This document contains information about Mohammed Ali Alnoosh and his background and expertise in business strategy and management consulting. Some key details include:
- Mohammed has over 16 years of experience in management, leadership, team development, and driving organizational growth across multiple sectors.
- His areas of expertise include strategic planning, business planning, business development, sales planning, CRM, strategy implementation, coaching and leadership.
- He provides training programs and consultancy services to help companies with areas like strategic planning, business development, business modeling, and sales forecasting.
- Mohammed has worked with industries like industrial, commercial, sales/distribution, mining, power, and heavy machinery.
CEO presentation - Delivering Strategy 2022 - “Building for Growth”LafargeHolcim
LafargeHolcim CEO, Jan Jenisch presents updates to members of the financial community on delivering against strategy in 2018 and outlook for 2019 at LafargeHolcim Capital Markets Day 2018
Let McKinsey 7s PowerPoint templates help your organization achieve its intended goal. Assess and evaluate the internal changes in an organization using Mckinsey 7s Strategic Management PPT slides. This readymade slideshow is based on the soft and hard key elements which determine the organization success. Use these professionally designed Mckinsey 7s model PowerPoint templates to improve organizational performance. Analyse and assess the impact of future changes on the organization. These templates will also help you implement the strategic plan of action. The Mckinsey 7s strategic management presentation provides a pathway to for reaching from the current state to the desired organizational state. Templates on seven interdependent elements position the organization to achieve its desired future state. Assess your organization’s any internal changes with the help of Mckinsey 7s strategic management PowerPoint presentation. Work towards getting a desired future state by aligning all the elements of the 7s. Get access to this complete presentation on Mckinsey 7s framework to create a strategic plan of action for an organization to reach to its goal.
Business Development Framework
To get from an idea down to volume production is a long way, don’t miss out important steps to have a successful launch.
The framework gives you a guideline to walk down the stony road into volume production.
CEO presentation - Delivering Strategy 2022 - “Building for Growth”LafargeHolcim
LafargeHolcim CEO, Jan Jenisch presents updates to members of the financial community on delivering against strategy in 2018 and outlook for 2019 at LafargeHolcim Capital Markets Day 2018
Let McKinsey 7s PowerPoint templates help your organization achieve its intended goal. Assess and evaluate the internal changes in an organization using Mckinsey 7s Strategic Management PPT slides. This readymade slideshow is based on the soft and hard key elements which determine the organization success. Use these professionally designed Mckinsey 7s model PowerPoint templates to improve organizational performance. Analyse and assess the impact of future changes on the organization. These templates will also help you implement the strategic plan of action. The Mckinsey 7s strategic management presentation provides a pathway to for reaching from the current state to the desired organizational state. Templates on seven interdependent elements position the organization to achieve its desired future state. Assess your organization’s any internal changes with the help of Mckinsey 7s strategic management PowerPoint presentation. Work towards getting a desired future state by aligning all the elements of the 7s. Get access to this complete presentation on Mckinsey 7s framework to create a strategic plan of action for an organization to reach to its goal.
Business Development Framework
To get from an idea down to volume production is a long way, don’t miss out important steps to have a successful launch.
The framework gives you a guideline to walk down the stony road into volume production.
Many entrepreneurs write their own business plan and fail to secure funding because it doeskin meet the required standard. We offer entrepreneurs and professional business plan review to help them secure funding in their business.
KPIs and metrics for Management Consultants and ManagersAsen Gyczew
Practical guide how to use KPIs to understand & manage a business
Most businesses on the face of it look very complicated and difficult to understand. On top of that the competition is so fierce that you have to take decisions based on data and not on gut feeling (a very misleading creature). That’s why it’s crucial to define and understand the main drivers and metrics measuring those drivers. If you have properly defined Key Performance Indicators (KPIs) you can understand the mechanism behind any business, you will be able to model it in Excel and you will know how to grow it or improve it. You can also use properly defined KPIs to manage people efficiently, give them goals aligned with your goals. That’s why I have decided to create a course solely concentrated on this KPIs.
