SlideShare a Scribd company logo
1 of 50
Download to read offline
Table of Contents
Key issues covered in this Report..................................................................................................... 4
EXECUTIVE SUMMARY........................................................................................................................ 5
CONSUMER INSIGHTS......................................................................................................................... 8
Consumer fast facts .......................................................................................................................... 9
Interest in snack flavor preparation ...................................................................................................9
Graph 1: interest in snack flavor preparation, 2021-23 ...................................................................10
Graph 2: interest in preparation method inspired snack flavors, by generation, 2023 ...................11
Indulgent snack associations .......................................................................................................... 12
Graph 3: indulgent snack associations, 2023 .................................................................................12
Satisfying snack associations ......................................................................................................... 14
Graph 4: satisfying snack associations, 2023 .................................................................................14
Experience with and interest in flavors and ingredients in salty snacks..........................................16
Graph 5: experience with and interest in flavors and ingredients in salty snacks, 2023 .................16
Graph 6: experience with and interest in flavors and ingredients in salty snacks, 2023 .................17
Graph 7: Gen Z experience and interest in international snack flavors - NET - any interest, 2023 18
Salty snacks behaviors and attitudes..............................................................................................19
Graph 8: salty snacks attitudes, 2023 ............................................................................................20
Graph 9: salty snacks attitudes, by generation, 2023 ....................................................................21
Graph 10: salty snacks attitudes, 2023 ..........................................................................................23
Graph 11: salty snacks attitudes, by generation, 2023 ..................................................................24
COMPETITIVE STRATEGIES ............................................................................................................. 25
Marketing and advertising ............................................................................................................... 26
Opportunities................................................................................................................................... 27
Graph 12: frequency of food behaviors, 2023.................................................................................27
Graph 13: interest in salty snack innovation, by generation, 2023 .................................................28
Product development – Now – What's trending ..............................................................................29
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
2
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Graph 14: textures of salty snacks, 2021-23...................................................................................33
Product development – Near – What to watch for ..........................................................................36
Product development – Next – What's in the pipeline.....................................................................38
THE MARKET ...................................................................................................................................... 41
Market context................................................................................................................................. 42
State of the market.......................................................................................................................... 42
Graph 15: total US retail sales and forecast of snacks, by segment, at current prices, 2021-23....43
Graph 16: changes in salty snack consumption, by gender, generation and financial situation,
2023 ................................................................................................................................................ 44
Market drivers ................................................................................................................................. 45
Graph 17: reasons for snacking less, 2023 ....................................................................................46
APPENDIX ........................................................................................................................................... 47
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
3
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Consumer trends: key takeaways
Versatility is a common thread across consumers
The versatility of snacks provides different advantages for different consumers. While Millennials seek
more flavor exploration, Gen Z and X consumers prefer versatile for broader pairings and applications,
suggesting that snack innovation will connect on at least one level.
Flavor leads the way for indulgent occasions
Above all, flavor is what makes a snack feel indulgent to consumers. With taste at the forefront, brands
who want to participate in indulgent occasions can do so with straight flavor, collaborative efforts and
even pairing suggestions to elevate more basic snacks.
Planned and impromptu snacks purchases are split
Consumers are equitable in their snack purchases – just as likely to go for classics as they are to be
swayed by something new. Brands can keep their traditional offerings while also expanding into global
flavors and LTOs.
What you need to know
The purpose of snacks is evolving
Flavor remains highly important when choosing snacks, however, younger consumers, who are
snacking the most, are placing similar import on a variety of other factors like functionality that can have
connections to ingredients
Satiety can be simple
Consumers look to tangible flavors when it comes to satisfying snacks. More than just a quick fix,
snacks that are filling because they are nutritionally beneficial in addition to delicious are the best of both
worlds.
Despite higher prices, consumers continue to snack
Driven by younger consumers, snacking occasions continue to expand. While price sensitivity should
not be ignored, most consumers who are cutting back are doing so for health reasons.
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
6
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Bold, indulgent flavors balance BFY aspirations
While health is the main deterrent for snacking, interest in preparation inspired flavors are getting bigger, bolder
and sweeter. This paradox reflects a generalized move toward flexible, quality-centric moderation, where
consumers choose balance in ways that treat themselves instead of taste deprivation.
US: interest in snack flavor preparation, 2021-23
Base: 2021: 2,000 internet users 18+; 2023: 1,973 internet users aged 18+ who snack
Source: Kantar Profiles/Mintel, October 2021; Kantar Profiles/Mintel, November 2023
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
10
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Some classics, like salted, are picking up steam demonstrating a growing acceptance of snacking among older
consumers, but the taste changers are still Millennials, and their influence is clear. Interest in a wider range of
both savory and sweet cooking method/preparation inspired flavors among Millennials and even Gen X reflect
the draw of flavor complexity often found on foodservice menus and in global cuisines. While Boomers may opt
to stay close to the classics, Gen Z, the most frequent snackers, are likely to follow a similar path of flavor trial
that moves way beyond salted, smoked and toasted as they age. Portfolios should be balanced enough to be
inclusive of snackers of all ages, yet keep their eye on the prize; super-snackers.
US: interest in preparation method inspired snack flavors, by generation, 2023
Generation Z Millennials Generation X Baby Boomers
Changing tastes call for brands to look forward, and honor
classics
Base: 1,973 internet users aged 18+ who snack
Source: Kantar Profiles/Mintel, November 2023
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
11
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Use texture as a gateway to flavor expansion, education
While some global flavors like furikake have relatively limited awareness, brands can use comps of other
growing or established foods and flavors to pique interest and trial. For example, drawing texture parallels
between flaky, crunchy toppers like furikake and chili crisp or tajin and trendy elotes can help consumers take
some of the perceived risk out of the equation. .
US: experience with and interest in flavors and ingredients in salty snacks, 2023
Base: 1,973 internet users aged 18+ who snack
Source: Kantar Profiles/Mintel, November 2023
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
17
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Help Gen Z travel with their taste buds
Partnering with diverse creators and inspiring versatile use cases for internationally inspired snacks can
connect and cultivate relationships with Gen Z snack consumers. Snack innovation that includes international
flavors is of interest to of Gen Z consumers, but less than one-third have increased their trial in the past
