Advertising is a paid, non-personal form of communication used to promote ideas, products, or services. The objectives of advertising include introducing new products to convince customers to try them, retaining existing customers, and winning back customers who have switched to competitors. Advertising provides benefits like employment opportunities and economic growth while allowing consumers to learn about and compare products. However, critics argue that advertising increases product prices and can confuse consumers with similar claims. Overall, while some criticisms exist, advertising plays an important role in modern business by facilitating communication with customers.

1. Created by : Mayank
Presented by: Aman

3. Advertising is the NON-PERSONAL
communication of information usually
PAID for and usually PERSUASIVE in
nature about products, services or
ideas by IDENTIFIED SPONSORS
through the various media.

4. Objectives of
Advertising

5. The companies which are in their INTRODUCTIVE
STAGE generally work for this objective. The trial
objective is the one which involves convincing the
customers to buy the new product introduced in the
market. Here, the advertisers use flashy and
attractive ads to make customers take a look on the
products and purchase for trials.

6. This objective is concerned about keeping the existing
customers to STICK ON TO THE PRODUCT.
The advertisers here generally keep on bringing something
new in the product and the advertisement so that the existing
customers keep buying their products.

7. VS

8. This objective is for the companies who want their previous
customers back, who have switched to their competitors.
The advertisers use different ways to attract the customers
back like new advertise, some reworking done on packaging,
etc.

9. Seller

10. • AWARE of the products available in
the market.
•Helps people find the BEST products
for themselves.
•Helps to COMPARE the products.

11. For Sellers

12. Employment Opportunities Standard of living Large scale Production

13. Classification of Advertising

14. The print media
has been used for
advertising since
long. The
newspapers and
magazines are quite
popular modes of
advertising for
different companies
all over the world.

15. This type of advertising is very popular all around the
world. It consists of television, radio , or Internet
advertising. The ads on the television have a large audience
and are very popular. The cost of the advertisement
depends on the length of the ad and the time at which the
ad would be appearing.
Broadcast Advertising
Radio Television Internet

16. Outdoor advertising
makes use of different
tools to gain customer’s
attention. The billboards,
kiosks, and events and
tradeshows are an
effective way to convey
the message of the
company.
Outdoor
Advertising

17. Covert Advertising
This is a unique way of advertising in which
the product or the message is subtly included
in a movie , TV serial and events. There is no
actual ad, just the mention of the product in
the movie.

18. Public Service Advertising
As evident from the title itself, such advertising is for
the public causes. There are a host of important
matters such as cleanliness, energy conservation, girl
child killing and so on all of which need more
awareness as far as general public is concerned.

20. is a medium through which
a large number of people can be reached
over a vast geographical area.

21. Advertising creates confidence amongst prospective
buyers as they feel more comfortable and assured
about the product quality and
hence feel more satisfied.

22. Advertising has developed into most forceful medium
of communication with special effects that can be
created, even simple products can look very attractive

23. In starting

25. Negative: The
money spent on
advertising adds to
the cost of the
product which
increases the price
of the product.

27. So many products are being
advertised which makes similar claims
the buyer gets confused as to which
one is true and which one should be
relied upon.

28. The buyer can clear their
confusion by analyzing the
information provided by
Advertisement and other
sources before taking a
decision to purchase a
product.

29. # Advertisements use bad language.
# The way they are speaking may not appeal for
everyone.

30. Although these types of
advertisement should be avoided
but it can’t be an objection
because good or bad taste differs
from person to person.

31. At the end, it can be concluded that most of the
criticisms against advertising are not entirely true. In
the present competitive world , advertising helps in
effectively communicating with the target market,
Increasing the sale and reducing per unit cost of
production.
It is not a social waste, rather it adds value to the
social cause by giving a boost to production and
generating employment.