This course will give you the knowledge and insight into drivers and KPIs used in different business models that can be used for understanding the business, managing it, motivating people and improving results. The course will make your life during a consulting project much easier. If you are already a manager thanks to this course you will learn how to use the KPIs to understand and grow your business.
This course will help you drastically improve your knowledge and skills in understanding and improving your business using KPIs. It is designed for management consultants and newly appointed managers that want to excel at their work. In the course you will learn 6 things:
1. How to understand the business through KPIs
2. How to use KPIs to model the business in Excel
3. How to use KPIs to manage the business
4. How to use KPIs to motivate people
5. How to use KPIs to improve the business
6. What is a good KPI
For more check my course: http://bit.ly/KPIsCourse
As businesses strive to increase competiveness in the new world economy, management can’t afford to waste their budget on one-size-fits-all packages. Training that’s poorly suited to learners’ needs falls flat. Competency-based training, in contrast, leverages existing skills, provides custom training for learners on the job and comes far closer to alignment with corporate goals. In this article, learn how you can renovate your workforce with training that zeros in on employee roles, areas of expertise and functional competencies.
Creating An Effective Business Development StrategyTom Cutshall
Creating a business development strategy requires a collaborative effort from the entire business team. A key aspect of creating an effective business development plan is looking back and evaluating what worked and didn't work.
A good strategy map should communicate everything a company is striving to achieve on a single page.
Think about it, if your company is made up of only five people or is an enterprise of 5,000 people first and foremost you want them to know exactly what the company is about and what it is trying to achieve.
What is more, your employees want to know that your company has ambition and plans and will be around for the long haul. They want to be sure that the leaders know what they are doing and are in control.
They want to work in a winning environment and want to know their jobs are secure. One of the most powerful tools you have in your armoury is a strategy map (that and consistently winning profitable business, the two are inextricably linked).
Organizations often lack an effective strategy management process that allows executives and managers to turn the strategy into operational results. A strategy management office is an organizational unit that manages both strategy development and execution in an integrated way.
Many entrepreneurs write their own business plan and fail to secure funding because it doeskin meet the required standard. We offer entrepreneurs and professional business plan review to help them secure funding in their business.
KPIs and metrics for Management Consultants and ManagersAsen Gyczew
Practical guide how to use KPIs to understand & manage a business
Most businesses on the face of it look very complicated and difficult to understand. On top of that the competition is so fierce that you have to take decisions based on data and not on gut feeling (a very misleading creature). That’s why it’s crucial to define and understand the main drivers and metrics measuring those drivers. If you have properly defined Key Performance Indicators (KPIs) you can understand the mechanism behind any business, you will be able to model it in Excel and you will know how to grow it or improve it. You can also use properly defined KPIs to manage people efficiently, give them goals aligned with your goals. That’s why I have decided to create a course solely concentrated on this KPIs.
This course will give you the knowledge and insight into drivers and KPIs used in different business models that can be used for understanding the business, managing it, motivating people and improving results. The course will make your life during a consulting project much easier. If you are already a manager thanks to this course you will learn how to use the KPIs to understand and grow your business.
This course will help you drastically improve your knowledge and skills in understanding and improving your business using KPIs. It is designed for management consultants and newly appointed managers that want to excel at their work. In the course you will learn 6 things:
1. How to understand the business through KPIs
2. How to use KPIs to model the business in Excel
3. How to use KPIs to manage the business
4. How to use KPIs to motivate people
5. How to use KPIs to improve the business
6. What is a good KPI
For more check my course: http://bit.ly/KPIsCourse
As businesses strive to increase competiveness in the new world economy, management can’t afford to waste their budget on one-size-fits-all packages. Training that’s poorly suited to learners’ needs falls flat. Competency-based training, in contrast, leverages existing skills, provides custom training for learners on the job and comes far closer to alignment with corporate goals. In this article, learn how you can renovate your workforce with training that zeros in on employee roles, areas of expertise and functional competencies.
