This document discusses Carto's location intelligence platform and services. It notes that by 2020 approximately 25 billion devices will be connected to the internet and generating location data. Carto aims to democratize access to this location data and analytics by empowering business users and data scientists to analyze and extract insights from location data through self-service tools and APIs without specialized skills. It provides overviews of Carto's Builder drag-and-drop analysis tool, Engine APIs and services, and Data Observatory reference data services.

1. JORGE SANZ · SOLUTIONS ENGINEER
EUROSDR // INSTITUTO GEOGRÁFICO NACIONAL // OCTOBER 2016
FROM PRODUCERS TO
CONSUMERS: DEMOCRATIZING
THE ACCESS TO REFERENCE
DATA

2. By 2020, approximately 25 billion devices will be permanently
connected through the internet, all of which will generate location data.
SOURCE: GARTNER
EVERYTHING HAPPENS SOMEWHERE

3. We are democratizing location intelligence,
enabling geospatial analysis like a data
scientist without having to be a data scientist.
With CARTO everybody can analyze,
visualize and extract valuable insights
on location data.
THIS IS OUR MISSION

4. LOCATION IS THE NEW
CHAMPION IN ANALYTICS
DIGITAL TRANSFORMATION & MOBILITY
DEMAND LOCATION AWARENESS
NYC RENT STABILIZATION MAP
● Massive sensorization due to IoT
● Data storage is more accessible than ever
● Empowerment of data scientists & business
professionals

5. SOLUTION PORTFOLIO
● Traditional GIS is disconnected
● Trend of consumerized apps in Enterprise
● Niche solutions are too narrow
ANALYTICS
LOCATION
CONTEXT
DISCOVERY
GEOSPATIAL CAPABILITIES ARE BEING
INTEGRATED INTO ALL KINDS OF
SYSTEMS & TOOLS

6. * Source: IDC report, Marketmakers report
NEW MARKET
CREATION
INDUSTRIES DATA ANALYTICS $16 BILLION*
GLI
6.6 BILLION*
GIS $2.5 BILLION*
LOCATION BASED SERVICES $7.5 BILLION*
“BY 2018, 50% OF ORGANIZATIONS WILL MAKE USE OF
GLI CAPABILITIES IN THEIR ANALYTIC USE CASES”
THOMAS W. OESTREICH, GARTNER

7. WHAT DOES
CARTO DO?
CARTO’s location intelligence
platform helps organizations use
and understand the impact and
value of place on operational
performance, strategic investments,
and everyday decisions.
STORE LOCATION ANALYSIS

8. BUILDER
A web-based drag and drop analysis tool
for business users and analysts to
discover and predict key insights from
location data.
CARTO Builder unleashes the power of
location intelligence with self-service,
actionable dashboards you can share
across your whole organization.
LOCATION INTELLIGENCE
FINALLY INTUITIVE

9. ENGINE
A one-stop shop of geospatial tools, services, and
APIs for the rapid development of easy-to-use
location applications, CARTO Engine empowers
your organization with scalable analysis and
enrichment solutions you can fully embed in your
web & mobile apps.
● APIs
● SDKs
● Location Data Services
● High Performance Analysis
THE MASSIVE POWER BEHIND
LOCATION INTELLIGENCE

10. WORLDWIDE ACCESS
1,600+ CUSTOMERS, 250,000 END-USERS | $30M FUNDING TO DATE | 100+ TEAM MEMBERS
PIONEERS IN LOCATION INTELLIGENCE

12. By 2020, approximately 25 billion devices will be permanently
connected through the internet, all of which will generate location data.
SOURCE: GARTNER
EVERYTHING HAPPENS SOMEWHERE

13. DATA
OBSERVATORY
Data augmentation services and seamless
access to borders, demographics,
segmentation and high value location data
layers.
The world's most trusted sources of
information to pair with your private
location data or incorporate into your
analysis workflows.

14. ETL
Extract, Transform,
Load
METADATA
Well-formed
descriptions of columns
and tables
DATA OBSERVATORY
Well-formed and
named tables on
CARTO
CATALOG
Searchable list of data
we provide
DATA ON
THE WEB
Census products
Labor statistics
Mapzen
Open data portals
...
Keep it availableFix it up
Document it nicely

15. BOUNDARIES
● Global: Continents, Regions,
Countries, Disputed and
marine areas
● Spain: Census Tract,
Municipality, Province, Region
● UK: Census output areas
● USA: States, Counties,
Incorporated places, Secondary
School Districts,...
● ...

16. CREATE TABLE my_munis AS
SELECT *
FROM OBS_GetBoundariesByGeometry(
ST_MakeEnvelope(
-2.224731,38.515937,
0.343323,40.229218,
4326),
'es.cnig.muni'
);
CARTO APIS
BOUNDARIES:
SQL API

17. CARTO APIS
BOUNDARIES:
SQL API
GEOSPATIAL DATA
READY TO USE

18. CARTO APIS
MEASUREMENTS
1. DETAILS ABOUT LOCAL POPULATION,
MARKETS, INDUSTRIES, AND OTHER
DIMENSIONS
2. SEARCHABLE THROUGH DISCOVERY
FUNCTIONS AND THE CATALOG
3. QUERY BY
• Point: density value like population per km2
• Polygon: aggregated value like number of widowed persons

19. ALTER TABLE my_munis
ADD COLUMN
dwellings_rented integer;
UPDATE my_munis
SET dwellings_rented =
OBS_GetMeasure(
the_geom,
'es.ine.t18_4'
);
CARTO APIS
MEASUREMENTS

20. We are democratizing location intelligence,
enabling geospatial analysis like a data
scientist without having to be a data
scientist.
With CARTO everybody can analyze, visualize
and extract valuable insights on location
data.
THIS IS OUR MISSION

21. BUILDER: FRIENDLY INTERFACE
DEMO TIME

24. RESOURCES
● https://carto.com/data-observatory/
● https://carto.com/docs/carto-engine/data/
● https://github.com/CartoDB/bigmetadata
● https://bit.ly/161013-lds

25. THANKS! GET IN TOUCH
JORGE@CARTO.COM
http://bit.ly/161019-data-observatory
EUROSDR // INSTITUTO GEOGRÁFICO NACIONAL // OCTOBER 2016