How to identify new business model?
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This document discusses how to identify new business models through business model experimentation. It begins by explaining how organizations traditionally pursue growth through product development, strategy, and consumer insights. However, this takes significant time and resources. The document then introduces business model experimentation as a method to explore alternative business models for commercializing ideas before going to market. It provides examples of companies experimenting with business models by treating elements like customers and offerings as variables. The document advocates taking a template-based approach to systematically generate new business model ideas by changing one variable at a time. It also provides case studies of companies like Kennametal and Infineum that successfully identified new business models through this approach.
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Family of 4 Visual Templates for the TOTAL HAPPINESS CANVAS
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12 Disruption Vulnerabilities of the Business Model Canvas: BUSINESS MODEL CA...
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Sensing-as-a-Service - New Business Models for Internet of Things (IOT)
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How to identify new business model?
- 1. HOW TO IDENTIFY NEW BUSINESS MODELS صنعتی مدیریت سازمان کار و کسب هایلمد درس مرتضوی ،عاملیان فرشاد ،دمیرچلی اوسطیعل ،طیبی علیرضا ۱
- 2. HOW ORGANIZATIONS TRADITIONALLY PURSUE GROWTH? ۲
- 3. TRADITIONAL ORGANIZATIONAL GROWTH ➤ Invest heavily in product development ➤ Concentrate on strategy formulation ➤ Develop deep consumer insights ۳
- 4. WELL! WHATS THE PROBLEM? ۴
- 6. BUSINESS MODEL EXPERIMENTATION A forth path has emerged: ۶ “business model experimentation”: the pursuit of growth through the methodical examination of alternative business models. Exploring possible business model alternatives that can be pursued to commercialize any given idea prior to going out into the market
- 7. “Treating Business Model as a variable and not a constant ➤ can serve as a critical enabler of growth, ➤ allowing executives to anticipate, ➤ adjust to and capitalize on new technologies or ➤ customer insights ۷
- 8. Business Model Innovation Value Creation ۸
- 9. HAS THIS APPROACH BEING USED BY ORGANIZATION THESE DAYS? ۹ only a handful have put in place a methodical approach to business model innovation.
- 10. THIS RESEARCH APPROACH ✤ Four years of field work carried out with ➤ More than 20 companies • Kennametal, Infineum, Johnson & Johnson, P&G and Medtronic ➤ In an array of industries including • Consumer packaged goods, chemicals, medical devices, pharmaceuticals and financial services. ➤ Method: • Interview- based primary market research with existing and potential customers ۱۰
- 11. WHAT IS A BUSINESS MODEL? ۱۱ all aspects of a company’s approach to developing a profitable offering and delivering it to its target customers more than 40 different components such as target customer, type of offering and pricing approach have been included in various definitions of business models
- 12. BUSINESS MODEL EXPERIMENTATION What is a business model? ۱۲
- 13. WHAT IS A BUSINESS MODEL? •Who is the target customer? •What need is met for the customer? •What offering will we provide to address that need? •How does the customer gain access to that offering? •What role will our business play in providing the offering? •How will our business earn a profit? ۱۳
- 14. ۱۴ Are the answers to these questions fixed in any working business model? What if they weren’t? what if you considered them as a variable? What new opportunities you can capture?
- 16. A BUSINESS DEVELOPMENT TEMPLATE ۱۶
- 17. EXPLORING OFFERING OPTIONS IN MORE DEPTH ۱۷
- 18. EXAMPLE ۱۸
- 19. A GENERATING NEW BUSINESS MODELS BY CHANGING ONE VARIABLE ۱۹
- 20. ۲۰ New Businesses! Remember Apple and iTunes!
- 21. CASE STUDIES ۲۱
- 22. KENNAMETAL ۲۲ Exploring New Customer Needs
- 23. INFINEUM ۲۳ Using Core Competencies to Create New Businesses