This document discusses location intelligence and data visualization using Carto. It notes that by 2020, 25 billion devices will generate location data and that location data provides opportunities for new insights. Carto provides solutions to analyze large amounts of location data and gain insights through intuitive dashboards. Key features include self-service tools, extensive datasets, and capabilities to integrate location intelligence into other applications. The document outlines Carto's products and shares examples of how various organizations have used Carto's tools.

1. LOCATION INTELLIGENCE
& DATA VISUALIZATION
JORGE SANZ
SOLUTIONS ENGINEER & SUPPORT MANAGER
II OPENDATATHON WORKSHOPS
UNIVERSITAT POLITÉCNICA DE VALÈNCIA // FEBRUARY 2017

2. SOURCE: GARTNER
TRANSFORMING
DATA IS
ALL
ORGANIZATIONS
By 2020, approximately 25 billion devices will be permanently connected
through the internet, all of which will generate location data.

3. LOCATION IS THE NEW
CHAMPION OF ANALYTICS
USING CARTO TO VISUALIZE HOW
FAR BIRDS FLY IN A SINGLE NIGHT
Huge opportunity to expand Location Intelligence to new organizations that are now getting ready to
be location aware. The previous platform generations are not able to capture this new market.
LOADS OF LOCATION DATA GENERATED AND NOT PROVIDING INSIGHTS
80%Of all data collected has a
location element on it
10%
Of that data actually is used
to power business decisions

4. “Everything is related to everything
else, but near things are more related
than distant things”
So many layers of information that will auto-discover relations and
provide key insights by modelling automatically business questions
based on location data. The more data the platform ingests the
smarter it becomes to its users.

5. SOLUTION
PORTFOLIO
● Traditional GIS is disconnected
● Trend of consumerized apps in Enterprise
● Niche solutions are too narrow
ANALYTICS
LOCATION
CONTEXT
DISCOVERY
GEOSPATIAL CAPABILITIES ARE BEING
INTEGRATED INTO ALL KINDS OF
SYSTEMS & TOOLS

6. PRODUCT
OFFERING

7. Enrich your data and
add context with our
value-added location
data services:
demographics,
segmentation, routing
and more...
ENRICH
Process hundreds of
millions of data points
for real-time location
analysis in intuitive
workflows.
ANALYSE
Interact with actionable
dashboards and use
geo-analytical
algorithms to bring
previously buried
patterns and
correlations to the
surface.
MAP & DISCOVER
Radically shorten the
time-to-insight to
uncover root causes,
improve operational
processes, anticipate
customer needs, find
new areas of profitable
growth and more.
PREDICT
OPTIMIZE
HOW DOES CARTO WORK?

8. BUILDER
A web-based drag and drop analysis tool
for business users and analysts to
discover and predict key insights from
location data.
CARTO Builder unleashes the power of
location intelligence with self-service,
actionable dashboards you can share
across your whole organization.
LOCATION INTELLIGENCE
FINALLY INTUITIVE

9. ENGINE
A one-stop shop of geospatial tools, services, and
APIs for the rapid development of easy-to-use
location applications, CARTO Engine empowers
your organization with scalable analysis and
enrichment solutions you can fully embed in your
web & mobile apps.
● APIs
● SDKs
● Location Data Services
● High Performance Analysis
THE MASSIVE POWER BEHIND
LOCATION INTELLIGENCE

10. CARTO DIFFERENTIATORS
Intuitive, widget
driven dashboards
for data analysts
and business users.
SELF- SERVICE
FOR EASY
ADOPTION
Extensive geo-data
sets and algorithms
to provide richer
insights.
ALL-IN-ONE:
GEOSPATIAL
BATTERIES
INCLUDED
Real-time
exploration and
filtering of data sets
with millions of
datapoints
PERFORMS AT
SCALE
Easily integrate
CARTO’s location
intelligence features
into your existing
apps and tools.
EMBEDDABLE
LOCATION
INTELLIGENCE
Complete solution
for rapid geo-app
development,
deployable on cloud,
on-premises &
mobile.
LIVES ON THE
CLOUD & WORKS
ON THE GO
Location Intelligence is the missing dimension of the next frontier of analytics.

11. CLIENTS

13. CASE STUDIES

14. TWITTER GAINS INSIGHTS THROUGH CARTO ON HOW EVENTS
ARE UNFOLDING ACROSS ITS PLATFORM

15. BBVA IDENTIFIES KEY ECONOMIC HOTSPOTS & CREATES BIG
DATA MONETISATION PRODUCS WITH CREDIT CARD
TRANSACTION DATA USING CARTO

16. THE MAYOR’S OPERATIONS OFFICE KNOWS WHAT IS
HAPPENING IN NEW YORK THROUGH CARTO LOCATION APPS

17. THE WSJ PROVIDES REAL-TIME MAPPING &
STORYTELLING DURING PRESIDENTIAL ELECTIONS,
POWERED BY CARTO.

18. A REAL ESTATE ORGANIZATION THAT ASSISTS PEOPLE
LIVING IN ENGLAND TO FIND THE IDEAL LOCATION WHEN
LOOKING TO MOVE.

19. TELEFONICA OFFERS CUSTOM APPLICATIONS TO CONTROL
IOT SENSORS NETWORKS IN REAL TIME FOR SMART CITIES

20. FON USES CARTO TO DISPLAY THEIR NETWORK OF OVER 19 MILLION
HOTSPOTS WORLDWIDE

21. AIRBNB IS A ONLINE MARKETPLACE THAT ENABLES PEOPLE
TO LIST, FIND, THEN RENT VACATION HOMES FOR A
PROCESSING FEE.

22. PREDICT THE BEST ALTERNATIVE DAILY ROUTES FOR MORE THAN
200,000 AFFECTED CUSTOMERS OF NEW YORK CITY’S MAJOR
EAST-WEST SUBWAY LINE, THE ‘L’ TRAIN, WHILE MAINTAINING
CUSTOMER SATISFACTION THROUGH THE CLOSURE.

23. WORLDWIDE ACCESS
1,200+ CUSTOMERS, 200,000 END-USERS | $30M FUNDING TO DATE | 100+ TEAM MEMBERS
PIONEERS IN LOCATION INTELLIGENCE

25. https://carto.com/jobs

26. SPIES IN THE SKIES
✈
demo

27. RESOURCES
● Spies in the skies demo and BuzzFeed report
● GitHub Student pack
● Open Data CARTO demos
○ Climate Visualization
○ Antipodal schools
○ MTA Turnstile Data
○ USA Power Plants
○ Valencia trees

28. GET IN TOUCH
http://bit.ly/170203-carto-upv
JORGE@CARTO.COM
II OPENDATATHON // UNIVERSITAT POLITÉCNICA DE VALÈNCIA // FEBRUARY 2017