The document discusses the basics of using social media for person-to-person marketing, including setting goals and strategies for social media campaigns, positioning products for different social networks, and distributing content through blogs, social networks, and other platforms to build credibility and backlinks. It provides examples and guidance on how to effectively utilize various social media tools and channels for marketing purposes.
The document discusses key trends in social media and provides an overview of social media tools and strategies. It notes that social media allows direct engagement with customers and influencers. It highlights statistics on mobile and internet penetration and the growth of social networks. It emphasizes that ignoring social media can have negative consequences like not knowing what is being said and losing competitive advantage. The document provides a 4-step guidance for an effective social media strategy involving listening, connecting, adding value and measuring engagement.
Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
This document provides an overview of social media marketing. It defines social media as online platforms that enable interactive communication. The document outlines different social media tools and why businesses should utilize social media given its growing popularity and influence. It then discusses how to start a social media strategy, including developing a plan, producing engaging content, and measuring performance. A case study on a social media campaign in Iligan City is also presented, along with answers to common social media questions.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
The document discusses the basics of using social media for person-to-person marketing, including setting goals and strategies for social media campaigns, positioning products for different social networks, and distributing content through blogs, social networks, and other platforms to build credibility and backlinks. It provides examples and guidance on how to effectively utilize various social media tools and channels for marketing purposes.
The document discusses key trends in social media and provides an overview of social media tools and strategies. It notes that social media allows direct engagement with customers and influencers. It highlights statistics on mobile and internet penetration and the growth of social networks. It emphasizes that ignoring social media can have negative consequences like not knowing what is being said and losing competitive advantage. The document provides a 4-step guidance for an effective social media strategy involving listening, connecting, adding value and measuring engagement.
Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
This document provides an overview of social media marketing. It defines social media as online platforms that enable interactive communication. The document outlines different social media tools and why businesses should utilize social media given its growing popularity and influence. It then discusses how to start a social media strategy, including developing a plan, producing engaging content, and measuring performance. A case study on a social media campaign in Iligan City is also presented, along with answers to common social media questions.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Social media provides businesses with unprecedented opportunities to engage with customers and build their brands. However, many B2B companies believe social media is only for personal use or consumer businesses. This document aims to dispel common myths about social media's relevance for B2B and provides best practices for effective usage. It explains that social media allows businesses to share content and opinions with a mainstream audience. While listening is important initially, businesses can use platforms like blogs, forums, LinkedIn, Facebook and Twitter to engage customers, gain new leads and drive traffic. Success requires having a clear objective, measuring relevant metrics, and following basic rules like responding to customers and avoiding angry or irrelevant posts.
This document discusses crisis communication and social media. It begins with an overview of crisis dynamics, noting that when a crisis happens organizations need to get information fast, right, and out to resolve it quickly. It then discusses identifying potential crisis areas and managing risks. The next section explores how social media has changed crisis management, with key platforms being blogs, Facebook, Twitter, and YouTube. Best practices discussed include understanding audiences, avoiding common mistakes, having social media response rules, and setting up a command center. The document emphasizes the importance of listening on social media to identify issues early. It stresses having crisis preparation plans that include scenarios and response checklists. The tone on social media during a crisis needs to be helpful, humble, and friendly
1. The document outlines different levels of social media integration for organizations, from level 0 with no strategy to level 4 with full seamless integration. It provides descriptions and examples for each level.
2. Advice is given on developing a social media strategy, including determining objectives, identifying key audiences and platforms, choosing tactics and methods, allocating resources, setting a budget, and defining metrics. Sample objectives, tactics, and resources are listed.
3. Signs that a social media strategy may be successful are provided for blogs, Twitter, Facebook, LinkedIn, and Google, such as positive discussions about the company and engagement with content.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
This document provides an overview of the digital education market in China. It notes that China has a large mobile-only internet market, with over 83% of users accessing the internet via mobile devices. The mobile commerce and payment industries have also boomed in China. The document also discusses opportunities in the Chinese digital education market, particularly in early childhood education and English language learning via mobile apps. It provides market facts and notes cultural differences in China's education system compared to Western countries.
Masterclass on Crowdfunding as a way to boost start-ups 30 january 2014 @enpc...Alon Rozen
Masterclass on The Crowdfunding Alternative: Using innovation, new technology and social media to boost your business. Presentation given as part of the ENPC MBA Paris at the Ecole des Ponts ParisTech. Covers the four types of crowfunding (rewards-based, equity-based, debt-based and donation-based) as well as key statistics on crowdfunding.
