOK
MONTHLY SOCIAL MEDIA TIME SPENT
PER PERSON ON SMARTPHONE BROWSERS (HH:MM)
0:18
LINKEDIN
0:17
BLOGGER
6:24
1:39
PINTEREST
0:11
GOOGLE+
7:43
0:03
PINTEREST
0:04
LINKEDIN
0:06
BLOGGER
0:11
TWITTER
0:40
FACEBOOK
Sources: Nielsen NetView, July 2013. Nielsen Mobile NetView, July 2013.
19 THE DIGITAL CONSUMER
21. TWEETS
110M REALITY
85M DRAMA
43M MUSIC
43M COMEDY
33M SITCOM
TOP FIVE MOST TWEETED SERIES GENRES, 2013
TOP TWEETED EPISODES / EVENTS BY PROGRAM TYPE (TOTAL TWEETS)
26M
26M
2/3/2013
SUPER BOWL XLVII
NETWORK: CBS
19M
19M
8/25/2013
2013 MTV VIDEO
MUSIC AWARDS
NETWORK: MTV
1.9M .8M 1.2M
1.9M
8/27/2013
PRETTY LITTLE LIARS
NETWORK: ABC FAMILY
.8M
10/10/2013
GLEE
NETWORK: FOX
1.2M
12/3/2013
THE VOICE
NETWORK: NBC
SPORTS EVENT
Source: Nielsen SocialGuide, 2013.
DRAMA SERIES REALITY SERIES
SPECIAL
COMEDY SERIES
21 THE DIGITAL CONSUMER
23. COMPARING ACTIVITIES AMONG MOBILE SHOPPERS (CONTINUED)
45%
39%
TABLET SMARTPHONE
27%
37%
MAKING A
DIGITAL PURCHASE
27%
21%
USING A DEVICE
FOR PAYMENT
23%
14%
PURCHASE A SERVICE WRITING A REVIEW OF
A PURCHASE
40%
32%
PURCHASING A
PHYSICAL ITEM ON DEVICE
21%
26%
USING SOCIAL MEDIA TO
COMMENT ON PURCHASE
WHAT CHARACTERIZES THE MOBILE SHOPPER AMONG DIGITAL CONSUMERS?
Mobile shoppers skew
younger with the majority
Reading reviews of
under the age of 45
More that one quarter
(28%) earn more
recent / future purchases
is the most likely activity
for tablet owners
Men and women are
equally active shoppers on
smartphones and tablets
than $100k
Locating a store is the
most likely activity among
mobile shoppers who use a
smartphone
Source: Nielsen Mobile Shopping Report, Q3 2013
23 THE DIGITAL CONSUMER
25. SOURCING
METHODOLOGY
TELEVISION METHODOLOGY (Q3 2013)
Television usage stats come from Nielsen’s national panel of TV homes.
Traditional TV includes Live usage plus any playback viewing within
the measurement period. Metrics for Using a DVD/Blu Ray Device and
Using a Game Console are based on when these devices are in use for
any purpose, not just for accessing media content. The data cited in the
Cross-Platform Report was collected during Q3 2013.
NIELSEN NETVIEW (JULY 2013)
An online panel of who install software on their home and work
computers to share their activity using the Internet. Panelists use this
proprietary software at the aggregate level, which is then calibrated
using a hybrid methodology to be representative for the entire U.S.
population. There are 200k+ panelists ages 2+ in the U.S. that
participate in the online panel for NetView. The data cited in this report
comes from July 2013.
NIELSEN VIDEOCENSUS (JULY 2013)
Sharing to Nielsen’s online panel with NetView, this software is also
installed on home and work computers to measure streaming video
viewers in their web browser. Using a hybrid methodology, their
streaming video activity is projected to be representative for the entire
U.S. population. There are 200k+ panelists ages 2+ in the U.S. that
participate in the online panel for VideoCensus. The data cited in this
report comes from July 2013.
NIELSEN MOBILE NETVIEW (JULY 2013)
Nielsen’s on-device software, Mobile NetView, is installed with
permission on panelist smartphones (Android and iOS handsets).
Mobile app and web usage are electronically measured through this opt-in
panel. There are ~5,000 panelists ages 18+ that participate in the U.S.
panel nationally. The data cited in this report was collected in July 2013
in the U.S.
25 THE DIGITAL CONSUMER