This document discusses 6 global food and drink trends for 2017 according to market research firm Mintel. The trends are: 1) In Tradition We Trust, with consumers seeking comfort in modernized updates of traditional flavors, formulations and formats; 2) Power to the Plants, with a preference for natural, simple, and flexible diets driving expansion of vegetarian, vegan and other plant-focused options; 3) Waste Not, addressing issues of food waste through packaging and portion sizes; 4) Time is of the Essence, focusing on convenience through prepared meals and easy customization; 5) The Night Shift, highlighting growth in food and drink options for nighttime consumption; and 6) Balancing the Scales: Health for
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. There is growing fatigue with typical "food porn" photos on Instagram. Emerging food photography focuses more on unexpected, artistic presentations of food aimed at stimulating the mind. Feats of precise food arrangement and plating are gaining attention on accounts like Symmetry Breakfast. Restaurants and consumers are also placing greater emphasis on attractive, share-worthy table settings and backdrops for food photos.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
This document summarizes the key findings from a large global study on brand authenticity. Some of the main points include:
- Authenticity is important to consumers and how they define it may surprise brands. The study revealed an "authenticity deficit" where most consumers do not feel brands are authentic.
- Consumers define authentic brands as those that demonstrate the "3 R's" - Reliable, Respectful, and Real. The Real dimension is the most challenging for many brands.
- Food and beverage brands are seen as the most authentic industry globally, driven by perceptions of reliability. However, all industries can improve on being seen as more "real".
- The study
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. There is growing fatigue with typical "food porn" photos on Instagram. Emerging food photography focuses more on unexpected, artistic presentations of food aimed at stimulating the mind. Feats of precise food arrangement and plating are gaining attention on accounts like Symmetry Breakfast. Restaurants and consumers are also placing greater emphasis on attractive, share-worthy table settings and backdrops for food photos.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
This document summarizes the key findings from a large global study on brand authenticity. Some of the main points include:
- Authenticity is important to consumers and how they define it may surprise brands. The study revealed an "authenticity deficit" where most consumers do not feel brands are authentic.
- Consumers define authentic brands as those that demonstrate the "3 R's" - Reliable, Respectful, and Real. The Real dimension is the most challenging for many brands.
- Food and beverage brands are seen as the most authentic industry globally, driven by perceptions of reliability. However, all industries can improve on being seen as more "real".
- The study
Innovate or die: predictions for the food industry in 2017Zoë Wilkins
The document summarizes 8 key food industry trends for 2017:
1) Ongoing reformulation of products to reduce salt, sugar and artificial ingredients in response to legislation and health concerns.
2) Continued growth of the organic market, especially in Europe and North America, though production constraints will limit ubiquity.
3) Increased pressure on the meat industry from health and environmental concerns, though developing markets will drive consumption growth.
4) Emergence of "beauty foods" containing ingredients like collagen and botanicals that promise cosmetic benefits.
5) Greater focus on plant-based ingredients as alternatives to animal products and artificial ingredients.
6) Intensified scrutiny of labels to ensure transparency
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
TASTING COLORS & EXPLODING DRINKS: Future beverage trends from New York City ...sparks & honey
Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able t o elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
This document discusses the functional beverage industry and strategies for kombucha and yerba mate tea brands to overcome consumer biases. It finds that Generation Y consumers prefer energy drinks for their lifestyle benefits. However, focus groups see kombucha and yerba mate brands as outdated and only for hippies due to their image and taste. The document suggests improving brand image through sampling, expanding distribution, targeting schools, updated marketing strategies using websites and mobile games to attract younger consumers and make the product copy more relatable.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail & Food Service, 8th Edit...MarketResearch.com
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
The document summarizes a marketing campaign plan for VOSS water in Australia. Currently, VOSS relies heavily on social media marketing with little traditional advertising. The campaign aims to address this by implementing traditional advertising strategies to supplement existing online efforts and increase sales by 5%. The target audience is women aged 18-45 interested in health and social image. Strategies will include magazine ads, billboards, sponsoring events, and point-of-purchase displays to increase brand recall and position VOSS as a luxury brand that provides social status. The budget for the integrated campaign is $1,192,703.
This document discusses trends in the savory snacks category, including opportunities around novelty, flavors, health and wellness, and emerging markets. Some key points:
- Emerging market consumers prefer bolder, more exotic flavors and are fueling demand for new product experiences. Exposure to other cultures is influencing their tastes.
- Health remains an important driver of innovation as consumers seek "natural" and functional options. However, taste is still a primary factor in choices.
- Novel delivery formats like squeezable pouches are gaining interest for their convenience, as seen by the launch of a drinkable chia seed snack product.
This document provides an overview of the global coffee industry, focusing on growers, roasters, and retailers. It discusses how Brazil is the leading coffee producer, so changes there greatly impact global supply and prices. The relationship between growers and roasters is characterized as a monopsony, giving roasters power over low prices paid to growers. It also examines Starbucks' success in the competitive US retail market and how their business decisions affect profits. Rising global demand for coffee may outpace supply in the future, posing a challenge for the industry.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
Consumer and innovation trends in fruit, vegetables, and pulsesDatamonitor Consumer
This document discusses trends in fruit, vegetable, and pulse consumption from 2014. It provides an overview of the market, opportunities, and key trends. Some of the main trends discussed include sugar avoidance affecting fruit intake, "snackification" of produce to meet healthy snacking demand, and cross-category migration where fruits and vegetables are appearing in new categories like bread, chips, and candy to increase consumption. The document also profiles typical consumers and outlines future opportunities around targeting millennials and men.
This document provides an overview and analysis of trends in the global cider market based on consumer insights and innovation trends. It finds that while flavor innovation has driven cider's growth, too many options may lead to consumer fatigue. It also examines trends like craft cider positioning, gender equality in marketing, and positioning cider as a healthier alcoholic beverage choice. The document concludes that cider producers will increasingly tailor products to specific consumer desires and split innovation between flavors and health to maintain interest in the growing category.
Kraft spent $540 million on domestic ads last year, and Heinz spent more than $40 million. The combined figure is expected to drop—and be spread among fewer agencies—as the conglomerate strives for greater efficiency.
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
This document summarizes trends in the chocolate industry in 2013. It covers topics like sensory experiences with chocolate, health and wellness trends, individualism and customization, and how smart technologies are impacting the industry. The key points are that consumers are seeking novelty, experimentation, and natural/healthier options. They also value personalization and products tailored to their specific needs like allergies. Emerging technologies allow chocolate brands to creatively engage and interact with customers through mobile games and apps.
The document discusses how evolving consumer lifestages are influencing spending intentions. It covers trends across adolescence and adulthood, coupling and marriage, parenthood, and senior years/retirement. Key points include children demonstrating individualism in their brand choices and exerting "pester power" over household purchases; more single-person households as adults delay marriage and couples cohabitate; shifting influence of female consumers as motherhood becomes detached from marriage; and more seniors remaining in the workforce due to longer lifespans and financial responsibilities. The document examines these trends from various industry perspectives and implications for marketers.
The non-alcoholic beverage market is large and growing, estimated at $131 billion in 2013 and projected to reach $164 billion by 2018. Crescent was founded in 2008 as a healthy, organic energy drink alternative and gained popularity in the Pacific Northwest before being acquired by PDB Beverages in 2013. PDB planned to launch Crescent nationally starting in three western states in January 2014, with production capacity initially limited to 12,000 cases per month. Market research showed demand for healthier energy and sports drinks presented an opportunity, while competition and health concerns posed threats.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
The Next Idea International Restaurant and Food Trend Forecast 2018Robert Ancill
The Next Idea (TNI) anticipates 2018 to be a very exciting year as the ever-changing restaurant and food landscape adjusts itself towards an uncertain yet deeply curious and discerning consumer.
This Presentation represents the authoritative guide to the most significant food trends anticipated in 2018.
