This document discusses the evolution of mobile internet from early 2G networks with basic text and graphics to today's 3G smartphones that allow open internet browsing, applications, social networking, and video. It describes how mobile internet usage has grown beyond just calling and texting to include activities like email, messaging, photos, music, and more. The document also covers trends in mobile advertising, user targeting using location data and usage patterns, and how mobile should be incorporated into marketing strategies.
This document discusses the future of integrated retail spaces where the physical, online, and mobile shopping experiences are seamlessly connected. It notes that people currently shop through physical stores, virtual online spaces, and on mobile devices. The goal is to create a single, unified shopping space where technology enhances the physical store and digital extensions allow customers to research products. Examples provided include an interactive store design to attract customers and digital shelves that let people browse products online. The key is for all aspects to complement each other and have a clear purpose within the surrounding customer experience.
Directors at Public Interest Registry, Lauren Price & Ulrich Retzlaff give us a general overview of the changing domain name industry and how you can benefit.
The document discusses the importance of mobile optimization for law firm websites. It notes that mobile devices now outnumber PCs and global internet users are doubling, mostly through mobile access. Over half of Fortune 500 companies and a quarter of the top 100 law firms now have mobile-optimized sites. The document recommends justifying a mobile budget based on site analytics showing mobile traffic growth. It outlines options for mobile friendliness from a static mobile site to responsive design. The best approach is responsive design using a mobile-first strategy and focusing on key tasks for different devices.
SharePoint 2010 can serve as a digital presence platform that provides business users tools to self-manage an organization's digital presence across websites, mobile sites, and social media without extensive IT resources. It allows for flexible and easy-to-use content management and e-commerce capabilities. A digital presence platform should allow for dynamic page building, content sharing across channels, integrated social media, a mobile web presence, and other features to empower organizations to win across the digital landscape.
This document discusses the history and future of click advertising. It outlines how click advertising has evolved from banner ads and pay-per-click models to the issues faced today like low click through rates and click fraud. It then suggests the future of click advertising may change as tablets and smartphones become more prominent, leading to more interactive and touch-based experiences rather than static web pages.
This document discusses proximity marketing and provides examples of past campaigns. It summarizes the company's credentials, including being founded in 2005 and now having over 100 staff worldwide. Two case studies are described: a campaign for Nokia that delivered over 750k downloads over 8 weeks through Bluetooth at outdoor locations, and a campaign for Google in 3 US cities that resulted in tens of thousands of downloads over 3 weeks through Wi-Fi at airports and a shopping mall.
This document discusses the evolution of mobile internet from early 2G networks with basic text and graphics to today's 3G smartphones that allow open internet browsing, applications, social networking, and video. It describes how mobile internet usage has grown beyond just calling and texting to include activities like email, messaging, photos, music, and more. The document also covers trends in mobile advertising, user targeting using location data and usage patterns, and how mobile should be incorporated into marketing strategies.
This document discusses the future of integrated retail spaces where the physical, online, and mobile shopping experiences are seamlessly connected. It notes that people currently shop through physical stores, virtual online spaces, and on mobile devices. The goal is to create a single, unified shopping space where technology enhances the physical store and digital extensions allow customers to research products. Examples provided include an interactive store design to attract customers and digital shelves that let people browse products online. The key is for all aspects to complement each other and have a clear purpose within the surrounding customer experience.
Directors at Public Interest Registry, Lauren Price & Ulrich Retzlaff give us a general overview of the changing domain name industry and how you can benefit.
The document discusses the importance of mobile optimization for law firm websites. It notes that mobile devices now outnumber PCs and global internet users are doubling, mostly through mobile access. Over half of Fortune 500 companies and a quarter of the top 100 law firms now have mobile-optimized sites. The document recommends justifying a mobile budget based on site analytics showing mobile traffic growth. It outlines options for mobile friendliness from a static mobile site to responsive design. The best approach is responsive design using a mobile-first strategy and focusing on key tasks for different devices.
SharePoint 2010 can serve as a digital presence platform that provides business users tools to self-manage an organization's digital presence across websites, mobile sites, and social media without extensive IT resources. It allows for flexible and easy-to-use content management and e-commerce capabilities. A digital presence platform should allow for dynamic page building, content sharing across channels, integrated social media, a mobile web presence, and other features to empower organizations to win across the digital landscape.
This document discusses the history and future of click advertising. It outlines how click advertising has evolved from banner ads and pay-per-click models to the issues faced today like low click through rates and click fraud. It then suggests the future of click advertising may change as tablets and smartphones become more prominent, leading to more interactive and touch-based experiences rather than static web pages.
