From strategy to business models and to tactics
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This document discusses the relationship between strategy, business models, and tactics for organizations. It defines strategy as a plan of action to achieve a vision, and strategic thinking as seeking innovation and imagining new futures. Business models refer to how a firm operates and creates value, while strategy is the chosen business model to compete in the market. Tactics are the remaining choices open to a firm within its business model and strategy, such as social media, re-branding, or events. Examples of business models, strategies, and tactics are provided. The conclusion restates that strategy, business models, and tactics are all interconnected parts of the competitive process for organizations.
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- 3. Introduction Vision: outlines what the organization wants to be . A strategy is a plan of action designed to achieve a vision strategic thinking is to seek innovation and imagine new and very different futures that may lead the company to redefine its core strategies and even its industry.
- 4. Business Models, Strategy and Tactics business model refers to the logic of the firm, the way it operates and how it creates value for its stakeholders. Strategy refers to the choice of business model through which the firm will compete in the marketplace. Tactics refers to the residual choices open to a firm by benefit of Business Model Strategy Tactics
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