When Macmillan announced in late April that they would be the first Big Six house to routinely deliver a large portion of their ebook output -- all the titles published by Tom Doherty's imprint, which includes Tor.com -- as DRM-free ebooks, the news lit up Twitter feeds and thrilled the publishing digerati. It came on the heels of Pottermore, but actually reflects internal thinking and preparation at Macmillan going back four years or more. As Fritz Foy, Macmillan's EVP of Digital Publishing and leading technology strategist, will explain in a conversation with Mike Shatzkin, the company considered the needs of three sets of constituents: the readers who buy the ebooks, the authors who write them, and their internal editing and publishing teams that communicate with the author and agent communities. Foy will discuss the lengthy consideration the senior management of Macmillan gave to this bold step, explain why they took it, and help us all think through what the benefits and consequences might be to their business.