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Pinkberry Marketing Proposal- Fall 2012
The document discusses the use of social media for brand engagement, emphasizing the importance of involving consumers in the brand experience. It mentions a holiday cup design contest and encourages customers to submit holiday tips for 2013. The focus is on creating a participatory atmosphere with limited flavors offered.
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Pinkberry Marketing Proposal- Fall 2012
- 1. Chelsea Finn Natalie Priani ClaireWorley Lisa Fischer DorielJacov Sarah Fleischmann
- 2. Reference Pricing Social Media Atmosphere LimitedFlavors Full Service
- 3. Engage consumers in brandexperience Use social media to have brand conversations Involve customers in holiday cup design contest
- 4. Submit your ownholiday tip for 2013!
Editor's Notes
- #2 CHELSEA: introducing everyone and everyone says their own name-Purpose stated verballyTrying to make brand more interactive/accessibility
- #3 CLAIR make bullets so she can press for each
- #4 NATALIEMention win pinkberry free for a yearSeasonal as a way to test this out and not to mess up with whole marketing for the year
- #5 SARAHAdd in question mark pic
- #6 LISA
- #7 LISA
- #8 LISA
- #9 LISA: Will only do this in the US to start because the holidays are a US thing not global so we can’t correlate this to other countries. So this is a test run and we can incorporate holidays geared towards other cultures/countries (ex ramadan)