Innovate or die: predictions for the food industry in 2017Zoë Wilkins
The document summarizes 8 key food industry trends for 2017:
1) Ongoing reformulation of products to reduce salt, sugar and artificial ingredients in response to legislation and health concerns.
2) Continued growth of the organic market, especially in Europe and North America, though production constraints will limit ubiquity.
3) Increased pressure on the meat industry from health and environmental concerns, though developing markets will drive consumption growth.
4) Emergence of "beauty foods" containing ingredients like collagen and botanicals that promise cosmetic benefits.
5) Greater focus on plant-based ingredients as alternatives to animal products and artificial ingredients.
6) Intensified scrutiny of labels to ensure transparency
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
TASTING COLORS & EXPLODING DRINKS: Future beverage trends from New York City ...sparks & honey
Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able t o elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
This document discusses the functional beverage industry and strategies for kombucha and yerba mate tea brands to overcome consumer biases. It finds that Generation Y consumers prefer energy drinks for their lifestyle benefits. However, focus groups see kombucha and yerba mate brands as outdated and only for hippies due to their image and taste. The document suggests improving brand image through sampling, expanding distribution, targeting schools, updated marketing strategies using websites and mobile games to attract younger consumers and make the product copy more relatable.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail & Food Service, 8th Edit...MarketResearch.com
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
The document summarizes a marketing campaign plan for VOSS water in Australia. Currently, VOSS relies heavily on social media marketing with little traditional advertising. The campaign aims to address this by implementing traditional advertising strategies to supplement existing online efforts and increase sales by 5%. The target audience is women aged 18-45 interested in health and social image. Strategies will include magazine ads, billboards, sponsoring events, and point-of-purchase displays to increase brand recall and position VOSS as a luxury brand that provides social status. The budget for the integrated campaign is $1,192,703.
This document discusses trends in the savory snacks category, including opportunities around novelty, flavors, health and wellness, and emerging markets. Some key points:
- Emerging market consumers prefer bolder, more exotic flavors and are fueling demand for new product experiences. Exposure to other cultures is influencing their tastes.
- Health remains an important driver of innovation as consumers seek "natural" and functional options. However, taste is still a primary factor in choices.
- Novel delivery formats like squeezable pouches are gaining interest for their convenience, as seen by the launch of a drinkable chia seed snack product.
This document provides an overview of the global coffee industry, focusing on growers, roasters, and retailers. It discusses how Brazil is the leading coffee producer, so changes there greatly impact global supply and prices. The relationship between growers and roasters is characterized as a monopsony, giving roasters power over low prices paid to growers. It also examines Starbucks' success in the competitive US retail market and how their business decisions affect profits. Rising global demand for coffee may outpace supply in the future, posing a challenge for the industry.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
Consumer and innovation trends in fruit, vegetables, and pulsesDatamonitor Consumer
This document discusses trends in fruit, vegetable, and pulse consumption from 2014. It provides an overview of the market, opportunities, and key trends. Some of the main trends discussed include sugar avoidance affecting fruit intake, "snackification" of produce to meet healthy snacking demand, and cross-category migration where fruits and vegetables are appearing in new categories like bread, chips, and candy to increase consumption. The document also profiles typical consumers and outlines future opportunities around targeting millennials and men.
This document provides an overview and analysis of trends in the global cider market based on consumer insights and innovation trends. It finds that while flavor innovation has driven cider's growth, too many options may lead to consumer fatigue. It also examines trends like craft cider positioning, gender equality in marketing, and positioning cider as a healthier alcoholic beverage choice. The document concludes that cider producers will increasingly tailor products to specific consumer desires and split innovation between flavors and health to maintain interest in the growing category.
Kraft spent $540 million on domestic ads last year, and Heinz spent more than $40 million. The combined figure is expected to drop—and be spread among fewer agencies—as the conglomerate strives for greater efficiency.
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
This document summarizes trends in the chocolate industry in 2013. It covers topics like sensory experiences with chocolate, health and wellness trends, individualism and customization, and how smart technologies are impacting the industry. The key points are that consumers are seeking novelty, experimentation, and natural/healthier options. They also value personalization and products tailored to their specific needs like allergies. Emerging technologies allow chocolate brands to creatively engage and interact with customers through mobile games and apps.
The document discusses how evolving consumer lifestages are influencing spending intentions. It covers trends across adolescence and adulthood, coupling and marriage, parenthood, and senior years/retirement. Key points include children demonstrating individualism in their brand choices and exerting "pester power" over household purchases; more single-person households as adults delay marriage and couples cohabitate; shifting influence of female consumers as motherhood becomes detached from marriage; and more seniors remaining in the workforce due to longer lifespans and financial responsibilities. The document examines these trends from various industry perspectives and implications for marketers.
The non-alcoholic beverage market is large and growing, estimated at $131 billion in 2013 and projected to reach $164 billion by 2018. Crescent was founded in 2008 as a healthy, organic energy drink alternative and gained popularity in the Pacific Northwest before being acquired by PDB Beverages in 2013. PDB planned to launch Crescent nationally starting in three western states in January 2014, with production capacity initially limited to 12,000 cases per month. Market research showed demand for healthier energy and sports drinks presented an opportunity, while competition and health concerns posed threats.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
The Next Idea International Restaurant and Food Trend Forecast 2018Robert Ancill
The Next Idea (TNI) anticipates 2018 to be a very exciting year as the ever-changing restaurant and food landscape adjusts itself towards an uncertain yet deeply curious and discerning consumer.
This Presentation represents the authoritative guide to the most significant food trends anticipated in 2018.
This document provides an overview of Mintel's 2024 Global Food and Drink Trends report. It identifies three key trends - "Trust the Process", "Age Reframed", and "Eating: Optimised". For "Trust the Process", transparency around food processing will be important as consumers seek to understand how processed foods fit into their diets. Brands will need clear communication around processing techniques. Minimally processed foods highlighting nutrition and sustainability will appeal to consumers.
The Forecast // Millennials & Food is the second edition of a series of consumer trends & insights reports. This sample is an overview of Millennial consumers' attitudes towards their food and what responses are offered by brands and companies to cater to these new needs.
This document explores emerging trends in the future of food, including ingredients, dining destinations, personalities, and technology. Some of the major trends highlighted are the rise of forgotten and heritage foods; the growth of food literacy and interest from a young age; an increased focus on provenance, sustainability and local ingredients; and the rapid development of dining technology and apps. Culinary tourism is also growing exponentially, with cities like Bangkok, Barcelona, Brooklyn, Copenhagen, Lima, Marrakesh, Melbourne, Portland, Singapore, and Tel Aviv highlighted as top destinations for food exploration.
Canadian retail food sales amounted to C$93 billion in 2016, a 3.5% increase over 2015. Major retail chains have consolidated, acquiring regional grocers and drug stores. Demographic trends influencing the Canadian food market include an aging population seeking healthier options, more single-person households demanding convenient portions, and a growing ethnically diverse population. Canadians prioritize taste, price, nutrition, appearance, and safety when choosing foods. Health and convenience remain important factors as Canadians consume more snacks and prepared meals.
This document discusses the market demand and environment for the product "Unwrap-A-Bowls: Fiesta de Vegetales". It summarizes that the demand is driven by 5 categories: growth of ethnic foods in America, innovative vegetable incorporation, appeal to children and parents, quinoa popularity, and gluten-free market growth. The target market is children ages 5-12 and their parents. There is limited competition in the market for refrigerated, ethnic, vegetarian, children's prepared meals. Unwrap-A-Bowls stands out by addressing this gap and incorporating quinoa, vegetables, and Hispanic flavors in a convenient kids' meal.
The document discusses trends in the food and drink industry. It notes that consumers have more choices than ever before but that the future of food is controversial. It also discusses how food production must adapt to feed a growing global population. Additionally, it examines how technology, health concerns, and social media are transforming relationships with food and driving new trends.
