This webinar provided an overview of new features in Google Analytics including content experiments, goals and custom reports, multi-channel funnels, integrating Google Analytics data into Google Docs and Salesforce, using Google Tag Manager, and remarketing capabilities. It demonstrated how to set up A/B tests, analyze multi-step conversion funnels, access Google Analytics data programmatically, and create visitor segments for remarketing. The presentation aimed to help attendees understand and make better use of new analytics capabilities.
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today into the sales of tomorrow?
Join Rachel Peden as she takes us through the ins and outs of marketing automation.
In this webinar you will learn:
- What is Marketing Automation?
- Why the middle of the sales funnel is crucially important to your business
- How marketers can generate sales qualified leads through nurturing
- How to generate a higher volume of qualified leads for your sales team
Enhanced Campaigns - A Post-Apocalyptic Survival Guidepointit
Enhanced campaigns are the biggest change to hit AdWords since its inception, but are you confident your switch will be a positive one? Don’t be burdened by a bevy of bid-multiplier options – join our session and you’ll learn how to not only survive, but thrive in the brave new world of enhanced campaigns.
Join Dustin Lewis and William Goldfarb as they reveal the most efficient, effective ways to convert your campaigns of any size from legacy to enhanced including:
• Best practices for moving/merging your existing legacy campaigns
• Using big data to optimize the new hour-of-day and location bid multipliers
• Utilize value parameters to segment out traffic by device
• How to leverage historical data to give your enhanced campaigns a boost
• Combining intent (keyword) + context (time/location) to deliver the best experience to your user-base
You can view the video recording of the webinar here: http://www.youtube.com/watch?v=UJC_iyZLPDo
There is a ton of information about the Google Penguin update. In this presentation we will take you straight “to the point” of what you need to know.
Join Tyler Tanigawa and Sam McRoberts as they take us through the in’s and out’s of the recent Google update. In this webinar you will learn:
- What is the Penguin update
- How to know if your site has been affected by the update
- Penguin’s Symptoms and Effects
- How to avoid getting hit by Penguin and what to do next
- How to Recover from a penalty or algorithm update
- How to avoid getting hit by future updates
Everything You Need to Know About Content Marketingpointit
From infographics and interactive landing pages to deep, data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant content marketing campaign?
Join Sam McRoberts and Tyler Tanigawa as they take us through the ins and outs of content marketing.
You will learn:
- How to determine if content marketing is right for your niche
- How to research and create brilliant content concepts
- How to effectively organize and schedule a content marketing campaign
- How to distribute your content to your audience, when and where they are most likely to see it
- How to execute a useful build-measure-learn cycle to improve your efforts
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
http://www.pointit.com - This presentation examines why Facebook matters for business (or does it?). You'll learn the basics of Facebook advertising, get a walk-through on a case study, and learn how to handle reporting.
Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Pragathi Nagar, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today into the sales of tomorrow?
Join Rachel Peden as she takes us through the ins and outs of marketing automation.
In this webinar you will learn:
- What is Marketing Automation?
- Why the middle of the sales funnel is crucially important to your business
- How marketers can generate sales qualified leads through nurturing
- How to generate a higher volume of qualified leads for your sales team
Enhanced Campaigns - A Post-Apocalyptic Survival Guidepointit
Enhanced campaigns are the biggest change to hit AdWords since its inception, but are you confident your switch will be a positive one? Don’t be burdened by a bevy of bid-multiplier options – join our session and you’ll learn how to not only survive, but thrive in the brave new world of enhanced campaigns.
Join Dustin Lewis and William Goldfarb as they reveal the most efficient, effective ways to convert your campaigns of any size from legacy to enhanced including:
• Best practices for moving/merging your existing legacy campaigns
• Using big data to optimize the new hour-of-day and location bid multipliers
• Utilize value parameters to segment out traffic by device
• How to leverage historical data to give your enhanced campaigns a boost
• Combining intent (keyword) + context (time/location) to deliver the best experience to your user-base
You can view the video recording of the webinar here: http://www.youtube.com/watch?v=UJC_iyZLPDo
There is a ton of information about the Google Penguin update. In this presentation we will take you straight “to the point” of what you need to know.
Join Tyler Tanigawa and Sam McRoberts as they take us through the in’s and out’s of the recent Google update. In this webinar you will learn:
- What is the Penguin update
- How to know if your site has been affected by the update
- Penguin’s Symptoms and Effects
- How to avoid getting hit by Penguin and what to do next
- How to Recover from a penalty or algorithm update
- How to avoid getting hit by future updates
Everything You Need to Know About Content Marketingpointit
From infographics and interactive landing pages to deep, data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant content marketing campaign?
