JTI Foods is a family-owned snack food company with over 150 years of experience in the food business. Their goal is to offer delicious, healthy snacks through extensive research and development. They spent 2 years developing snacks made from all-natural ingredients without added sugars, gluten, or high sodium. Their 30+ person product development team focused on unique flavors and textures. Traditional snacks are increasingly seen as unhealthy due to high sugar and calorie content. Consumers now demand snacks that are healthier, more convenient, and made from recognizable ingredients without allergens or artificial components. JTI Foods aims to meet this demand with snacks that have fiber, low glycemic index, and good nutritional quality while still tasting delicious

1. Why Just Snack?

2. 150 years in the food business + 2 years of R&D:
The DNA of delicious, healthy snacks
JTI stands for “John Teklenburg International Inc.” The Teklenburg family started in the food
business in The Netherlands in 1865: That is 150 years, going from the oldest son to the oldest
son - 5 consecutive generations.
“The business of Designing, Producing and Marketing Delicious Food is in our genes.“
“Our vison is to offer snacks that consumers find delicious and that they can enjoy without
negative consequences for their health ”. (John Teklenburg, CEO).
Before JTI Foods started snack product development, a combination of nutritional research and
market reviews led to the definition of basic prerequisites for all our snack products:
All natural ingredients ++ no added processed sugars (neither in liquid or dry forms)
++ gluten-free ++ low sodium ++ low glycemic index ++ great nutritional values ++ a highly
desirable sensory appeal for a wide variety of consumers: “Unique Flavour” and
“Delicious”, became key words along with texture, color, and variety.
Highly qualified product development teams with 30+ professionals on three continents devoted 2
years on product R&D, ingredients research and manufacturing / packaging engineering.
Impactful branding and packaging designs had to match the quality of the new snack line.
Significant investments were made in marketing planning based on solid research.

3. Why 20th century snacking habits are crumbling
Many Traditional Snacks are not offering what consumers need
Chronic illness and poor health
conditions are on the rise due to
obesity
+ In North America, approximately 60% of adults
and 25% of children were obese or overweight in
2014.
+ Over the last 25 years, obesity rates among
children in North America have nearly tripled.
+ Consumers are beginning to understand that
empty carbs (sugars) in traditional snacks are a
major cause of excessive body fat.
Diabetes is becoming a #1 Health
Concern
+ Over 3 million Canadians and nearly 30 million
Americans have diabetes.
+ 1 in 3 children born in North America in 2000
will be diagnosed with diabetes in their lifetime.
Consumer are demanding Healthier,
Convenient Snacks
+ Snack Foods have become an occasional meal
replacement or supplement for time-pressured
consumers. Frequent snacking can be healthy
+ Healthy Snacks are the fastest growing snack food
segment.
+ Allergies are on the rise and many traditional
snacks are filled with allergens (including artificial
ingredients)
+ 60% of consumers are motivated to pay a premium
of up to 30% for “Truly Healthy Snacks” if they find
them delicious too.
Consumers seek Delicious Snacks
that meet their needs:
+ All Natural Ingredients
+ Source of Fiber
+ No processed sugars + Offering variety
+ No excessive calories + High sensory appeal
+ Gluten Free + Cholesterol Free
+ Sound Nutrition Values + “Calorie smart”
+ Healthy Protein + Vegan / Kosher
+ Attractive value proposition and price point
+ Made from fresh / quality ingredients without artificial
flavors and colors
Parents Want: School-Safe Snacks
+ To know what is their food & they want real food
+ Real natural ingredients that they can pronounce.
+ Single-Serve snacks that are quick & easy.
+ Low Sodium / Low Sugar
+ Low Glycemic Index
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4. Consumers Want Snacks to Stick to Basics
% That Rate Health Attributes Very Moderately or Slightly Important
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Source: AC Nielsen Global
Snacking Report, Q1 2014

5. Just as no two people are alike….
reasons why we snack are diverse and varied…
with a balanced choice in the healthy center of two extremes…
Why do you snack?
The “Snack Purist”
(Health & Nature)
The “Pleasure Seeker”
Less focused on instant
gratification from a sweet or
savory snack with high
sensory pleasure index,
unless it is a “natural,
healthy snack”.
Seeks to satisfy need for
something sweet or savory
with pleasant flavours. Why
read the Nutritional facts?
Just enjoy.
Top Reasons Why People Snack*:
 76% hungry between meals
 45% (partial) meal substitutions
 52% Breakfast
 43% Lunch
 40% Dinner
 64% Improve Mood
 63% Nutrition
 61% Energy Boost
 60% Taking a Break
 53% To Pass Time / Reward
 44% Relive Stress
 38% Weight Management
* Source: AC Nielsen Global Snack Study Q1 2014
(West Coast vibe / Tree-Hugger)
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+ Always an Abundance of Super Delicious, Natural Goodness
+ Designed by a Team of Innovative Chefs and Top Food Technicians
+ On-Trend Components and Flavors
+ 100% Natural Ingredients without Processed Sugars or Grains
+ Ingredients Consumers can Pronounce and Trust
+ Only Premium Ingredients (e.g. NO peanuts or cheap fillers)
+ No Processed Sugars or Artificial Sweeteners, Flavours or Colouring
+ Naturally Gluten-free / Wheat-free
+ High Source of Fiber
+ Low Glycemic Index
+ Low in Sodium
+ Low in (or zero) Saturated Fatty Acids
+ Other Superb Nutritional Values

7. Based on: AC Nielsen, Global Snacking Q1 2014
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So many
more
products
for your
selection

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