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futuresJarrett Franklin
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. With the proliferation of online food photos, consumers now expect food to be visually appealing and artistically presented, leading to a focus on innovative and artistic food photography and plating among chefs and restaurants.
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and DrinkRosa Belinda Sanchez
Checkout this 20 pages presentation shared by Rosa Belinda Sanchez. This presentation is based on food and drink trend and future. Get in touch with Rosa Belinda Sanchez on twitter https://twitter.com/MOM_RosaSanchez
Trendystia MRC introduced the ConciergeVertical Labs solution for the benefit of emerging and established foodservice purveyors and technology vendors. ConciergeVertical™ provides content management, business support services, trade show marketing & administrative support and an idea vertical (lab), and . When industry purveyors want to sell, engage audiences and retain customers, they’ll look to ConciergeVertical (conciergevertical.com) for improved success rates.
Often, there isn’t enough time or headcount to keep the content engine going, to follow-up on all qualified leads, or to strategize outside-the-four-walls thinking around audience and customer engagement. This is particularly true with emerging and growing purveyors.
In addition to marketing and business-support solutions, as an idea vertical (lab), ConciergeVertical helps catalyze new opportunities and industry-born thinking around marketing programs, sales tactics and new methods of engaging restaurateur audiences.
ConciergeVertical makes boosting engagement simple:
ConciergeVertical Labs provides four main solution types, but is flexible as purveyor’s needs evolve:
Marketing solutions: content management, case studies, articles, blogs
Loyalty strategy and idea vertical: how to retain customers and better connect the dots between products, trends and application
Trade-show support: press releases, email campaigns, booth compliance, social selling
Business support: bookings, lead retrieval follow-up, temp marketing support
Contact concierge@trendystiamrc.com
How To Segment Our Customers In Light Of Evolving Consumer Eating Occasions A...aNumak & Company
The consumer is the king. With their freedom of choice, they can change their preferences of a product or a brand the way they wish to.
Here's looking at the various aspects in which the consumer and the brand influence each other while keeping food and eating habits in focus.
The next idea restaurant trend forecast 2017 presentation format 3Robert Ancill
This document discusses 13 primary food trends for 2017-2018 and beyond. The top trends are health and wellness, plant-based foods, food as medicine, and farm-to-table. Consumers are increasingly demanding transparency, sustainability, and natural, unprocessed ingredients. Emerging trends include alternative ingredients, free-from foods, local sourcing, and virtual restaurants. Restaurants should embrace these trends by promoting health, sourcing ingredients traditionally, deploying technology, and thinking sustainably.
FIS are a food consultancy firm. Each year we publish our Foodservice Trend Book which is a source of inspiration and culinary reference to all professionals in the food and beverage industry. Get in touch to find out more!
The document summarizes key findings from the Weber Shandwick Asia Pacific Food Forward Trends Report II, which examined consumer sentiment and food culture trends across Australia, China, South Korea, and Singapore. Four main trends emerged: 1) the preference gap between eating at home versus away is narrowing; 2) social media is profoundly influencing food knowledge, inspiration, and habits; 3) online grocery shopping is growing slowly but steadily, though supermarkets remain popular; and 4) celebrity endorsements face increasing scrutiny. Social media was found to be a primary source for recipe finding and inspiration for food experiences shared online. Online grocery purchasing was most common in China and South Korea, while Australians preferred supermarkets.
Food Forward Trends Report 2015 - Asia Pacificwsaustralia
The document summarizes key findings from the Weber Shandwick Asia Pacific Food Forward Trends Report II, which examined consumer sentiment and food culture trends across Australia, China, South Korea, and Singapore. Four main trends emerged: 1) the preference gap between eating at home versus away is narrowing; 2) social media is profoundly influencing culinary knowledge and recipe inspiration; 3) online shopping for food is growing steadily, especially in China and South Korea; and 4) celebrity endorsements face increasing scrutiny. Social media was found to be a primary driver of new recipe discovery and food experience sharing across the region.
Gluten-free diets have become more popular globally, though gluten-free options remain limited in many Asia Pacific markets. Australia and New Zealand stand out as exceptions where gluten-free has become a mainstream lifestyle choice, with gluten-free bakery product launches growing 19% from 2012-2017. While these countries have some of the strictest gluten-free labeling laws, manufacturers are still experiencing considerable success. Bakers have improved gluten-free products to be almost as good tasting as gluten-containing options, but consumers now want additional health benefits like fiber and protein. A consumer survey found people perceive nutrition claims as a sign of higher quality and are still seeking better quality and wider availability of gluten-free bakery products.
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
Our campaign contrasts the uneasiness people feel about healthy food trends with the flavorful indulgence of eating a hot dog from Wienerschnitzel. Research shows that our target audience of Trendmakers and Connectors think food trends are pretentious and they feel pressure to eat healthily. Our strategy is to position the Wienerschnitzel hot dog as satisfying cravings in a way that tasteless healthy foods cannot, and to empower people to indulge in flavor unapologetically. We will use influencers, social media, streaming video and out-of-home advertising to reach our target audience and change perceptions of hot dogs.
La invitación anuncia una charla el 9 de octubre a las 5 p.m. en el Aula de Multimedia 2 del edificio UCAGRO. La charla tratará sobre el proceso de entrevista, curriculum vitae y habilidades blandas. La conferencista será Minoshka Solis de la empresa Kraft Heinz.
La estudiante Paola Gutiérrez Coto defenderá su tesis sobre la extracción de aceite de semilla de guayaba y la evaluación de sus propiedades el 14 de septiembre de 2018 a las 9:00 a.m. en la Sala de Conferencias del CITA en la Universidad de Costa Rica. La tesis explorará el proceso de extracción de aceite de la semilla de guayaba y evaluará sus propiedades potenciales.
Este documento anuncia un concurso de horas para estudiantes de Tecnología de Alimentos en el Centro de Investigación y Transferencia de Tecnología Agroalimentaria (CITA). El proyecto involucra la evaluación del efecto de la reducción o sustitución de sodio en salsas y aderezos. Se requieren 6 horas de asistencia del 12 de agosto al 2 de diciembre de 2018. Los requisitos para los estudiantes incluyen ser estudiante regular de la Universidad de Costa Rica, haber aprobado al menos 4 años del
La tesis explora la relación entre las características físico-químicas de tres cultivares de banano en dos estados de madurez y los parámetros físico-químicos de los chips de banano obtenidos mediante fritura al vacío, defendiéndose la tesis el 24 de agosto de 2018 a las 10:00 a.m. en la Sala de Conferencias del CITA de la Universidad de Costa Rica.
La tesis describe el diseño y validación de una herramienta de auditoría interna para una cadena de restaurantes de comidas rápidas en Costa Rica. La defensa de la tesis se llevará a cabo el 24 de agosto de 2018 a las 10:00 a.m. en la Sala de Proyección de la Biblioteca de UCAGRO. La postulante Viviana Fernández Ulate defenderá su tesis ante la Universidad de Costa Rica, Facultad de Ciencias Agroalimentarias, Escuela de Tecnología de Alimentos.
La invitación anuncia la defensa de tesis de Valeria Brenes Rodríguez el 20 de agosto de 2018 a las 2:00 p.m. en el Auditorio de la UCAGRO. El tema de su tesis es una comparación del uso de un preservante natural sin sodio y lactato de sodio en el almacenamiento refrigerado de jamón prensado. La Universidad de Costa Rica, la Facultad de Ciencias Agroalimentarias y la Escuela de Tecnología de Alimentos tienen el placer de invitar a la audiencia a este evento.
El documento ofrece 8 horas de asistencia para el Grupo 01 del curso Laboratorio de Microbiología del Procesamiento de Alimentos I, cuyo horario es los martes de 9 a 11 am y jueves de 10 am a 12 m. Las funciones del asistente incluyen ayudar al profesor durante la práctica y revisar los informes e interpretaciones de los estudiantes. Se pide comunicarse con Gabriela Davidovich por correo electrónico o en la Secretaría de la Escuela de Tecnología de Alimentos.
