The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
The Chain Coffee Café segment has been burgeoning in India with several domestic and international brands making inroads to the market along with the widening of the café goers. with coffee becoming more of a fashion statement amongst the young and upwardly mobile.
Currently, there are approximately 100 café and bakery chain brands with an estimated 3,200 outlets spread across various cities in India.
The size of the organized café market is estimated to be 67 billion in 2014 and is projected to grow to 151 billion by 2020 at a CAGR of 15%.
The chain café market is approximately 27% of the total organized café market at 18 billion in 201 and is estimated to be 36% of the total organized market by 2020. The chained café market is estimated to grow at a CAGR of 20%.
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
Vietnam’s coffee industry is expected to grow strongly in the coming years as the population continues to expand at a rate of about one million people a year and the country and the tastes of its people become more sophisticated. Increased activity at both consumer and trade levels from local and international players is another factor that is expected to fuel the industry’s growth.
In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam’s coffee value chain and how the country is gearing up for sustainable growth.
New retail store Concept, tea store chain By Manpreet singh DigitalManpreet Singh Chhabra
Retail and most importantly food retail is the future of india. Are you planning to open a retail chain of tea shops?
this documents contain all the concepts of retail management which are applicable in food retailling. this is a complete business plan for opening mordern tea store chain By manpreet singh digital
for PP Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept
A content marketing strategy assumes that content marketing is approached in a customer-centric, connected, planned and strategic way.
Learn More Here: http://topanalyticalvirtualassistantforbusiness.com
#contenmarketingstrategy #salesfunnel #contentmarketing
Starbucks, a leading specialty-coffee brand and coffee store chain based in the US was founded in 1971 by Gerald Baldwin, Gordon Bowker, and Ziev Siegl.
In 2002, Starbucks had achieved a CAGR of 40% since its IPO and owned approx 5000 stores
Its competitors range from small-scale specialty coffee chains to independent specialty coffee shops, and donut and bagel chains.
Further growth in untapped national and international markets and unreached saturation levels.
The Chain Coffee Café segment has been burgeoning in India with several domestic and international brands making inroads to the market along with the widening of the café goers. with coffee becoming more of a fashion statement amongst the young and upwardly mobile.
Currently, there are approximately 100 café and bakery chain brands with an estimated 3,200 outlets spread across various cities in India.
The size of the organized café market is estimated to be 67 billion in 2014 and is projected to grow to 151 billion by 2020 at a CAGR of 15%.
The chain café market is approximately 27% of the total organized café market at 18 billion in 201 and is estimated to be 36% of the total organized market by 2020. The chained café market is estimated to grow at a CAGR of 20%.
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
Vietnam’s coffee industry is expected to grow strongly in the coming years as the population continues to expand at a rate of about one million people a year and the country and the tastes of its people become more sophisticated. Increased activity at both consumer and trade levels from local and international players is another factor that is expected to fuel the industry’s growth.
In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam’s coffee value chain and how the country is gearing up for sustainable growth.
New retail store Concept, tea store chain By Manpreet singh DigitalManpreet Singh Chhabra
Retail and most importantly food retail is the future of india. Are you planning to open a retail chain of tea shops?
this documents contain all the concepts of retail management which are applicable in food retailling. this is a complete business plan for opening mordern tea store chain By manpreet singh digital
for PP Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept
A content marketing strategy assumes that content marketing is approached in a customer-centric, connected, planned and strategic way.
Learn More Here: http://topanalyticalvirtualassistantforbusiness.com
#contenmarketingstrategy #salesfunnel #contentmarketing
Starbucks, a leading specialty-coffee brand and coffee store chain based in the US was founded in 1971 by Gerald Baldwin, Gordon Bowker, and Ziev Siegl.
In 2002, Starbucks had achieved a CAGR of 40% since its IPO and owned approx 5000 stores
Its competitors range from small-scale specialty coffee chains to independent specialty coffee shops, and donut and bagel chains.
Further growth in untapped national and international markets and unreached saturation levels.
Chef vs Puppet vs Ansible vs SaltStack | Configuration Management Tools Compa...Edureka!
This DevOps Tutorial takes you through what is Configuration Management all about and basic concepts of Infrastructure as code. It also compares the four most widely used Configuration Management tools i.e. Chef, Puppet, Ansible and SaltStack.
Check our complete DevOps YouTube playlist here: http://goo.gl/O2vo13
DevOps Tutorial Blog Series here: https://goo.gl/P0zAfF
STIG Compliance and Remediation with AnsibleAnsible
Secure your environment with the Ansible STIG Role for RHEL 6.