This document summarizes a speech about how PR firms can leverage opportunities in social media by fostering closer relationships with advertising agencies. It discusses how the PR firm got their clients engaged in social media over time by educating themselves and their clients. It also outlines common pitfalls to avoid. Survey results show PR professionals are more confident than advertisers about their approach to social media. The document concludes by suggesting ways PR and advertising can collaborate more closely in social media and provides conversation starters on the topic.
Masterclass Social Media and new Marketing Strategies 17 oct '13 - enpc mba p...Alon Rozen
A master class given at the ENPC MBA Paris on social media, new social media driven marketing strategies and how social media has gone beyond marketing.
Snap, Tweet, Share: Using Social Media Concepts for Share PlansLandscape
Slides from a presentation Ryan Sales from Landscape and Sophie Altaf from Fidelity gave at the GEO conference in Berlin. It outlines how organisations can improve the take up and engagement of share plans by applying simple social media concepts that are proven to work – going by our addition and obsession with all things social!
The document discusses how fashion public relations has adapted to the digital age, noting that social media and new technologies have disrupted traditional PR methods and that digital strategies must be integrated. It provides examples of how fashion brands can effectively utilize social media and new media tools like LinkedIn and Twitter for PR purposes. Tips are also given on digital PR best practices, building digital expertise, and monitoring and measuring social media engagement.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
This document provides an overview of social media and its relevance for small businesses. It discusses key concepts around social media, popular platforms, who uses social media and why, and how businesses are adopting social media. The document emphasizes that social media is huge in terms of users and time spent, trusted as a source of recommendations between consumers, and impacts businesses by allowing people to talk about brands. It provides tips for businesses to get started with social media, including forming a team, setting objectives, and choosing appropriate strategies and metrics to measure return on investment.
Crosby Noricks is a senior strategist for social media and PR instructor who helps nurture industry professionals and strengthen their skills. She runs the blog PR Couture which covers the fashion industry and public relations. The document discusses six digital fashion PR trends: brands becoming publishers, the rise of the new professional using social media, experience driving relationships between brands and bloggers, social shopping using social media data, balancing local and global content, and the emergence of fashion films.
The document discusses the evolving role and responsibilities of corporations. It notes that corporations have grown larger and more powerful, but are also expected to be more accountable to various stakeholders. Consumers now expect companies to address social and environmental issues and have more power to influence corporations through online reviews and social media. The document also discusses how consumers are increasingly factoring a company's ethics and sustainability practices into purchasing decisions.
Masterclass social media 31 jan 2013 - enpc mbaAlon Rozen
- The document discusses social media and its impact on marketing. It notes that brands have had to adapt to social media by listening, observing, interacting and facilitating rather than just broadcasting messages.
- Social media has shifted power to consumers, who now research products and make purchasing decisions based on peer recommendations and reviews found online prior to visiting a store.
- The document outlines different social media strategies companies can take, from testing uses selectively to large collaborative initiatives. It provides examples of how companies have successfully used social media.
- Emerging trends discussed include the increasing integration of social features into television and the importance of social media extending beyond just marketing to other business functions.
Social media can help nonprofits increase their reach and engage supporters in their causes. An effective social media strategy involves researching target audiences to understand their barriers and motivations. The strategy is then based on this research and uses social media tools to achieve specific organizational goals. It works to shrink the marketing funnel by involving supporters earlier and keeping them engaged throughout the customer journey from awareness to advocacy. The strategy should include defining goals, conducting audience research, and outlining the communications approach across different social media channels and over time.
Social media encompasses platforms like Facebook, Twitter, and LinkedIn that allow users to share information with groups. It provides companies direct access to customers and opportunities to understand their interests. One quarter of the world's population uses social media daily. Facebook has over 1.3 billion users while Snapchat and Instagram are growing quickly. Companies use social media for goals like targeting new customers, generating leads, and building brand awareness. Popular trends include paid promotions, video posts, using multiple platforms, and image-based content. Strong social media presences are important as most customers research online and many are active bloggers. Common social media strategies include focusing on specific goals, experimenting creatively, championing social media use, or transforming organizations.