Este documento anuncia la defensa de tesis del postulante David Quesada Chaves en la Universidad de Costa Rica el 9 de agosto de 2018 a las 2:00 p.m. en la Sala multimedia 1 de UCAGRO. El tema de la tesis es el efecto del procesamiento en el contenido y bioaccesibilidad de carotenoides individuales presentes en un colado de pejibaye, tomate y ayote, para infantes de 6 meses de edad en adelante.
La estudiante Valerie Dili Rangel Mena defenderá su tesis sobre la valorización de subproductos del procesamiento agroindustrial de guayaba mediante la extracción de compuestos antioxidantes el 27 de julio de 2018 a las 9:00 a.m. en el Auditorio de UCAGRO de la Universidad de Costa Rica. La tesis explorará cómo extraer compuestos antioxidantes de los subproductos de guayaba para agregar valor a este desecho agroindustrial.
Este documento anuncia la apertura de admisiones para las maestrías académica y profesional en Ciencia de Alimentos de la Universidad de Costa Rica para marzo de 2019. Proporciona información sobre la descarga de formularios, las fechas de recepción de documentos, el lugar de entrega y los contactos para consultas. También detalla los requisitos de admisión, incluyendo idoneidad académica, certificación de notas, grado mínimo requerido, entrevista y conocimientos de inglés y computación.
Este documento contiene una lista de nombres de estudiantes con sus respectivos números de carné y horarios de citas de orientación con diferentes profesores. La información está organizada en tablas que incluyen el nombre del estudiante, número de carné y hora de la cita de orientación. El documento proporciona detalles sobre las citas de orientación de varios estudiantes durante las semanas del 2 al 13 de julio.
Este documento presenta el plan de estudios de la Licenciatura en Ingeniería de Alimentos, incluyendo las asignaturas, créditos y horas requeridas. Contiene más de 60 cursos distribuidos en áreas como química, matemáticas, física, biología, procesos alimentarios y electivas. El plan de estudios cubre 8 semestres académicos, con énfasis en ciencias básicas en los primeros años y especialización en ingeniería de alimentos en los últimos.
La solicitud describe el procedimiento para solicitar un levantamiento de requisitos del 9 al 16 de julio de 2018. Los estudiantes deben llenar un formulario de solicitud con la boleta firmada por su profesor consejero y entregar el formulario junto con una copia de su expediente académico en la Oficina de Asuntos Estudiantiles. No se aceptarán solicitudes fuera de este período y el mecanismo es solo para casos excepcionales.
La tesis estudia el efecto de añadir semillas de chan y proteínas animales sobre las características físico-químicas, sensoriales y reológicas de una salchicha similar a las del mercado nacional. La defensa de la tesis tendrá lugar el 20 de junio de 2018 a las 9:00 a.m. en la Sala de multimedia #2 de la UCAGRO y la postulante es Vanessa Córdoba Meneses de la Universidad de Costa Rica.
This document contains proposed class schedules for the second cycle of 2018 for the 4th, 6th, 8th, and 10th grade levels at a school. The schedules list the class codes and times for each subject on each day of the week. Classes are held between 7:00-18:00 from Monday to Friday. The 4th grade has the highest number of classes per week, while the 10th grade focuses on core subjects from 7:00-15:00 from Monday to Friday.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
2. Included in Mintel Food & Drink
Access to Expert Analysts
Mintel GNPD
Mintel Reports
Mintel Trends
Mintel Market Sizes
Mintel Menu Insights
BIG ON DATA. HUGE ON INSIGHT.
Mintel Food & Drink is the expert led
Market Intelligence solution for the industry.
Find out more:
mintel.com
3. — 01 —
INTRODUCTION
Mintel’s 2017 Global Food & Drink Trends are
grounded in current consumer demands for
healthy, convenient and trustworthy food and
drink. The predictions were shaped by in-depth
conversations with more than 60 of Mintel’s
global analysts to gain a comprehensive
perspective on the momentum and forecast for
food and drink in 2017 and the future. These
analyst insights were further corroborated
by Mintel’s library of consumer research,
global insight from Mintel Trends and the
vast records kept by Mintel’s Global New
Products Database (GNPD). The resulting
six trends touch upon themes that will likely
be recognisable in Europe, North America,
North Asia, Australia and New Zealand. The
list also aims to present new opportunities in
the aforementioned regions as well as in Latin
America, Middle East, Africa and South Asia.
Mintel looks forward to engaging in meaningful
conversations to help you explore the potential
these trends present for your business.
CONTENTS
02 In Tradition We Trust
05 Power to the Plants
08 Waste Not
11 Time is of the Essence
14 The Night Shift
17 Balancing the Scales:
Health for Everyone
GLOBAL
FOOD & DRINK
TRENDS 2017
Jenny Zegler
Global Food &
Drink Analyst
4. — 02 —
IN TRADITION
WE TRUST
Consumers seek comfort from modernised updates
of age-old formulations, flavours and formats.
WHAT’SHAPPENINGIN2017?
The rapid pace of change,
the unpredictability
of current events and
contentious political
environments in many
countries are leading
people to the safety
of products that are
recognisable rather than
revolutionary. The trust
in the familiar does not
eliminate the need for
innovation; instead, it
emphasises the opportunity
for manufacturers to look to
the past as a dependable
source of inspiration. Such
is the case of the success
of Paper Boat beverages in
India, which offer traditional
Indian recipes, such as
green mango-based
aam panna, in modern
grab-and-go packaging.
Food and drink with
authentic connections to
history or tradition provide
an inherent element of
trustworthiness that many
consumers yearn for in a
tumultuous world. Over the
past few years, interest in
authenticity and a product’s
story has expanded the
use of craft, artisan and
handmade claims in food
and drink. The ongoing
consumer interest in a
product’s narrative –
preferably one that reflects
reality – was explored in
Based on a True Story,
one of Mintel’s 2016 Global
Food & Drink Trends.
Traditional or retro-inspired
products are able to align
with consumer desires to
know more about products,
especially if there are
tangible connections
with the past that lend an
element of trustworthiness
to the claims or tales told
by the product.
This move to the past will
also lead to innovations
that use the familiar as a
basis for something that’s
new but recognisable. This
is reflected in the release
of hybrid products as
well as updated concepts
such as cold-brew coffee
or alcoholic root beer.
Other products can
adapt to a new market by
connecting with heritage
too, as exemplified by
Guinness’s Nigerian
release of an Africa Special
Stout. Guinness Africa
Special Stout contains
local ingredients ginger,
lemongrass, cola nut and
chilli and its packaging
features artwork
by a Nigerian
graffiti artist.
37%
French
consumers
36%
Polish
consumers
35%
Spanish
consumers
EUROPEANAPPEALOF
AUTHENTICFLAVOURS
SUCHASMADAGASCAN
VANILLAANDMEXICAN
CHIPOTLE,2016
Guinness Africa Special
Stout incorporated native
ingredients and featured the
artwork of a local graffiti artist
for its launch in Nigeria.
Source: Mintel Reports
5. — 03 —
WHYCONSUMERS
WILLBUYINTOTHIS
Mintel research reveals
that tradition influences the
67% of Chinese adults aged
20-49 who have bought
breakfast food in the last
three months and prefer
to eat familiar Chinese
breakfast soups, congees,
wontons and noodles rather
than newer Chinese or
Western options. Similarly,
according to Mintel, 25% of
Brazilian adults who have
recently cooked say they
tend to make traditional
family recipes, such as
their grandmother’s or
mother’s recipes.