Learn how to:
Get started with Ansible Core
Install the the STIG Role
Remediate and validate STIG findings
Use Ansible Tower to fully automate STIG compliance
Ansible is the simplest way to automate. MoldCamp, 2015Alex S
Ansible is a radically simple IT automation engine. This is new and great configuration management system (like Chef, Puppet) that has been created in 2012 year. Also Ansible is pretty simple and flexible system, that helps you in managing your servers and execute Ad-hoc commands.
During this session I will explain how to start using Ansible in infrastructure orchestration and what are pros and cons of this system. Also I will explain you our experience in deployments, provisioning and other aspects.
Introduces Ansible as DevOps favorite choice for Configuration Management and Server Provisioning. Enables audience to get started with using Ansible. Developed in Python which only needs YAML syntax knowledge to automate using this tool.
3 Steps to Expand DevOps and Automation Throughout the EnterprisePuppet
For many organizations, the transition to DevOps starts small, often with a single team delivering new innovation — typically writing the tool chain as well as the application. This creates pockets of success, but reaping the full benefits of a DevOps practice means replicating these practices enterprise-wide. Not an easy task.
Through its research, Forrester has identified 3 key steps for breaking down organizational silos and implementing a widespread DevOps initiative. In this on-demand webinar, guest speaker Robert Stroud, principal analyst at Forrester, joins Puppet for a webinar to share these practices and explore:
• Trends in DevOps adoption — how many companies really have it figured out, which industries are leading the charge, and where do you fit in?
• The role of senior leaders in a DevOps initiative, and why transformation is in their best interest.
• How infrastructure automation and configuration management solutions lay the foundation for DevOps practices.
• How to select the right tools to support your DevOps transformation.
Ansible is tool for Configuration Management. The big difference to Chef and Puppet is, that Ansible doesn't need a Master and doesn't need a special client on the servers. It works completely via SSH and the configuration is done in Yaml.
These slides give a short introduction & motivation for Ansible.
Identifying Important Market Drivers for Long Shelf Life Drinking Yogurt SuccessNutrition & Biosciences
New consumer research, conducted by market research company, Ipsos MORI, has allowed DuPont Nutrition & Health
to identify the essential market drivers to produce successful long shelf life drinking yogurts for the rapidly growing dairy
market in Saudi Arabia.
Fruit Snacks Market Growth, Demand and Challenges of the Key Industry Players...IMARC Group
The global fruit snacks market size reached US$ 6.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 11.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032.
More Info:- https://www.imarcgroup.com/fruit-snacks-market
SNS Insider is a market research company that delivers evidence based strategies for clients seeking growth. Headquartered in India, we've developed to serve our clients as they seek new growth possibilities throughout the world.
Fage Yogurt has placed its account in review after nearly seven years with MullenLowe.
America’s second-biggest Greek yogurt company picked the shop then known as Mullen in late 2010, breaking with former agency of record Ogilvy & Mather. The IPG shop handled creative, digital, social, media planning and buying, brand strategy and public relations as Fage fought its chief competitor Chobani for market share.
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Detail Findings:
1.Consumer Usage and Attitude
•Purchasing of yogurt cup habit .
•Consumption of yogurt cup habit
•Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
•Awareness of yogurt cup brands
•Brands ever consumed
•Brands are consumed in the past 1 month
•Brands most often consumed 2
In-depth research for Industry Analysis of the brand Too Yum!
