The document discusses examples of good and bad advertisements as well as digital campaigns. Several good ads are highlighted for their effective messaging and creativity in conveying the product or service, such as a Cadbury ad depicting Indian values. Bad ads are also presented that lacked a clear link between the benefits shown and the actual product or used inappropriate strategies like fantasy elements. Digital campaigns discussed include examples from Cancer Research UK and Nike that promoted their brands through video. McDonald's campaigns encouraging responsible trash disposal and marketing their smoothies based on weather are also summarized.

1. Advertisement
Good
Bad
Digital

2. Good ads

3. • https://www.youtube.com/watch?v=n-96ojEJf2I – Cadbury shubh aarambh
• Strategy – Replacing the mind set of using sweets when something good
happens
• Effect – A very touchy, effective ad, depicting the sentiments of a
relationship, and also giving the message of Indian values of shubh
aarambh
• Target Audience – Anyone and everyone
• Creativity

4. • https://www.youtube.com/watch?v=bZ2EKswyTao – belt – heaven
• Strategy – creating awareness and importance of a particular
product
• Effect – safety – life saving
• Target Audience – global, anyone who drives or sits in a vehicle
• Creativity – touching the fears of human - DEATH

5. • https://www.youtube.com/watch?v=l38blGqVeHc&feature=en
dscreen – Mercedes
• Strategy – funny advertisement, but stating its idea
• Effect – was looked upon, because of its uniqueness and
funny genre
• Target Audience : people who drive the elite vehicles but
just go by the looks
• Creativity – amazing concept of proving their tagline

6. • https://www.youtube.com/watch?v=6tCtM8UEQv8 – cheese
• Strategy – bringing in a character which is most connected
with their product
• Effect – the cheese brand could be looked upon as a
healthy and strong cheese
• Target Audience : cheese lovers
• Creativity – animation, touching at the beginning – funny
at the end

7. • https://www.youtube.com/watch?v=xGwAbSHLh08 – maruti
petrol
• Strategy – showing the benefits of Maruti
• Effect – very effective, humorous at the same time stating
its feature
• Target Audience : people obsessed with mileage
• Creativity – humorous advertisement, using kids and
showing the message clearly

8. • http://www.youtube.com/watch?v=9MbpNqPbqF0 – axis bank
• Strategy
• Effect
• Target Audience :
• Creativity

9. Bad ads

10. • https://www.youtube.com/watch?v=Pd4pQ4pse5Y – akshay
kumar – micromax ad
• Strategy – using a celebrity , who is at the peak at the
moment to endorse
• Effect – couldn’t link the benefits shown in the ad to the
real world product
• Target Audience • Creativity – very creative ad, but off the product

11. • https://www.youtube.com/watch?v=aZlQUu9NXxE – amul
macho
• Strategy – bringing in a fantasy and naughty element, and
also using a sexy model for the same
• Effect • Target Audience : people out there for fantasy
• Creativity - a very creative ad but off the product

12. • https://www.youtube.com/watch?v=B1h3ww0HPTM – farhan
akhtar – intex mobile
• Strategy - using a celeb
• Effect • Target Audience : budget Smartphone lovers
• Creativity – not at all creative

13. • https://www.youtube.com/watch?v=6Z4WMxUpoTg – twinkle
khanna – micromax
• Strategy
• Effect
• Target Audience :
• Creativity

14. • https://www.youtube.com/watch?v=L3xT-Vhga8s – deewana
bana de
• Strategy
• Effect
• Target Audience :
• Creativity

15. • https://www.youtube.com/watch?v=YoV_xfvTViA – Tanya
sharma – garnier fructis
• Strategy
• Effect
• Target Audience :
• Creativity

16. Digital Campaigns

17. • http://raceforlife.cancerresearchuk.org/index.html cancer
• video http://www.youtube.com/watch?v=GWJEmMDQXoA

18. • http://www.youtube.com/watch?v=QAwQ8tMlDVs –
nike – intensity counts

19. • the fun theory -http://www.youtube.com/watch?v=jp6SjFdOHQ – Volkswagen

20. • 'Kick the Trash' Campaign
• Big brands like McDonald's are always looking for ways
to demonstrate their corporate social responsibility.
• In response to claims that areas outside of McDonald's
were dirty, McDonald's Germany came up with this
campaign to encourage children and young people to
dispose of litter responsibly.
• http://www.youtube.com/watch?v=Awu6t5af_AQ#t=64

21. • McDonald's Iced Fruit Smoothie App
• Sales of particular products such as smoothies and ice
creams are highly dependent on the weather.
• With the temperature rising and companies like Innocent
raising the consumption of smoothie products,
McDonald's wanted a way to connect with consumers
looking for this type of drink.
• Of note however is that the tool is not in a new app rather, it is baked in to the app that consumers have
already downloaded, with an update from the App
Store changing the content.

22. • https://www.youtube.com/watch?v=Fpe8LhsgaTw –
google chromeawarness - uk