The document discusses the transition from Library 1.0 to Library 2.0 and Research 2.0, which are influenced by concepts of Web 2.0 like user-generated content, long tails, and collective intelligence. It provides examples of how libraries can apply these concepts through social networking, bookmarking, citation analysis tools, and APIs to engage users and meet their evolving needs. The document also shares results from a survey that found researchers are increasingly using social media and see it becoming more influential in their work in the next 5 years.

1. From Academic Library 2.0 to (Literature) Research 2.0 Congress Center Hotel Zira Belgrade, Serbia – October 29, 2009 Michael C. Habib, MSLS Scopus Product Manager [email_address]

6. Web 1.0 http://en.wikipedia.org/wiki/File:LG_L194WT-SF_LCD_monitor.jpg / Creative Commons Attribution ShareAlike 2.0 ; http://www.flickr.com/photos/jkunz/3679818763/sizes/l/ / Attribution-Noncommercial-Share Alike 2.0

7. Web 1.0 http://en.wikipedia.org/wiki/File:LG_L194WT-SF_LCD_monitor.jpg / Creative Commons Attribution ShareAlike 2.0 ; http:// www.flickr.com/photos/kyz / / CC BY 2.0

8. Web 2.0 Inspired by Time cover: http://www.time.com/time/covers/0,16641,20061225,00.html ; Person of the year 2006 You.

9. The Read/Write Web Screenshot: http://www.amazon.com/Lost-Symbol-Dan-Brown/dp/0385504225/ref=sr_1_1?ie=UTF8&s=books&qid=1256229263&sr=8-1 These trademarks and logos are trademarks or registered trademarks of Amazon.com, Inc.

10. Network Effects Net diagram on left: http://en.wikipedia.org/wiki/Image:Network_effect.png // in public domain ( http:// en.wikipedia.org/wiki/Public_domain ) Possible Connections (Value) Users

11. The Long Tail http://en.wikipedia.org/wiki/File:Long_tail.svg // in public domain ( http:// en.wikipedia.org/wiki/Public_domain ) Popularity/Usage Number of Titles/Books/Journals 10,000 16,500 100,000+

13. Data Rich (UGC) Screenshots of Amazon.com Site visited 23/10/2009: http://www.amazon.com/Fellowship-Ring-Being-First-Rings/dp/0618574948/ref=sr_1_2?ie=UTF8&s=books&qid=1256114052&sr=8-2:

14. The Web as Platform http://www.facebook.com/search/?q=developers&init=quick#/apps/directory.php http://developers.facebook.com/?ref=pf screenshots from 24/10/2009

15. API = Application Programming Interface http://hdl.handle.net/1901/356 http://www.facebook.com/facebook-widgets/ http://developers.facebook.com/connect.php :screenshots from 24/10/2009

17. Apply Web 2.0 Concepts http://opl.bibliocommons.com/item/show/691555001_the_lost_symbol screenshot from 24/10/2009

18. Apply Web 2.0 Concepts http://opl.bibliocommons.com/item/show/691555001_the_lost_symbol screenshot from 24/10/2009

19. Apply Web 2.0 Concepts http://www.worldcat.org/oclc/399843314&referer=brief_results screenshot from 26/10/2009

20. Use Web 2.0 Services http://hdl.handle.net/1901/356 http://www.facebook.com/search/?q=beograd&init=quick#/profile.php?id=1506155489&ref=ss screenshot from 26/10/2009

21. Respond to Cultural Changes http://www.flickr.com/photos/sigalakos/352735384/sizes/o/ Attribution-Noncommercial-Share Alike 2.0 Generic

22. Environmental Changes http://hdl.handle.net/1901/356 http://upload.wikimedia.org/wikipedia/commons/thumb/5/53/Wikipedia-logo-en-big.png/489px-Wikipedia-logo-en-big.png , This information is correct as of 16:06 on October 24, 2009 ; Gray’s Anatom image Copyright © 2009 Elsevier B.V. All rights reserved:. http://www.elsevier.com/wps/find/bookdescription.cws_home/714872/description#description

24. Current Use of Web 2.0 Source : (2collab) Social Media survey - May 2008 - 1,824 respondents Researchers currently aged 25-44 with 1-10 published articles are already embracing Web 2.0 as part of their workflow

25. Current Use of Web 2.0 Source : (2collab) Social Media survey - May 2008 - 1,824 respondents Used to find information and research, but, limited use as recruitment, networking, or promotion tool

26. Impact in the next 5 years? Source : (2collab) Social Media survey - May 2008 - 1,824 respondents >50% of respondents see Web 2.0 influential in nearly all aspects of workflow, opportunities in networking and career development

27. Social Reference Management & Bookmarking Tool for Researchers Overview & Lessons Learned

28. Share References Install the browser button and with one-click capture all article metadata

29. Discover… … and what they are sharing and discussing ? … what other groups in your field are researching…

30. Private Groups Most Popular

31. Rate, Discuss & Share in ScienceDirect

32. Rate, Discuss & Share in ScienceDirect

33. Cited-by Count Integrated w/ Scopus & ScienceDirect

34. UGC + Author Profiles

35. http://scitopics.com/index.jsp

36. Verified Author + Scopus http://scitopics.com/Sustainable_development_renewable_and_non_renewable_resources.html

37. Scopus RSS/HTML Feeds http://libraryinfo.bhs.org/ / Screenshot from 26/10/2009

38. Cited-by Counts Screenshot 26/10/2009: Maye A, Hsieh C, Sugihara G, Brembs B, 2007 Order in Spontaneous Behavior. PLoS ONE 2(5): e443. doi:10.1371/journal.pone.0000443 / http://creativecommons.org/licenses/by/2.5/

39. API = Application Programming Interface http://info.scopus.com/topcited/

40. API + Google Maps API = Mashup http://info.scopus.com/scsearchapi/geoCitations/index.html

41. Habib, M.C. (2006). Toward academic library 2.0: Development and application of a library 2.0 methodology Master's thesis, University of North Carolina at Chapel Hill School of Information and Library Science.

43. Thank you! Michael C. Habib, MSLS Scopus Product Manager [email_address] Questions? http:// info.scopus.com /integration/ http:// mchabib.com /