Creating An Effective Business Development StrategyTom Cutshall
Creating a business development strategy requires a collaborative effort from the entire business team. A key aspect of creating an effective business development plan is looking back and evaluating what worked and didn't work.
A good strategy map should communicate everything a company is striving to achieve on a single page.
Think about it, if your company is made up of only five people or is an enterprise of 5,000 people first and foremost you want them to know exactly what the company is about and what it is trying to achieve.
What is more, your employees want to know that your company has ambition and plans and will be around for the long haul. They want to be sure that the leaders know what they are doing and are in control.
They want to work in a winning environment and want to know their jobs are secure. One of the most powerful tools you have in your armoury is a strategy map (that and consistently winning profitable business, the two are inextricably linked).
Organizations often lack an effective strategy management process that allows executives and managers to turn the strategy into operational results. A strategy management office is an organizational unit that manages both strategy development and execution in an integrated way.
The Importance of Developing a Strong Business Strategy.docxMARKEF
Every business has natural weaknesses within all organizations for various reasons. What a business strategy does is try to remedy these weaknesses so that companies don’t trip up and suffer their impact too greatly. The strategy helps us define our business, gives it a set of values, and gives it purpose and provides a roadmap for our business, shows us our destination, and identifies useful stopping points along the way.
A business strategy refers to all the decisions taken, and actions undertaken by a business for achieving the larger vision. Precisely, it is the backbone of every business, and any shortcomings could mean that the business goals get lost midway.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Over 16 years business professional with wide experience at
management, leadership, developing teams and driving
organizational growth. A successful track record in delivering
significant improvements to the business, and development
of potentially viable business and corporate strategies,
branding, development and implementation of strategies
for growth. a creative and innovative leader.
Business Development
Consultant
MOHAMMED ALI ALNOOSH
+249 912319890
maalnoosh@gmail.com
maahmed82
Professional sales management.
Professional selling skills.
Strategic management.
Business development.
Training Programs: Areas of expertise:
Strategic planning
Business planning
Business development
Business Modelling
Sales planning and Forecasting
CRM
Strategy implementation and
reviewing
Balanced scorecard
Coaching and Leadership
Area I can benefit you on
Training and coaching
Management consultancy
Sectors have work on:
Industrial sector
Commercial sector
Sales and Distribution sector
Mining sector
Power sector
Heavy machinery sector
5. WHY STUDY STRATEGY?
Strategic management gives you the tools to understand and describe the big picture.
WHAT IS STRATEGY?
The coordinated means by which an organization pursues
its goals and objectives.
Strategy is the central, integrated, externally focused concept
of how the firm will achieve its objectives.
A strategy thus encompasses the pattern of actions that have been taken and
those that are to be taken by an organization in achieving its objectives.
.
6. What is the goal of strategic management?
What does “having a strategy” mean?
how do we know whether we have a good strategy or a bad one?
What Is Strategic Management
Strategic management is the process by which a firm manages the formulation
and implementation of its strategy.
.
Strategy formulation for current business or for new business?
Discussion
Why do organizations fail? External causes, internal causes (strategy and management failure?
7. Business Strategy VS Corporate Strategy
Business Strategy Corporate Strategy
Strategy for competing against rivals within
a particular industry or industry segment.
is a strategy for guiding a firm’s entry and
exist from different businesses
1. How the firm will achieve its objectives
today, when other companies may be
competing to satisfy the same
customers’ needs.
2. How the firm plans to compete in the
future.
1. In what businesses will we compete?
2. How can we, as a corporate parent,
add value to our various lines of
business?
3. How will diversification or our entry into
a new industry help us to compete in
our other industries?
9. Strategy Formulation and Implementation
Strategy formulation Strategy implementation
Process of developing a strategy. Process of executing a strategy.