This document discusses proximity marketing and provides examples of past campaigns. It summarizes the company's credentials, including being founded in 2005 and now having over 100 staff worldwide. Two case studies are described: a campaign for Nokia that delivered over 750k downloads over 8 weeks through Bluetooth at outdoor locations, and a campaign for Google in 3 US cities that resulted in tens of thousands of downloads over 3 weeks through Wi-Fi at airports and a shopping mall.
Here are the key points I would cover in a mobile marketing pitch and pricing options:
- Explain the importance of having a mobile presence to engage customers wherever they are using their smartphones and tablets. Share stats on mobile usage growth.
- Recommend creating a responsive website that automatically adapts to any device, along with apps for iOS and Android to provide the best customer experience.
- Offer various mobile marketing solutions and their pricing:
- Basic responsive site setup: $X
- SMS marketing campaign: $Y per month
- QR code campaign: $Z per month
- Custom mobile app development: $$$ depending on features
- Emphasize the importance of testing different mobile strategies like push notifications, ge
This document describes Infozone, a mobile application that allows businesses to reach nearby customers and users to find local offers. It was founded by Emiliyan Enev, Emil Stoyanov, Boyan Petkov, and Stoyan Angelov. Infozone helps businesses attract local clients through the mobile channel and helps users find relevant promotions around them. It is a self-service platform that lets businesses publish updates and promotions to engage users. Infozone aims to capitalize on mobile technology as a disrupter to traditional marketing methods.
-How to enable a culture of experimentation in order to find ways to more efficiently connect with targets
-How to uncover insights that can be applied contextually to your brand campaign
-How to improve strategies for thinking about location targeting through mobile
-About local search and why it matters for multi-location businesses
-The essential steps to being locally relevant
-How to measure success and opportunities with local reporting
Hotels Combined is a behemoth in the hotel booking space, but faced significant challenges with the advent of apps such as AirBnb.
This slide-doc was developed to generate the sense of urgency required to meet that challenge.
We think it came out pretty good, what about you ?
This document discusses strategies for reaching high net worth millennials through online channels. It notes that millennials will inherit $41 trillion in assets by 2052 but few work with financial planners. While misunderstood, millennials are entrepreneurial, self-reliant, and cynical of advertising. The document recommends expanding an existing financial brand's online presence through educational videos, mobile apps, online account access, and social media to better understand and serve millennial clients.
Skapa chamber of_commerce_2014-03-14_002Erik Ekholm
This was a presentation I held for a group of executives at West Sweden Chamber of Commerce. A couple of slides are in Swedish, but most of it is in English. The presentation has a focus on online content driving sales (content marketing). I also touch on the trend of the increasing number of visitors that are using smartphones and tablets when surfing the web. I also emphasize the need of a clear strategy, to achieve the desired results.
Mobile marketing enables organizations to communicate and engage with audiences through mobile devices in an interactive way. It is commonly known as wireless marketing and includes tactics like SMS messaging, which has a high open rate and engagement. Emerging technologies like near field communication (NFC) allow for contactless mobile payments and sharing of information with a simple tap, providing new opportunities for mobile marketing interactions and transactions.
Importance of going mobile in wine tourismMobiNomad
Over 80% of international traveller's use their smartphones while on vacation. If you are a tourism operator then it makes sense that you have a mobile friendly website. This is more true for wine tourism especially companies that have cellar doors and restaurants. It is unlikely you will be a pre-planned activity and therefore visits and bookings will be last minute. A tourist will want to know the hours of your cellar door or restaurant, have access to menus and be able to book. They will expect to do this from their smartphone. If you don't have a mobile friendly website they'll ignore you and find one that is.
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
This document summarizes a presentation on effective mobile marketing strategies. It discusses keeping mobile marketing short and useful by seamlessly fitting into customers' lives and delivering value. The presentation covers the advantages of mobile versus non-mobile marketing, the key parts of the mobile equation (applications, mobile web, SMS, e-readers, and location-based services), and how the most effective mobile tool is the one customers are already most familiar with. It provides tips on engaging customers through conversation and moving them to take action. Case studies are also reviewed.
This document summarizes a startup called I-DISPO that aims to reinvent online local search. I-DISPO has been ranked as one of the top 15 most promising startups in Europe. The problem it addresses is that more than 80% of consumers search for local businesses online but end up booking or purchasing offline. I-DISPO's solution is a smart concierge platform that takes consumer booking requests from search to appointment booking. It removes the need for consumers to search and provides the fastest way to book appointments online with local businesses at the best prices.