Includes topics like -
Size of the Industry
Size of Product Category
Market share of the chosen brand
Business Trends in the Industry
New product launches in the industry
SWOT
Competition
Sales Channels used in the Industry
Customer Segmentation
Broad Sales Plan
Integrated Marketing Strategy used
Direct Sales force- Roles & Responsibilities
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
263778731218 Abortion Clinic /Pills In Harare ,sisternakatoto
263778731218 Abortion Clinic /Pills In Harare ,ABORTION WOMEN’S CLINIC +27730423979 IN women clinic we believe that every woman should be able to make choices in her pregnancy. Our job is to provide compassionate care, safety,affordable and confidential services. That’s why we have won the trust from all generations of women all over the world. we use non surgical method(Abortion pills) to terminate…Dr.LISA +27730423979women Clinic is committed to providing the highest quality of obstetrical and gynecological care to women of all ages. Our dedicated staff aim to treat each patient and her health concerns with compassion and respect.Our dedicated group ABORTION WOMEN’S CLINIC +27730423979 IN women clinic we believe that every woman should be able to make choices in her pregnancy. Our job is to provide compassionate care, safety,affordable and confidential services. That’s why we have won the trust from all generations of women all over the world. we use non surgical method(Abortion pills) to terminate…Dr.LISA +27730423979women Clinic is committed to providing the highest quality of obstetrical and gynecological care to women of all ages. Our dedicated staff aim to treat each patient and her health concerns with compassion and respect.Our dedicated group of receptionists, nurses, and physicians have worked together as a teamof receptionists, nurses, and physicians have worked together as a team wwww.lisywomensclinic.co.za/
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Novas diretrizes da OMS para os cuidados perinatais de mais qualidade
Survey: Frozen Yogurt Market in India (2013)
1. [ CONSUMER BEHAVIOR SURVEY ]
2013 Indian Frozen Yogurt Market
Chef At Large survey | March 2013
1
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
2. About us
Chef At Large is one of India’s largest online Apart from this, the network has
food networks. The network provides experts on food photography, food
industry commentary on the Indian F&B styling and menu development, that
industry . It manages separate communities assist individuals and brands with such
dedicated towards food loving consumers services.
and some of India’s top food bloggers.
It also has an extremely popular blog (home
to over 1,000,000 visits annually) and does
the following: Restaurant, alcohol, book,
wine, book and appliance reviews | recipes
| columns and opinions | event listings.
2
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
3. Contents
• Introduction
4.
– The premise of doing this survey
• Methodology Overview
6.
− How this survey was undertaken
• Executive Summary
7.
− Key insights from the survey
• Survey findings and analysis
8.
− The quantitative and qualitative analysis
• Key learning from the survey
− This includes recommendations for all brands in this 18.
category
3
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
4. Introduction
Frozen yogurt - there are people who’ve tasted it “Technopak estimates that in 2011, this segment
and know about it, and then there are people who garnered around US$2 billion in revenues. Over the next
clearly don’t know anything about this category; three years, it is expected to grow to US$5 billion.
either ways this category is here to stay! Pratichee Kapoor, associate vice president for food
services and agriculture at Technopak, says the packaged
Being present in India for over 3 years now, frozen yogurt market (plain and flavored) currently constitutes
yogurts are getting popular in India and like most around 7% to 8% of the total health and wellness segment
things, it is a factor of demand and supply. On the in India and was worth around US$150 million in 2011. It
supply side, a lot of global frozen yogurt chains is growing at a CAGR of 18% to 20% and is poised to
like Red Mango and Yogurberry are investing in double in size by 2015.
India. Domestic giants in this space, Cocoberry,
aren’t behind either, as they continue to invest According to Technopak the ice cream and frozen dessert
and invent new formats to reach out to more market in India -- which includes frozen yogurt -- was
customers. estimated to be at US$450 million in 2009-2010 and is
expected to cross US$900 million by 2014-2015. A
In India, frozen yogurts are being promoted under separate figure for the share of the frozen yogurt market
the health and wellness category and it has indeed was not available.” [Source]
struck a cord with many.
4
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
5. Introduction (continued)
However, the market is still at its nascent Being surrounded by people passionate
stage, especially when compared to foreign and influential about all kinds of foods
territories where per annum consumption is and beverages, we understand this issue
way higher. and have tried to, with this survey,
articulate the current Indian consumers
But what we consider as the major challenge, perception about the frozen yogurt
is to crack the code for frozen yogurts with the category and their doubts regarding the
Indian consumer; as there are plenty of doubts same.
and customer queries that exist in mind
regarding this category.
5
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
6. Methodology Overview
Sample Size Geography
300
Respondents were spread across Delhi,
Mumbai and Bangalore
Respondents
break up
63% female The respondents consist
37% male of (1) members of the
various Chef At Large
22% in 18-24 age bracket online communities (2)
52% in 25-34 age bracket food bloggers and (3)