year creating an opportunity for brands to fill the gap between curiosity and action.
US: Gen Z experience and interest in international snack flavors - NET - any interest, 2023
Base: 1,973 internet users aged 18+ who snack
Source: Kantar Profiles/Mintel, November 2023
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
18
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Snack purchases are equally planned and spontaneous
Consumers are equally likely to be seeking new tastes as they are classics, while also drawn to food inspired
options to indulge, perhaps with less guilt or on the go. While keeping classics in the portfolio, brands can take
inspiration from global foods and even brands to create LTOs like Pad Thai chips, recipes like hot honey chex
mix or making pairing suggestions like a snack inspired "charcuterie" board.
US: salty snacks attitudes, 2023
Base: 1,973 internet users aged 18+ who snack
Source: Kantar Profiles/Mintel, November 2023
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
20
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Versatility does not mean one snack fits all. The appeal of versatility has emerged as a common thread that
brands can tap into to reach snackers across (most of) the ages, albeit perhaps for different reasons including
price accessibility, life stage (like parenthood) and using snacks to fill many moods, needs and occasions. While
Millennials remain the catalysts of snack and flavor exploration, Gen Z and Gen X share similar ideals and
behaviors suggesting that a super group of snackers is emerging that is as likely to be impulsive as planned in
snack flavor choice, yet willing to fill more needs with snacks.
US: salty snacks attitudes, by generation, 2023
Versatility may be table stakes, but it means more flavor(s),
pairings and applications
Base: 1,973 internet users aged 18+ who snack
Source: Kantar Profiles/Mintel, November 2023
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
21
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Use fuzzy lines to create a sense of versatility
The ease, value and convenience of snacks contributes to the increasingly blurred line between meal and
snacks that presents opportunities to market in both directions and flavor exploration can be the catalyst.
Brands can support snackers to take the concept of "girl dinner" across dayparts through pairings, especially
with BFY components that can balance consumer perceptions of both indulgence and satisfaction.
US: salty snacks attitudes, 2023
Base: 1,973 internet users aged 18+ who snack
Source: Kantar Profiles/Mintel, November 2023
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
23
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Younger adults need more than flavor from snacks
Given the evolving purpose of snacking, it makes sense that the importance of flavor remains steadfast yet has
become one of many influences instead of the primary one among younger adults, the most avid snackers. The
functionality of snacks, through flavors and ingredients is something that brands should continue to explore with
energy and beyond.
US: salty snacks attitudes, by generation, 2023
Base: 1,973 internet users aged 18+ who snack
Source: Kantar Profiles/Mintel, November 2023
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
24
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Fun and functional top younger consumers' interest in
innovation
As younger consumers snack more at a higher rate, connecting with flavors and function they seek is
paramount. Collaborations and limited-time flavors with brands that are already engaged with, even outside of
the food and beverage space can add a touch more fun as they look to treat themselves. In addition, helping to
guide younger consumers as they decide what functional benefits suit them the most can make snacks worth
more while still being convenient.
Base: 2,000 internet users aged 18+
Source: Kantar Profiles/Mintel, December 2023
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
28
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Emerging cheese types in snacks
Source: Mintel Purchase Intelligence
Tangy adds an edge to familiar favorites
Consumers are not afraid of bold flavors, so upgrading favorites like barbeque and ranch with an emphasis
additional taste has made tangy a complimentary snack adjective. With high interest in sour snack flavors
like pickle, the tangy description works as an umbrella term for sharpening the flavor of any snack.
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
30
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Tangy flavors in snacks
SWEET HEAT
of consumers have
tried and liked or are
interested in trying this
flavor
Sweet and spicy make the perfect couple
Marrying sweet and spicy can connect with consumers on multiple levels;
the combination itself appeals to more than half of consumers, sweet
flavors top interest and experience and the sweet and savory
combination is an indicator of an indulgent snack for the majority. Similar
to tangy, sweet and spicy can feel like an exciting addition to the familiar,
essentially an upgrade to what consumers already enjoy.
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
31
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Sweet and spicy snacks
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
32
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Light textures can hold heavy flavors
Texture can be just as important as flavor, especially to younger consumers who consider snacks to hold more
holistic value. Lighter textures can make snacks feel healthier while the flavor is able to do the work of
indulgence and exploration. of consumers say texture influences their snack cravings.
US: textures of salty snacks, 2021-23
Source: Mintel GNPD
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
33
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Snacks with light textures and bold flavors
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
34
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
35
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Mexican street food snack flavors
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
37
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Dollar sales driven by inflation and steady consumption
Steady dollar sales growth has continued across snack segments, a combination of both increased prices and
consumers' steady consumption habits during this time. Snacking remains a permissible indulgence, with
typically less expensive segments like potato, tortilla and corn chips sales growing at the highest rates.
US: total US retail sales and forecast of snacks, by segment, at current prices, 2021-23
Source: based on Circana InfoScan® Reviews; US Census Bureau, Economic Census/Mintel
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
43
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Consumer research methodology
For the purposes of this Report, Mintel commissioned exclusive consumer research* through Kantar
Profiles to explore consumer consumption of and attitudes and behaviors towards flavors and ingredients
in salty snacks. Mintel was responsible for the survey design, data analysis and reporting. Fieldwork was
conducted in November 2023 among a sample of 2,000 adults aged 18+ with access to the internet.
Mintel selects survey respondents by gender, age, household income, region, race, ethnicity, and parental
status so that they are proportionally representative of the US adult population using the internet. Mintel
also slightly oversamples, relative to the population, respondents that are Hispanic or Black to ensure an
adequate representation of these groups in our survey results and to allow for more precise parameter
estimates from our reported findings. Please note that Mintel surveys are conducted online and in English
only. Hispanics who are not online and/or do not speak English are not included in our survey results.
While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to
each other. Please note that the responses for race (White, Black, Asian, Native American, or other race)
will overlap those that also are Hispanic, because Hispanics can be of any race.
* for further details see research methodology
Generations
Mintel defines generations as
Generation Overview
World War II/ Swing Generation
Born 1928 or earlier (WWII) and 1929-1945 (Swing), members of these generations are aged 78+ in
2023.
Baby Boomers Born 1946-1964, in 2023, Baby Boomers are between the ages of 59 and 77.
Generation X Born 1965-1979, in 2023, Gen Xers are between the ages of 44 and 58.
Millennials Born 1980-1996, in 2023, Millennials are between the ages of 27 and 43
Generation Z Born 1997 and 2010, in 2023, Gen Z are between the ages of 13 and 26.
Generation Alpha The newest generation began in 2011. In 2023, members of Gen Alpha are younger than age 13.
In 2021 Mintel made minor adjustments to generational definitions; size and age of each group may not match previous Reports.
Abbreviations and terms
AI Artificial intelligence
BFY Better-for-you
GDP Gross domestic product
GNPD Global new product database
LTO Limited time offer
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
48
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
Meet the expert
Sydney Riebe
Analyst - US Food and Drink
Sydney joined Mintel in 2021 after spending more than 4 years working
in higher education. She has a decade of experience in the food service
industry, where she gained a passion for following food, beverage and
menu trends. Sydney holds a BA in English Literature from DePaul
University and an MBA from Northern Illinois University.
Read more by this expert | Get in touch
https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024
49
Prepared for kmacnamara@mintel.com
© 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf

More Related Content

Similar to trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf

Incentives and disincentives for reducing sugar in manufactured foods
Incentives and disincentives for reducing sugar in manufactured foods Incentives and disincentives for reducing sugar in manufactured foods
Incentives and disincentives for reducing sugar in manufactured foods Phani Mohan K
 
Real Food, Real Choice: Connecting SNAP Recipients with Farmers Markets
Real Food, Real Choice: Connecting SNAP Recipients with Farmers MarketsReal Food, Real Choice: Connecting SNAP Recipients with Farmers Markets
Real Food, Real Choice: Connecting SNAP Recipients with Farmers MarketsJohn Smith
 
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
Tai Pei: Fortunately Different, National Student Advertising Competition 2017Tai Pei: Fortunately Different, National Student Advertising Competition 2017
Tai Pei: Fortunately Different, National Student Advertising Competition 2017Amanda Cermak
 
WikiFRESH Marketing Plan (FINAL)
WikiFRESH Marketing Plan (FINAL)WikiFRESH Marketing Plan (FINAL)
WikiFRESH Marketing Plan (FINAL)Jazzle Paraiso
 
Alpen capital gcc food sector 1 may 2013
Alpen capital gcc food sector 1 may 2013Alpen capital gcc food sector 1 may 2013
Alpen capital gcc food sector 1 may 2013Pegasus Agriculture
 
Term 1 FINAL Report
Term 1 FINAL ReportTerm 1 FINAL Report
Term 1 FINAL ReportBen Wood
 
CAC FM Feasibility Study FINAL_Public version
CAC FM Feasibility Study FINAL_Public versionCAC FM Feasibility Study FINAL_Public version
CAC FM Feasibility Study FINAL_Public versionLucas Patzek
 
Reducing food waste by changing the way consumers interact with food
Reducing food waste by changing the way consumers interact with foodReducing food waste by changing the way consumers interact with food
Reducing food waste by changing the way consumers interact with foodThe Rockefeller Foundation
 
DR-PEPPER-SNAPPLE-GROUP
DR-PEPPER-SNAPPLE-GROUPDR-PEPPER-SNAPPLE-GROUP
DR-PEPPER-SNAPPLE-GROUPMamuna Tahiri
 
Freshbake Foods Ltd (AG,BF,CM,JM,POS)
Freshbake Foods Ltd (AG,BF,CM,JM,POS)Freshbake Foods Ltd (AG,BF,CM,JM,POS)
Freshbake Foods Ltd (AG,BF,CM,JM,POS)Paul O'Sullivan
 