Text message marketing for financial businesses. Anchor Mobile
Here are some potential mobile marketing pitches and pricing models you could present:
A) Offer a free basic mobile site with limited features to get customers familiar with your mobile presence. Upgrade to a premium monthly subscription for $X that unlocks more advanced features like push notifications, location-based services, and mobile commerce.
B) Charge a one-time $X fee for a fully-featured mobile app. Offer in-app purchases for extra features, virtual goods, or premium content. Generate ongoing revenue through in-app ads.
C) Partner with related brands and offer bundled or discounted mobile marketing packages. For example, offer deals to restaurants and retailers in the same area as your business.
D) Use a
Through its sister company, BluZinger has seven years of experience in mobile content development and media relationships. It offers content, advertising, and data management services to mobile users through signage in malls and venues, as well as push and pull marketing technologies. This allows it to sell mobile content, deliver ads, and collect user data and demographics from opted-in customers.
SoLoMo refers to social, local, and mobile technologies that allow users to shop, search, and engage through their mobile devices. It involves making websites mobile-optimized, focusing on local consumers and businesses, and using social media for brand promotion. SoLoMo enables location-based marketing campaigns, notifications to customers nearby, and reviews of local businesses on mobile devices. Examples include services from Foursquare and Facebook that integrate social and location features.
The document discusses the evolution of digital marketing through three screens - television represented the first screen, the internet the second screen, and mobile devices the third screen. It outlines several mobile marketing techniques including mobile search, location-based services, SMS text messages, mobile applications and mobile web sites. The document emphasizes that mobile marketing provides new opportunities for brands to engage consumers anytime and anywhere through an opt-in approach.
This document discusses the evolution of digital screens and how mobile marketing can benefit businesses. It outlines the rise of the second screen (web browsing) and third screen (mobile devices). Various mobile marketing techniques are described like mobile search, location-based services, SMS, apps, and QR codes. Case studies show how real estate companies have used mobile strategies like text-to-receive listings to generate more leads. The conclusion emphasizes that most websites are not yet mobile-friendly and businesses should develop a mobile strategy to engage customers anytime, anywhere.
Real-Time Bidding based Ad Spend Growth is projected to increase year over year. So what is this new digital media phenomenon called RTB. This is a quick 1-sheeter on what is digital real-time bidding, how it works and what are the key differences between this method of media planning & buying vs. others.
Mobile devices are increasingly how customers access information and make purchasing decisions, with over 80% of mobile interactions resulting in an action. As such, having a mobile-optimized website and presence is important for businesses to reach these customers and drive higher conversion rates. The document outlines the key elements of an effective mobile website and strategies like mobile coupons that can boost customer engagement and redemptions by 10 times that of traditional coupons.
The document provides an overview of iOS app development and marketing. It discusses the iOS vs Android market, how to become an iOS developer, iOS app development tools and process, and strategies for marketing iOS apps, including pricing apps effectively, implementing a marketing plan, using in-app purchases, and integrating mobile ads. The document aims to educate people on developing and promoting apps for the lucrative iOS market.
퀵 정렬은 합병 정렬과 비슷한 분할정복 방법의 정렬 기법으로, 전체 리스트를 2개의 리스트로 분리하고 각각을 퀵 정렬하는 방식이다.
이때 합병 정렬은 균등 분할 방식인데 비해 퀵 정렬은 비균등 분할방식으로 부분 리스트의 크기가 반드시 같지는 않다.
이 자료를 통해 퀵 정렬 알고리즘과 C를 이용한 정렬 기법에 대하여 살펴본다.
- Youtube 강의동영상
https://youtu.be/hz6kyWs89dk
- 코드는 여기에서 다운 받으세요
https://github.com/dongupak/Advanced-C-Programming
삽입 정렬은 이미 정렬된 부분에 새로운 키를 적절한 위치에 삽입하는 동작을 반복적으로 적용하는 방식으로, 카드게임에서 카드를 숫자 크기순으로 만들때 뒤에 들어온 카드를 중간에 삽입하는 방식을 상상하면 됩니다.
본 자료에서는 삽입 정렬에 대해 알아봅니다.
- Youtube 강의동영상
https://youtu.be/5VoCWgzckWo
- 코드는 여기에서 다운 받으세요
https://github.com/dongupak/Advanced-C-Programming
Here are the key points I would cover in a mobile marketing pitch and pricing options:
- Explain the importance of having a mobile presence to engage customers wherever they are using their smartphones and tablets. Share stats on mobile usage growth.
- Recommend creating a responsive website that automatically adapts to any device, along with apps for iOS and Android to provide the best customer experience.