Not all tradition has to
come from a personal
connection, though. Some
consumers are willing
to let the product tell its
story, such as the 18% of
US adults who prepare
international packaged food
or meal kits and say it is
important for at-home kits
to have an on-pack history
of the food. The links to the
truth can also come from
authentic flavours, such
as Madagascan vanilla or
Mexican chipotle, which,
according to Mintel, appeal
to 37% of French adults,
36% of Polish adults and
35% of Spanish adults.
Yet, products can also
offer twists on tradition to
consumers. In the UK, 29%
of adults who have recently
eaten or are interested in
trying ethnic food would
be interested in products
to create fusion dishes
or meals, such as a mix
of Chinese and Indian
cuisines, according to
Mintel. Meanwhile, Mintel
research reveals 39% of
Canadian adults agree that
fusion dishes that combine
two or more different types
of ethnic items or ingredients
are authentic, which
provides a basis to expand
on familiar recipes.
67%
of Chinese
breakfast
purchasers
aged 20-49
prefer to eat
familiar Chinese
breakfast
soups, congees,
wontons and
noodles rather
than newer
Chinese or
Western options.
Paper Boat offers traditional Indian drink recipes in grab-and-go packaging with nostalgic graphics and illustrations.
6. — 04 —
WHERENEXT?
In 2017, leveraging tried-
and-tested formulations,
flavours and formats will
lead to more accessible
innovations that lower
the risk of investment for
consumers of all income
levels. Tradition and
affordability are linked in
a restaurant in Moscow
named Po-Russki (The
Russian Way) that offers
authentic Russian cuisine,
such as “herring in a fur
coat” salad and chicken
Kiev, at inexpensive prices.
Brands can also take
advantage of the interest in
tradition through marketing.
In Peru, the Danlac milk
brand communicated
its purity by reviving the
tradition of milkmen to
sell Danlac in Lima’s
supermarkets. Meanwhile,
Tiger Beer introduced a
video series designed to
increase pride and passion
in Singapore’s street food
culture by showcasing the
hard work that goes into
creating the food.
In the future, more
products will specifically
link with the past in order
to encourage trust among
consumers. This includes
going way back in time:
according to Mintel GNPD,
there was a 269% increase
in global food and drink
launches describing their
products as “ancient”
between September
2010 – August 2011 and
September 2015 – August
2016. These “ancient”
products include ancient
grains, but also ancient
recipes, practices and
traditions. Thus,
the present finds rich
potential in ingredients,
recipes and marketing that
revive the past.
Emerging (still on the fringe or front end) Mainstreaming (gaining wider traction) Established (hitting a plateau)
LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY
To emphasise the purity
of its brand, Peru’s
Danlac milk employs
seniors in supermarkets
to serve as milkmen.
WherearetheopportunitiesforInTraditionWeTrust?
Findoutwherethistrendisinitslifecyclearoundtheworld
7. — 05 —
POWER TO
THE PLANTS
The preference for natural, simple and flexible
diets will drive further expansion of vegetarian,
vegan and other plant-focused formulations.
WHAT’SHAPPENINGIN2017?
Aspirations for healthier
and cleaner lifestyles are
motivating consumers to
prioritise fruits, vegetables,
nuts, seeds, grains and
botanicals. In response,
more manufacturers are
releasing or promoting
formulations that centre
on plants and the
flavours, fortifications and
functionalities they can add
to food and drink products.
The momentum started in
2016 as plants gained top
billing in product names
and marketing, such as the
European launch of Evian
Fruits & Plants flavoured
waters and the “Do Plants”
slogan from WhiteWave’s
Silk non-dairy milk brand in
the US.
The emphasis on plant
content reinforces the
growing interest in
vegetarian and vegan
products, many of which are
chosen by consumers for
an occasional drink, snack
or meal rather than as part
of a wholesale change
to a plant-based lifestyle.
The escalating interest
in so-called “flexitarian”
lifestyles was observed by
Mintel’s 2016 Global Food
& Drink Trend Alternatives
Everywhere, which
explored the mainstreaming
appeal of vegetarian and
vegan products. Indeed,
according to Mintel Global
New Products Database
(GNPD), we’ve seen a
25% increase in vegetarian
claims and a 257% rise
in vegan claims in global
food and drink launches
between September
2010 – August 2011 and
September 2015 – August
2016. The progression
includes vegetarian and
vegan claims that appear
on products that are
intentionally free from
animal ingredients as
well as those formulations
that have always been
vegetarian or vegan, but
are adding verifications
regarding their plant-
based status.
Power to the
Plants
builds on
preferences
for flexible
approaches
to diet, but also
elevates plants
to being necessary
ingredients that provide
more nutrients and,
therefore, lend a health
halo to formulations. In
2017, the food and drink
industry will welcome more
products that emphasise
plants as ingredients
in recipes for home
cooking and packaged
products that leverage
plants as a way to align
with consumers’ nearly
omnipresent health and
wellness priorities. This will
lead to more innovations
that capitalise on and
also exalt the inherent
goodness of plants.
In 2016, Evian introduced a line of Fruits & Plants
flavoured waters in the UK, France and Switzerland.
8. — 06 —
WHYCONSUMERS
WILLBUYINTOTHIS
Many consumers already
place a personal emphasis
on plants within their health
and wellness goals. When
it comes to eating healthily,
according to Mintel, 55%
of UK adults include plenty
of vegetables in meals and
24% incorporate superfood
ingredients. Similarly, 35%
of Chinese adults aged
20-49 who are hoping
to achieve a healthy diet
choose vegetarian food
and 14% look for products
with superfood ingredients.
Meanwhile, 30% of US
adults who purchase
vegetables are trying to eat
a more plant-based diet.
Mintel finds other
consumers are looking
for convenient ways to
reach their recommended
daily intake of fruits and
vegetables, including
44% of Polish adults who
prefer to eat vegetables
incorporated into a soup
or other dishes rather than
eating vegetables on their
own. Likewise, 24% of
Polish adults would rather
not eat fruit on its own and
instead prefer to consume
it in smoothies or other
formats. Some consumers
also are seeking plants in
new categories, such as
the 17% of Brazilian adults
who agree that there is a
lack of vegetable-based
alternatives to popular
animal-based ingredients,
such as soy or rice milk to
substitute cow’s milk.
In the future, plants
will move from the
perimeter of the store and
appear in more innovative
and health-oriented
applications for products in
the centre of the store. For
example, Mintel research
finds 26% of Canadian
adults are interested in
formulations that add
vegetables to noodles.
UK distilled spirit Seedlip uses spices, herbs and other
botanicals in its non-alcoholic recipe.
8% 11% 1% 4%
25% increase
Vegetarian Vegan
257% increase
SHAREOF
FOODANDDRINK
LAUNCHESWITH
VEGETARIANOR
VEGANCLAIMS
GLOBALLY,
2010–2016
Source: Mintel GNPD
September 2010 –
August 2011
September 2015 –
August 2016
9. — 07 —
WHERENEXT?
In 2017, the priority
for plants will drive an
acceleration in new
products and marketing
that casts plants in
starring roles. Plant-based
innovations provide new
directions for existing
products or categories, as
is the case with botanical-
based, non-alcoholic
distilled spirit Seedlip in
the UK. The spotlight on
plants also can be playful,
as shown in Brazilian
retailer Hortifruti’s Netflix
parodies starring fruits and
vegetables such as the
“House of Cards” parody
“House of Carrots”.
Technology will also play a
part, both to ensure there is
ample supply of plants and
to create plant-enhanced
foods that deliver on
taste, which is especially
important for the flexitarian
audience. The Chilean
start-up Not Company, for
example, uses artificial
intelligence to develop
plant-based alternatives to
animal products including
milk, mayonnaise,
yogurt and cheese.
The company’s artificial
intelligence algorithm is
said to understand food
at a molecular level as
well as human taste and
texture preferences,
leading to products such
as Not Milk, which is made
with almonds, peas, rice,
nuts, linseed, coconut
and vanilla.