BIO-FORTIFICATION PROGRAM BRIEFS
BIO-FORTIFICATION PROGRAM BRIEFSBIO-FORTIFICATION PROGRAM BRIEFS
BIO-FORTIFICATION PROGRAM BRIEFSAnjum Ali Buttar
 
Economic and-management-sciences-grade-9
Economic and-management-sciences-grade-9Economic and-management-sciences-grade-9
Economic and-management-sciences-grade-9Luzuko Maseko
 
PRACTICAL GUIDE TO EU FUNDING OPPORTUNITIES FOR RESEARCH AND INNOVATION
PRACTICAL GUIDE TO EU FUNDING OPPORTUNITIES FOR RESEARCH AND INNOVATIONPRACTICAL GUIDE TO EU FUNDING OPPORTUNITIES FOR RESEARCH AND INNOVATION
PRACTICAL GUIDE TO EU FUNDING OPPORTUNITIES FOR RESEARCH AND INNOVATIONWilson Yesid Contreras Duarte
 
Sample Maketing Plan
Sample Maketing PlanSample Maketing Plan
Sample Maketing PlanSneha Lundia
 
FDC - Food and beverage newsletter 2018
FDC - Food and beverage newsletter 2018FDC - Food and beverage newsletter 2018
FDC - Food and beverage newsletter 2018Vincent Vidoudez
 

Similar to trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf (20)

US Grains Council, Food 2040
US Grains Council, Food 2040US Grains Council, Food 2040
US Grains Council, Food 2040
 
Chef vending mpp
Chef vending mppChef vending mpp
Chef vending mpp
 
Incentives and disincentives for reducing sugar in manufactured foods
Incentives and disincentives for reducing sugar in manufactured foods Incentives and disincentives for reducing sugar in manufactured foods
Incentives and disincentives for reducing sugar in manufactured foods
 
Real Food, Real Choice: Connecting SNAP Recipients with Farmers Markets
Real Food, Real Choice: Connecting SNAP Recipients with Farmers MarketsReal Food, Real Choice: Connecting SNAP Recipients with Farmers Markets
Real Food, Real Choice: Connecting SNAP Recipients with Farmers Markets
 
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
Tai Pei: Fortunately Different, National Student Advertising Competition 2017Tai Pei: Fortunately Different, National Student Advertising Competition 2017
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
 
WikiFRESH Marketing Plan (FINAL)
WikiFRESH Marketing Plan (FINAL)WikiFRESH Marketing Plan (FINAL)
WikiFRESH Marketing Plan (FINAL)
 
Local food systems
Local food systemsLocal food systems
Local food systems
 
Alpen capital gcc food sector 1 may 2013
Alpen capital gcc food sector 1 may 2013Alpen capital gcc food sector 1 may 2013
Alpen capital gcc food sector 1 may 2013
 
Comm 300 SCP Final
Comm 300 SCP FinalComm 300 SCP Final
Comm 300 SCP Final
 
Term 1 FINAL Report
Term 1 FINAL ReportTerm 1 FINAL Report
Term 1 FINAL Report
 
LUNA Final
LUNA FinalLUNA Final
LUNA Final
 
CAC FM Feasibility Study FINAL_Public version
CAC FM Feasibility Study FINAL_Public versionCAC FM Feasibility Study FINAL_Public version
CAC FM Feasibility Study FINAL_Public version
 
Reducing food waste by changing the way consumers interact with food
Reducing food waste by changing the way consumers interact with foodReducing food waste by changing the way consumers interact with food
Reducing food waste by changing the way consumers interact with food
 
DR-PEPPER-SNAPPLE-GROUP
DR-PEPPER-SNAPPLE-GROUPDR-PEPPER-SNAPPLE-GROUP
DR-PEPPER-SNAPPLE-GROUP
 
Freshbake Foods Ltd (AG,BF,CM,JM,POS)
Freshbake Foods Ltd (AG,BF,CM,JM,POS)Freshbake Foods Ltd (AG,BF,CM,JM,POS)
Freshbake Foods Ltd (AG,BF,CM,JM,POS)
 
BIO-FORTIFICATION PROGRAM BRIEFS
BIO-FORTIFICATION PROGRAM BRIEFSBIO-FORTIFICATION PROGRAM BRIEFS
BIO-FORTIFICATION PROGRAM BRIEFS
 
Economic and-management-sciences-grade-9
Economic and-management-sciences-grade-9Economic and-management-sciences-grade-9
Economic and-management-sciences-grade-9
 
PRACTICAL GUIDE TO EU FUNDING OPPORTUNITIES FOR RESEARCH AND INNOVATION
PRACTICAL GUIDE TO EU FUNDING OPPORTUNITIES FOR RESEARCH AND INNOVATIONPRACTICAL GUIDE TO EU FUNDING OPPORTUNITIES FOR RESEARCH AND INNOVATION
PRACTICAL GUIDE TO EU FUNDING OPPORTUNITIES FOR RESEARCH AND INNOVATION
 
Sample Maketing Plan
Sample Maketing PlanSample Maketing Plan
Sample Maketing Plan
 