This document provides information about business networking and growing a business. It discusses the importance of networking for generating new business leads. The agenda includes introductions, networking opportunities, assessing the effectiveness of one's network, social media, and resources. Tips are provided for effective networking, including building relationships, listening, asking questions, and following up. Various in-person and online networking opportunities are listed. The document also discusses using social media platforms like Facebook, Twitter, LinkedIn, YouTube and email for networking and marketing.
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Social media provides businesses with unprecedented opportunities to engage with customers and build their brands. However, many B2B companies believe social media is only for personal use or consumer businesses. This document aims to dispel common myths about social media's relevance for B2B and provides best practices for effective usage. It explains that social media allows businesses to share content and opinions with a mainstream audience. While listening is important initially, businesses can use platforms like blogs, forums, LinkedIn, Facebook and Twitter to engage customers, gain new leads and drive traffic. Success requires having a clear objective, measuring relevant metrics, and following basic rules like responding to customers and avoiding angry or irrelevant posts.
This document discusses crisis communication and social media. It begins with an overview of crisis dynamics, noting that when a crisis happens organizations need to get information fast, right, and out to resolve it quickly. It then discusses identifying potential crisis areas and managing risks. The next section explores how social media has changed crisis management, with key platforms being blogs, Facebook, Twitter, and YouTube. Best practices discussed include understanding audiences, avoiding common mistakes, having social media response rules, and setting up a command center. The document emphasizes the importance of listening on social media to identify issues early. It stresses having crisis preparation plans that include scenarios and response checklists. The tone on social media during a crisis needs to be helpful, humble, and friendly
1. The document outlines different levels of social media integration for organizations, from level 0 with no strategy to level 4 with full seamless integration. It provides descriptions and examples for each level.
2. Advice is given on developing a social media strategy, including determining objectives, identifying key audiences and platforms, choosing tactics and methods, allocating resources, setting a budget, and defining metrics. Sample objectives, tactics, and resources are listed.
3. Signs that a social media strategy may be successful are provided for blogs, Twitter, Facebook, LinkedIn, and Google, such as positive discussions about the company and engagement with content.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
This document provides an overview of the digital education market in China. It notes that China has a large mobile-only internet market, with over 83% of users accessing the internet via mobile devices. The mobile commerce and payment industries have also boomed in China. The document also discusses opportunities in the Chinese digital education market, particularly in early childhood education and English language learning via mobile apps. It provides market facts and notes cultural differences in China's education system compared to Western countries.
Masterclass on Crowdfunding as a way to boost start-ups 30 january 2014 @enpc...Alon Rozen
Masterclass on The Crowdfunding Alternative: Using innovation, new technology and social media to boost your business. Presentation given as part of the ENPC MBA Paris at the Ecole des Ponts ParisTech. Covers the four types of crowfunding (rewards-based, equity-based, debt-based and donation-based) as well as key statistics on crowdfunding.
This document summarizes a speech about how PR firms can leverage opportunities in social media by fostering closer relationships with advertising agencies. It discusses how the PR firm got their clients engaged in social media over time by educating themselves and their clients. It also outlines common pitfalls to avoid. Survey results show PR professionals are more confident than advertisers about their approach to social media. The document concludes by suggesting ways PR and advertising can collaborate more closely in social media and provides conversation starters on the topic.
Masterclass Social Media and new Marketing Strategies 17 oct '13 - enpc mba p...Alon Rozen
A master class given at the ENPC MBA Paris on social media, new social media driven marketing strategies and how social media has gone beyond marketing.
Snap, Tweet, Share: Using Social Media Concepts for Share PlansLandscape
Slides from a presentation Ryan Sales from Landscape and Sophie Altaf from Fidelity gave at the GEO conference in Berlin. It outlines how organisations can improve the take up and engagement of share plans by applying simple social media concepts that are proven to work – going by our addition and obsession with all things social!
The document discusses how fashion public relations has adapted to the digital age, noting that social media and new technologies have disrupted traditional PR methods and that digital strategies must be integrated. It provides examples of how fashion brands can effectively utilize social media and new media tools like LinkedIn and Twitter for PR purposes. Tips are also given on digital PR best practices, building digital expertise, and monitoring and measuring social media engagement.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
This document provides an overview of social media and its relevance for small businesses. It discusses key concepts around social media, popular platforms, who uses social media and why, and how businesses are adopting social media. The document emphasizes that social media is huge in terms of users and time spent, trusted as a source of recommendations between consumers, and impacts businesses by allowing people to talk about brands. It provides tips for businesses to get started with social media, including forming a team, setting objectives, and choosing appropriate strategies and metrics to measure return on investment.