20% in 35-54 age bracket consumers chosen on a
6% in 55+age bracket random sampling basis
6
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
7. Executive Summary
1. Most Indians consume frozen yogurts as desserts
2. Popularity of frozen yogurt has reached to a level, where people today crave it
3. Berry, followed by Mango, is the most favored flavor in frozen yogurts for consumers
4. While the majority of people like to have toppings over their cup of frozen yogurt,
they’re currently only experimenting with toppings
5. Most people also consider a frozen yogurts healthier, to ice creams
6. 25-34 is the age group that consumes frozen yogurts the most
7. Taste, followed by the variety of toppings offered and then location, are the top factors
people consider while eating frozen yogurt
8. Cocoberry is the most favored frozen yogurt brand, followed by Red Mango and then
Yogurberry
7
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
8. Survey Findings
8
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
9. How and when do you eat frozen yogurts?
37.50% as a dessert
19.80%
as a snack
when in the
vicinity of a
store
26% just about
anytime
16.50%
Most people consume The second highest
frozen yogurts as a number of respondents
dessert said, they tend to eat
frozen yogurts when in
the vicinity of a store
9
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
10. Do you ever crave frozen yogurts?
43.20%
Yes
No
56.80%
An impressive 43% of This is particularly good news
people mentioned that for frozen yogurt brands,
they craved frozen because it showcases that
yogurts at one point or the market is finding the
the other value proposition attractive
10
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
11. What is your favorite frozen yogurt flavor?
19.30%
10.20%
Mango
Chocolate
Vanilla
Berry (any)
58% 12.50%
Berry flavors have This may be one of the Mango, being voted the
been, reasons why most second most preferred
overwhelmingly, brands in this category, flavor, comes in as a
voted as the top having retail quick surprise as it eclipses
flavor for consumers service outlets, include a more traditional
today ‘berry’ in their name base flavor - vanilla
11
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12. Do you like your frozen yogurts with toppings
or plain?
35.40%
with
toppings
plain
64.60%
A surprising 35% of This shows the market
people have voted opportunity for players in
that they like to have this category, that don’t
frozen yogurts have exclusive outlets
without toppings selling frozen yogurts
12
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
13. How do you manage your toppings?
I experiment with
29.9% 52.6% my toppings
I have set
toppings for
different flavors
I use the same
toppings for all
flavors
4.1%
I don't use
toppings
13.4%
Over 52% people experiment It also shows the scope for creating
with their toppings, which further awareness about toppings,
reflects on frozen yogurts and the suggested ways they
being a new category and consumed in a manner that best
people not being sure which compliments the yogurt
topping to choose
13
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14. Do you believe frozen yogurts are healthier
than ice creams?
16.8%
Yes, they're
healthier
No, they aren't
83.2%
83% people believing that frozen yogurts
are healthier than ice creams,
showcasing that the health & wellness
category positioning, has been
accepted by Indian consumers
14
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15. What age group of people in your family eat
frozen yogurts?
8.4%
20.0%
35.8% 29.5%
13 - 17 years
18 - 24 years
25 - 34 years
35 - 54 years
55+ years
52.6%
People from the ages of 25 to
34 are consuming frozen
yogurts the most, followed
by 35 to 54 year olds
15
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
16. What are the factors that matter to you the most,
while eating frozen yogurts?
35.2% Taste
75.8%
Available Flavors
5.5% Temperature
Number of Toppings
19.8%
Quality of Toppings
Perceived Health
16.5% Benefits
Staff
6.6%
4.4% Location
47.3%
Taste, followed by The most surprising is that The 4th most important
availability of flavors are the 3rd most important factor consumers take into
the top 2 parameters kept in factor, is the location account is the perceived
mind by consumers before where the frozen yogurt is health benefits
eating frozen yogurts available
16
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
17. Which is your favorite brand of frozen yogurts?
16.7%
53.8%
Cocoberry
Red Mango
Yogurberry
29.5%
Despite being offered multiple With 53.8%, Cocoberry is the
choices, all consumers voted most favored frozen yogurt
amongst only these 3 brands – brand for consumers
Cocoberry, Red Mango and
Yogurberry
17
Copyright 2013, Chef At Large, Reproduction Prohibited | www.chefatlarge.in
18. Key Learning from the survey
1. ‘cracking the consumer’ is 3. Consumer awareness initiatives about the ideal toppings
crucial to have with the yogurt is vital
While the category is growing in Most consumers, irrespective of them be first time visitors or not,
India and the infrastructure is all are still just experimenting with toppings. This puts their
there, demand will only rise once all experience to risk each time. Consumer awareness, akin to what
consumer queries are put to rest has been done for wine, needs to be done for the frozen yogurt
toppings
2. Taste always wins over health 4. Frozen yogurt available from OTC (over the counter)
While consumers may choose to have stores need to increase brand engagement
a frozen yogurt over an ice cream Most consumers recollect brand names of frozen yogurt, that
due to health reasons, ‘taste’ is the exclusively deal in this business like Cocoberry or a Red Mango,
top priority while they venture for whereas there are numerous other brands offering frozen
choosing their frozen yogurt flavor. yogurts as well
This premise should be accounted
for by manufacturers as they roll out
new flavors
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