Smash-Shakes is a new milkshake company that intends to turn popular desserts like waffles and brownies into convenient 250ml bottled milkshakes. Their market research found their waffle and syrup flavored milkshake appeals most to 16-20 year olds who enjoy milkshakes and the included flavors. To advertise, Smash-Shakes plans a unique video inspired by YouTube channel HowToBasic, showing ingredients and production in an original way to catch attention, especially of their target digital audience.

1. Smash-Shakes

2. What are Smash-Shakes?
• Smash-Shakes are a new milkshake company who
intend to take a number of different iconic desserts
and turn them into tasty, easy to carry drinks. By
starting with our Waffle and Syrup flavoured
milkshake, we hope to produce many more in the
future;
 Chocolate brownie
 Pies (e.g.: Pecan Pie, Strawberry Pie, etc)
 Gingerbread
• The drink combines the delicious taste of waffles,
maple syrup and ice cream all in a convenient to
carry 250ml bottle.

3. Who would enjoy Smash-Shakes?
• After we surveyed a number of people, we came to
the conclusion that our milkshake idea appeals well
to an audience of people between the ages of 16 and
20.

4. Who would enjoy Smash-Shakes?
• We also found that our audience enjoys milkshakes,
with a 50% choosing that they think ‘they’re great’,
but all of them said that they only have a maximum of
three milkshakes per month.

5. Who would enjoy Smash-Shakes?
• Our target audience are also a fan of waffles, 66%
said that ‘they’re great’ and the rest saying that
‘they’re good’. Everyone we surveyed said they
enjoyed syrup, but most of them leaned more towards
maple syrup over other kinds of syrup.

6. Who would enjoy Smash-Shakes?
• Judging on their responses on the price, we have
decided that our milkshake will cost between £1 and
£3.

7. Market Research
• Since we are aiming to advertise a milkshake,
obviously our competition is the milkshake industry,
and one of the bigger British milkshake companies at
the moment is Crusha, with two very popular
advertisements appearing for the company in the
early 2000s.
• There are different kinds of milkshake companies as
well, however, their adverts are usually quite generic,
Crusha did have quite original adverts in the past, but
they now have normal animated adverts for kids.
• Because of this, we have come to the decision that
there is room in this industry for a fresh and original
milkshake advert, which is where Smash-Shakes
come in.

8. The Advert
• Our advert idea has been inspired by a YouTube
channel known as HowToBasic.
• The idea is to show the ingredients included in the
milkshake and the process of making it in an original
way.
• By basing it off of HowToBasic’s style, we hope to
make the advert memorable for everyone watching,
while we still aim for it to stick with our target
audience the most.

9. The Advert
• Since the advert is inspired by a YouTube channel,
we hope that we will be able to appeal to a more
digital age, since a majority of teenagers in today’s
world are using the internet more and more compared
to television.
• So not only will we attempt to produce our advert for
television, we will also aim to upload the video on
YouTube in hopes for it to reach our target audience
more easily, as well as anyone else who is interested
in it.
• This process could lead the video to go ‘viral’, making
it more popular as time goes on.

10. The Storyboard

11. The Audience
• As stated, the idea and platform for our advert will
hopefully help it reach our target audience easier, our
target audience being people ages 16 – 20.
• As the milkshake is a new take on the the drink
industry as a whole, while still containing low calories
and high calcium, it should hopefully attract
audiences of all kinds who wish to lead a healthier
lifestyle.
• The final price will be £1.50 for a 250ml, as we do not
want to give people a large bottle, as the milkshake is
intended as a treat, not something frequent.

12. Unique Selling Point
• Our USP is that our milkshake is an entirely new
flavour that has never been introduced to the general
public.
• Instead of focusing on projecting our advert to the
television community, we are instead focusing on the
digital platform, where are target audience will prefer,
making it more effective (while still releasing our
adverts on the television, we are not putting our
attention on that as it is considered dated by most
teenagers).
• Rather than making the advert dull and realistic, we
are catching people’s attention through our ‘wacky’
and original idea, as well as our inspiration from the
YouTuber HowToBasic.

13. Time of Day for the Advert
• Since our advert is aimed towards a teenage
audience, for the television advert should play after
school/college, because it ensures that more of our
target audience will watch it. Because of this, the
advert will play after 5pm, as it allows the audience to
arrive home to watch television.
• We cannot show the advert too late so we can finish
showing it on TV after 10 or 11pm.
• We could even present it during popular family
shows, like The X-Factor, so all audiences are
present, not just our intended target audience.

14. Online Advertisement
• There are many places to put an advert online, but
the most notable place is YouTube.
• Many popular YouTube channels monetize their
videos with adverts before, during and after their
videos so that they can earn money for what they do.
Because of this, we can seek out popular YouTube
channels and ask for their permission to have our
advert played before their videos, this will help
increase interest for our product to ensure that more
people buy it.
• We can even ask those YouTube if we can sponsor
them and if they can make a video about what we are
selling, adding even more popularity to it.

15. Costs
• Since we are still a small company our production
costs will be quite low, however if our advert causes
us to be more popular we will have to go into mass
production. But we must always make sure we use
real ingredients, so that may play a part in the cost
depending on how much is needed.
• The camera, microphone and tripod can be provided
by a department for free, but in the future, if that
becomes unavailable, we can always hire some.
• The current venue has no cost around it, however, if
our original plan fails then a venue will need to be
hired.

16. Thank you for listening