Join Sam McRoberts and Tyler Tanigawa as they take us through the ins and outs of content marketing.
You will learn:
- How to determine if content marketing is right for your niche
- How to research and create brilliant content concepts
- How to effectively organize and schedule a content marketing campaign
- How to distribute your content to your audience, when and where they are most likely to see it
- How to execute a useful build-measure-learn cycle to improve your efforts
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
http://www.pointit.com - This presentation examines why Facebook matters for business (or does it?). You'll learn the basics of Facebook advertising, get a walk-through on a case study, and learn how to handle reporting.
Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Pragathi Nagar, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing
Webiste personalization 101: The Essential Elements of your 1st CampaignOptimizely
Until recently, most websites have been designed with a one-size-fits-all approach. But more and more, personalized experiences are outperforming generic ones and becoming standard across the web. Whether you’re familiar with personalization or brand new to the practice, check out these slides and enable your company to be on the leading edge of digital marketing. You will learn:
- The what and why of website personalization
- The building blocks of a personalization campaign
- Common pitfalls to avoid and actionable tips for getting started
With the proven efficacy of Google Shopping, AdWords text ads are no longer the most profitable way to capitalize on the high-intent shopper queries occurring on Google. Despite this, many brands and retailers still leverage text ads as a key customer acquisition and product advertising channel. So how can text ads – which are used across every single industry and vertical – be optimized for retail conversions?
This 60-minute course features CPC’s Director of Paid Search, David Weichel, discussing how retail advertisers can tweak text ad strategy with automation and different campaign structures to get a better ROI out of the channel.
Topics Discussed Include:
Allowing Shopping Campaign Performance Data to Inform Text Ad Strategy
Structuring Campaigns Based on Brands, Categories, Collections, & Specific SKUs
Applying Automation to Improve Ad Profitability & Ad Copy
Leveraging Remarketing Lists for Search Ads (RLSAs)
15-Minute Live Q&A
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
This deck covers the tactics that work for retailers in SEO and PPC, including case studies and practical advice on the do’s and don’ts to achieve success. Topics include technical SEO, link acquisition, PPC Shopping campaign optimisation and ad extension best practice.
What's been happening in the last couple of months (Sept/Oct 2016) in SEO and PPC. Originally delivered at the Drink Digital event in Nottingham on 3/11/16.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
Not getting useful insights or much information out of your KPIs and metrics?
Avoiding measurements because they take a lot of time for very little benefit?
Setting effective, data-backed KPIs and metrics will keep your team focused and help you accurately assess and improve your strategies.
Register for this webinar and learn how to:
-Measure effective KPIs.
-Gather the right data to take action and improve your strategy.
-Set goals for a variety of digital marketing programs.
-Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities.
Join us with Jonathan Laberge as he shares his knowledge on how to measure digital campaign success and what KPIs really mean for your business’s bottom line.
This webinar will cover:
- Overview of category pages and how to categorize your products
- SEO best practices for category pages including title tags, H1s and custom URL text
- PPC tips for promotions in your ad copy and landing pages
- Do’s and don’ts for images on your category pages
- How to keep customers moving through your site to purchase
The webinar will conclude with a live Q&A. Join our webinar to learn how to grow your online business through category page optimization. Seats are limited - register today!
This session was presented to business consultants at SEDA South Africa as part of a three-day digital marketing program hosted by http://imcsa.org.za It provides an understanding of what SEO and SEM is and how important they are in the digital marketing landscape today. You may be surprised by the search engine market share in South Africa.
Search Engine Optimization Service IndiaDigant Bhatt
Elite Infoworld is a Internet Marketing Service Provider located in Ahmedabad, India. At Elite Infoworld we offer Search engine optimization (SEO) Services to our Global Client.
For our latest Google Marketing Platform Sydney meetup, we spoke with New Business Manager at Google, Rebecca Robson to get a high level, holistic overview of YouTube.
We looked at the three groups YouTube is made for - Users, Creators and Brands, and shared best practices on how to win on Youtube. Including how to reach the right people, win their attention and finally optimise toward your success metrics.
What we covered:
- Why YouTube
- YouTube Users
- Millennials on YouTube
- Parents on YouTube
- GenX on YouTube
- YouTube growth
- YouTube growth in Australia
- YouTube creators
- YouTube for brands
- How can businesses win on YouTube?
