Live Landing Page Reviews
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Point It is a Seattle-based search marketing firm with over 40 years of SEM experience. Frank Coyle presented on optimizing landing pages. He discussed the importance of compelling headlines, unique selling propositions, and clear calls-to-action. Coyle also provided a checklist for landing pages and emphasized continually monitoring and improving pages to maximize conversion rates.
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Google Adwords 101
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
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Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
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Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
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This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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Live Landing Page Reviews
- 1. Live Landing Page Reviews Frank Coyle President, Point It Dec 12, 2011
- 2. Presentation Agenda About Point It • Launched in April 2002 • Seattle’s largest independent search marketing firm • PPC & SEO • Conversion Optimization • 40+ yrs of SEM experience • Servicing clients across all verticals and revenue models
- 3. Landing Pages Agenda Presentation Agenda 1. Must haves 2. Case Study 3. Landing Page Checklist 4. Landing Page Critiques
- 4. LP Gurus Presentation Agenda Only Get it Right 67% of Time
- 5. You Only Have Agenda Presentation 7 Seconds 1. They don’t know who you are 2. They don’t know what to expect 3. They have no reason to trust you
- 6. 3 Basic Principles Presentation Agenda 1. Compelling Headline • Relevant to keyword 2. Give reason to do business with you • Unique Selling Proposition/Key specifics 3. Clear direct eyepath to offer/call-to-action
- 7. Evolution of a Landing Page Presentation Agenda 1. Your house is overflowing with stuff 2. You want to put your belongings in storage 3. You’re searching on terms like: • personal storage, storage warehouse, etc.
- 11. Landing Page Checklist Presentation Agenda • “Above the fold” • Eyeflow leads to target • Eliminate navigation where possible • Shrink the header graphic • Buttons, see them from across the room • Trust symbols, awards • Conversion tracking • Google Analytics Goals & Funnel
- 14. Presentation Agenda A Landing Page is Your Most Expensive Salesperson • Set it up for success • Establish benchmarks and quotas • Monitor results and performance • Continually train and improve • “Hire” lots of them!
- 15. Q&A Frank Coyle, Point It frankc@pointit.com