Crosby Noricks is a senior strategist for social media and PR instructor who helps nurture industry professionals and strengthen their skills. She runs the blog PR Couture which covers the fashion industry and public relations. The document discusses six digital fashion PR trends: brands becoming publishers, the rise of the new professional using social media, experience driving relationships between brands and bloggers, social shopping using social media data, balancing local and global content, and the emergence of fashion films.
The document discusses the evolving role and responsibilities of corporations. It notes that corporations have grown larger and more powerful, but are also expected to be more accountable to various stakeholders. Consumers now expect companies to address social and environmental issues and have more power to influence corporations through online reviews and social media. The document also discusses how consumers are increasingly factoring a company's ethics and sustainability practices into purchasing decisions.
Masterclass social media 31 jan 2013 - enpc mbaAlon Rozen
- The document discusses social media and its impact on marketing. It notes that brands have had to adapt to social media by listening, observing, interacting and facilitating rather than just broadcasting messages.
- Social media has shifted power to consumers, who now research products and make purchasing decisions based on peer recommendations and reviews found online prior to visiting a store.
- The document outlines different social media strategies companies can take, from testing uses selectively to large collaborative initiatives. It provides examples of how companies have successfully used social media.
- Emerging trends discussed include the increasing integration of social features into television and the importance of social media extending beyond just marketing to other business functions.
Social media can help nonprofits increase their reach and engage supporters in their causes. An effective social media strategy involves researching target audiences to understand their barriers and motivations. The strategy is then based on this research and uses social media tools to achieve specific organizational goals. It works to shrink the marketing funnel by involving supporters earlier and keeping them engaged throughout the customer journey from awareness to advocacy. The strategy should include defining goals, conducting audience research, and outlining the communications approach across different social media channels and over time.
Social media encompasses platforms like Facebook, Twitter, and LinkedIn that allow users to share information with groups. It provides companies direct access to customers and opportunities to understand their interests. One quarter of the world's population uses social media daily. Facebook has over 1.3 billion users while Snapchat and Instagram are growing quickly. Companies use social media for goals like targeting new customers, generating leads, and building brand awareness. Popular trends include paid promotions, video posts, using multiple platforms, and image-based content. Strong social media presences are important as most customers research online and many are active bloggers. Common social media strategies include focusing on specific goals, experimenting creatively, championing social media use, or transforming organizations.
This document provides information about business networking and growing a business. It discusses the importance of networking for generating new business leads. The agenda includes introductions, networking opportunities, assessing the effectiveness of one's network, social media, and resources. Tips are provided for effective networking, including building relationships, listening, asking questions, and following up. Various in-person and online networking opportunities are listed. The document also discusses using social media platforms like Facebook, Twitter, LinkedIn, YouTube and email for networking and marketing.
Social media is an important marketing tool for many businesses. This document provides an overview of a presentation on using social media for marketing. It discusses the role of social media, developing a strategy, which platforms are most useful, and how to measure results. The presentation also provides tips on blogging, using Twitter, building an editorial calendar, and being consistent with social media use. The goal is to engage customers and drive thought leadership in order to grow a business internationally.
The document discusses marketing fundamentals and the 30-second elevator pitch. It defines marketing and covers the classic 4 P's of marketing. It also outlines 8 steps to create a marketing plan including conducting a situation analysis, setting objectives and strategies, creating a budget, determining tactics, coordinating efforts, measuring effectiveness, and evaluating results. Additionally, it discusses how social media impacts marketing and the importance of a concise 30-second elevator pitch.
The document discusses marketing fundamentals and the 30-second elevator pitch. It defines marketing and covers the 4 P's of marketing. It also discusses 8 steps to create a marketing plan including situation analysis, objectives, strategies, budget, tactics, coordination, effectiveness measurement, and evaluation. Social media's role in marketing is explained and the importance of a concise 30-second elevator pitch is emphasized to concisely communicate value.
The document provides guidance on developing a social media marketing strategy for trade shows. It recommends starting with small, experimental steps like creating profiles and monitoring discussions to understand the landscape. The key is to listen first, then engage by offering value to the community. The message should be tailored to each platform and target different professional groups. ROI comes from many small interactions over time rather than big campaigns. Risks include lack of control and permanent comments, so content needs oversight. Success relies on an ongoing plan with dedicated resources.