- Offer various mobile marketing solutions and their pricing:
- Basic responsive site setup: $X
- SMS marketing campaign: $Y per month
- QR code campaign: $Z per month
- Custom mobile app development: $$$ depending on features
- Emphasize the importance of testing different mobile strategies like push notifications, ge
This document describes Infozone, a mobile application that allows businesses to reach nearby customers and users to find local offers. It was founded by Emiliyan Enev, Emil Stoyanov, Boyan Petkov, and Stoyan Angelov. Infozone helps businesses attract local clients through the mobile channel and helps users find relevant promotions around them. It is a self-service platform that lets businesses publish updates and promotions to engage users. Infozone aims to capitalize on mobile technology as a disrupter to traditional marketing methods.
-How to enable a culture of experimentation in order to find ways to more efficiently connect with targets
-How to uncover insights that can be applied contextually to your brand campaign
-How to improve strategies for thinking about location targeting through mobile
-About local search and why it matters for multi-location businesses
-The essential steps to being locally relevant
-How to measure success and opportunities with local reporting
Hotels Combined is a behemoth in the hotel booking space, but faced significant challenges with the advent of apps such as AirBnb.
This slide-doc was developed to generate the sense of urgency required to meet that challenge.
We think it came out pretty good, what about you ?
This document discusses strategies for reaching high net worth millennials through online channels. It notes that millennials will inherit $41 trillion in assets by 2052 but few work with financial planners. While misunderstood, millennials are entrepreneurial, self-reliant, and cynical of advertising. The document recommends expanding an existing financial brand's online presence through educational videos, mobile apps, online account access, and social media to better understand and serve millennial clients.
Skapa chamber of_commerce_2014-03-14_002Erik Ekholm
This was a presentation I held for a group of executives at West Sweden Chamber of Commerce. A couple of slides are in Swedish, but most of it is in English. The presentation has a focus on online content driving sales (content marketing). I also touch on the trend of the increasing number of visitors that are using smartphones and tablets when surfing the web. I also emphasize the need of a clear strategy, to achieve the desired results.
Mobile marketing enables organizations to communicate and engage with audiences through mobile devices in an interactive way. It is commonly known as wireless marketing and includes tactics like SMS messaging, which has a high open rate and engagement. Emerging technologies like near field communication (NFC) allow for contactless mobile payments and sharing of information with a simple tap, providing new opportunities for mobile marketing interactions and transactions.
Importance of going mobile in wine tourismMobiNomad
Over 80% of international traveller's use their smartphones while on vacation. If you are a tourism operator then it makes sense that you have a mobile friendly website. This is more true for wine tourism especially companies that have cellar doors and restaurants. It is unlikely you will be a pre-planned activity and therefore visits and bookings will be last minute. A tourist will want to know the hours of your cellar door or restaurant, have access to menus and be able to book. They will expect to do this from their smartphone. If you don't have a mobile friendly website they'll ignore you and find one that is.
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
This document summarizes a presentation on effective mobile marketing strategies. It discusses keeping mobile marketing short and useful by seamlessly fitting into customers' lives and delivering value. The presentation covers the advantages of mobile versus non-mobile marketing, the key parts of the mobile equation (applications, mobile web, SMS, e-readers, and location-based services), and how the most effective mobile tool is the one customers are already most familiar with. It provides tips on engaging customers through conversation and moving them to take action. Case studies are also reviewed.
This document summarizes a startup called I-DISPO that aims to reinvent online local search. I-DISPO has been ranked as one of the top 15 most promising startups in Europe. The problem it addresses is that more than 80% of consumers search for local businesses online but end up booking or purchasing offline. I-DISPO's solution is a smart concierge platform that takes consumer booking requests from search to appointment booking. It removes the need for consumers to search and provides the fastest way to book appointments online with local businesses at the best prices.
Text message marketing for financial businesses. Anchor Mobile
Here are some potential mobile marketing pitches and pricing models you could present:
A) Offer a free basic mobile site with limited features to get customers familiar with your mobile presence. Upgrade to a premium monthly subscription for $X that unlocks more advanced features like push notifications, location-based services, and mobile commerce.
B) Charge a one-time $X fee for a fully-featured mobile app. Offer in-app purchases for extra features, virtual goods, or premium content. Generate ongoing revenue through in-app ads.
C) Partner with related brands and offer bundled or discounted mobile marketing packages. For example, offer deals to restaurants and retailers in the same area as your business.
D) Use a
Through its sister company, BluZinger has seven years of experience in mobile content development and media relationships. It offers content, advertising, and data management services to mobile users through signage in malls and venues, as well as push and pull marketing technologies. This allows it to sell mobile content, deliver ads, and collect user data and demographics from opted-in customers.
