The document discusses the importance of location analysis in business decision-making and highlights how location intelligence (LI) can enhance operational and strategic decisions by merging geographic information with internal data. It emphasizes the current underutilization of location data within companies, which, when properly leveraged, can lead to significant cost savings and better market insights. Case studies demonstrate successful implementations of LI tools that improve efficiency and decision-making in organizations.

1. Integeo Map Intelligence: Location Intelligence: The Next Evolution of Business Applications

2. AgendaWhy do location analysis?Case studiesInteroperability DemonstrationWrap-up and Q&A

3. Attendee PanelClose / Open dialog boxExpand window to take up full screenSubmit questions

4. Why do Location Analysis?Every dollar spent has a locationWhereare our assets?

5. Whereare our sales?

6. Whereis our target market?

7. Whereis our sales force deployed?The where can be just as important as the what and who% of companies using above technologies80% of data has the location component, but businesses are unable to exploit itBusiness Week Research

8. Why do Location Analysis?Location information in decision-making:

9. Why do Location Analysis?Business data becomes valuable when collected & analyzed in relation to other internal or external data, eg, match your sales / service distribution outlet revenue info with Demographics info like population density

10. Product mix vs customer needs / segments, egaffluency in a particular location

11. Competitive info, eg competitors network of outlets

12. Traffic patterns within the area, easy access

13. Service outlets, real-time deployment of service engineersCombine multiple location-inherent data with geographic information for better detection of patterns and trends, and turn these into actionable insights

14. Google Blog Spot

15. Why do Location Analysis?“Gartner recognises GIS as a major maturing technology with a value and benefits profilesimilar to that of BI, and expects interactive visualisation to become the common frontend to analytical applications over the next couple of. By linking location to corporate information, organisations can use location intelligence to make better decisions, enhance planning capabilities, and achieve real business benefits”“The evolution of information technology has matured rapidly to support the use of "location intelligence" for making effective business decisions. When combined with embedded automated decision applications, location intelligence can lead to the execution of precise customer decision strategies and a new level of enterprise performance.”Ventana Research 2009Gartner Summit 2008“Companies are already sitting on a gold mine of location information that can be exploited right now. Location content can be leveraged to deliver key business value; whether it's lowering costs, managing risk or developing new revenue streams. And the reality is, location data is already sitting latent inside most organizations. All they need is the right expertise to unlock its potential and get better results.”“Location intelligence (LI) is poised to make its play in the enterprise. LI is finally making make inroads in corporate decision-making circles”Ovum Oct 2008“Many are now looking to capitalise on location data in their BI to better leverage the where in operational and strategic decision making. LI can make BI sizzle.”DMTI May 2009Ovum May 2009

16. Location Visual very powerfulReadily interpreted by Executives

17. Summary - Why do Location AnalysisExpectation it will be provided in reporting and business tools such as ERP and CRM’sGoogle Maps/Google Earth commonplaceNo Coding – Easy to do – tools like ExcelEnd Business user focusMerge internal data with external data sourcesReadily available Location Services – Weather Bureau

19. Name

20. Address

21. Total Spent

22. Items purchasedCase Study - CarrefourReplaced previous time consuming and manual distribution of Carrefour Club analysis with automated process delivered via web browser through integrated mapping into Business ObjectsBusiness Benefits:Stores now have an interactive mapping environmentDeeper analysis can be made using BI filtersMaps always reflect the latest dataMaps are delivered in seconds, not months

24. US ArmyTrack progress of recruit inductionArmy competes for talent Only a small percentage are eligibleOnly a small percentage proceed beyond basic trainingRequire tools to provide better intelligence in the market placeInteractive maps improved efficiency by 75%Provides new insights into marketing campaignsRecruitment officers now have on demand access to maps in the field – with merged internal business data and external data over Google Maps

26. TupperwareMarketing campaign drove location based analysisUse Census data to identify target markets not currently covered by Tupperware agentsAlso used to rationalise management of Agents by DistributorsIdentify locations that might warrant placement of a new distributor location

27. Location - InteroperabilityCRM’sAsset ManagementDocument ManagementBI toolsGIS serversSpatial web servicesSpatial interfacesUse OGC standardsMI Restful APIMI Client Integration Kit to link your applications to Map Intelligence

28. Map Intelligence WMS exportMany Different GIS serversDo they support WMS importMap Intelligence supports export of BI spatial layers as interactive WMSAllows opportunity to link BI with other GIS serversExample – DEEWR using specific BI tool and specific GIS platformIntegrate BI into an existing GIS interface

29. Integration StrategyBIDashboardOther UIWMSBI ServerIntegration PlatformBI dataOGC RequestsKMLBusiness DataReference DataGIS ServerWMSGoogle EarthGoogleMapsShapeFilesStreetPro

30. ArchitectureBusiness Data  GIS Base MapsReference Data  Reference DataCOGNOSGeoserverMapInfoESRIOracleHyperionOracleOBIEEBusinessObjectsBIRTLocation IntelligenceBusiness Intelligence and Transactional PlatformsGIS ServerMicroStrategyQlikviewExcelMS RSCIK

31. Viewers

32. ESRI FlexViewer

33. Google EarthOpen Layers Custom ViewerGoogle Maps Street View

34. Client Custom GIS ApplicationExport as a WMS Layer for import into another application

35. Location Based Analysis – Weather event impactGoogle Maps backgroundWeb Service feed of cycloneWeb Service feed of business data locations from ExcelMap Intelligence Server brings together

36. Spatial Analytics Features

37. Measure Visualization by Color-codingColor-coded regions from the world, to countryTo cities, associations calculated spatially in real-timeTo individual sales / service locationsShow linear features color-coded by eg accident rate or other measuresFloor plan, desk or building locations color-coded by an attribute Show measures within a kilometer radius

38. Show highest concentrationsConcentrations by ContoursShow prominencePatterns Analysis

39. Show me area of control for each distribution outlet. Every point within each polygon is closest to the controlling point.Show me the distance on the ground between points or along a route.Plot the route a courier van took or draw a line from the store to its best customers.Route / Site Planning

40. Augment business data with demographic data, eg Sales vs. population.Use “as the crow flies” circles.Demographic AnalysisShow charts on regions

41. Google Charts

42. Export to Google Earth to show Points of Interests and 3D viewShow Google Streets LayerWMS Layers IntegrationsExport as a WMS Layer for import into another application

43. DemonstrationDemonstration of mapping from Cognos 10Output as Web Map ServiceCognos data over a number of spatial interfacesExcel and Business Intelligence Integration

44. Integeo Map IntelligenceIndependent of business domainSeamless, synchronized integration between BI, GISMerge business data with external geographic factorsAdvanced visualizationsInteractive, dynamic web applications No programming skills needed by developers Vendor-neutral

45. How to get StartedQuick, Easy and Cost-EffectiveStart at base level with Map Intelligence for ExcelThen expand to include Location in BI capabilityPut in place Map Intelligence ServerIncorporate key boundary data – States, County, ZipcodesIf you need more detail use a web service such as Google Maps or Open Street MapsOnly Geocode core data, use at more aggregated level initiallyUse OGC Map Services where suitable such as Weather feed

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