FDC - Food and beverage newsletter 2018
FDC - Food and beverage newsletter 2018FDC - Food and beverage newsletter 2018
FDC - Food and beverage newsletter 2018
 

More from Mintel Group

B2B Sample Report 2024 | Redacted Version
B2B Sample Report 2024 | Redacted VersionB2B Sample Report 2024 | Redacted Version
B2B Sample Report 2024 | Redacted VersionMintel Group
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Thai Sample Report Redacted Version | 2024
Thai Sample Report Redacted Version | 2024Thai Sample Report Redacted Version | 2024
Thai Sample Report Redacted Version | 2024Mintel Group
 
Germany Sample Report | Redacted 2024 Version
Germany Sample Report | Redacted 2024 VersionGermany Sample Report | Redacted 2024 Version
Germany Sample Report | Redacted 2024 VersionMintel Group
 
A Year of Innovation - 2024 Sample Report
A Year of Innovation - 2024 Sample ReportA Year of Innovation - 2024 Sample Report
A Year of Innovation - 2024 Sample ReportMintel Group
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
vitamins-supplements-germany-2022.pdf
vitamins-supplements-germany-2022.pdfvitamins-supplements-germany-2022.pdf
vitamins-supplements-germany-2022.pdfMintel Group
 
salty-snacks-flavour-trends-indian-consumer-2022.pdf
salty-snacks-flavour-trends-indian-consumer-2022.pdfsalty-snacks-flavour-trends-indian-consumer-2022.pdf
salty-snacks-flavour-trends-indian-consumer-2022.pdfMintel Group
 
patent-insights-maternal-nutrition.pdf
patent-insights-maternal-nutrition.pdfpatent-insights-maternal-nutrition.pdf
patent-insights-maternal-nutrition.pdfMintel Group
 
nahrungser-nzungsmittel-deutschland-2022.pdf
nahrungser-nzungsmittel-deutschland-2022.pdfnahrungser-nzungsmittel-deutschland-2022.pdf
nahrungser-nzungsmittel-deutschland-2022.pdfMintel Group
 
Mintel_Market_Sizes_SGP.144.combined.single.pdf
Mintel_Market_Sizes_SGP.144.combined.single.pdfMintel_Market_Sizes_SGP.144.combined.single.pdf
Mintel_Market_Sizes_SGP.144.combined.single.pdfMintel Group
 
Facial Skincare - US - 2022.pdf
Facial Skincare - US - 2022.pdfFacial Skincare - US - 2022.pdf
Facial Skincare - US - 2022.pdfMintel Group
 
attitudes-towards-beauty-and-wellness-thai-consumer-2021.pdf
attitudes-towards-beauty-and-wellness-thai-consumer-2021.pdfattitudes-towards-beauty-and-wellness-thai-consumer-2021.pdf
attitudes-towards-beauty-and-wellness-thai-consumer-2021.pdfMintel Group
 
a-year-of-innovation-in-rtd-wine-spirits-2022.pdf
a-year-of-innovation-in-rtd-wine-spirits-2022.pdfa-year-of-innovation-in-rtd-wine-spirits-2022.pdf
a-year-of-innovation-in-rtd-wine-spirits-2022.pdfMintel Group
 
the-future-of-pet-food-2022.pdf
the-future-of-pet-food-2022.pdfthe-future-of-pet-food-2022.pdf
the-future-of-pet-food-2022.pdfMintel Group
 
How Attached are Brits to Social media in the UK
How Attached are Brits to Social media in the UK How Attached are Brits to Social media in the UK
How Attached are Brits to Social media in the UK Mintel Group
 
Top 6 trends driving opportunities in small business
Top 6 trends driving opportunities in small businessTop 6 trends driving opportunities in small business
Top 6 trends driving opportunities in small businessMintel Group
 

More from Mintel Group (18)

B2B Sample Report 2024 | Redacted Version
B2B Sample Report 2024 | Redacted VersionB2B Sample Report 2024 | Redacted Version
B2B Sample Report 2024 | Redacted Version
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Thai Sample Report Redacted Version | 2024
Thai Sample Report Redacted Version | 2024Thai Sample Report Redacted Version | 2024
Thai Sample Report Redacted Version | 2024
 
Germany Sample Report | Redacted 2024 Version
Germany Sample Report | Redacted 2024 VersionGermany Sample Report | Redacted 2024 Version
Germany Sample Report | Redacted 2024 Version
 
A Year of Innovation - 2024 Sample Report
A Year of Innovation - 2024 Sample ReportA Year of Innovation - 2024 Sample Report
A Year of Innovation - 2024 Sample Report
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
vitamins-supplements-germany-2022.pdf
vitamins-supplements-germany-2022.pdfvitamins-supplements-germany-2022.pdf
vitamins-supplements-germany-2022.pdf
 
salty-snacks-flavour-trends-indian-consumer-2022.pdf
salty-snacks-flavour-trends-indian-consumer-2022.pdfsalty-snacks-flavour-trends-indian-consumer-2022.pdf
salty-snacks-flavour-trends-indian-consumer-2022.pdf
 
patent-insights-maternal-nutrition.pdf
patent-insights-maternal-nutrition.pdfpatent-insights-maternal-nutrition.pdf
patent-insights-maternal-nutrition.pdf
 
nahrungser-nzungsmittel-deutschland-2022.pdf
nahrungser-nzungsmittel-deutschland-2022.pdfnahrungser-nzungsmittel-deutschland-2022.pdf
nahrungser-nzungsmittel-deutschland-2022.pdf
 