SoLoMo refers to social, local, and mobile technologies that allow users to shop, search, and engage through their mobile devices. It involves making websites mobile-optimized, focusing on local consumers and businesses, and using social media for brand promotion. SoLoMo enables location-based marketing campaigns, notifications to customers nearby, and reviews of local businesses on mobile devices. Examples include services from Foursquare and Facebook that integrate social and location features.
The document discusses the evolution of digital marketing through three screens - television represented the first screen, the internet the second screen, and mobile devices the third screen. It outlines several mobile marketing techniques including mobile search, location-based services, SMS text messages, mobile applications and mobile web sites. The document emphasizes that mobile marketing provides new opportunities for brands to engage consumers anytime and anywhere through an opt-in approach.
This document discusses the evolution of digital screens and how mobile marketing can benefit businesses. It outlines the rise of the second screen (web browsing) and third screen (mobile devices). Various mobile marketing techniques are described like mobile search, location-based services, SMS, apps, and QR codes. Case studies show how real estate companies have used mobile strategies like text-to-receive listings to generate more leads. The conclusion emphasizes that most websites are not yet mobile-friendly and businesses should develop a mobile strategy to engage customers anytime, anywhere.
Real-Time Bidding based Ad Spend Growth is projected to increase year over year. So what is this new digital media phenomenon called RTB. This is a quick 1-sheeter on what is digital real-time bidding, how it works and what are the key differences between this method of media planning & buying vs. others.
Mobile devices are increasingly how customers access information and make purchasing decisions, with over 80% of mobile interactions resulting in an action. As such, having a mobile-optimized website and presence is important for businesses to reach these customers and drive higher conversion rates. The document outlines the key elements of an effective mobile website and strategies like mobile coupons that can boost customer engagement and redemptions by 10 times that of traditional coupons.
The document provides an overview of iOS app development and marketing. It discusses the iOS vs Android market, how to become an iOS developer, iOS app development tools and process, and strategies for marketing iOS apps, including pricing apps effectively, implementing a marketing plan, using in-app purchases, and integrating mobile ads. The document aims to educate people on developing and promoting apps for the lucrative iOS market.
퀵 정렬은 합병 정렬과 비슷한 분할정복 방법의 정렬 기법으로, 전체 리스트를 2개의 리스트로 분리하고 각각을 퀵 정렬하는 방식이다.
이때 합병 정렬은 균등 분할 방식인데 비해 퀵 정렬은 비균등 분할방식으로 부분 리스트의 크기가 반드시 같지는 않다.
이 자료를 통해 퀵 정렬 알고리즘과 C를 이용한 정렬 기법에 대하여 살펴본다.
- Youtube 강의동영상
https://youtu.be/hz6kyWs89dk
- 코드는 여기에서 다운 받으세요
https://github.com/dongupak/Advanced-C-Programming
삽입 정렬은 이미 정렬된 부분에 새로운 키를 적절한 위치에 삽입하는 동작을 반복적으로 적용하는 방식으로, 카드게임에서 카드를 숫자 크기순으로 만들때 뒤에 들어온 카드를 중간에 삽입하는 방식을 상상하면 됩니다.
본 자료에서는 삽입 정렬에 대해 알아봅니다.
- Youtube 강의동영상
https://youtu.be/5VoCWgzckWo
- 코드는 여기에서 다운 받으세요
https://github.com/dongupak/Advanced-C-Programming
선택정렬은 제자리 정렬 알고리즘의 하나로 이해하기 쉽고 구현하기 쉬운 알고리즘이다.
- 선택정렬은 정렬되어 있지 않은 원소들 중에서 가장 작은 값(또는 큰 값)을 구해서 가장 앞에 있는 원소와 교환한다
- 그 다음 가장 작은 값(또는 큰 값)을 구해서 정렬되어 있지 않은 원소들의 가장 앞에 있는 원소와 교환한다
- 위의 과정을 정렬이 완료될때까지 반복한다
선택정렬의 비교 연산과 이동 연산은 횟수가 고정되어 있다
- Youtube 강의동영상
https://youtu.be/4rEWmYa6pMI
- 코드는 여기에서 다운 받으세요
https://github.com/dongupak/Advanced-C-Programming
합병 정렬은 정렬되지 않은 리스트를 두 개의 균등한 크기로 분할하고 분할된 부분 리스트를 정렬한 후 정렬된 두 개의 부분 리스트를 합하여 전체 리스트를 정렬하는 방식을 사용한다.
이러한 방식을 분할 정복(divide and conquer) 방법이라고 하는데, 정렬에 필요한 시간이 O(NlogN)이 소요되는 매우 효율적인 정렬이다.
이 자료에서는 합병 정렬에 대하여 알아보도록 한다.