- How to find new customers
- High-intent audiences
- YouTube intent signals
- Improved audience types
- Google Search and YouTube
- Custom intent audiences case studies
- Creative for brands
- YouTube optimisation and measurement
Google Analytics on Steroids: New Features & What You Need to KnowEmpirical Path
Empirical Path's Jim Snyder presented a webinar, "Google Analytics on Steroids - New Features: What You Need to Know," with one of our agency partners and clients, Seattle search engine marketing firm Point It. Jim and Point It's Preston Parshall taught attendees:
• Powerful new features in Google Analytics and why that's important to you
• How to get actionable, impactful, data out of Google Analytics
• How to integrate data into Salesforce and other CRMs
• How to use attribution modeling & remarketing in Google Analytics
Please see our blog post and video here: http://ow.ly/hClQG
Webiste personalization 101: The Essential Elements of your 1st CampaignOptimizely
Until recently, most websites have been designed with a one-size-fits-all approach. But more and more, personalized experiences are outperforming generic ones and becoming standard across the web. Whether you’re familiar with personalization or brand new to the practice, check out these slides and enable your company to be on the leading edge of digital marketing. You will learn:
- The what and why of website personalization
- The building blocks of a personalization campaign
- Common pitfalls to avoid and actionable tips for getting started
With the proven efficacy of Google Shopping, AdWords text ads are no longer the most profitable way to capitalize on the high-intent shopper queries occurring on Google. Despite this, many brands and retailers still leverage text ads as a key customer acquisition and product advertising channel. So how can text ads – which are used across every single industry and vertical – be optimized for retail conversions?
This 60-minute course features CPC’s Director of Paid Search, David Weichel, discussing how retail advertisers can tweak text ad strategy with automation and different campaign structures to get a better ROI out of the channel.
Topics Discussed Include:
Allowing Shopping Campaign Performance Data to Inform Text Ad Strategy
Structuring Campaigns Based on Brands, Categories, Collections, & Specific SKUs
Applying Automation to Improve Ad Profitability & Ad Copy
Leveraging Remarketing Lists for Search Ads (RLSAs)
15-Minute Live Q&A
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
This deck covers the tactics that work for retailers in SEO and PPC, including case studies and practical advice on the do’s and don’ts to achieve success. Topics include technical SEO, link acquisition, PPC Shopping campaign optimisation and ad extension best practice.
What's been happening in the last couple of months (Sept/Oct 2016) in SEO and PPC. Originally delivered at the Drink Digital event in Nottingham on 3/11/16.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
Not getting useful insights or much information out of your KPIs and metrics?
Avoiding measurements because they take a lot of time for very little benefit?
Setting effective, data-backed KPIs and metrics will keep your team focused and help you accurately assess and improve your strategies.
Register for this webinar and learn how to:
-Measure effective KPIs.
-Gather the right data to take action and improve your strategy.
-Set goals for a variety of digital marketing programs.
-Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities.
Join us with Jonathan Laberge as he shares his knowledge on how to measure digital campaign success and what KPIs really mean for your business’s bottom line.
This webinar will cover:
- Overview of category pages and how to categorize your products
- SEO best practices for category pages including title tags, H1s and custom URL text
- PPC tips for promotions in your ad copy and landing pages
- Do’s and don’ts for images on your category pages
- How to keep customers moving through your site to purchase
The webinar will conclude with a live Q&A. Join our webinar to learn how to grow your online business through category page optimization. Seats are limited - register today!
This session was presented to business consultants at SEDA South Africa as part of a three-day digital marketing program hosted by http://imcsa.org.za It provides an understanding of what SEO and SEM is and how important they are in the digital marketing landscape today. You may be surprised by the search engine market share in South Africa.
Search Engine Optimization Service IndiaDigant Bhatt
Elite Infoworld is a Internet Marketing Service Provider located in Ahmedabad, India. At Elite Infoworld we offer Search engine optimization (SEO) Services to our Global Client.
For our latest Google Marketing Platform Sydney meetup, we spoke with New Business Manager at Google, Rebecca Robson to get a high level, holistic overview of YouTube.
We looked at the three groups YouTube is made for - Users, Creators and Brands, and shared best practices on how to win on Youtube. Including how to reach the right people, win their attention and finally optimise toward your success metrics.
What we covered:
- Why YouTube
- YouTube Users
- Millennials on YouTube
- Parents on YouTube
- GenX on YouTube
- YouTube growth
- YouTube growth in Australia
- YouTube creators
- YouTube for brands
- How can businesses win on YouTube?
