Reaching a Global Audience of Readers -- Presented by Allen Lau, CEO and Co-Founder, Wattpad At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013 Wattpad has a fast-growing user base of over 15 million members, including readers and emerging writers from the English-speaking world as well as from Spain, Mexico, Germany, the Philippines, Vietnam, the BRIC countries, Singapore, Saudi Arabia, and elsewhere around the globe. Wattpad will describe how some pioneering publishers are using the Wattpad platform as a marketing tool: building author-reader connections, publishing original short stories and prequels within existing series, and creating direct relationships with an increasingly global audience that buys their ebooks. And they'll point to the major markets where their user base is growing quickly, like Germany.

1. Connect Through Stories.

2. WORLD’S LARGEST
is the
community for reading and sharing
stories

3. A new reading and writing experience that
enables the creation of personal connections
and billions of new stories.
Together with the crowd we will enable
the future of storytelling.
Our Vision

4. • Over 4.5 billion minutes per month
• 19M monthly unique users
• 30 minutes per web session
• 2.5M monthly uploads, 25M total
uploads
• 15M monthly comments
• Top ranked eReading app in all major
app stores globally
Key Metrics
Time Spent

5. Key Markets: US, UK, Canada, Australia,
Philippines, India, Indonesia, Spain, Portugal,
Germany, Netherlands, Turkey and Latin America.
Available in over 30 languages

6. social + mobile + eReading = new form of entertainment

7. Mobile + Social + eReading
=
New form of entertainment

8. Why Wattpad Works for Today’s Reader
Incredible Library in Your Hand
Personalized via Algorithms &
Friends
Social Sharing, Commenting,
Following & Liking

9. 80,000 stories updated every day
9pm most popular update time
Tens of millions of email and push
notifications sent each day
Serialization

10. NEW FORMS OF WRITING AND ENGAGEMENT
Serialized Novels Open Access Prequels/Engagement Short Stories

11. NET-NATIVE WRITERS
100,000 Fans
100,000,000 Reads
100,000 Comments

12. NET-NATIVE WRITERS
“Abigail Gibbs secures 6-
figure sum for vampire
novel inspired by Twilight
saga which she wrote
after school”

13. How we can help

14. Average Campaign
12,000,000 monthly impressions
CTR of 2%
vs Facebook Ads 0.11%

19. Data and Analytics

23. Cost

24. Not for Sale

25. What works

26. Standalone
Works

27. “Bridging Stories”

28. “Companion” pieces

29. Edited excerpts

30. Behind the Scenes

31. Short Stories

32. Original Content

33. Pre-product

34. Fan Funding
and more ...

35. Access

36. Comments
Reading Lists
Reviews of Works
Acknowledgements
Dedications
Engagement

37. Allen Lau, CEO and co-founder
wattpad.com/allenlau
@allenlau
Ashleigh Gardner, Head of Publishing Partnerships
wattpad.com/ashleighgardner
@ashleighgardner
Funded by:
Union Square Ventures
Khosla Ventures
OMERS Ventures
Golden Venture Partners
Version One Ventures
Jerry Yang