- Youtube 강의동영상
https://youtu.be/mcuuwZTewro
- 코드는 여기에서 다운 받으세요
https://github.com/dongupak/Advanced-C-Programming
JLPR offers integrated marketing services including digital, mobile, offline, and public relations marketing. They take a 360 degree approach and customize solutions for each client. Their digital marketing includes social media management, online contests, blogging, video blogging, and viral content generation. For mobile marketing, they implement SMS messaging, mobile apps, and mobile video. They also provide traditional offline marketing, event development, and grassroots initiatives. JLPR aims to be an extension of clients' teams and drive results through strategic, innovative, and unconventional integrated marketing.
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
The document summarizes a presentation on the convergence of mobile and media. It discusses the growth of the U.S. mobile market and smartphones overtaking feature phones. It also covers the evolution of mobile advertising over the past 5 years and the next phase focusing on engagement. Metrics to maximize ROI on mobile campaigns and the importance of mobile search strategies are also summarized.
Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...Aquent
During this webcast, Brock Marion, Client Services Director at iProspect, will discuss how a leading hospitality brand was able to reach travelers online and more efficiently turn searches into bookings.
The document discusses the evolution of digital screens for marketing purposes from television (first screen), to personal computers (second screen), to mobile devices (third screen). It outlines different mobile marketing techniques that can be used, such as mobile search, location-based services, SMS text messages, QR/barcodes, and mobile applications. Several case studies are presented, including how politicians like Obama have used text messaging campaigns successfully to engage with voters. The key takeaway is that as consumer internet usage shifts to mobile, all businesses need to ensure their online presence and marketing strategies are optimized for mobile.
The document discusses the evolution of digital marketing from the first screen of television to the current third screen of mobile devices, highlighting how mobile marketing techniques like text messaging, location-based services, and mobile applications can effectively engage customers. It also provides examples of how politicians like President Obama have successfully utilized text messaging campaigns to build large opt-in databases of supporters.
This document promotes Mobile Biz Fire, a company that launches mobile and social media marketing websites for businesses. It summarizes the growing importance of mobile marketing and outlines Mobile Biz Fire's "Mobile Commission Builder" product. This turnkey solution offers a customized mobile website with lead generation features for $399 setup plus $29/month hosting. Testimonials from real estate professionals who increased leads and sales are provided. The offer is presented to help businesses get in front of more clients and drive more business through an affordable mobile marketing system.
The document provides an overview of mobile marketing strategies and trends. It discusses:
1) The types of mobile sites businesses can use and how businesses are currently using mobile marketing techniques like mobile websites, SMS, apps, and location-based marketing.
2) Steps for creating a mobile-friendly site, including prioritizing content, optimizing for speed and devices, and getting design help.
3) Examples of successful mobile marketing campaigns from companies like the American Red Cross, Heineken, and Westin hotels. Predictions that if businesses are not mobile, they will lose customers, and that mobile will continue growing in importance.
Mobile Marketing, SEO & Visibility: Why You Should CareR2integrated
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for? Local search is hot. Period.
On November 2, 2011, Lori Ulloa, R2integrated Senior Web Strategist and in-house SEO guru, presented "Mobile Marketing, SEO & Visibility: Why You Should Care," to the American Marketing Association, Baltimore Chapter. From the importance of a mobile strategy for your organization to best practices in structuring your mobile site for search, Lori covers it all. Click on the presentation below to learn more. Questions? Contact us at info@r2integrated.com.
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
This document provides information about a company called ATS Mobile that offers mobile marketing services including text message marketing, mobile websites, apps, mobile video, and targeted mobile advertising. The company is headquartered in King of Prussia, Pennsylvania and has international offices in Canada, the UK, Ireland, and the Czech Republic. It discusses the various mobile marketing services and platforms it provides to help clients engage customers on mobile.
Rand Schulman discusses how mobile marketing today is like web marketing in 1997 and more analytics are now needed. He talks about new opportunities from technology advances in big data, cloud, and real-time data. Brands need customer insights to build valuable lifetime experiences on mobile. Games companies have shown how to increase user engagement and monetization through analytics. Mobile should be part of omni-channel metrics to measure ROI. Marketers now need to be content engineers who test and optimize using behavioral data and analytics.