- How to find new customers
- High-intent audiences
- YouTube intent signals
- Improved audience types
- Google Search and YouTube
- Custom intent audiences case studies
- Creative for brands
- YouTube optimisation and measurement
Google Analytics on Steroids: New Features & What You Need to KnowEmpirical Path
Empirical Path's Jim Snyder presented a webinar, "Google Analytics on Steroids - New Features: What You Need to Know," with one of our agency partners and clients, Seattle search engine marketing firm Point It. Jim and Point It's Preston Parshall taught attendees:
• Powerful new features in Google Analytics and why that's important to you
• How to get actionable, impactful, data out of Google Analytics
• How to integrate data into Salesforce and other CRMs
• How to use attribution modeling & remarketing in Google Analytics
Please see our blog post and video here: http://ow.ly/hClQG
Google Product Ads & Killer Landing Page Tipspointit
http://www.pointit.com - This presentation examines product listing ads (PLAs) and compares them to extensions. You'll learn the advantages of PLAs, setup, and best practices for landing pages.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
Google Analytics For Enhanced Marketing MeasurementDigital Vidya
Care about how to make 'Google Analytics For Enhanced Marketing Measurement' You will find this deck presented by Swapnil Sinha, Head of Conversions, Google India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
How To Evaluate Your Q4 AdWords PerformanceTinuiti
2017 is behind us, and a lot of Ecommerce Marketing executives are scratching their heads thinking—Why didn’t we perform as well as we anticipated?
Don’t Miss Out—Join our two in-house retail search experts as they answer your last-minute questions and take a look back into Q4 to identify key factors stunting your sales performance & growth.
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...Authoritas
Get practical advice from SEO experts:
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for SEO Reporting and Analytics - covering some really useful tips on multi-channel marketing using Google Analytics. These talks were offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=6cZ0DCTIvas
Advanced Google Analytics 4.0 by Aviso Digital Sumeet Mayor
Advanced Google Analytics facilitates Data Cllection and processess it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Semantic search marketing introduction agency enablementMartha van Berkel
Why is semantic search marketing important today? This brief overview answers what is semantic search, why is it important to act now, the visual outcomes of adopting it, and how you can get started.
Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business.
In this webinar you will learn:
- What is Pinterest, and why should you care?
- The basics of using Pinterest
- Optimizing Pinterest for SEO, eCommerce, branding and more
- The etiquette of Pinterest and how to build a following
http://www.pointit.com - This presentation takes an in-depth look at landing pages, and how to optimize them for conversion rates. You'll learn the essentials of landing pages and get a checklist for creating your next one.
Top 5 Paid Search Strategies in a Down Economypointit
http://www.pointit.com - This presentation covers marketing budget trends during a recession and aims to help you understand where smart marketers are spending their money. You'll learn how to tweak ad copy tactics to meet the market, how to increase keyword efficiency with less money, how to synchronize your SEO & PPC efforts, and much more.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
http://www.pointit.com - This presentation covers SEO 201. You'll learn about domain trust & authority, content dissemination, analysis & revisions, and how to future-proof your tactics.
Amazing PPC Tactics: How to Improve Click-Through-Rates with Google Ad Extens...pointit
http://www.pointit.com - This presentation covers everything you need to know about Google ad extensions, including types, tips, tracking, and tradeoffs.
http://www.pointit.com - This presentation outlines the top 10 mistakes that marketers make in paid search campaigns. From poor budget management to not knowing when to quit, you'll learn how to avoid the most common mistakes.
http://www.pointit.com - This presentation covers some true stories of SEO campaigns gone wrong; from penalties caused by keyword stuffing to duplicate content, bad backlinks and more. You'll learn what SEO tactics can get your site penalized in search engines and what to do instead.
http://www.pointit.com - This presentation covers how to integrate search and email marketing for a comprehensive, successful online marketing campaign.
http://www.pointit.com - In this presentation, you'll learn the possible causes of a Google Panda penalty, how to tell if you've been assessed a Panda penalty, and how to recover from a Panda penalty.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
http://www.pointit.com - This presentation covers the basics of local search engine optimization (Local SEO). You'll learn what local search is, where search engines look for local data, and how to optimize local accounts.
http://www.pointit.com - This presentation examines Google's content network, with the purpose of clearing up all the confusion surrounding it. It begins with some useful search engine marketing stats and tips on increasing lead conversion rate, and concludes with a case study.