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
The document outlines a seminar on advanced social media marketing for businesses. It discusses the benefits of social media for customer relations, marketing, sales, and search engine optimization. It addresses whether a company should use social media and which networks are most effective. The presentation cautions against common mistakes like not participating actively or failing to engage others. Examples are given of how other companies have successfully used social media. The document concludes by advising listeners to assess their clients' social media use, avoid making false promises, use social media management tools, and consider in-house versus external social media management.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
This document summarizes a social media strategy workshop. It discusses reviewing fundamental areas of social media like audiences, channels and tactics. It covers conducting an audit of an organization's current online presence and reputation. Key aspects of a social media strategy are outlined like objectives, audience mapping, channel selection, content tactics, integration, management challenges and metrics. Examples are provided of how different organizations have successfully used social media. The document aims to help organizations develop and implement an effective social media strategy.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Link Me Tweet Me Friend Me Vistage2010 HandoutIra Wolfe
The document discusses strategies for leveraging social media technologies to benefit businesses. It outlines six key strategies: 1) Research competitors and trends, 2) Become an expert source of content, 3) Manage your brand's presence, 4) Expand your professional network, 5) Use social media for recruitment and employee retention, and 6) Learn from and share content with other experts. The document provides examples of how different social media platforms can be used for objectives like marketing, customer service, and business intelligence.
This document provides guidance for not-for-profit organizations on using social media communications. It discusses the key social media platforms of Facebook, Twitter, YouTube, LinkedIn and others. It recommends focusing resources on 2-3 major networks like Facebook and Twitter. Examples are given of how Amnesty International effectively uses different social media platforms for awareness, engagement and fundraising. The document also provides an overview of each network's features and considerations for not-for-profits in determining what platforms to prioritize.
Similar to Marketing Clinic: Social Media Strategies - Oct, 8 2012 (20)
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Benefits:
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2. Why are we here
Tonight's agenda
tonight?
Define social media and look at key platforms
Why are we here tonight?
Explore social media practices, strategies, successes and a
disaster or 2
Analyze your cases:
● International business association aiming to exploit the
opportunities of social media tools in its communications
● Day spa in Paris
● Bibby Financial Services - international B2B
● "Miss Representation"
Cocktail
3. What is social media? social media?
What is
ONLINE COMMUNITIES shared with people who like and
do similar things that you like and do
A place to have a CONVERSATION with colleagues, fellow
consumers, and customers
A place where people GIVE and GET information about
things that interest them
Social media is simply people COMMUNICATING through
new technologies
4. What does social media include?
What does it include?
FACEBOOK: the largest social media network, +1 billion
users, average user age is 40.5 (trending upward)
YOUTUBE: Largest video platform in the world
TWITTER: micro-blogging network, +500 Million users worldwide,
230 milion daily tweets, avg age of user 37.5.
LINKEDIN: largest professional network, 150+ million
professionals worldwide, 34+ million users in Europe, Average user age is 44.2
(trending downward), avg HH income $110,000
MORE: Pinterest, Google+, Flickr, Yelp, Foursquare, Yelp,,
MeetUp, Reddit, and StumbleUpon, blogs?
5. Facebook Facebook
●Useful business to consumer tool
●Currently 1 billion members around the world
●The average age of Facebook users is rising
●The average Facebook user is connected to 80 groups, events and
community pages
●Facebookers on average 15 hours and 33 minutes/month on site
●On average, 250 million photos are uploaded every day
●7+ million apps and websites are integrated into Facebook
●More than 2 billion posts are liked and commented on daily
● Recommended frequency of updates: 1-2 updates per day
6.
7. Shut up and listen!
Michel et Augustin
●Positioning: create a new relationship with stakeholders,
particularly customers, based on values such as “pleasure, a
positive outlook, insistence on the value of humans, sharing
and transparency”
●Participatory marketing: Consumers are involved in
decisions, and often asked their opinion about new product
development options
●Heavy use of social media sites like FB, YouTube, Twitter
●Comments left
uncensored -- promote
open dialogue
●46K+ likes on FB...
8.