Chilean start-up Not
Company employs
artificial intelligence to
formulate plant-based
alternatives, such as the
non-dairy Not Milk.
Emerging (still on the fringe or front end) Mainstreaming (gaining wider traction) Established (hitting a plateau)
LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY
Where are the opportunities for Power to the Plants?
Find out where this trend is in its life cycle around the world
10. — 08 —
WASTE NOT
The focus of sustainability zeros in on
eliminating food waste.
WHAT’SHAPPENINGIN2017?
The sheer amount of
food and drink that is
wasted around the world
is propelling change across
the industry. Roughly one
third, or approximately
1.3 billion tonnes, of the
food produced for global
human consumption is lost
or wasted, according to
the Food and Agricultural
Organization of the United
Nations. Specifically in
the US, Americans waste
133 billion pounds of food
annually. The amount
of waste in the US has
motivated the government
to propose a goal to halve
the amount of food wasted
in the US by 2030 and,
along the way, “to create
a generation of Americans
who are sensitive to
food waste”.
Consumer awareness of
the issue of food waste is
also spreading because
of efforts by retailers and
restaurants to reduce or
donate food and drink that
is past the sell-by date,
blemished or damaged. In
2014, French grocery store
Intermarché was one of
the first to rally awareness
of the issue of food waste
through high-style ads
for misshapen fruit and
vegetables that carried
taglines such as “An ugly
carrot is a beautiful soup”.
The retailer furthered its
efforts with the late 2015
introduction of a limited-
edition range of cakes and
biscuits that otherwise
would have been excluded
from the market due to
their visual defects.
In the past two years, more
retailers and restaurants
have followed suit and
pledged to reduce or to
donate food and drink
that would otherwise be
discarded. In the US,
grocers ranging from Whole
Foods Market to Walmart
are testing sales of imperfect
produce. Tesco in the UK
admitted that it wasted
30,000 tonnes of edible
food in 2014, and has since
announced changes to its
supply chain to help produce
stay fresh for an additional
two days. Restaurants in
the Netherlands, Finland
and the UK are using apps
to sell food that would be
thrown away at closing time.
Leftover food also can be
made useful by donating
the supplies to charity,
which is a commitment
being pursued by
Starbucks in the
US, Marks & Spencer
in the UK and the contingent
of delivery people
known as dabbawalas
in Mumbai, India.
US brand Sir Kensington’s
vegan mayonnaise is made
with the liquid from draining
chickpeas, which is also
known as “aquafaba”.
11. — 09 —
51%
of US adults who purchase
vegetables are open to buying
less-than-perfect vegetables,
such as those that are bruised
or oddly shaped.
WHY CONSUMERS WILL BUY INTO THIS
The efforts of retailers,
restaurants and
philanthropic organisations
are slowly changing
consumer perceptions that
food and drink has to be
picture-perfect in order to
be consumable. According
to Mintel, just over half
(51%) of US adults who
purchase vegetables are
open to buying less-than-
perfect ones, such as those
that are bruised or oddly
shaped. Meanwhile, some
consumers are bypassing
potential cost savings
because they are concerned
about throwing food away.
Such is the case for around
a quarter of Spanish, French
and German adults who do
not always take advantage
of special offers to avoid
throwing things away.
Consumers may be more
sensitive in particular
categories, too, because
some food and drink items
are more susceptible to
waste than others. Mintel
research finds just over
half (53%) of US adults
who purchase vegetables
say that fresh produce
spoils before they can eat
or use it. Dairy also is a
troublesome category, with
12% of Brazilian adults
who recently consumed
milk saying they struggle
to use all the milk they buy
before it goes out of date.
Packaging can also
make a difference when
it comes to food waste.
Bread is one of the most
wasted food items in the
UK, according to research
from Love Food Hate
Waste; Mintel research
finds that 56% of UK
adults would be interested
in bread or baked goods
with packaging that keeps
them fresher for longer.
Packaging choice itself
can contribute to wasted
product. Mintel research
also reveals that more
than half (53%) of Chinese
adults aged 20-49 who
have cooked at home
or bought sauces and
seasonings recently
would like to see more
sauces or seasoning
products available in
smaller packs. The lack
of waste created by
packaging can also be a
concern for consumers,
such as the 40% of
Canadian adults who drink
coffee and/or tea and
agree that single coffee
or tea pods should be
compostable
or biodegradable.
The packaging for Italian
brand Pedon’s More Than
Pasta product is made
from 15% food waste.
EUROPEAN CONSUMERS WHO CLAIM NOT TO TAKE ADVANTAGE
OF SPECIAL OFFERS TO AVOID THROWING THINGS AWAY, 2016
Source: Mintel Reports
23%
France
21%
Italy
23%
Germany
24%
Spain
31%
Poland
12. — 10 —
WHERENEXT?
In 2017, the stigma
associated with imperfect
produce will begin to fade.
The pace may quicken if
more research supports a
US study that found that
apples with blemishes are
higher in antioxidants than
non-blemished apples.
Positive publicity about ugly
produce could also lead to
more special events like
the Feed the City event in
Belfast, Northern Ireland
where visitors were able
to enjoy a range of wonky
produce during the height
of harvest. Services that
offer convenience can also
play a part in improving
acceptance of misshapen
fruits and vegetables. For
example, Brazilian start-up
Fruta Imperfeita provides
home delivery of fruits and
vegetables that are “not
good-looking enough” to be
sold at retail.
In addition to changing
attitudes toward waste,
there is an opportunity
to innovate with materials
that would otherwise
have been discarded. In
2017, more attention will
be given to innovations
that commercialise edible
food waste including the
previously discarded
by-products of juicing,
canning and other
production processes.
Not all waste has to be
edible in order to be useful:
production waste can have
an advantageous afterlife
as compost, material for
plant-based packaging or
power sources for hospitals
and homes. Additional
engineering can also create
new uses for food waste,
such as the sustainable
building material made
from mushrooms and
other waste created by
Indonesia’s Mycotech. In
the future the advantages
presented by food waste
will lead to a wealth of
solutions for across a range
of industries.
UK brand Snact. makes its
100% fruit snack with “ugly”
fruit that would otherwise
be thrown away.
Emerging (still on the fringe or front end) Mainstreaming (gaining wider traction) Established (hitting a plateau)
LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY
Where are the opportunities for Waste Not?
Find out where this trend is in its life cycle around the world
13. — 11 —
TIME IS OF
THE ESSENCE
The time investments required for products
and meals will become as influential as
nutrition or ingredient claims.
WHAT’SHAPPENINGIN2017?
Time is an increasingly
precious resource and
our multitasking lifestyles
are propelling a need for
shortcut solutions that
are still fresh, nutritious and
customisable. Already, the
hectic pace of modern life
has fuelled the evolution
of snacking and other
on-the-go products. In
fact, according to Mintel
Global New Products
Database (GNPD), the
number of global food
and drink launches with
on-the-go claims increased
54% between September
2010 – August 2011 and
September 2015 –
August 2016.
However, food and drink
does not always have to
be “fast.” Instead, many
consumers are seeking
balance, which has led
to products that have
“slow” claims, such as
slow-roasted or promising
slow-release energy. Mintel
GNPD reveals that global
food and drink launches
that include “slow” in the
product description grew
nearly 214% between
September 2010 – August
2011 and September 2015
– August 2016. Yet, these
packaged “slow” products
still offer convenience by
taking care of the time-
consuming elements on
behalf of consumers.
In 2017, the time spent on
– or saved by – a food or
drink product will become
a clear selling point. The
paradox between fast and
slow often manifests itself
at meal times. Although
consumers want to save
time at some occasions,
during others, they are
willing to spend – at least
some – time. The focus
on time when it comes to
cooking has led to growth
in a myriad of shortcuts,
including extended-shelf-
life herb purees, quick-
cooking sides and
home delivery
services. Many
of these time-
saving solutions
allow consumers
to bypass one
portion of the
meal-making
process without
sacrificing key
elements such
as nutrition or
personalisation.
