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Going Mobile with Google AdWords




                Jon Lisbin – Founder
                Cory Banks – Client Manager
About Point It
        Presentation Agenda

• Launched in April 2002
• Seattle’s largest independent
  search marketing firm
• PPC & SEO
• 15 team members, 40+ yrs
  of SEM experience
• Servicing clients across all
  verticals and revenue
  models
Presentation Agenda
       Agenda
Presentation Agenda
“Mobile Marketing” Defined



         “Mobile Marketing” – The use of wireless
         media as an integrated content and
         direct responsive vehicle within a cross
         media or stand-alone marketing
         communications program.
Presentation Agenda
                   Mobile Landscape

   Mobile marketing in 2010 is like the PC in 1996, but ramping up faster




     Over a Decade Ago!                                  Today

     •1996 -1997 the number of                           •2009 - 2010 the number of mobile
     websites grew 3X                                    websites grew 7X

“…we believe more users will likely connect to the Internet via mobile devices
than desktop PCs within 5 years.”

      Morgan Stanley, The Mobile Internet Report, Dec. 2009
Presentation Agenda
Mobile Search & Usage Distribution



                Search Engine/Portals dominates usage

                •News/Sports
                •Social Networks
                •Financial Information
Presentation Agenda
   Vast and Growing
Overview
Presentation Agenda
Presentation Agenda
PresentationWAP?
                 What’s a Agenda



    Feature phones with
                               Limited application support.
    Internet capabilities.




Checks email, views special   Thousands of different models.
websites, downloads music.
Presentation Agenda
   High End Phones
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda




Customize to Mobile Devices.
Separate your desktop and mobile campaigns to more easily
optimize keywords, ad text, and landing pages based on results
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda


Jon Lisbin – jonl@pointit.com

Cory Banks – coryb@pointit.com

www.Pointit.com/Blog
Additional ResourcesAgenda Links
      Presentation and Beta
•Mobile and Beta resource
   •http://www.google.com/ads/innovations/#mobile

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