Mobile Website Landscape, Small Screen, Big OpportunitySuresh John
Mobile Website Landscape, Small Screen, Big Opportunity
Presented to the American Gas Association (AGA) Communications and Marketing Spring Meeting Presentation
This presentation discusses the importance of mobile marketing, search engine optimization, and visibility. It covers how the definition of "mobile" has evolved from basic mobile websites to optimized sites and apps. The presenter emphasizes understanding why mobile matters given growing smartphone usage. Attendees learn they must have a mobile strategy and focus on driving conversions through calls, forms, commerce, or other actions. The presentation provides tips on choosing appropriate mobile solutions, optimizing sites for search engines, leveraging local search and keywords, and using mobile ads to drive traffic. The key takeaway is that desktop SEO strategies translate to mobile if focused on relevance, especially local relevance for users.
Aga spring meeting_bwm_mobile_landscape_04-03-13Chris Forhan
The document discusses mobile websites and trends in mobile technology. It provides an overview of Blue Water Media, a digital agency, and discusses the growing mobile landscape. Key points covered include the rapid growth of mobile device usage, the importance of responsive design for mobile websites, and trends like localized experiences, mobile commerce, and the convergence of social, local and mobile features. The presentation aims to highlight opportunities for mobile optimization and engagement.
This document summarizes a presentation on mobile technology and design. It discusses the challenges of designing for different mobile screen sizes, navigation types, and browser capabilities. It provides common solutions such as designing for WAP or the iPhone, or not changing desktop designs. The presentation emphasizes making mobile designs simple and keeping them fresh by integrating with campaigns and social media. It also promotes a white paper on mobile design best practices.
This document summarizes a workshop on winning in mobile games. The agenda includes an introduction, a discussion on the evolution of analytics, a panel on learning from mobile gamers, and a question and answer session. The panelists are the CMO and president of Kontagent, and the CMO of 5th Planet Games. They will discuss how brands can measure customer engagement, monetization, and profitability in mobile to optimize their mobile strategy.
Enhanced Campaigns - A Post-Apocalyptic Survival Guidepointit
Enhanced campaigns are the biggest change to hit AdWords since its inception, but are you confident your switch will be a positive one? Don’t be burdened by a bevy of bid-multiplier options – join our session and you’ll learn how to not only survive, but thrive in the brave new world of enhanced campaigns.
Join Dustin Lewis and William Goldfarb as they reveal the most efficient, effective ways to convert your campaigns of any size from legacy to enhanced including:
• Best practices for moving/merging your existing legacy campaigns
• Using big data to optimize the new hour-of-day and location bid multipliers
• Utilize value parameters to segment out traffic by device
• How to leverage historical data to give your enhanced campaigns a boost
• Combining intent (keyword) + context (time/location) to deliver the best experience to your user-base
You can view the video recording of the webinar here: http://www.youtube.com/watch?v=UJC_iyZLPDo
Everything You Need to Know About Content Marketingpointit
From infographics and interactive landing pages to deep, data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant content marketing campaign?
Join Sam McRoberts and Tyler Tanigawa as they take us through the ins and outs of content marketing.
You will learn:
- How to determine if content marketing is right for your niche
- How to research and create brilliant content concepts
- How to effectively organize and schedule a content marketing campaign
- How to distribute your content to your audience, when and where they are most likely to see it
- How to execute a useful build-measure-learn cycle to improve your efforts
As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today into the sales of tomorrow?
Join Rachel Peden as she takes us through the ins and outs of marketing automation.
In this webinar you will learn:
- What is Marketing Automation?
- Why the middle of the sales funnel is crucially important to your business
- How marketers can generate sales qualified leads through nurturing
- How to generate a higher volume of qualified leads for your sales team
Google Analytics on Steroids - New Features and What You Need to Knowpointit
This webinar provided an overview of new features in Google Analytics including content experiments, goals and custom reports, multi-channel funnels, integrating Google Analytics data into Google Docs and Salesforce, using Google Tag Manager, and remarketing capabilities. It demonstrated how to set up A/B tests, analyze multi-step conversion funnels, access Google Analytics data programmatically, and create visitor segments for remarketing. The presentation aimed to help attendees understand and make better use of new analytics capabilities.
There is a ton of information about the Google Penguin update. In this presentation we will take you straight “to the point” of what you need to know.
Join Tyler Tanigawa and Sam McRoberts as they take us through the in’s and out’s of the recent Google update. In this webinar you will learn:
- What is the Penguin update
- How to know if your site has been affected by the update
- Penguin’s Symptoms and Effects
- How to avoid getting hit by Penguin and what to do next
- How to Recover from a penalty or algorithm update
- How to avoid getting hit by future updates
This document provides a guide on how to use Pinterest for business purposes. It begins with an introduction to Pinterest and discusses whether a business is a good fit for using Pinterest. It then outlines 13 steps for getting started with Pinterest, including creating an account, learning etiquette and basics, optimizing images, pinning own images, tracking analytics, and addressing legal concerns. The goal is to educate on how to effectively use Pinterest as a marketing and business development tool.