In the future,
products will have to share
specifics about the time a
product will conserve or
require.
30%
of Canadian breakfast eaters
say that breakfast products that
require little or no preparation
are important to them.
Two chewable coffee Go
Cubes provides the same
caffeine as one cup of coffee.
14. — 12 —
WHY CONSUMERS WILL BUY INTO THIS
The quest for balance
is reflected in consumer
priorities that can vary
by time of day, but is
especially important in the
morning. Mintel research
finds that in China, 42% of
adults aged 20-49 who eat
ready meals would like to
see more ready
meals designed for the
breakfast occasion.
Likewise, breakfast
products that require
little or no preparation
are important to 30% of
Canadian adults who have
recently eaten breakfast.
When it comes to more
time-intensive meals, many
people want to get into the
kitchen and cook a meal,
but would like to lessen
the time spent on at least
one step of the process.
Nearly half (45%) of US
Hispanic consumers say
that planning and making
healthy meals is too
time-consuming. Brazilian
adults, meanwhile, identify
a range of time elements
that are important when
cooking: Mintel finds 43%
look for meals that are
easy to prepare, 34% want
meals that are quick
to make or cook and
18% want meals that
leave little cookware to
wash afterwards.
Day of the week also
makes a difference
according to Mintel
because 45% of Spanish
adults choose easy,
quick-to-prepare food for
weekday meals, and 35%
of Spanish adults spend
more time cooking when
they can at the weekend.
These time-saving
elements can provide
more time to be spent
enjoying a meal, which is
a sentiment felt by 60% of
UK consumers who agree
it is important to eat meals
at the table.
UK brand Huel offers a
“nutritionally complete
powdered food” that provides
the European Union’s daily
value of essential vitamins
and minerals.
IMPORTANT FACTORS FOR BRAZILIAN
CONSUMERS RELATED TO COOKING, 2016
Source: Mintel’s Cooking Habits Brazil 2016 report
43%
Easy to
prepare
34%
Quick to make
or cook
18%
Involves little
cookware to
wash afterwards
Australian ready meal Herbert Adams Gourmet Slow-
Cooked 6 Hours Smoky Pulled Pork Pies emphasises the
time invested in its production process in the product name.
15. — 13 —
WHERENEXT?
In 2017, the priority for
food, drink and retail
solutions that save time will
be to call on companies to
make explicit time-related
claims. Rather than general
promises of products that
are “fast” or “slow”, the
expectation for efficiency
will lead to specific claims,
such as fresh produce
delivered in less than
an hour, as is offered in
Barcelona by Unplis, or a
South Korean yogurt, Maeil
Bio, that is fermented for
eight hours and aged for
24 hours. Products that
share how long they will
take to receive, prepare
or consume, but are also
healthy, will find their way
into more homes.
A small segment of
consumers already
take efficiency to new
heights by using so-called
“biohacking” food and
drink, such as complete
nutrition drinks Soylent in
the US and Huel in the UK.
While most consumers
are unwilling to replace
too many meals with
nutritionally dense drinks,
some may be willing to
substitute the occasional
snack or meal with
products that are designed
to be nutritious, filling and
or functional. For those
who are extremely short
of time in the morning,
Go Cubes are gummy
coffee bites made with real
cold-brew coffee. Even
biohacking pioneer Soylent
announced an expansion
into a ready-to-drink coffee
drink and a snack bar.
Brands also can address
the desire to shorten
the time spent planning
and shopping by offering
internet-connected
solutions, such as the
Amazon Dash branded
buttons that have
expanded from the US
into the UK, Germany and
Austria. Apps are another
platform that can help
consumers streamline
tasks. In Argentina, smart
TV owners can queue up
chef tutorials for more than
100 quick and easy-to-
make recipes. Meanwhile,
Nespresso’s app-controlled
smart brewing machine
Prodigio that is available in
Singapore, allows users to
start brewing remotely and
to receive notifications on
their mobile phone when
the coffee is ready.
Emerging (still on the fringe or front end) Mainstreaming (gaining wider traction) Established (hitting a plateau)
LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY
Where are the opportunities for Time is of the Essence?
Find out where this trend is in its life cycle around the world
16. — 14 —
THE
NIGHT SHIFT
WHAT’S HAPPENING IN 2017?
As the global workforce
grows and technological
advances make it harder
to “clock out”, more people
are in need of products
that provide comfort
or relaxation. Some
consumers already turn to
food and drink to address
their emotions or mood, as
evidenced by the popularity
of chocolate and energy
drinks. Yet, the increasingly
hectic pace of modern life
is creating a market for
night-time products that
help people of all ages
calm down before bedtime,
sleep better and restore the
body while they rest.
Evening is already
associated with functionality
in the beauty industry,
where creams and serums
claim to work overnight.
In the future, consumers,
especially those who are
accustomed to multitasking,
will want to make better use
of their precious night-time
hours. Thus, an opportunity
exists for functional food
and drink designed to help
people relax, restore and
recharge at night.
With so many people
seeking functional food
and drink, night-focused
innovations can go beyond
herbal teas and be more
plentiful – and innovative.
Some inventive products
have already begun to
address the evening
occasion, such as retailer
Lidl’s Solevita Relaxing
Juice with Melatonin in
Spain that is designed for
night-time consumption.
In 2015, a line of snack
bars called NightFood
was released in the US
promising to satisfy after-
dinner cravings, keep
diets on track and support
better sleep. In Mexico
and Colombia, Kellogg’s
All-Bran cereal repackaged
a few varieties with a lunar
design that promotes the
cereal as an evening meal
that can improve digestion
and leave the consumer
with “a feeling of lightness
and revitalization”.
Evening is tapped as a new occasion for
functional food and drink formulations.
More products can
leverage the reputation of
the tea category and use
chamomile, lavender and
other herbs in formulations
as a way to achieve a sense
of calm before bedtime.
Kellogg’s repackaged All-Bran cereal in Mexico and Colombia
withclaimsthatnight-timeconsumptionmayhelpwithdigestion.
17. — 15 —
WHY CONSUMERS WILL BUY INTO THIS
The pressures of modern
life have some people
mired in stress. According
to Mintel, in the US, 56%
of women and 46% of US
men say stress is a health
issue that concerns them,
making it one of the leading
health concerns. The
complications of life under
pressure have also been
driving a resurgence in food
and drink that leverage
the desire for comfort. In
fact, one third (33%) of UK
adults who are employed
eat comfort food to deal with
work stress.
Relaxation is also a
functionality that is of
interest to some consumers,
including 88% of Canadian
adults who agree that
relaxation is an important
part of a healthy lifestyle.
In addition, Mintel research
finds 22% of Brazilian
adults would be interested
in products that help them
relax more in their free
time. The growing demand
for solutions that help
consumers relax has led to
a rise in sales of colouring
books for adults, cafes
where people can enjoy
the company of animals or
venues where consumers
can pay to smash things,
such as São Paulo’s
Break Lab.
At the same time, sleep is
a priority in China, where
Mintel finds 45% of Chinese
internet users aged 20-49
say a lack of sleep is a
barrier to
achieving a
healthy lifestyle.
Current
consumption
patterns place
some food and
drink categories
at a prime place
for expansion
into the night-
time market.
For example,
40% of German
adults eat or
drink yogurt
as an evening
snack and 12% of Spanish
adults eat or drink yogurt
after 11 p.m. Chocolate
could also be positioned
for night-time consumption,
especially if consumers
need to wind down after
a long day, because 26%
of US adults who have
purchased chocolate
recently did so to improve
their mood.
Touted as relaxation tools, colouring books for adults have become bestsellers around the world.
Establishing a calming night-time routine
is one of the goals of The Barisieur, a UK-
designed alarm clock that freshly brews
coffee or tea.