The process of deciding what to do
The process of performing all the
activities necessary to do what has been
planned
The goal of implementation is twofold:
To make sure that strategy formulation is
comprehensive and well informed
To translate good ideas into actions that can be
executed (and sometimes to use execution to
generate or identify good ideas)
10. Arenas
Vehicles
Differentiators
Staging Economic
Logic
The Strategy Diamond and the Five
Elements of Strategy
Arenas: Where will we be active
(and with how much emphasis)?
Which product categories?
Which channels?
Which market segments?
Which geographic areas?
Which core technologies?
Which value-creation strategies?
Vehicles: How will we
get there?
Internal development?
Joint ventures?
Licensing/franchising?
Alliances?
Acquisitions?
Differentiators: How will we win?
Image?
Customization?
Price?
Styling?
Product reliability?
Speed to market?
Staging & pacing: What will
be our speed and sequence
of moves?
Speed of expansion?
Sequence of initiatives?
Economic logic: How will
returns be obtained?
Lowest costs through scale
advantages?
Lowest costs through scope and
replication advantages?
Premium prices due to
unmatchable service?
Premium prices due to proprietary
product features?
11. successful strategies are dependent on effective
implementation.
is the process of executing the strategy—of taking the actions that put the strategy into effect
and ensure that organizational decisions are consistent with it.
Strategy implementation
Intended
Strategy
Realized
Strategy
Implementation Levers
Organizational structure
Systems and processes
People and rewards
Strategic Leadership
Implementation Framework
Lever- and resource-allocation decisions
Develop support among stakeholders
12. Implementation Levers
Organization Structure
Structure is the manner in which
responsibilities, tasks, and people are
organized. It includes the
organization’s authority, hierarchy,
units, divisions, and coordinating
mechanisms
Is the current structure appropriate
for the intended strategy?
Are reporting relationships and the
delegation of authority set up to
execute the strategic plan?
Is the organization too centralized
(or decentralized) for the strategy?
Systems and Processes
Systems are all the organizational processes
and procedures used in daily operations.
Obviously, these include control and
incentive systems, resource-allocation
procedures, information systems, budgeting,
distribution, and so forth.
People and Rewards
having the right people and then developing
and training them in ways that support the
firm’s strategy.
13. Strategic leadership
Strategic leadership requires involving the right people in critical decisions
Task of managing an overall enterprise and influencing key organizational outcomes.
The basic responsibility of a CEO
Making big decisions or
solving major problems.
Learn to act decisively in
a way that is aligned with
the strategic direction of
the organization.
A strategic leader needs
first to know himself and
how his style affects others
Strategic thinking Strategic acting Strategic influencing
Motivate, Lead by example
to achieve the firm goals
Align structure, people,
system and decision with the
firm strategy.
Handle complications and
ambiguity within the internal
and external environment.
14. A firm’s ability to
create value in a way
that its rivals cannot.
Competitive Advantage
Gain &
Sustain
Competitive
Advantages
Establish A Clear
Vision & Mission
Formulate Strategies:
Collect, Analyze, &
Prioritize Data Using
Matrices; Establish A
Clear Strategic Plan
Implement Strategies:
Establish Structure;
Allocate Resources;
Motivate & Reward;
Attract Customers;
Manage Finances
Evaluate & Monitor
Results:
Take Corrective
Actions; Adapt
To Change
15. Internal
• Analyse firm resources.
• Use resources to embark
on strategies that rivals
cannot duplicate.
Dynamic
• Look for opportunities to
shape high velocity and
interconnected markets.
• Develop unique resources
to create disruptive
change.
External
• Analyse the industry.
• Position your firm to take
advantage of industry
opportunities.
Strategy Competitive
Advantage
Firm
Performance
Three Perspectives on Competitive Advantage
Resource-based
view
position of firms
within the industry
bridges the internal
and external
perspectives
16. Porter value chain
Firm infrastructure
Human resources
Technology
development
Inbound
logistics Operations
Outbound
logistics
Marketing
& sales
After-sales
service
Procurement
Primary Activities
Support
Activities
17. Defining Vision, Mission and Goals Firms with clearly
and widely
understood visions
and missions find it
easier to make
strategic decisions
Vision Mission Goals and objectives
Is a simple statement or
understanding of what
the firm will be in the
future. A statement of
vision is forward looking
and identifies the firms
desired long-term
status.
