This document outlines an SEO training schedule from November 3-17. It includes 10 sessions covering topics like SEO basics, keyword strategy, link building, analyzing results, and international SEO. The document also provides an overview of key SEO concepts like how search engines work, crawling and indexing, ranking factors, types of SEO (on-site and off-site), and defines SEO as the process of optimizing websites to rank higher in search engines for targeted keywords. It discusses pros and cons of SEO and defines black hat techniques that should be avoided.