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Connect Through Stories.
WORLD’S LARGEST
is the
community for reading and sharing
stories
A new reading and writing experience that
enables the creation of personal connections
and billions of new stories.
Together with the crowd we will enable
the future of storytelling.
Our Vision
• Over  4.5  billion  minutes  per  month
• 19M  monthly  unique  users
• 30  minutes  per  web  session
• 2.5M  monthly  uploads,  25M  total  
uploads
• 15M  monthly  comments
• Top  ranked  eReading  app  in  all  major  
app  stores  globally
Key Metrics
Time Spent
Key Markets: US, UK, Canada, Australia,
Philippines, India, Indonesia, Spain, Portugal,
Germany, Netherlands, Turkey and Latin America.
Available in over 30 languages
social  +  mobile  +  eReading  =  new  form  of  entertainment
Mobile + Social + eReading
=
New form of entertainment
Why Wattpad Works for Today’s Reader
Incredible Library in Your Hand
Personalized via Algorithms &
Friends
Social Sharing, Commenting,
Following & Liking
80,000 stories updated every day
9pm most popular update time
Tens of millions of email and push
notifications sent each day
Serialization
NEW FORMS OF WRITING AND ENGAGEMENT
Serialized Novels Open Access Prequels/Engagement Short Stories
NET-NATIVE WRITERS
100,000 Fans
100,000,000 Reads
100,000 Comments
NET-NATIVE WRITERS
“Abigail Gibbs secures 6-
figure sum for vampire
novel inspired by Twilight
saga which she wrote
after school”
How we can help
Average Campaign
12,000,000 monthly impressions
CTR of 2%
vs Facebook Ads 0.11%
Data and Analytics
Cost
Not for Sale
What works
Standalone
Works
“Bridging Stories”
“Companion” pieces
Edited excerpts
Behind the Scenes
Short Stories
Original Content
Pre-product
Fan Funding
and more ...
Access
Comments
Reading Lists
Reviews of Works
Acknowledgements
Dedications
Engagement
Allen Lau, CEO and co-founder
wattpad.com/allenlau
@allenlau
Ashleigh Gardner, Head of Publishing Partnerships
wattpad.com/ashleighgardner
@ashleighgardner
Funded by:
Union Square Ventures
Khosla Ventures
OMERS Ventures
Golden Venture Partners
Version One Ventures
Jerry Yang

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