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FOUNDATIONS
of Communication
HEALTH BENEFITS
Of Interpersonal Communication
• White blood cells of the chronically lonely display
abnormalities
• Socially isolated people are 4 times more susceptible
to common cold than non-isolated people
• People who lack strong relationships have
2-3 times the risk of early death regardless
of whether they smoke, exercise, drink
• Social isolation is a major risk factor
contributing to coronary disease
• Divorced, separated, widowed people
are 5-10 times more likely to need
mental hospitalization than couples
INCREASE EFFECTIVENESS
in your personal, social and professional life
Values: personal id & health, relationship, professional & cultural
Communication is a
systemic process in which
people interact with and
through symbols to create
and interpret meanings.
Hmm, nice guy.
Good morning,
officer!
Receiver
Message
Channel
Linear Communication Model
Shannon & Weaver, 1949
Source
Who? Says what? In what channel?To whom? With what effect? - Laswell 1948
S
i
m
p
l
i
s
t
i
c
M
o
d
e
l
He smiled! Hmm, nice guy.
Good morning,
officer!
Receiver
Message
Channel
Interactive Comm. Model
Source
Added verbal/non-verbal; intentional/unintentional feedback
- Schramm 1955
Feedback
S
t
i
l
l
n
o
t
a
p
e
r
f
e
c
t
m
o
d
e
l
Transactional Model
Context/Environment/Field of Experiences
Feedback
/Receiver /Source
Message
Channel
N
o
i
s
e
Receiver
Source
Added time & simultaneous nature of sender/receiver role
Message
Channel
Source Receiver
?
Decoding
Encoding
Encoding/Decoding
Internal Noise External/Physical Noise
- daydreaming
- prejudices
- worrying
- physiological noise
- semantic noise
- loud air-conditioner
- microphone interference
- cough
- crying baby
TYPES OF NOISE
Need to adapt comm. to the environment
Time, place, cultural & social-psychological setting in
which the communication takes place
Need to plan for and control the environment
THE CONTEXT
FEEDBACK
reactions to what is said
Important because:
- tells us how a message is received
- helps us adjust our message
Watch the feedback
What type of noise is there?
COMMUNICATION
IS SYMBOLIC
?
Communication is symbolic
• Words have no inherent meaning
• Symbol: arbitrary signals created by humans to represent
experiences, objects, or concepts
• Referent: the object or experience to which a symbol refers
Communication is personal
• Meaning is in the people, not in the words
REASONS FOR AMBIGUITY
SIGNIFIERS & REFERENTS
Thoughts / Reference
Symbol Referent
C H A I R
an open back
wooden red chair
with lattice
scrollwork and
velvet cushion
Symbol
Thoughts / Reference
Arbitrary
yet powerful
GREEN
Requires your brain to respond to conflicting information
Takes longer because the mind automatically determines the semantic
meaning of the word (it reads the word "green" and thinks of the color
"green"), and then must override this first impression with the identification
of the color of the word -- a process that is not automatized.
60 second brain game
Love
Consider the meaning of the following words:
COMMUNICATION IS PERSONAL
Meaning is in the people, not in the words
Beauty
Excellence
Meaning involves a content & relational level
AREAS OF STUDY
• Interpersonal Interaction
• Group Communication
• Organizational Communication
• Health Communication
• Mass Communication/Social Media
• Intercultural Communication
• Public Communication

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Foundations of Communication and Models of Comm.

  • 3. • White blood cells of the chronically lonely display abnormalities • Socially isolated people are 4 times more susceptible to common cold than non-isolated people • People who lack strong relationships have 2-3 times the risk of early death regardless of whether they smoke, exercise, drink • Social isolation is a major risk factor contributing to coronary disease • Divorced, separated, widowed people are 5-10 times more likely to need mental hospitalization than couples
  • 4. INCREASE EFFECTIVENESS in your personal, social and professional life Values: personal id & health, relationship, professional & cultural
  • 5. Communication is a systemic process in which people interact with and through symbols to create and interpret meanings.
  • 6. Hmm, nice guy. Good morning, officer! Receiver Message Channel Linear Communication Model Shannon & Weaver, 1949 Source Who? Says what? In what channel?To whom? With what effect? - Laswell 1948 S i m p l i s t i c M o d e l
  • 7. He smiled! Hmm, nice guy. Good morning, officer! Receiver Message Channel Interactive Comm. Model Source Added verbal/non-verbal; intentional/unintentional feedback - Schramm 1955 Feedback S t i l l n o t a p e r f e c t m o d e l
  • 8. Transactional Model Context/Environment/Field of Experiences Feedback /Receiver /Source Message Channel N o i s e Receiver Source Added time & simultaneous nature of sender/receiver role
  • 10. Internal Noise External/Physical Noise - daydreaming - prejudices - worrying - physiological noise - semantic noise - loud air-conditioner - microphone interference - cough - crying baby TYPES OF NOISE
  • 11. Need to adapt comm. to the environment Time, place, cultural & social-psychological setting in which the communication takes place Need to plan for and control the environment THE CONTEXT
  • 12. FEEDBACK reactions to what is said Important because: - tells us how a message is received - helps us adjust our message
  • 13. Watch the feedback What type of noise is there?
  • 15. ? Communication is symbolic • Words have no inherent meaning • Symbol: arbitrary signals created by humans to represent experiences, objects, or concepts • Referent: the object or experience to which a symbol refers Communication is personal • Meaning is in the people, not in the words REASONS FOR AMBIGUITY
  • 16. SIGNIFIERS & REFERENTS Thoughts / Reference Symbol Referent C H A I R an open back wooden red chair with lattice scrollwork and velvet cushion Symbol Thoughts / Reference
  • 18. GREEN Requires your brain to respond to conflicting information Takes longer because the mind automatically determines the semantic meaning of the word (it reads the word "green" and thinks of the color "green"), and then must override this first impression with the identification of the color of the word -- a process that is not automatized. 60 second brain game
  • 19. Love Consider the meaning of the following words: COMMUNICATION IS PERSONAL Meaning is in the people, not in the words Beauty Excellence
  • 20. Meaning involves a content & relational level
  • 21. AREAS OF STUDY • Interpersonal Interaction • Group Communication • Organizational Communication • Health Communication • Mass Communication/Social Media • Intercultural Communication • Public Communication