Mintel_Market_Sizes_SGP.144.combined.single.pdf
Mintel_Market_Sizes_SGP.144.combined.single.pdfMintel_Market_Sizes_SGP.144.combined.single.pdf
Mintel_Market_Sizes_SGP.144.combined.single.pdf
 
Facial Skincare - US - 2022.pdf
Facial Skincare - US - 2022.pdfFacial Skincare - US - 2022.pdf
Facial Skincare - US - 2022.pdf
 
attitudes-towards-beauty-and-wellness-thai-consumer-2021.pdf
attitudes-towards-beauty-and-wellness-thai-consumer-2021.pdfattitudes-towards-beauty-and-wellness-thai-consumer-2021.pdf
attitudes-towards-beauty-and-wellness-thai-consumer-2021.pdf
 
a-year-of-innovation-in-rtd-wine-spirits-2022.pdf
a-year-of-innovation-in-rtd-wine-spirits-2022.pdfa-year-of-innovation-in-rtd-wine-spirits-2022.pdf
a-year-of-innovation-in-rtd-wine-spirits-2022.pdf
 
the-future-of-pet-food-2022.pdf
the-future-of-pet-food-2022.pdfthe-future-of-pet-food-2022.pdf
the-future-of-pet-food-2022.pdf
 
How Attached are Brits to Social media in the UK
How Attached are Brits to Social media in the UK How Attached are Brits to Social media in the UK
How Attached are Brits to Social media in the UK
 
Top 6 trends driving opportunities in small business
Top 6 trends driving opportunities in small businessTop 6 trends driving opportunities in small business
Top 6 trends driving opportunities in small business
 

Recently uploaded

Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportDubai Multi Commodity Centre
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon investment
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettJacobBadgett
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrenttoniquemcintosh1
 
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.docGuide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.docssuserf63bd7
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfAptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfprchbhandari
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteriamilos639
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performanceirhcs
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...srcw2322l101
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFCaitlinCummins3
 
Global Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdfGlobal Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdfAmer Morgan
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfmstarkes24
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 

Recently uploaded (20)

Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrent
 
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.docGuide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfAptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdf
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
 
Global Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdfGlobal Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdf
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 

trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf

  • 1.
  • 2. Table of Contents Key issues covered in this Report..................................................................................................... 4 EXECUTIVE SUMMARY........................................................................................................................ 5 CONSUMER INSIGHTS......................................................................................................................... 8 Consumer fast facts .......................................................................................................................... 9 Interest in snack flavor preparation ...................................................................................................9 Graph 1: interest in snack flavor preparation, 2021-23 ...................................................................10 Graph 2: interest in preparation method inspired snack flavors, by generation, 2023 ...................11 Indulgent snack associations .......................................................................................................... 12 Graph 3: indulgent snack associations, 2023 .................................................................................12 Satisfying snack associations ......................................................................................................... 14 Graph 4: satisfying snack associations, 2023 .................................................................................14 Experience with and interest in flavors and ingredients in salty snacks..........................................16 Graph 5: experience with and interest in flavors and ingredients in salty snacks, 2023 .................16 Graph 6: experience with and interest in flavors and ingredients in salty snacks, 2023 .................17 Graph 7: Gen Z experience and interest in international snack flavors - NET - any interest, 2023 18 Salty snacks behaviors and attitudes..............................................................................................19 Graph 8: salty snacks attitudes, 2023 ............................................................................................20 Graph 9: salty snacks attitudes, by generation, 2023 ....................................................................21 Graph 10: salty snacks attitudes, 2023 ..........................................................................................23 Graph 11: salty snacks attitudes, by generation, 2023 ..................................................................24 COMPETITIVE STRATEGIES ............................................................................................................. 25 Marketing and advertising ............................................................................................................... 26 Opportunities................................................................................................................................... 27 Graph 12: frequency of food behaviors, 2023.................................................................................27 Graph 13: interest in salty snack innovation, by generation, 2023 .................................................28 Product development – Now – What's trending ..............................................................................29 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 2 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 3. Graph 14: textures of salty snacks, 2021-23...................................................................................33 Product development – Near – What to watch for ..........................................................................36 Product development – Next – What's in the pipeline.....................................................................38 THE MARKET ...................................................................................................................................... 41 Market context................................................................................................................................. 42 State of the market.......................................................................................................................... 42 Graph 15: total US retail sales and forecast of snacks, by segment, at current prices, 2021-23....43 Graph 16: changes in salty snack consumption, by gender, generation and financial situation, 2023 ................................................................................................................................................ 44 Market drivers ................................................................................................................................. 45 Graph 17: reasons for snacking less, 2023 ....................................................................................46 APPENDIX ........................................................................................................................................... 47 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 3 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 4.
  • 5.
  • 6. Consumer trends: key takeaways Versatility is a common thread across consumers The versatility of snacks provides different advantages for different consumers. While Millennials seek more flavor exploration, Gen Z and X consumers prefer versatile for broader pairings and applications, suggesting that snack innovation will connect on at least one level. Flavor leads the way for indulgent occasions Above all, flavor is what makes a snack feel indulgent to consumers. With taste at the forefront, brands who want to participate in indulgent occasions can do so with straight flavor, collaborative efforts and even pairing suggestions to elevate more basic snacks. Planned and impromptu snacks purchases are split Consumers are equitable in their snack purchases – just as likely to go for classics as they are to be swayed by something new. Brands can keep their traditional offerings while also expanding into global flavors and LTOs. What you need to know The purpose of snacks is evolving Flavor remains highly important when choosing snacks, however, younger consumers, who are snacking the most, are placing similar import on a variety of other factors like functionality that can have connections to ingredients Satiety can be simple Consumers look to tangible flavors when it comes to satisfying snacks. More than just a quick fix, snacks that are filling because they are nutritionally beneficial in addition to delicious are the best of both worlds. Despite higher prices, consumers continue to snack Driven by younger consumers, snacking occasions continue to expand. While price sensitivity should not be ignored, most consumers who are cutting back are doing so for health reasons. https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 6 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 7.
  • 8.
  • 9.
  • 10. Bold, indulgent flavors balance BFY aspirations While health is the main deterrent for snacking, interest in preparation inspired flavors are getting bigger, bolder and sweeter. This paradox reflects a generalized move toward flexible, quality-centric moderation, where consumers choose balance in ways that treat themselves instead of taste deprivation. US: interest in snack flavor preparation, 2021-23 Base: 2021: 2,000 internet users 18+; 2023: 1,973 internet users aged 18+ who snack Source: Kantar Profiles/Mintel, October 2021; Kantar Profiles/Mintel, November 2023 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 10 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 11. Some classics, like salted, are picking up steam demonstrating a growing acceptance of snacking among older consumers, but the taste changers are still Millennials, and their influence is clear. Interest in a wider range of both savory and sweet cooking method/preparation inspired flavors among Millennials and even Gen X reflect the draw of flavor complexity often found on foodservice menus and in global cuisines. While Boomers may opt to stay close to the classics, Gen Z, the most frequent snackers, are likely to follow a similar path of flavor trial that moves way beyond salted, smoked and toasted as they age. Portfolios should be balanced enough to be inclusive of snackers of all ages, yet keep their eye on the prize; super-snackers. US: interest in preparation method inspired snack flavors, by generation, 2023 Generation Z Millennials Generation X Baby Boomers Changing tastes call for brands to look forward, and honor classics Base: 1,973 internet users aged 18+ who snack Source: Kantar Profiles/Mintel, November 2023 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 11 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Use texture as a gateway to flavor expansion, education While some global flavors like furikake have relatively limited awareness, brands can use comps of other growing or established foods and flavors to pique interest and trial. For example, drawing texture parallels between flaky, crunchy toppers like furikake and chili crisp or tajin and trendy elotes can help consumers take some of the perceived risk out of the equation. . US: experience with and interest in flavors and ingredients in salty snacks, 2023 Base: 1,973 internet users aged 18+ who snack Source: Kantar Profiles/Mintel, November 2023 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 17 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 18. Help Gen Z travel with their taste buds Partnering with diverse creators and inspiring versatile use cases for internationally inspired snacks can connect and cultivate relationships with Gen Z snack consumers. Snack innovation that includes international flavors is of interest to of Gen Z consumers, but less than one-third have increased their trial in the past year creating an opportunity for brands to fill the gap between curiosity and action. US: Gen Z experience and interest in international snack flavors - NET - any interest, 2023 Base: 1,973 internet users aged 18+ who snack Source: Kantar Profiles/Mintel, November 2023 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 18 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 19.