Source: Mintel’s The Working
Life UK 2015 report
HOW
CONSUMERS
DEAL WITH
WORK STRESS,
UK, 2015
33%
Eat comfort food
30%
Speak to a friend,
partner or colleague
30%
Drink alcohol
18. — 16 —
WHERE NEXT?
Much more potential exists
for food and drink designed
for night-time consumption.
This functionality could be
due to the product itself
or its ingredients. More
products can leverage
the reputation of the
tea category and use
chamomile, lavender and
other herbs in formulations
as a way to achieve a
sense of calm before
bedtime.
In addition, products can
promote the ability to avoid
middle-of-the-night food
cravings with formulations
that keep consumers
full until morning. This
functionality has been
promoted by some baby
food products that were
designed for “preparing
for a calm night”, but could
be applicable to people of
any age. Evening can also
appeal across categories,
as shown by the May 2015
launch of high-protein,
low-carbohydrate bread
intended for evening
consumption by bakery
producer Penam in the
Czech Republic.
Much like the beauty
category, food and
drink could also provide
functional benefits while the
consumer sleeps. Leading
the way, sports nutrition
brand Gatorade announced
that it is developing a night-
time yogurt snack featuring
a formulation to help
athletes recover while they
sleep. In another inspiration
from the beauty category,
food and drinks also have
potential to encourage
consumers to establish a
night-time routine. In the
UK, The Barisieur is an
alarm clock designed to
wake the user with the
sound of boiling water and
smell of coffee or tea. The
design requires that the
user prepare the elements
of their morning brew the
night before as a way to
relax and unwind before
bedtime. More products can
promote their use as part
of a pre-bedtime routine,
including the consumption
of specific food and drink.
Emerging (still on the fringe or front end) Mainstreaming (gaining wider traction) Established (hitting a plateau)
LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY
Where are the opportunities for The Night Shift?
Find out where this trend is in its life cycle around the world
19. — 17 —
BALANCING
THE SCALES:
HEALTH FOR
EVERYONE
Healthy food and drink are not “luxuries”.
WHAT’SHAPPENINGIN2017?
Inequality is not just a
political or philanthropic
issue – it is also a subject
that will resonate more
with the food and drink
industry. In particular,
access to – and the cost
of – healthy food and
drink often impede lower-
income consumers from
purchasing healthy items,
including products that are
natural, organic or free
from certain ingredients.
Moreover, the need to
address inequality in
healthy products will persist
because lower-income
consumers make up a
large part of the worldwide
consumer base: 638.3
million people globally were
classified as low-income as
of 2015, according to data
from the World Bank.
For lower-income
consumers, access to,
and the affordability of,
food and drink are genuine
concerns, especially
because many lower-
income people are at risk
for food-related health
issues, such as obesity
and diabetes. While low
household income does
not directly cause these
health issues, lower-
income populations are
more susceptible because
of their lack of access to
fresh food, limited time
to dedicate to physical
activity and high levels of
stress or anxiety.
Progress is being made
because, according
to Mintel Global New
Products Database
(GNPD), the number of
food and drink launches
worldwide with economy
claims increased 25%
between September
2010 – August 2011 and
September 2015 – August
2016. Yet, the growth of
“economy” products has
been driven, in part, by a
broad quest for value from
consumers of all income
levels. In fact, “premium”
was the fastest-growing
claim used by economy-
focused global food and
drink launches between
September 2010 – August
2011 and September 2015
– August 2016. Rather than
offering value to those who
can already afford it, more
solutions are needed from
both brands and retailers
that provide affordable
options to everyone who
is hoping to improve their
diets and lifestyles.
Danish retailer Fakta sells a
litre of private-label organic
milk for €1.53 (US$1.67).
20. — 18 —
WHYCONSUMERSWILLBUYINTOTHIS
The affordability of healthy
food and drink is important
because many lower-
income consumers intend
to improve their lifestyles.
For example, Mintel finds
adults in France, Germany,
Italy, Spain and Poland
who are not working
are slightly more likely
than adults overall to be
prepared to change their
lifestyles to be healthier. In
the US, 42% of adults who
purchase vegetables and
have a household income
of less than US$25,000
are actively trying to eat
more vegetables, yet, only
27% of US adults with a
low household income are
buying more vegetables
this year compared with
last year.
Similarly, some products
are out of reach for some
lower-income households.
According to Mintel,
just over a half (51%)
of Chinese adults aged
20-49 with low household
income are spending more
on healthy food than they
were in the previous six-
month period, which is less
than the 62% of Chinese
adults with high
household income
who are spending
more on healthy
food. In Canada,
69% of adults
with a household
income of less than
CAN$25,000 agree
that “being healthy
gives me a sense
of pride”, which
is significantly
less than 82%
of Canadians
who have a
household income
of CAN$100,000
or more and
agree with the
same statement.
The disparity is
similar in the UK,
where Mintel finds
40% of adults in
socioeconomic
group DE try to eat
healthily most of
the time, which is
less than the 56%
of socioeconomic group AB
who eat healthily most of
the time.
For some people, a healthy
lifestyle might come as
a result of a mandate
more than self-motivation.
Nearly two thirds (64%)
of Brazilian adults in
socioeconomic group
DE would eat healthy
food more out of diet
restrictions rather than a
desire to lead a healthy
lifestyle. This is more than
the 51% of Brazilians in
socioeconomic group
AB who would wait to
improve their lifestyle
until necessary.
UK supermarket Asda created a box of misshapen, but edible,
vegetables that retails for 30% less than its standard produce.
Source: Mintel’s Healthy Lifestyles
Canada 2016 report , in CAN$
CONSUMERS
WHOCLAIM
“BEING
HEALTHYGIVES
MEASENSE
OFPRIDE”,BY
HOUSEHOLD
INCOME,
CANADA,2016
69%
Less than
$25,000
74%
$25,000 –
$49,999
76%
$50,000 –
$74,999
78%
$75,000 –
$99,999
82%
$100,000
or more
21. — 19 —
WHERENEXT?
In 2017, more campaigns
and innovations that make
it easier for lower-income
consumers to fulfil their
healthier eating ambitions
will be needed. Some
companies have taken
steps to make healthy
products more budget-
friendly, such as UK
supermarket Asda’s box
of misshapen vegetables
that is capable of feeding
a family of four for £3.50.
Technology also can play a
part, including a Dutch app
Koken met Aanbiedingen
(Cooking with Offers)
that helps people create
meals using ingredients
that are on promotion.
A crowd-sourced online
map in Argentina
#ElMapaDelAsado
(TheBBQMap) provides the
locations of retailers with
affordable meat.
Affordability is also the
central element of the
business models of some
foodservice companies,
including Saladorama in
Brazil and Everytable in
the US. While Saladorama
offers meals at one
consistent price for any
customer, Everytable
charges $4 for healthy
meals in a low-income area
of southern Los Angeles,
but $8 for the same meals
in a more upscale part of
downtown Los Angeles.
The difference in price, the
company says, helps to
offset the small margins at
which the meals are sold in
south Los Angeles.
Everytable also donates
leftover food to charity,
representing the potential
synergy between the need
for healthy meals that
are affordable and fellow
2017 Global Food & Drink
Trend, Waste Not. Utilising
food that would otherwise
go to waste can help to
address cost. For example,
Hesed & Emet, a catering
company in Singapore,
is hoping to improve the
quality of meals for migrant
workers by incorporating
“ugly” produce and
canned foods nearing their
expiration date into meals
for the workers. Thus,
creativity may be required
in order to develop
solutions that lower the
price barrier to better-for-
you food and drink.
Emerging (still on the fringe or front end) Mainstreaming (gaining wider traction) Established (hitting a plateau)
LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY LOW ACTIVITY HIGH ACTIVITY
Where are the opportunities for Balancing the Scales: Health for Everyone?
Find out where this trend is in its life cycle around the world