Is a statement of what a
firm is and stands for its
fundamental values
and purpose.
Combination of a
broad indication of
organizational
intentions (goals) and
specific, measurable
steps (objectives) for
reaching them.
18. Futuristic
Reveals what the firm
strives to become or
accomplish in five years
Clear
Reveals type of industry
and what firm strives to
become
One sentence in length
Concise
Reveals the firm’s
competitive advantage
Unique
Motivates the reader to
support the firm
Inspiring
Key Vision Statement Characteristics
19. 1) Broad in scope; does not include monetary amounts, numbers, percentages, ratios, or objectives
2) Concise; fewer than one hundred words in length
3) Inspiring
4) Identifies the utility of a firm’s products
5) Reveals that the firm is socially responsible
6) Reveals that the firm is environmentally responsible
7) Includes nine components: customers, products or services, markets, technology, concern for
survival/growth/profits, philosophy, distinctive competence, concern for public image, concern for
employees
8) Reconciliatory; resolves divergent views among stakeholders
9) Enduring but never cast in stone
10)Attracts customers; is written from a customer perspective
Characteristics of a Mission Statement
21. Components of a Mission Statement
1. Customers—Who are the firm’s present and potential customers?
2. Products or services—What are the firm’s major products or services?
3. Markets—Geographically, where does the firm compete?
4. Technology—Is the firm technologically current?
5. Concern for survival, growth, and profitability—Is the firm committed to growth and financial
soundness?
6. Philosophy—What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
7. Distinctive competence—What is the firm’s major competitive advantage?
8. Concern for public image—Is the firm responsive to social, community, and environmental
concerns?
9. Concern for employees—Are employees a valuable asset of the firm?
22. The Importance (Benefits) of Vision and Mission Statements
1. To make sure all employees/managers understand the firm’s purpose or reason for being.
2. To provide a basis for prioritization of key internal and external factors utilized to formulate feasible
strategies.
3. To provide a basis for the allocation of resources.
4. To provide a basis for organizing work, departments, activities, and segments around a common
purpose
23. The Balanced Scorecard System
“To achieve
our vision,
how should
we appear
to our
customers?”
Customer
Objectives Measures Targets Initiatives
“To achieve
our vision,
how will we
sustain our
ability to
change and
improve?”
Learning and Growth
Objectives Measures Targets Initiatives
To satisfy our
shareholders
and
customers,
what business
processes
must we
excel at?”
Internal Business Process
Objective
s
Measure
s
Targets Initiatives
“To succeed
financially,
how should
we appear
to our
shareholders?
”
Financial
Objectives Measures Targets Initiatives Vision
and
Strategy
Strategic management
support system for measuring
vision and strategy against
business- and operating-unit-
level performance.
24. Develop a Vision and Mission Statement for Your business
EXERCISE 01
Purpose
The purpose of this exercise is to give you practice comparing the effectiveness of vision
and mission statements.
Instructions
Write a one-page summary of your analysis of the statements as per the needed 10
characteristics and 9 components
Assurance-of-learning exercises
25. Purpose
A personal vision and mission statement can be helpful to an individual in job-related decisions and
career paths. This exercise will give you practice developing and writing vision and mission statements
from a personal perspective. For most college students nearing graduation, it is nearly inevitable to be
faced with employability decisions. Developing vision and mission statements compels an individual
to think about the nature and scope of their skills and abilities and to assess the potential
attractiveness of future job opportunities and activities. These statements broadly chart the future
direction of a person’s life and serve as a motivating force and constant reminder of why the
individual continuously gets up in the morning and works hard.
Develop a Vision and Mission Statement for Yourself
EXERCISE 02