New Facebook features allow businesses to benefit from improved advertising and engagement options. Key updates include expanded ad formats and placements on mobile, in newsfeeds and when users are logged out. Premium advertising tiers provide reach to millions for $25,000 per month minimum budgets. Powerful targeting and analytics tools help marketers optimize campaigns. Landing pages enhance the ability to direct users within Facebook or outside it.
Point It is a Seattle-based search marketing firm with over 40 years of SEM experience. Frank Coyle presented on optimizing landing pages. He discussed the importance of compelling headlines, unique selling propositions, and clear calls-to-action. Coyle also provided a checklist for landing pages and emphasized continually monitoring and improving pages to maximize conversion rates.
Top 5 Paid Search Strategies in a Down Economypointit
http://www.pointit.com - This presentation covers marketing budget trends during a recession and aims to help you understand where smart marketers are spending their money. You'll learn how to tweak ad copy tactics to meet the market, how to increase keyword efficiency with less money, how to synchronize your SEO & PPC efforts, and much more.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
http://www.pointit.com - This presentation covers SEO 201. You'll learn about domain trust & authority, content dissemination, analysis & revisions, and how to future-proof your tactics.
Amazing PPC Tactics: How to Improve Click-Through-Rates with Google Ad Extens...pointit
http://www.pointit.com - This presentation covers everything you need to know about Google ad extensions, including types, tips, tracking, and tradeoffs.
This document summarizes the top 10 paid search marketing mistakes as presented by Jon Lisbin and Frank Coyle of Point It. These mistakes include: 1) poor budget management, 2) focusing spend on keywords with zero conversions, 3) not testing ad copy, 4) not addressing high bounce rates, 5) failing to exploit the full sales funnel, 6) not using targeted landing pages, 7) incomplete conversion tracking, 8) not using negatives and site exclusions, 9) mismanaging keywords, and 10) not knowing when to end a poorly performing campaign. The document provides examples and recommendations for avoiding each mistake.
http://www.pointit.com - This presentation covers some true stories of SEO campaigns gone wrong; from penalties caused by keyword stuffing to duplicate content, bad backlinks and more. You'll learn what SEO tactics can get your site penalized in search engines and what to do instead.
http://www.pointit.com - This presentation covers how to integrate search and email marketing for a comprehensive, successful online marketing campaign.
This webinar discusses how to recover from a Google Panda penalty. It covers what caused the penalty including duplicate content, thin content, excessive ads/affiliates, slow page speeds, and poor link profiles. The webinar provides strategies on fixing each of these issues such as removing duplicate content across domains and on-site, adding more substantial content, adjusting the ad to content ratio and splash pages, improving page speed, and cleaning up the link profile. Attendees are encouraged to ask questions.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
http://www.pointit.com - This presentation covers the basics of local search engine optimization (Local SEO). You'll learn what local search is, where search engines look for local data, and how to optimize local accounts.
http://www.pointit.com - This presentation examines Google's content network, with the purpose of clearing up all the confusion surrounding it. It begins with some useful search engine marketing stats and tips on increasing lead conversion rate, and concludes with a case study.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Demystifying Knowledge Management through Storytelling
Google AdWords for Mobile
1. Going Mobile with Google AdWords
Jon Lisbin – Founder
Cory Banks – Client Manager
2. About Point It
Presentation Agenda
• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• PPC & SEO
• 15 team members, 40+ yrs
of SEM experience
• Servicing clients across all
verticals and revenue
models
4. Presentation Agenda
“Mobile Marketing” Defined
“Mobile Marketing” – The use of wireless
media as an integrated content and
direct responsive vehicle within a cross
media or stand-alone marketing
communications program.
5. Presentation Agenda
Mobile Landscape
Mobile marketing in 2010 is like the PC in 1996, but ramping up faster
Over a Decade Ago! Today
•1996 -1997 the number of •2009 - 2010 the number of mobile
websites grew 3X websites grew 7X
“…we believe more users will likely connect to the Internet via mobile devices
than desktop PCs within 5 years.”
Morgan Stanley, The Mobile Internet Report, Dec. 2009
6. Presentation Agenda
Mobile Search & Usage Distribution
Search Engine/Portals dominates usage
•News/Sports
•Social Networks
•Financial Information
10. PresentationWAP?
What’s a Agenda
Feature phones with
Limited application support.
Internet capabilities.
Checks email, views special Thousands of different models.
websites, downloads music.
17. Presentation Agenda
Customize to Mobile Devices.
Separate your desktop and mobile campaigns to more easily
optimize keywords, ad text, and landing pages based on results