  • 20. Snack purchases are equally planned and spontaneous Consumers are equally likely to be seeking new tastes as they are classics, while also drawn to food inspired options to indulge, perhaps with less guilt or on the go. While keeping classics in the portfolio, brands can take inspiration from global foods and even brands to create LTOs like Pad Thai chips, recipes like hot honey chex mix or making pairing suggestions like a snack inspired "charcuterie" board. US: salty snacks attitudes, 2023 Base: 1,973 internet users aged 18+ who snack Source: Kantar Profiles/Mintel, November 2023 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 20 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 21. Versatility does not mean one snack fits all. The appeal of versatility has emerged as a common thread that brands can tap into to reach snackers across (most of) the ages, albeit perhaps for different reasons including price accessibility, life stage (like parenthood) and using snacks to fill many moods, needs and occasions. While Millennials remain the catalysts of snack and flavor exploration, Gen Z and Gen X share similar ideals and behaviors suggesting that a super group of snackers is emerging that is as likely to be impulsive as planned in snack flavor choice, yet willing to fill more needs with snacks. US: salty snacks attitudes, by generation, 2023 Versatility may be table stakes, but it means more flavor(s), pairings and applications Base: 1,973 internet users aged 18+ who snack Source: Kantar Profiles/Mintel, November 2023 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 21 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 22.
  • 23. Use fuzzy lines to create a sense of versatility The ease, value and convenience of snacks contributes to the increasingly blurred line between meal and snacks that presents opportunities to market in both directions and flavor exploration can be the catalyst. Brands can support snackers to take the concept of "girl dinner" across dayparts through pairings, especially with BFY components that can balance consumer perceptions of both indulgence and satisfaction. US: salty snacks attitudes, 2023 Base: 1,973 internet users aged 18+ who snack Source: Kantar Profiles/Mintel, November 2023 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 23 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 24. Younger adults need more than flavor from snacks Given the evolving purpose of snacking, it makes sense that the importance of flavor remains steadfast yet has become one of many influences instead of the primary one among younger adults, the most avid snackers. The functionality of snacks, through flavors and ingredients is something that brands should continue to explore with energy and beyond. US: salty snacks attitudes, by generation, 2023 Base: 1,973 internet users aged 18+ who snack Source: Kantar Profiles/Mintel, November 2023 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 24 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 25.
  • 26.
  • 27.
  • 28. Fun and functional top younger consumers' interest in innovation As younger consumers snack more at a higher rate, connecting with flavors and function they seek is paramount. Collaborations and limited-time flavors with brands that are already engaged with, even outside of the food and beverage space can add a touch more fun as they look to treat themselves. In addition, helping to guide younger consumers as they decide what functional benefits suit them the most can make snacks worth more while still being convenient. Base: 2,000 internet users aged 18+ Source: Kantar Profiles/Mintel, December 2023 https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 28 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 29.
  • 30. Emerging cheese types in snacks Source: Mintel Purchase Intelligence Tangy adds an edge to familiar favorites Consumers are not afraid of bold flavors, so upgrading favorites like barbeque and ranch with an emphasis additional taste has made tangy a complimentary snack adjective. With high interest in sour snack flavors like pickle, the tangy description works as an umbrella term for sharpening the flavor of any snack. https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 30 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 31. Tangy flavors in snacks SWEET HEAT of consumers have tried and liked or are interested in trying this flavor Sweet and spicy make the perfect couple Marrying sweet and spicy can connect with consumers on multiple levels; the combination itself appeals to more than half of consumers, sweet flavors top interest and experience and the sweet and savory combination is an indicator of an indulgent snack for the majority. Similar to tangy, sweet and spicy can feel like an exciting addition to the familiar, essentially an upgrade to what consumers already enjoy. https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 31 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 32. Sweet and spicy snacks https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 32 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 33. Light textures can hold heavy flavors Texture can be just as important as flavor, especially to younger consumers who consider snacks to hold more holistic value. Lighter textures can make snacks feel healthier while the flavor is able to do the work of indulgence and exploration. of consumers say texture influences their snack cravings. US: textures of salty snacks, 2021-23 Source: Mintel GNPD https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 33 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 34. Snacks with light textures and bold flavors https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 34 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 36.
  • 37. Mexican street food snack flavors https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 37 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Dollar sales driven by inflation and steady consumption Steady dollar sales growth has continued across snack segments, a combination of both increased prices and consumers' steady consumption habits during this time. Snacking remains a permissible indulgence, with typically less expensive segments like potato, tortilla and corn chips sales growing at the highest rates. US: total US retail sales and forecast of snacks, by segment, at current prices, 2021-23 Source: based on Circana InfoScan® Reviews; US Census Bureau, Economic Census/Mintel https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 43 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Consumer research methodology For the purposes of this Report, Mintel commissioned exclusive consumer research* through Kantar Profiles to explore consumer consumption of and attitudes and behaviors towards flavors and ingredients in salty snacks. Mintel was responsible for the survey design, data analysis and reporting. Fieldwork was conducted in November 2023 among a sample of 2,000 adults aged 18+ with access to the internet. Mintel selects survey respondents by gender, age, household income, region, race, ethnicity, and parental status so that they are proportionally representative of the US adult population using the internet. Mintel also slightly oversamples, relative to the population, respondents that are Hispanic or Black to ensure an adequate representation of these groups in our survey results and to allow for more precise parameter estimates from our reported findings. Please note that Mintel surveys are conducted online and in English only. Hispanics who are not online and/or do not speak English are not included in our survey results. While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American, or other race) will overlap those that also are Hispanic, because Hispanics can be of any race. * for further details see research methodology Generations Mintel defines generations as Generation Overview World War II/ Swing Generation Born 1928 or earlier (WWII) and 1929-1945 (Swing), members of these generations are aged 78+ in 2023. Baby Boomers Born 1946-1964, in 2023, Baby Boomers are between the ages of 59 and 77. Generation X Born 1965-1979, in 2023, Gen Xers are between the ages of 44 and 58. Millennials Born 1980-1996, in 2023, Millennials are between the ages of 27 and 43 Generation Z Born 1997 and 2010, in 2023, Gen Z are between the ages of 13 and 26. Generation Alpha The newest generation began in 2011. In 2023, members of Gen Alpha are younger than age 13. In 2021 Mintel made minor adjustments to generational definitions; size and age of each group may not match previous Reports. Abbreviations and terms AI Artificial intelligence BFY Better-for-you GDP Gross domestic product GNPD Global new product database LTO Limited time offer https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 48 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
  • 49. Meet the expert Sydney Riebe Analyst - US Food and Drink Sydney joined Mintel in 2021 after spending more than 4 years working in higher education. She has a decade of experience in the food service industry, where she gained a passion for following food, beverage and menu trends. Sydney holds a BA in English Literature from DePaul University and an MBA from Northern Illinois University. Read more by this expert | Get in touch https://clients.mintel.com/content/report/trending-flavors-and-ingredients-in-salty-snacks-us-2024 49 Prepared for kmacnamara@mintel.com © 2024 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.