Lin: Quest is a software package developed by Lin: Quest Initiative that provides marketers with data on rural India sorted into five parameters: demographic, agricultural, income, literacy, and civic amenities. The software allows marketers to assign weights to factors like literacy levels, male-female ratios, bank deposits, income levels, and accessibility to roads, rails, water, dispensaries, and schools to generate a list of rural places that meet their criteria. ArcView is GIS software that allows users to visualize, manage, analyze and interact with geographic data to understand spatial relationships and identify patterns. It supports over 70 data formats and tools for discovery, communication and sharing of geographic information.

1. By
N UDAY KUMAR
PALLAVI K
ARUN KUMAR R
HARSAH V
DEVIREDDY AVINASH REDDY

2. Lin: Quest
 Lin: Quest: Initiative developed Lin: Quest, a software
package that provides marketers with data on rural India.
The data can be sorted on five parameters:
 Demographic
 Agricultural
 Income
 Literacy
 Civic amenities

3. Lin: Quest
 The software allows marketers to assign a weighted
average on
 literacy levels
 male-female ratios
 banks deposits
 income levels
 accessibility(via road, rail and water)
 Dispensaries
 Schools
 distance from nearest town
The package then lists all the places that satisfy the
marketer’s criteria.

4. ArcView
 ArcView is geographic information system (GIS) software
for visualizing, managing, creating, and analyzing
geographic data. Using ArcView, you can understand the
geographic context of your data, allowing you to see
relationships and identify patterns in new ways.

5. ArcView
 With ArcView, you can
 Interact with your data by generating reports and charts and printing and
embedding your maps in other documents and applications.
 Save time using map templates to Create consistent style in your maps.
 Read, import, and manage more than 70 different data types and formats
including demographics, facilities, CAD drawings, , Web services,
Multimedia, and metadata.
 Communicate more efficiently by printing, publishing, and sharing your
GIS data and dynamic content with others.
 Use tools such as Find, Identify, Measure, and Hyperlink to discover
information not available when working with Static paper maps.