Why the Bing/Yahoo Merger Matters & Holiday PPC Tipspointit
http://www.pointit.com - This presentation examines the Bing/Yahoo merger, and why it matters from a PPC perspective. It also covers Holiday PPC tips for search engine marketers.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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Google Analytics on Steroids - New Features and What You Need to Know
1. Google Analytics on Steroids – New
Features & What You Need to Know
Jim Snyder, Web Analytics Practice Lead at Empirical Path
Preston Parshall – Point It
October 10, 2012
2. Presentation Agenda
• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• SEM, SEO, Social, Local, Mobile
• $30 MM in managed media/yr
• Servicing clients across all
verticals and revenue models
3. Webinar Information
● Being recorded & will be uploaded to website
● This is an interactive webinar so it is okay to
ask questions during the presentation
4. Presentation Agenda
About Empirical Path
• Web analytics, market research
and campaign measurement
• Founded in Washington DC in ‘02
• Atlanta, NM and DC offices
• Seasoned Web analytics
professionals
• Google Analytics Certified Partner
• Webtrends Agency
• www.EmpiricalPath.com
• @EmpiricalPath
• Facebook.com/ EmpiricalPath
• +Empirical Path
5. Agenda
● A/B Testing and Content Experiments
● Goals & Custom Reports
● Multi-Channel Funnels (MCF)
● Google Analytics (GA) in Google Docs
● Integrating GA into Salesforce
● Google Tag Manager
● Remarketing in Google Analytics
6. Test Ideas: Content Experiments
● GA lets you experiment with
ideas and use conversion
rate in key segments to pick
a winner:
● Landing Page
● Ad Copy
● Calls to action
● Offer
● Discount
● Button color
● Page layout
●
13. Agenda
● A/B Testing and Content Experiments
● Goals & Custom Reports
● Multi-Channel Funnels (MCF)
● Google Analytics (GA) in Google Docs
● Integrating GA into Salesforce
● Google Tag Manager
● Remarketing in Google Analytics
14. Goals & Custom Reports: Funnels
Gaming site
Online Purchase
Steps of Funnel
Purchase
funnel in GA
16. Goals & Custom Reports: Funnels
Purchase
Looking only at traffic from
Tablets that completed a
purchase
Highlight specific sources
to understand their
behavior on purchases
17. Goals & Custom Reports: Standard Report
Last click gets credit
For purchases
18. Agenda
● A/B Testing and Content Experiments
● Goals & Custom Reports
● Multi-Channel Funnels (MCF)
● Google Analytics (GA) in Google Docs
● Integrating GA into Salesforce
● Google Tag Manager
● Remarketing in Google Analytics
23. Multichannel Funnel Assists
The sequence of visits
before buying
Social making of impact
The sequence an visits –
invisible under
before buying last click!
26. Agenda
● A/B Testing and Content Experiments
● Goals & Custom Reports
● Multi-Channel Funnels (MCF)
● Google Analytics (GA) in Google Docs
● Integrating GA into Salesforce
● Google Tag Manager
● Remarketing in Google Analytics
27. GA in Google Docs: API Background
GA Reports in
standard interface
29. GA in Google Docs: API Background
http://ga-dev-tools.appspot.com/explorer/
30. GA API: Excel Reports
Same data – exported into Excel
and un-sampled
http://ga-dev-tools.appspot.com/explorer/
31. GA API: GA in Google Docs
● Go to Google Docs and start
Spreadsheet
● Click Tools/Script Gallery and
search for ‘Magic’
● Install the GA Report
Automation
● http://analytics.blogspot.co
m/2012/08/automate-
google-analytics-
reporting.html
34. Agenda
● A/B Testing and Content Experiments
● Goals & Custom Reports
● Multi-Channel Funnels (MCF)
● Google Analytics (GA) in Google Docs
● Integrating GA into Salesforce
● Google Tag Manager
● Remarketing in Google Analytics
37. Agenda
● A/B Testing and Content Experiments
● Goals & Custom Reports
● Multi-Channel Funnels (MCF)
● Google Analytics (GA) in Google Docs
● Integrating GA into Salesforce
● Google Tag Manager
● Remarketing in Google Analytics
38. Google Tag Manager: Why Consider?
● Too many tags can slow down sites
● Very tough to manage multiple tags
● Free up dependence on IT Dept.
● Gives marketers greater flexibility to track and
target key segments
40. Google Tag Manager: Base Code
Old way: GA Code on all pages
GTM: Code on all pages but controlled from GTM Interface
41. Google Tag Manager: How it Works
Rules
• Sets when you want a tag fired
Macros
• Where data is stored
Tags
• GA, Javascript, HTML, AdWords, Dart,
Floodlight
45. Agenda
● A/B Testing and Content Experiments
● Multi-Channel Funnels (MCF)
● Google Analytics (GA) in Google Docs
● Integrating GA into Salesforce
● Google Tag Manager
● Remarketing in Google Analytics
46. GA Remarketing: Visitor Segments
Rule sets to fire
on Thank You
page Choices on visitor
segments for
remarketing