9. Twitter Twitter
●Strong Business to Consumer presence and also very useful for
Business to Business
●Over 500 million users worldwide
●230+ million daily tweets
●37.5 average age of Twitter user
●Approximately 55 million users logon via their tablets or mobile phones
every month
●53% of Twitter users tweet recommendations for products and services
- of those, 48% actually buy
●Organizations leveraging Twitter include: restaurants, lawyers, medical
practices, retail brands, celebrities, politicians, bloggers, media
● Recommended frequency: 6-10 tweets per day
10.
11. LinkedIn LinkedIn
●Network of 150+ million professionals from around the world
●2 new members join approximately every second
●Execs from all Fortune 500 companies are LinkedIn users
●Average user aged 44, HH income $110,000
●85% of US companies plan to recruit with LinkedIn this year
●34+ million users in Europe; 8 million in the UK; 3 million in France
●Complete your profile 100%
●Create company profile
●Recommended update frequency for personal & company pages:
daily
●Join 50 Groups
●Give recommendations to get recommendations
Updated September 2012
12. Shut up and listen!
Where to start? Listen
First take the temperature on what is being
said about your…
●Industry
●Company
●Products/Services
●Yourself
13. Free listening tools listening tools
Use
●Google search – your company name, brands, products,
your name
● Twitter-search – create an RSS feed that will
update each time your name gets mentioned
● Google Alerts –
https://www.google.com/alerts
● SocialMention.com
14. What do you want to acheive? goals
Establish your
“Start with the end in mind.”
- Stephen R. Covey (The 7 Habits of Highly Effective People)
15. Generate content using
What kinds of content to generate?
this winning formula
The Social Media
Business Equation™
16. Risks and benefits of using
What are the risks of being on social media?
social media
Risks
●Negative comments, criticisms, rumeurs or erroneous
information being shared
●Photos being used without your permission
●Confidential information or intellectual property getting
leaked prematurely
Benefits
●Establish confidence and credibility
●Strengthen brand
●Facilitate communication, market research, R&D, product
improvements, sales, hiring, business goal attainment
●Builds “relationship capital” on which you may need to draw
someday
18. What to do If things go go wrong
if things sideways...
●Stay calm
●Acknowledge comments promptly: "Thank
you for bringing this to our attention. We are
looking into it and will respond within xxx."
●Escalate if needed
●Genuinely apologize and take responsibility if
you are at fault. Offer solutions.
●Establish a communications organizational
chart if you don't have one already so that
everyone knows whom to contact and how
19. Case 1: International
What to do if things go wrong
business association
)
Goals:
○Communicate on diversified issues of globalisation and the world economy (e.
g. employment, tax, financial policy, food security, anti-corruption)
○Promote the interests of business by engaging, understanding and advising
policy makers on a broad range of issues with the overarching objectives of:
positively influencing the direction of international policy initiatives; ensuring
business and industry needs are adequately addressed at the international fora
that decide on policy decision instruments (policy advocacy), which influence
national legislation; providing members with timely information on policies and
their implications for business and industry.
○Membership includes major national business organisations in the world.
○Targets membership organisations, business community more broadly,
governments/ policy makers, press and social media.
○Currently, the association use of social media is limited to twitter (e.g. to cover
key events, articles in the press).
20. What to do if things Daywrong
Case 2: go Spa
GOALS:
1. Communicate the brand & its values to target consumers
2. Communicate products & services, as well as special events/promotions
3. Get feedback from customers;
4. Eventually sell products on-line
QUESTIONS:
1. What are the best social media platforms to use (i.e. impact & efficiency)?
●
2. What is the cost & time involved in the development of each (ex. what
should I expect to pay for a decent looking professional blog)
3. When to begin using these platforms?
4. What is the frequency with which one has to update them to avoid the
unfortunately common outdated “place-holder” Facebook/Blog page?
21. What to do Case 3: Bibby Financial
if things go wrong
Services (BFS)
Branches in multiple countries across Europe - current
social media presence varies greatly by country
Objectives:
● To create awareness & notoriety of the BFS brand
● To build relationships by informing, entertaining and
engaging target audience of prospective clients,
potential introducers
● To support other marketing initiatives and sales teams
in their efforts to gain qualified leads
22. What to do if things 4: Miss
Case go wrong
Representation
Upcoming EPWN event - screening of 'Miss
Representation' - in October and another in Feb 2013.
How can we use social media to promote it?
Missrepresentation.org, the NGO that runs the social
action campaigns that accompany the film, is pretty
great at social media in the US.