This document summarizes a study on the fast food (QSR) industry in India. It finds that the major fast food chains in India include KFC, McDonald's, Pizza Hut, Dominos, Café Coffee Day, Haldiram's, Dunkin Donuts and Costa Coffee. The study also finds that most customers visit fast food stores weekly and are willing to spend Rs. 200-500. Customers prefer stores that are easily accessible. It suggests that stores offer weekly deals, display calorie contents, and improve their advertising and location strategies.

1. Retail studyRetail study
onon
Fast Food Industry(QSR)Fast Food Industry(QSR)
PresentedPresented
ByBy
S.RakeshS.Rakesh
S.RanjithS.Ranjith

2. IntroductionsIntroductions
Fast food is the term given to food that can be prepared
and served very quickly. While any meal with low
preparation time can be considered to be fast food,
typically the term refers to food sold in a restaurant or store
with low quality preparation and served to the customer in a
packaged form for take-out/take-away.
The capital requirements involved in opening up a fast
food restaurant are relatively low.
 Definition: Quick service restaurants are fast food
restaurants with minimum table service.
These restaurants are known for fast, efficient, take-out-
ready foods at affordable prices.
7% of total restaurant market comprises of QSR.

3. Industry OverviewIndustry Overview
 Fast-food industry includes about 200,000Fast-food industry includes about 200,000
restaurantsrestaurants
 Combined annual revenue of about $120 billionCombined annual revenue of about $120 billion

4. : Few Examples for QSR Are;

5. Size of the Market
Fast food is one of the world’s largest growing food type.
India’s fast foodindustry is growing by 40% a year and is
expected to generate a billion dollars in sales by 2016.The
multinational segment of Indian fast foodindustry is up to
Rs. 6 billion, a figure expected to zoom to Rs.70 billion
by2016. By 2016, the value of Indian dairy products is
expected to be Rs.1, 00, 000 million. In last 6 years, foreign
investment in this sector stood at Rs.3600 million which is
about one-fourth of total investment made in this sector.
Because of the availability of raw material for fast food,
Global chains are flooding into the country.

6. Key Players in the Market
The major fast food chains in India are KFC, McDonalds,
Starbucks, Pizza Hut, and Dominos. These chains provide
mostly western products. However most Indians prefer the
local cuisine such as samosas, panipuri, pav Bhaji, vada pav
etc. Major emerging food chains
include Haldiram's,Faaso's,Chick King, Pitstop and Café
Coffee Day.

7. Top players in QSR are
· MCDONALDS
· KFC
· PIZZA HUT
· DOMINOS PIZZA
· COFFEE DAY
· BARISTA
.Haldiram’s
.Dunkin Donuts
.Costa Coffee

8. Top Players in the MarketTop Players in the Market
 Kentucky Fried Chicken is a fast food restaurant chain that
specializes in fried chicken and is headquartered in Louisville,
Kentucky, United States. Founder of the company is Colonel
Sanders.it has over 19,950 stores .
 Pizza Hut is an American restaurant chain and international
franchise, known for its Italian-American cuisine menu including
pizza and pasta, as well as side dishes and desserts. Founder of
the company is Dan Carney, Frank Carney.
 McDonald's, or simply McD, is an American hamburger and fast
food restaurant chain. It was founded in 1940 by Roy Kroc.
 Barista Lavazza is an Indian chain of espresso bars that operates in
South Asia and the Middle East. Established in February 2000
under the name Barista, it was taken over by Lavazza in 2007.

9.  Café Coffee Day is an Indian café chain owned by Coffee Day
Global Limited, a subsidiary of Coffee Day Enterprises Limited.
Founder of the company is V.G.Siddartha.of the company is V.G.Siddartha.
 Haldiram's is a major Indian sweets and snacks manufacturer based
in Nagpur, Maharashtra, India. The company has manufacturing
plants in Nagpur and Founder of the company is Shiva kisan
Agarwal.
 Dunkin' Donuts is an American global donut company and
coffeehouse chain based in Canton, Massachusetts, in Greater
Boston. It was founded in 1950.
 Costa Coffee is a British multinational coffeehouse company
headquartered in Duns table, Bedfordshire, and a wholly owned
subsidiary of Whitbread. It is the second largest coffeehouse chain
in the world behind Starbucks and the largest in Britain.Founer of
the company are Sergio Costa, Bruno Costa


10. New Entries in QSR

11. Latest Trends in QSRLatest Trends in QSR
 Marketing to children's
 Low level customer commitment
 Value added technology services
 Attracting different segments of the market
 Attracting the customers by providing
various offers.

12. FindingsFindings
 Major Findings
 This study indicates that majority of the customers visit
the fast food retail store weekly (i.e. 38%) and minority of
them (19%) visit fortnightly
 This study indicates that majority of the customers are
willing to spend money of price range 200-500 (i.e. 60%)
and minority of them says that they will spend money of
price range 100-200 (i.e. 24%) in the fast food retail
store
 This study indicates that majority of the customers (i.e.
45%) of them agree that they will prefer the store due to
easy accessibility and locational advantage

13. SuggestionsSuggestions
 Major suggestions:
 As majority of customers (38 percent) visit the store weekly
especially Weekends. So it is suggest to stores give special offers
and discounts to capture more customers and retain loyal
customers.
 As study shows that customers are not aware of the calorie contents
exist in the food. So it is suggest that stores should display the
calorie contents available in a particular food.
 It is suggest the stores to concentrate on the areas of ambience
and Locational strategy.
 Advertising strategy of the stores are not making attention the
customers .So it is suggest the stores to think of the design of
different innovative Advertising campaigns.